---
title: 'Director, Media Solutions Consulting at MAP'
canonical: 'https://feeny.ai/job/director-media-solutions-consulting-map-london-9kz6gpbd0dh1'
type: 'job'
last_seen: '2026-09-11'
---

# Director, Media Solutions Consulting at MAP

- **Company:** MAP
- **Location:** London, United Kingdom
- **Posted:** 2026-08-26
- **Last confirmed live:** 2026-09-11
- **Apply:** https://job-boards.greenhouse.io/map/jobs/8749864002

## Job description

## Who We Are

MAP | WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.

## About WPP

MAP is part of [WPP](https://urldefense.com/v3/__http:/wpp.com/__;!!IfJP2Nwhk5Z0yJ43lA!L_cfT4E3gsmmDY1lVQTB6ihlfPeBl9X4sMM2KI6iWZYexC2nCeZ9oxgP9qvgbrqxIBpx82rGb_mWqh5F0zKxq5_dP7Y$), the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

Could you be our new Director, Media Solutions Consulting? Do you have the background to lead and scale our media solutions practice? See our exciting opportunity below and apply now.

What will your day look like?

You will be responsible for identifying, winning, and leading strategic engagements that turn client-owned data (1PD, CRM, loyalty, customer signals) into executable, measurable action across paid and owned channels. You will elevate client maturity, integrate client data with WPP’s media ecosystem, and partner with agency teams to drive commercial growth.

This is a consulting and growth leadership role—focused on strategy, client leadership, and solution design rather than hands-on campaign execution or pure platform implementation.

You will lead senior client conversations to develop integrated Paid Media, CRM, data and AdTech/MarTech strategies. You will translate complex business challenges into practical solutions, help clients maximise and activate their first-party data, and advise on AI, audience modelling and privacy trends. You will identify commercial growth opportunities, lead pitches and proposals, and manage strategic client roadmaps. You will act as the key link between clients, agencies and specialist teams, ensuring solutions are commercially valuable, technically feasible and successfully delivered.

Who are you going to work with?

You will work closely with the Head of Media Solutions Consulting, the wider consulting team and teams across the business, collaborating with client stakeholders, media agencies and specialist data, technology and CX teams to develop and deliver integrated solutions.

What do you bring to the table?

- Experience: 8–10+ years in media strategy, data-driven marketing, MarTech/AdTech consultancy, or agency account leadership (media agency or network experience strongly preferred).
- Domain Expertise: Deep knowledge of the end-to-end media campaign process, First-Party Data (1PD) strategy, CRM/CDP ecosystems, data clean rooms, and programmatic media integration.
- Commercial Acumen: Proven track record of identifying, shaping, and winning strategic consulting work, with the ability to articulate clear ROI projections for C-level buyers (CMO, CTO, CDO).
- Consultative Leadership: Demonstrated ability to lead senior client stakeholders through ambiguous, cross-functional problems and guide diverse specialist teams across a matrixed network.
- Communication: Exceptional narrative-building, proposal writing, and workshop facilitation skills.

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.

## #LI-EMEA

WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

When you click “Apply now” below, your information is sent to MAP/VML. To learn more about how we process your personal data during when you apply for a role with us, on how you can update your information or have the information removed please read our [Privacy policy](https://wt-map.com/privacy-policy). California residents should read our [California Recruitment Privacy Notice](https://www.wundermanthompson.com/california-recruitment-privacy-notice).

## About MAP

## Company Overview
- **One-liner**: VML MAP is a global marketing consultancy and center of excellence specializing in marketing automation, personalization, loyalty, CRM, and Agentic AI at scale.
- **Entity Type**: Public (Subsidiary of VML, part of WPP plc – NYSE: WPP)
- **Headquarters**: Copenhagen, Denmark
- **Founded**: Not publicly available (transitioned from Wunderman Thompson MAP to VML MAP as of January 1, 2024)
- **Founders**: Not publicly available (the MAP unit evolved within WPP)

## Core Business
- **Primary industry/industries**: Marketing Technology (MarTech), Advertising Technology (AdTech), CRM, Data & AI Consulting, Content & Creative Services
- **Target customers**: B2B, enterprise and global brands across retail, entertainment, beauty, home furnishings, and more
- **Mission or purpose statement**: “Humanize the connection between brands and consumers through data-driven, personalized content across all channels.”

## Products & Services
- **Marketing Automation & Personalization**: Advisory, strategy, and implementation of platforms (Adobe, Salesforce, Braze) to deliver omnichannel, one-to-one experiences.
- **Data & AI**: Data architecture, analytics, AI-driven segmentation, and predictive modeling to power CRM and marketing programs.
- **Content & Creative**: Creative production, copywriting, and content supply chain optimization for personalized campaigns.
- **Identity & 1:1 Paid Media**: First-party data activation, audience targeting, and paid media integration.
- **Technology & Platform**: Adobe Experience Cloud, Salesforce Marketing Cloud, and custom platform architecture and engineering.
- **Operating Models & Processes**: Marketing operations design, governance, and transformation to enable scalability.
- **Loyalty Programs**: Design and execution of loyalty and retention programs driven by CRM and analytics.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (operates as a division of VML/WPP)
- **Key Metric**: 
  - **Annual Revenue**: Not publicly available
  - **Total Employees**: ~795 (+3.6% YoY) [linkedin.com](https://www.linkedin.com/company/vml-map)
- **Notable Investors/Partners**: VML (parent), WPP (parent), Adobe, Salesforce, Braze, Snowflake, Marketo, Shopify, Google Cloud Platform
- **Growth Signals**:
  - Active job postings up **530% YoY** (82 open roles) [builtin.com](https://builtin.com/company/vml-map)
  - Expanded from 5 European markets to 19 markets for a global entertainment client [vml-map.com](https://www.vml-map.com/)
  - Helped a major beauty retailer transform CRM personalization and omnichannel experience
  - Reduced marketing spend by 20% for a global home furnishings retailer while boosting marketing effect by 20% [vml-map.com](https://www.vml-map.com/)
  - Increased purchase frequency and spend by 20% in 20 months for a mobility client

## Competitive Advantages
- **Deep MarTech specialization**: One of the world’s largest dedicated centers of excellence for marketing automation, personalization, and CRM – not a generalist agency.
- **Platform partnerships**: Strategic relationships with all major marketing clouds (Adobe, Salesforce, Braze) enable deep technical expertise.
- **Consultancy + Agency hybrid**: Combines strategic consulting rigor with creative and execution capabilities (described as “the brain of a consultancy, the heart of an agency”).
- **Global but integrated**: 14 fully integrated offices across North/Central America, Europe, and Asia; operates as “one team, multiple locations” with consistent methodologies.
- **Agentic AI focus**: Early investment in Agentic AI for marketing (as featured in their services) positions them at the forefront of the next MarTech wave.

## Strategic Focus
- **Current priorities**: Scaling personalization and loyalty for global brands; operationalizing AI (Agentic AI) to automate and enhance marketing decisions; expanding first-party data capabilities for paid media; deepening Adobe and Salesforce ecosystem expertise.
- **Growth direction**: Winning larger enterprise transformation programs, expanding geographic footprint (particularly APAC and Americas), and integrating creative and data services under one roof.

## Why Work Here
- **Culture**: Diverse, global team representing over 55 nationalities; emphasis on belonging, authenticity, and inclusion. Employees describe a “connected community” across 26,000+ VML staff worldwide.
- **Work model**: Remote-friendly with a “Remote Workspace” designation on job postings; many roles are fully remote, while some offices (e.g., Austin, TX) have in-office expectations for certain positions. The company operates as “one team, multiple locations.”
- **Engineering & tech culture**: Heavy focus on Adobe (AEP, Campaign, AJO, CJA), Salesforce Marketing Cloud, and modern data stacks (Snowflake, Kubernetes, Terraform, Python). Engineers work on client-facing implementations and are encouraged to stay current with certifications and training.
- **Perks & development**: Access to VML’s “Catalyst Academy” for learning and career growth; bespoke career development platforms; emphasis on “Authentic Personal Brand” coaching; resources for mental and physical well-being.
- **Career growth**: Rapid hiring – 82 open roles across technology, data, strategy, operations, and creative. Many senior and director-level positions available, suggesting internal mobility and expansion.

## Sources
1. [vml-map.com](https://www.vml-map.com/) – Company website (services, case studies, transformation)
2. [linkedin.com](https://www.linkedin.com/company/vml-map) – LinkedIn profile (employees, headcount growth, offices, tech stack)
3. [builtin.com](https://builtin.com/company/vml-map) – Built In company overview (culture, jobs, perks)
4. [builtin.com](https://builtin.com/company/vml-map/jobs) – Built In jobs page (open roles, career fair, job descriptions)
5. [vml.com](https://www.vml.com/careers) – VML careers page (culture, Catalyst Academy, benefits)

## Other roles at MAP

- [Lead Technical Project Manager](https://feeny.ai/job/lead-technical-project-manager-map-austin-texas-c0ksaerwahqp) — Austin Texas, United States
- [Lead Technical Project Manager](https://feeny.ai/job/lead-technical-project-manager-map-toronto-89r68nerqp06) — Toronto, Canada
- [Resourcing Manager](https://feeny.ai/job/resourcing-manager-map-copenhagen-m6a15j92xgrx) — Copenhagen, Denmark
- [Senior Strategy Consultant - B2B](https://feeny.ai/job/senior-strategy-consultant-b2b-map-austin-texas-87dfyatftahz) — Austin Texas, United States
- [Client Partner](https://feeny.ai/job/client-partner-map-copenhagen-9007nwgzqbg7) — Copenhagen, Denmark
- [Client Partner](https://feeny.ai/job/client-partner-map-london-bx1kmbgxt7fm) — London, United Kingdom
- [Experience Strategy Director](https://feeny.ai/job/experience-strategy-director-map-copenhagen-kejz2zdg8gqc) — Copenhagen, Denmark
- [Project Manager](https://feeny.ai/job/project-manager-map-copenhagen-apn4rewgddjk) — Copenhagen, Denmark
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- [Project Manager](https://feeny.ai/job/project-manager-map-austin-texas-k0r2rm3nsss3) — Austin Texas, United States