--- title: 'Director, Media Scale Markets at SharkNinja' canonical: 'https://feeny.ai/job/director-media-scale-markets-sharkninja-london-kp4dwxc7jtz9' type: 'job' last_seen: '2026-09-08' --- # Director, Media Scale Markets at SharkNinja - **Company:** SharkNinja - **Location:** London, United Kingdom - **Posted:** 2026-09-03 - **Last confirmed live:** 2026-09-08 - **Apply:** https://job-boards.greenhouse.io/sharkninjaoperatingllc/jobs/4704950006 ## Job description ## About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. ## About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. ## The Role SharkNinja is seeking a strategic, globally minded, and results-driven media leader to oversee media excellence, cross-regional strategy, and agile activation across Scale Markets (NEUR; Nordics and Benelux, and SEUR; Spain and Italy), a core engine of SharkNinja’s global expansion. As the Director of Media for Scale Markets, you will build and lead the media strategy, frameworks, and operating models that empower markets to plan and activate quickly, effectively, and consistently. You will guide full-funnel media execution across emerging regions, ensuring top-of-funnel and brand-building efforts complement performance-driven plans led by DTC, Retail Media, and Amazon teams. This is a high-impact leadership role for a critical thinker who excels in complexity, thrives in high-growth environments, and brings an agile, test-and-learn mindset to modern media. ## Responsibilities Growth Market Paid Media Strategy & Execution - Lead the development of integrated, full-funnel media strategies for Scale Markets, spanning top-funnel with a “social-first” mindset (Paid Social, Video, Partnerships), mid-funnel channels (Paid Social), and complementing lower-funnel programs (Amazon, Retail Media, DTC). - Lead the Scale Markets Media teams, based in country. - Create cross-region media playbooks, templates, and operating frameworks that enable rapid and repeatable planning. - Translate commercial and brand goals into clear, actionable media briefs for regional teams and agency partners. - Ensure media plans align with global priorities while reflecting local nuance and market realities. - Lead media transformation initiatives that improve speed, agility, automation, and measurement maturity. Agile Campaign Management & Performance Optimization - Oversee planning, activation, and optimization across digital, social, OLV/CTV, OOH, and emerging channels. - Guide markets on budget allocation frameworks, ensuring investments maximize ROI and support quarterly forecasts. - Review weekly performance data across media mix, creative, and pacing; provide direction to optimize in real time. - Triangulate insights across analytics, MMM, brand lift, and in-platform metrics to refine strategies and build learning agendas. Cross-Functional Partnership & Agency Leadership - Serve as the senior media partner for Scale Markets—collaborating with Brand, Creative, IMC, Social, Performance Media, Insights, Amazon/Retail, and Market GMs. - Build bridges between global and regional teams to ensure connection, consistency, and shared learnings. - Lead global and regional agency relationships—overseeing briefing, performance reviews, optimizations, and quarterly business updates. - Partner with local teams to ensure media supports commercial plans, distribution timelines, and product launch calendars. Leadership, Influence, Capability Building - Mentor and guide regional marketers, elevating media expertise across Scale Markets. - Establish a global-to-local media leadership framework that enhances consistency and operational excellence. - Act as a key member of the global media leadership team, providing insights and recommendations to senior executives. - Present strategies, performance updates, and opportunities with clarity, confidence, and influence. Data, Measurement & Innovation - Champion measurement excellence across Scale Markets, showcasing leadership across audience strategy and incrementality frameworks. - Collaborate with Insights, Analytics, and Retail partners to develop Point-of-Sale dashboards and learning agendas that elevate decision-making. - Lead testing and innovation roadmap to continuously advance SharkNinja’s commerce maturity. What You’ll Bring ## Qualifications - 10+ years of experience in media strategy, planning, and investment across global or multi-market environments. - Proven experience driving full-funnel media programs in high-growth consumer categories (tech, appliances, CPG, retail, etc.). - Strong analytical mindset with experience leveraging MMM, analytics dashboards, DSPs, platform tools, and audience insights. - Demonstrated success managing complex budgets and leading agency relationships. - Strong communication, collaboration, and stakeholder leadership skills. - Experience in matrixed, multinational environments with the ability to influence without authority. ## Preferred Qualifications - Experience in high-growth consumer brands or multi-category portfolio environments. - Demonstrated success driving SKU-level performance and retailer-aligned media activation. - Oversight of growth or emerging regions (EMEA, Middle East, Africa, LATAM). - Familiarity with distributor models, retail media networks and shopper media ecosystems. - Experience leading content systems, media transformations, or global playbook development. Success in This Role Looks Like - Scale Markets adopt consistent, agile, and high-quality media planning practices. - Media investments unlock measurable brand growth and lift across diverse regions. - Markets plan and activate faster, with clearer frameworks and stronger decision-making. - Playbooks, toolkits, and processes become trusted global standards. - SharkNinja drives outsized brand visibility and commercial impact across high-growth regions. Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day.  Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home. ## What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets. At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Learn more about us: https://sharkninja.com/dei[Life At SharkNinja](https://www.instagram.com/sharkninja/) [Outrageously Extraordinary](https://www.youtube.com/playlist?list=PLmRfBxyGu_mKl9SF12lM1NAIx-z07uLNQ) SharkNinja Candidate Privacy Notice - For candidates based in all regions, please refer to this [Candidate Privacy Notice](https://www.sharkninja.com/candidate-privacy-notice.html). - For candidates based in China, please refer to this [Candidate Privacy Notice](https://www.sharkninja.com/legal/candidate-privacy-notice-china.html). - For candidates based in Vietnam, please refer to this [Candidate Privacy Notice](https://www.sharkninja.com/legal/candidate-privacy-notice-vietnam.html). We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com ## About SharkNinja ## Company Overview - **One-liner**: SharkNinja is a global product design and technology company that designs, develops, and markets innovative small household appliances under the Shark and Ninja brands. - **Entity Type**: Public (NYSE: SN) - **Headquarters**: Needham, Massachusetts, USA - **Founded**: 2008 (as a merger of Shark and Ninja brands; founding roots go back decades) - **Founders**: Mark Rosenzweig ## Core Business - **Primary industries**: Small household appliances (floor care, kitchen, food preparation, beauty, home environment) - **Target customers**: B2C consumers across all income brackets; sold through major retailers (online and offline) and distributors globally - **Mission statement**: “To positively impact people’s lives every day in every home in our global markets.” ## Products & Services - **Shark**: Floorcare products (vacuums, mops, steam cleaners) – #1 floorcare brand in the US by dollar sales. - **Ninja**: Small kitchen appliances (blenders, food processors, cookers, beverage systems) – best-selling small kitchen appliance brand in the US. - **Beauty & Home Environment**: Hair care, air purifiers, and other lifestyle appliances (growing category). - **Product type**: Hardware (consumer electronics/appliances) with integrated software and app connectivity in select products. ## Market Standing - **Valuation/Market Cap**: Not publicly stated in provided sources; as of 2025 annual report, net sales were $6.4 billion. - **Key Metric**: Annual Revenue (2025) – $6.4 billion net sales, up ~16% year-over-year. Adjusted EBITDA $1.14 billion (19% growth). Adjusted EPS $5.28 (up 21%). - **Notable Investors/Partners**: Publicly traded; major institutional investors. Key retail partners include Walmart, Target, Amazon, Costco, and international distributors. - **Growth Signals**: 21% headcount growth since 2008 (now 4,000+ associates). Expanded into 38 product subcategories. International net sales grew 20.8% in 2025. Strong market share gains across categories. ## Competitive Advantages - **Continuous disruptive innovation**: Rapid product iteration and refinement based on “always-on” consumer insights and reviews, allowing SharkNinja to solve problems competitors overlook. - **Scaled engineering powerhouse**: Global cross-functional engineering and product development team that can quickly bring new products to market. - **Brand trust and market leadership**: Shark is #1 in US floorcare; Ninja is best-selling small kitchen appliance brand. Products have broad appeal across price points, taking share from both higher- and lower-priced competitors. - **Extensive IP portfolio**: Proprietary technologies and intellectual property that differentiate products and extend product life cycles. ## Strategic Focus - **Category expansion**: Entering new product categories (beauty, home environment) and subcategories within existing lines. - **International growth**: Expanding presence in EMEA, Asia, and other global markets (international sales growing faster than domestic). - **AI and digital transformation**: “Jailbreak” company-wide AI initiative, including AI hackathons and an AI-native early talent program (SharkByte) with a $1M AI Awards prize. - **Sustainability**: Designing energy-efficient products, reducing carbon footprint across the value chain. ## Why Work Here - **Culture**: Described as “outrageously extraordinary” – encourages fearless thinking, cross-functional collaboration, and rapid experimentation. Emphasis on innovation and impact. - **Growth opportunities**: High-impact programs like “Breakthrough Intensive Thinking”, “Built-to-Lead” sessions with executive leadership, and workshops with external voices. - **AI immersion**: Every employee gets hands-on with AI through Jailbreak initiatives; interns/co-ops in SharkByte program work on real projects with a shot at the $1M AI Awards. - **Diversity & inclusion**: 14 Employee Resource Groups (ERGs) with executive sponsors, over 500 members worldwide. - **Community & planet**: Nearly $3.7M donated to nonprofits since 2020; paid volunteer day; matching gifts up to $500/year. Sustainability commitments. - **Work model**: Not explicitly stated as fully remote; likely hybrid/office-based given headquarters and global offices. Roles span product, engineering, marketing, sales, digital technology, customer excellence, and corporate functions. - **Locations**: Needham, MA (HQ); offices across America, Europe, and Asia (including UK, China). ## Sources 1. [sharkninja.com](https://www.sharkninja.com/about-us/our-company.html) 2. [careers.sharkninja.com](https://careers.sharkninja.com/) 3. [sec.gov - 2025 Annual Report](https://www.sec.gov/Archives/edgar/data/1957132/000195713226000025/sn-2025arsfinal.pdf) 4. [linkedin.com](https://www.linkedin.com/company/sharkninja) ## Other roles at SharkNinja - [Senior Director, Industrial Design](https://feeny.ai/job/senior-director-industrial-design-sharkninja-needham-ma-4j97fqa1fw09) — Needham MA, United States - [Sr. Manager, Commercial Strategy Brazil](https://feeny.ai/job/sr-manager-commercial-strategy-brazil-sharkninja-mexico-city-mexico-city-f4bwr77mn6sm) — Mexico City Mexico City, Mexico - [Global Design Director, Shark Home](https://feeny.ai/job/global-design-director-shark-home-sharkninja-london-z6kvcsvxea8b) — London, United Kingdom - [Demand Lead, Commercial Planning](https://feeny.ai/job/demand-lead-commercial-planning-sharkninja-needham-ma-qztker74fcwg) — Needham MA, United States - [Global Product Strategy Manager](https://feeny.ai/job/global-product-strategy-manager-sharkninja-needham-ma-p6brw0ws1sjf) — Needham MA, United States - [Supply Planner](https://feeny.ai/job/supply-planner-sharkninja-needham-ma-6s61zx8v33x9) — Needham MA, United States - [Key Account Manager (Department Stores)](https://feeny.ai/job/key-account-manager-department-stores-sharkninja-mexico-city-mexico-city-h1ffc8792vbp) — Mexico City Mexico City, Mexico - [Lead Compensation Analyst](https://feeny.ai/job/lead-compensation-analyst-sharkninja-united-states-4ven3jm6fjkx) — United States - [Product Integrity Engineer - Floorcare](https://feeny.ai/job/product-integrity-engineer-floorcare-sharkninja-needham-ma-vt47x8w893en) — Needham MA, United States - [Senior Product Integrity Engineer](https://feeny.ai/job/senior-product-integrity-engineer-sharkninja-needham-ma-5a9kw9155vww) — Needham MA, United States