--- title: 'Director of Affiliate Marketing & Partnerships at Trovy' canonical: 'https://feeny.ai/job/director-of-affiliate-marketing-partnerships-trovy-new-york-kft7qaeks1h1' type: 'job' last_seen: '2026-09-09' --- # Director of Affiliate Marketing & Partnerships at Trovy - **Company:** Trovy - **Location:** New York, NY - **Employment:** full-time - **Work type:** onsite - **Posted:** 2026-08-28 - **Last confirmed live:** 2026-09-09 - **Apply:** https://jobs.ashbyhq.com/trovy/1fe0a57d-3bd8-42cd-b1a5-d5aa388ef7cf ## Job description ## About Us Trovy is redefining home equity lending with a new generation of products that combine the flexibility of card-based payments with the power of secured real estate lending. Trovy is backed by top venture capital investors and has a team of proven fintech innovators who are dedicated to reshaping the way consumers access and manage credit. ## Role Overview As a member of the Marketing team, you'll own Trovy's affiliate and partner marketing program end-to-end, managing our presence on affiliate networks, rate tables, and review sites, recruiting and onboarding partners, and optimizing commission structures for efficient, compliant acquisition. You'll also build a portfolio of direct partnerships outside affiliate networks, including real estate brokerages, home improvement companies, contractors, and other homeowner-facing partners, sourcing, negotiating, and structuring programs from scratch. You'll own each partnership's full lifecycle: negotiation, contracting, invoicing, creative approval, and QA. This role is for someone who can close a deal, build a program, and run the operational engine behind it. ## Key Responsibilities Affiliate Marketing - Own and scale Trovy's affiliate program across relevant networks, rate tables, and review sites, recruiting and onboarding new partners across comparison sites, cashback platforms, and content publishers. - Continuously optimize commission structures, placements, and incentives to improve CAC, all within RESPA Section 8 and other applicable referral-fee guardrails. - Build and maintain tracking infrastructure across all partners to keep attribution clean and performance measurable. - Set and monitor performance benchmarks, and cut or renegotiate underperforming placements. Partnerships - Build and manage a portfolio of direct partnerships outside affiliate networks, including real estate brokerages and agents, home improvement companies, contractors, and other homeowner-facing partners. - Source, pitch, and negotiate partnership agreements, structuring economics and referral flows in compliance with RESPA and applicable state referral-fee restrictions. - Design co-marketing and embedded-offer programs that introduce Trovy's product at the moment of homeowner need. - Own each partnership's full commercial and operational lifecycle: pricing negotiations, contracting, invoicing, budget management, creative approval, and QA. ## SEO & AIO - Build and execute an organic search strategy targeting homeowners researching HELOCs and home equity. - Understand how AI-driven search and assistants are reshaping how homeowners discover lenders, and position Trovy to be surfaced and cited on those surfaces. - Own the content and digital-PR roadmap that earns Trovy placement, citations, and mentions on the rate tables, review sites, and comparison content that traditional and AI search draw from. ## Team & Vendor Management - Manage external affiliate and partnership consultants and vendors, setting clear expectations and accountability. - Identify when to bring affiliate and partnership capabilities in-house and help build internal headcount over time. ## What We’re Looking For - 6+ years of experience in affiliate marketing, partnerships, or channel/business development, ideally in consumer fintech, mortgage, or a direct-to-consumer lending or financial product. - Proven track record building and scaling an affiliate program, including rate table and review site placements. - Experience sourcing, negotiating, and managing B2B2C partnerships in real estate, home services, or another referral-adjacent industry. - Working knowledge of RESPA Section 8 and other regulatory constraints on referral fees and co-marketing in lending, or the judgment to flag structures for compliance review. - Strong grasp of SEO fundamentals and emerging AI search optimization. - Data-fluent: you can read attribution and partner performance reports and translate findings into action. - Strong negotiator and relationship manager who can structure a deal and spot when something is off-brand or non-compliant. - Comfort operating in a fast-moving, early-stage environment where you own the outcome, not just the workstream. Why Join Us? - Compensation: Base Salary: $160,000–$195,000, commensurate with experience, meaningful equity compensation, and room to grow - Market Opportunity: Join a team tackling the $30T home equity market at a fast-growing company. - Early Impact: Help shape our operations from the ground up. - Location: On-site, NYC - Benefits: 401K account, company-paid dental, medical, vision and life insurance, flexible time off, Friday lunches, and more. ## About Trovy ## Core Business - **Primary industry**: Financial Services – Home equity lending and consumer finance - **Target customers**: B2C – Homeowners seeking low-cost access to their home equity for debt consolidation, home improvements, or everyday expenses - **Mission/purpose**: “Your home is your greatest asset. Trovy helps you use it that way.” ## Products & Services - **Trovy HELOC (Home Equity Line of Credit)**: A digital-first HELOC offering up to $250k with variable rates starting at 5.99% APR. Key features include no upfront draw on loans ≤$100k, funding in as few as 4 days, and a linked Trovy Card (Mastercard) for instant access. Borrowers can choose variable or fixed rates (via FixedPay feature) and can draw, repay, and redraw repeatedly. No application, appraisal, or annual fees; 2% cash back on home purchases and 1% on everything else when using the Trovy Card (no interest on purchases if paid monthly in full). ## Market Standing - **Valuation/Market Cap**: Not publicly available - **Key Metric**: Headcount of 15 employees (as of mid-2026), with +214.3% year-over-year growth and +22.2% monthly growth. LinkedIn followers: 1,703 (yearly growth +782.4%). - **Notable Investors/Partners**: Not disclosed on the website or LinkedIn. The company is privately held and does not list investors publicly. - **Growth Signals**: Expanded to 20 licensed states (including California) within the first year; featured in NerdWallet (May 2026); rapid headcount growth; alumni from companies like Figure, DocGo, Azibo. ## Competitive Advantages - **Speed & convenience**: 100% online application, remote notary, and funding in as few as 4 days (vs. traditional HELOC timelines of weeks). - **Flexibility**: No minimum upfront draw for loans ≤$100k; ability to switch between variable and fixed rates on individual balances; card-based access anywhere Mastercard is accepted. - **Low cost**: Rates comparable to mortgages, significantly lower than credit cards or personal loans; minimal fees (no application, appraisal, or annual fees; no draw fee when using the Trovy Card for purchases). - **Modern user experience**: Digital-first, with a focus on eliminating friction (no checks, no in-person meetings). ## Strategic Focus - **Platform expansion**: Trovy aims to become the standard “homeowner platform,” extending beyond HELOCs into a suite of products that help homeowners manage equity, access credit, and optimize their finances over a lifetime. - **Geographic growth**: Currently licensed in 20 states, with plans to expand nationwide. - **Product innovation**: Continued development of the Trovy Card, FixedPay feature, and integration of home equity into everyday spending. ## Why Work Here - **Culture & mission**: Trovy is a mission-driven fintech startup reimagining home equity access. The team is described as “#Teamgold” – collaborative, fast-moving, and focused on solving a real consumer pain point. - **Work environment**: Primary office in Manhattan (1460 Broadway, overlooking Bryant Park) with an operations center in Salt Lake City, Utah. The company is early-stage (15 employees), offering significant ownership and impact from day one. - **Growth opportunity**: Rapid headcount growth (+214% YoY) and a young company (founded 2024) mean early employees can shape the product and culture. Technical roles make up 23% of the team. - **Perks**: White-glove customer service ethos, modern fintech stack, and a focus on building a category-defining product. The careers page (via Ashby) lists open roles; the company values transparency and speed. ## Sources 1. [trovy.com](https://trovy.com/) 2. [trovy.com/company](https://trovy.com/company/) 3. [trovy.com/careers](https://trovy.com/careers/) 4. [LinkedIn – Trovy Technologies](https://www.linkedin.com/company/trovy-technologies-inc) 5. [Ashby Careers Page](https://jobs.ashbyhq.com/trovy) ## Other roles at Trovy - [Customer Success Associate (Mortgage Loan Originator)](https://feeny.ai/job/customer-success-associate-mortgage-loan-originator-trovy-salt-lake-city-x7esbz5a46c2) — Salt Lake City, UT - [Customer Success Associate](https://feeny.ai/job/customer-success-associate-trovy-salt-lake-city-c7eqcf65xr87) — Salt Lake City, UT - [Senior Product Engineer](https://feeny.ai/job/senior-product-engineer-trovy-new-york-m6xv3r84182w) — New York, NY - [Customer Success Representative](https://feeny.ai/job/customer-success-representative-trovy-salt-lake-city-gd61c330d0e0) — Salt Lake City, UT - [Design Engineer](https://feeny.ai/job/design-engineer-trovy-new-york-3ndws4a9260m) — New York, NY - [Senior Director of Growth](https://feeny.ai/job/senior-director-of-growth-trovy-new-york-jn9bs49de955) — New York, NY - [Director of Credit](https://feeny.ai/job/director-of-credit-trovy-new-york-dff0m8y0k8q8) — New York, NY