--- title: 'Director, Media Planning at Underscore Marketing' canonical: 'https://feeny.ai/job/director-media-planning-underscore-marketing-united-states-ma3rwazt1z3v' type: 'job' last_seen: '2026-10-13' --- # Director, Media Planning at Underscore Marketing - **Company:** Underscore Marketing - **Location:** United States - **Work type:** remote - **Posted:** 2026-03-16 - **Last confirmed live:** 2026-10-13 - **Apply:** https://job-boards.greenhouse.io/underscoremarketing/jobs/4184883009 ## Job description Department: Strategy, Media Planning Director, Integrated Media Planning The Director, Media Planning leads integrated, compliant, and data-driven media strategy for pharmaceutical brands across HCP and DTC/Patient Description: This role sits at the intersection of strategy, execution, and client leadership—owning omnichannel planning, guiding investment decisions, and ensuring media drives real business outcomes across launch and lifecycle. This is a senior agency role for someone who can set direction, pressure-test thinking, and collaborate across teams while remaining close to the work. Key Responsibilities: Lead Media Strategy- - Own media strategy across launch readiness and lifecycle management, translating brand goals into clear, actionable plans - Define channel roles, audience approaches, and investment frameworks that drive engagement, adoption, and Rx lift - Bring a strong point of view rooted in data, experience, and market understanding - Lead integrated planning across digital (programmatic, social, search, endemic) and traditional (TV, print, OOH) channels - Ensure media plans reflect the full patient and HCP journey, not siloed tactics Be a Senior Client Partner- - Serve as a trusted advisor - Present media strategy with confidence, clarity, and conviction - Partner closely with media activation, strategy, client services, and project management teams to ensure alignment and impact - Set a high bar for strategic thinking, rigor, and accountability Manage Agencies, Budgets & Performance- - Oversee external media partners to ensure high quality, efficient, and on strategy execution - Own large media budgets, optimizing investment to maximize investment spend - Partner with strategy and media activation teams to interpret performance and drive inflight optimization Innovate- - Stay ahead of media, data, and platform evolution in pharma - Leverage and adopt smarter, more effective ways to reach and engage audiences ## What You Bring- - 8+ years of media planning experience, with deep pharma expertise (HCP + DTC) - Strong media agency background with proven client facing leadership - Fluency in MLR/FDA requirements and pharma media realities - Expertise across digital channels, data partners and media research tools - Clear, confident communicator who can influence senior stakeholders - Bachelor’s degree required, MBA a plus Core Strengths- - Integrated, omnichannel media leadership - Data driven decision-making and optimization - Pharma compliance fluency - Client partnership and strategic influence Underscore Marketing is a woman-owned, independent agency specializing in life sciences. Since 2002, we've helped clients gain a competitive edge through bold, data-driven promotional strategies that deliver measurable results. Our team comprises media, strategy, and omnichannel analytics experts who thrive on collaboration, innovation, and results. When you join Underscore, you become part of a dynamic environment where your ideas matter, your growth is supported, and your work helps elevate brands in a competitive healthcare landscape. If you're passionate about making a difference and want to be part of a team that values integrity, creativity, and results, if that sounds like you, we invite you to share. ## Equal Employment Opportunity Statement Underscore is committed to creating a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other protected characteristic under applicable law. We believe that diversity drives innovation and success, and we welcome candidates from all backgrounds to apply. ## About Underscore Marketing ## Company Overview - **One-liner**: Underscore Marketing provides purpose-driven promotional strategies for life sciences brands, combining results-focused marketing expertise, decades of industry experience, and revolutionary omnichannel analytics to drive measurable value. - **Entity Type**: Private (Bootstrapped, women-owned) - **Headquarters**: New York, New York, United States - **Founded**: 2002 - **Founders**: Not publicly disclosed (CEO Lauren Boyer has led the agency since 2007) ## Core Business - **Primary industries**: Advertising Services, Life Sciences Marketing, Healthcare Marketing - **Target customers**: B2B, mid-sized life sciences clients, particularly in rare disease, immunology, oncology, neurology, cardiology, and other therapeutic areas - **Mission**: "To use our powers for the greater good by empowering our clients to focus on building thriving brands that move more people's lives forward with hope for a brighter future." [underscoremarketing.com](https://underscoremarketing.com/our-story/) ## Products & Services - **PINNACLE Planning Suite**: A proprietary platform that combines advanced analytics, artificial intelligence (AI), and machine learning (ML) with deep pharmaceutical marketing expertise to optimize promotional investments, budget allocation, and strategic decision-making. [underscoremarketing.com](https://underscoremarketing.com/) - **Omnichannel Analytics & Media Strategy**: Full-service media planning, audience targeting, measurement framework development, and cross-channel integration tailored to life sciences compliance and regulatory requirements. - **Brand Activation & Patient/Provider Engagement**: Strategic services covering pre-launch payor promotion, HCP launch engagement, and patient activation and conversion. ## Market Standing - **Valuation/Market Cap**: Not publicly available (private company) - **Key Metric**: Annual Revenue of **$8.0 million** (LinkedIn estimate) [linkedin.com](https://www.linkedin.com/company/underscore-marketing-llc) - **Notable Investors/Partners**: None (bootstrapped). Client partners span top life sciences brands in rare disease, immunology, and oncology. - **Growth Signals**: 69 employees across 6 countries (US, Poland, Venezuela, Mexico, UK, Brazil); recognized by Inc. 500, KPMG, Pharma360, and MM&M for innovation and results. CEO Lauren Boyer is an Inc. Magazine top 50 female entrepreneur and MM+M Woman of Distinction. [underscoremarketing.com](https://underscoremarketing.com/our-story/) ## Competitive Advantages - **Deep life sciences specialization**: Decades of experience navigating FDA regulations, medical/legal review, and complex stakeholder journeys. - **Proprietary AI/ML analytics**: PINNACLE Planning Suite offers evidence-based budget optimization not commonly found in boutique agencies. - **Nimble, independent structure**: Privately held and women-owned, allowing flexible, personalized client service without public-company pressures. - **High employee satisfaction**: 4.3/5 rating on LinkedIn (49 reviews) with strong scores for compensation (4.1) and career development (4.0). [linkedin.com](https://www.linkedin.com/company/underscore-marketing-llc) ## Strategic Focus - **Aggressive growth under CEO Lauren Boyer**, centered on expanding omnichannel analytics capabilities and data-driven strategy for mid-sized life sciences clients. - Continued investment in PINNACLE Planning Suite and AI/ML tools to differentiate from larger holding company agencies. - Building a diverse, international team with a culture of innovation and continuous learning. ## Why Work Here - **Remote-first culture**: All current US job openings are listed as remote (e.g., Manager Enterprise IT Operations, Paid Search Specialist, Director Strategy). [greenhouse.io](https://job-boards.greenhouse.io/underscoremarketing/jobs/4249610009) - **Benefits**: Unlimited PTO, 401k match, monthly home office stipend, comprehensive health/dental/vision, FSA/HSA options, biannual in-person team gatherings, tenure rewards (bonuses, charity donations, travel experiences). [underscoremarketing.com](https://underscoremarketing.com/careers/) - **Culture**: Small agency environment where employees can make a real impact; open access to leadership; recognized for work-life balance (3.7) and career growth (4.0) on LinkedIn reviews. - **International team**: Opportunities to collaborate with colleagues across the US, Poland, UK, and Latin America. ## Sources 1. [underscoremarketing.com – Home](https://underscoremarketing.com/) 2. [underscoremarketing.com – Our Story](https://underscoremarketing.com/our-story/) 3. [underscoremarketing.com – Careers](https://underscoremarketing.com/careers/) 4. [linkedin.com – Underscore Marketing Company Page](https://www.linkedin.com/company/underscore-marketing-llc) 5. 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