---
title: 'Director, Member Experience & Lifecycle Marketing at FoundersCard'
canonical: 'https://feeny.ai/job/director-member-experience-lifecycle-marketing-founderscard-spring-dyn4abfs5e2c'
type: 'job'
last_seen: '2026-10-19'
---

# Director, Member Experience & Lifecycle Marketing at FoundersCard

- **Company:** FoundersCard
- **Location:** Spring, TX
- **Compensation:** $125k–$155k
- **Work type:** onsite
- **Posted:** 2026-09-23
- **Last confirmed live:** 2026-10-19
- **Apply:** https://jobs.lever.co/founderscard/b6ddf4c0-2d3e-463c-9118-47b271d3fd50

## Job description

FoundersCard is hiring a Director, Member Experience & Lifecycle Marketing to own our members' experience from the moment they join through every renewal. This is a hands-on retention and lifecycle marketing role for someone who is obsessed with member feedback, catches churn risk before it happens, and builds the campaigns and cross-functional fixes that turn insight into renewals. This role is based in our Spring/Houston office. This is an in-office role requiring 4-days a week at the Spring, Texas office*

## What You'll Own

- Own the strategy, build, and execution of lifecycle and email marketing programs—including nurture streams, triggered/behavioral campaigns, onboarding sequences, and customer lifecycle communications—aligned to engagement and pipeline goals.

- Build and operate a retention early-warning system, using behavioral signals like login frequency, benefit redemption, and support sentiment to flag at-risk members before they consider canceling.

- Personalize retention interventions based on past member behavior, location, and other available data rather than one-size-fits-all outreach.

- Own the voice-of-member feedback loop—NPS/CSAT, and themes from support conversations—and act as the internal advocate pushing that feedback into product, benefits, and partnership decisions.

- Partner closely with Member Support, the team talking to members daily and surfacing risk and friction signals first.

- Track benefit-level performance and friction, identifying which benefits drive renewal versus which generate disproportionate complaints, and work with Partnerships to fix, improve, or retire underperforming ones.

- Personally build, configure, and analyze lifecycle email marketing workflows—renewal sequences, at-risk saves, and re-engagement campaigns—from strategy through execution.

- Use AI tools to work more efficiently, from speeding up analysis to accelerating campaign and creative production.

What Success Looks Like

You'll build a member experience that measurably reduces churn, with:

- A churn-risk model that flags at-risk members early enough to act, with a growing save rate on outreach.

- Rising NPS/CSAT scores and a consistent flow of member feedback that gets acted on.

- Clear visibility into which benefits drive renewal versus friction, and a track record of fixing or retiring the ones that don't.

- Faster time-to-first-value in onboarding, so new members see the value of membership sooner.

- A tight, trusted partnership with Member Support that catches risk earlier.

## What You Bring

- 7+ years in retention, member/customer experience, or lifecycle marketing, ideally at a membership, subscription, or loyalty-driven business

- Hands-on email marketing expertise is required — proven experience personally building, deploying, and analyzing automated email/lifecycle workflows, not just directing an agency or team

- HubSpot experience is a strong plus

- Comfort working cross-functionally with Support, Partnerships, and Product

- Experience building or operating a churn-risk or member health-scoring framework

- Proven track record preventing or positively impacting churn by implementing data-driven retention processes and strategies — personalizing interventions based on past member behavior, location, and other available data rather than one-size-fits-all outreach

- Fluency with AI tools to work efficiently — using them to speed up analysis, draft and test campaigns faster, and generate or refine design/creative assets

- A genuine obsession with the member's experience — someone who treats every piece of feedback as actionable data, not noise

## About FoundersCard

## Company Overview
- **One-liner**: FoundersCard is a membership community that empowers entrepreneurs and business leaders with premium benefits, insider experiences, and networking opportunities through partnerships with 500+ premium brands.
- **Entity Type**: Private (Privately Held)
- **Headquarters**: New York, New York, United States (540 Madison Ave, 29th Floor, NY 10022)
- **Founded**: 2009
- **Founders**: Eric Kuhn (who previously founded VarsityBooks, took it public on NASDAQ, and later rebuilt it after delisting)

## Core Business
- Primary industry: Information Services / Membership Benefits & Networking
- Target customers: B2C/B2B hybrid — entrepreneurs, founders, small business owners, executives, and business leaders (80% of members are founders, entrepreneurs, owners & executives)
- Mission or purpose statement: "To help entrepreneurs grow and succeed by bringing together high-value advantages, valuable connections and support for the demands of building a business." The company was founded on the idea that entrepreneurs deserve the same access, privileges, and support traditionally reserved for top executives at large companies.

## Products & Services
- **FoundersCard Membership**: A paid membership program offering premium perks including elite airline status upgrades, VIP hotel rates (30–50% savings at luxury hotels worldwide), preferred pricing on travel, business, and lifestyle brands, and exclusive access to members-only networking events.
- **FC Signature Event Series**: Complimentary and members-only networking events designed for informal, high-quality connection-building among like-minded entrepreneurs (no speakers, no panels — simply networking in top venues).
- **Hotel & Travel Program**: Directly negotiated private member rates at top hotels and resorts with customized perks and flexible cancellation policies.
- **Partnership Ecosystem**: Access to discounts and benefits with 500+ curated brands, plus business tools and services that unlock growth for member companies.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (privately held)
- **Key Metric**: Annual Revenue of approximately $15.2M USD; 250,000+ members (per company data sources) up to 300,000+ active members (per company website)
- **Notable Investors/Partners**: Partners include 500+ premium brands including leading airlines, luxury hotels, and lifestyle companies. Recent partnership: Carr Workplaces (national premium flexible office provider) offering complimentary one-year FoundersCard memberships to their customers. Company partner brand categories include travel, business, and lifestyle.
- **Growth Signals**: Headcount grew 8.8% YoY (+8 people); workforce distributed across 10 countries; strong employee talent sources include Louis Vuitton, LegalZoom, and Code and Theory; recent hires from Houston Oaks Country Club & Retreat, The Wentwood Companies, and OneCoast; LinkedIn followers grew 18.2% year-over-year to ~131K.

## Competitive Advantages
- **Founder-led credibility**: Founded by Eric Kuhn, a two-time entrepreneur who raised $40M+ in VC, scaled VarsityBooks to 200+ employees, navigated a NASDAQ listing, delisting, and successful re-listing — giving the brand authentic founder-to-founder resonance.
- **Curated brand network**: Negotiated access to 500+ premium brands creates a strong two-sided network effect — members get unique value that's hard to replicate, and brand partners get access to a high-value audience.
- **Community scale**: 130+ countries represented with a concentrated base of founders and executives, creating meaningful networking density in an exclusive context.
- **Multiple revenue and engagement surfaces**: Membership fees, hotel program, partnership deals, and event series diversify the business and deepen member retention.

## Strategic Focus
- Expanding the member community globally (members span 130+ countries) and growing the premium benefits ecosystem.
- Deepening B2B partnership channels, as evidenced by the Carr Workplaces partnership offering complimentary memberships to flexible-office customers.
- Building out product and analytics capabilities — reflected in active openings for Product Management, Analytics, and Membership Sales/Retention roles.
- Strengthening member retention and experience through a dedicated "Member Experience & Platform" focus.

## Why Work Here
- **Culture highlight**: A privately held, founder-led company with a mission-driven ethos rooted in supporting entrepreneurship — relevant for people who want to work directly on products that serve founders and business leaders.
- **Work arrangement**: Hybrid presence across offices in New York (Manhattan HQ) and Austin, Texas (two locations); workforce is distributed across 10 countries including the US, Bangladesh, Nigeria, Singapore, India, South Africa, UK, Israel, Poland, and Brazil.
- **Engineering culture**: Modern startup tech stack including Ruby on Rails, React, React Native, Python, SQL/MySQL, and Looker, plus design tools like Figma and Adobe XD. Product, design, and data analytics sit alongside partnership and member-success teams.
- **Perks & benefits**: Employees likely receive access to the FoundersCard membership ecosystem (travel, hotel, and lifestyle benefits) — a staple perk of working for the company.
- **Transparency**: Publicly available employer reviews rate the company 3.2/5.0 overall, with work-life balance at 3.6, compensation at 3.4, culture at 3.2, and career development at 3.0 (21 reviews). Candidates should weigh these signals. Salary ranges from public data: Partnerships ~$83K, Business Development ~$68K, Member Services Specialist ~$43K (annual).
- **Open roles (as of research date)**: Lead Analyst, Member & Product Analytics; Lead Product Manager — Member Experience & Platform; Membership Sales & Retention Specialist (Houston/Austin, TX).

## Sources
1. [lever.co — FoundersCard Careers](https://jobs.lever.co/founderscard)
2. [linkedin.com — FoundersCard Company Profile](https://linkedin.com/company/founderscard)
3. [founderscard.com — About Us](https://founderscard.com/about_us)
4. [cbinsights.com — FoundersCard Company Profile](https://www.cbinsights.com/company/founderscard)
5. [founderscard.com — Our Story](https://founderscard.com/our_story)

## Other roles at FoundersCard

- [Member Experience & Operations Manager](https://feeny.ai/job/member-experience-operations-manager-founderscard-spring-w2dsgv0yvbt4) — Spring, TX
- [Account Manager, Benefit Partnerships](https://feeny.ai/job/account-manager-benefit-partnerships-founderscard-spring-ynzntmmnh2nc) — Spring, TX
- [Senior Product Operations & QA Analyst](https://feeny.ai/job/senior-product-operations-qa-analyst-founderscard-spring-n9c73y6ax0ed) — Spring, TX
- [Director, Benefit Partnerships - Business Vertical](https://feeny.ai/job/director-benefit-partnerships-business-vertical-founderscard-new-york-wgq290be6sv2) — New York, NY
- [Membership Sales & Retention Specialist](https://feeny.ai/job/membership-sales-retention-specialist-founderscard-houston-bn43h8x4bv0k) — Houston, TX
- [Lead Product Manager - Member Experience & Platform](https://feeny.ai/job/lead-product-manager-member-experience-platform-founderscard-new-york-z1pwyr6vbry7) — New York, NY
- [Lead Analyst, Member & Product Analytics](https://feeny.ai/job/lead-analyst-member-product-analytics-founderscard-new-york-65cv55zpnhba) — New York, NY