---
title: 'Director of B2B Employer Marketing at Rula'
canonical: 'https://feeny.ai/job/director-of-b2b-employer-marketing-rula-united-states-hx8034z4tzs8'
type: 'job'
last_seen: '2026-11-07'
---

# Director of B2B Employer Marketing at Rula

- **Company:** Rula
- **Location:** United States
- **Compensation:** $189k–$220k
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-11-04
- **Last confirmed live:** 2026-11-07
- **Apply:** https://jobs.ashbyhq.com/rula/5d7b5c9b-af41-432f-ba38-6045af9886d5

## Job description

At Rula, we are a remote-first company that believes mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms. We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being. We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.

## About the Role

We are seeking a Director of B2B Employer Marketing to lead Rula’s Activation Marketing team from a content-production focus to an intelligence-gathering and multiplier engine. This dynamic leader will be responsible for driving patient starts from commercial referral channels by building scalable systems and repeatable playbooks. You will apply advanced data-driven strategies and deploy MarTech architecture to ensure the team is tracking towards every marketing event being tagged, measured, and automated for scale. In detail, this role will be responsible for:

- Increasing marketing-attributable patient starts and build scalable systems with repeatable playbooks
- Defining data-driven strategy for marketing touchpoints on from commercial referral audiences (Health Plans, Employers and Primary Care Providers) to maximize patient starts
- Leading the plan to define attribution criteria and process for marketing-driven campaigns, in partnership with the commercial, product and analytics teams
- Leading a team that establishes a testing and experimentation approach: A/B or multi-variant testing campaigns (both creative and the campaign component levels) to determine what works, and incrementality tests to understand impact vs holdouts
- Identifying optimization through automation areas, reducing manual campaign execution, and content building using AI agents and tools
- Driving the roadmap to templatize activation campaign approach, and open capacity for more innovative testing at scale

Required Qualifications

- 10+ years of related professional experience in Marketing, Growth, Product Marketing and/or Business Operations with a focus on user activations
- Direct experience scaling teams by leveraging AI and ML-driven automation to solve high-stakes challenges in attribution and incrementality
- Demonstrated cross-functional influence and high quality executive communications to align senior stakeholders across Commercial, Analytics, and Product teams
- Proven expertise leading teams through both people managers and individual contributors, with a track record of hiring, developing, and retaining high-performing marketing or growth talent
- Hands-on proficiency managing a MarTech stack (i.e. Hubspot, Salesforce, Redshift, Amplitude, etc.) and data pipelines specifically for marketing attribution

## Preferred Qualifications

While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.

- 3+ years experience at a high-growth start-up or in a tech-forward healthcare/pharma company
- Deep healthcare ecosystem knowledge, with practical understanding of operational workflows of PCPs, Health Plans, and Employers, particularly within the behavioral health or telehealth space
- AI-Driven Marketing Operations, with noted expertise implementing and managing AI agents or LLM-powered tools to automate content production and campaign workflows to directly reduce manual execution hours
- “Player-coach” experience, possessing an ability to dive deep into operational details and provide technical coaching while simultaneously driving high-level organizational strategy

We're serious about your well-being! As part of our team, full-time employees receive:

- 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
- Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
- Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
- 401(k) plan access: Start saving for your future
- Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
- Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
- Employee Assistance Program (EAP): Supporting your mental and physical health
- Quarterly department stipend: Fun team-building activities or in-person gatherings
- Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
- Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses
- Wellness at Rula program: Year-round wellness initiatives and a $50/month wellness stipend

## Our team

We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone.  We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.

## About Rula

## Company Overview
- **One-liner**: Rula is a digital mental health platform that connects patients with licensed therapists and psychiatric practitioners, handling insurance, billing, and administrative tasks for providers.
- **Entity Type**: Private (Series C)
- **Headquarters**: Santa Monica, California, United States
- **Founded**: 2019
- **Founders**: Josh Bruno (CEO)

## Core Business
- **Primary industry/industries**: Mental Health Care, Healthcare Technology (HealthTech)
- **Target customers**: B2B (employers, health plans) and B2C (patients seeking therapy/psychiatry); B2B for providers (therapists and psychiatrists).
- **Mission or purpose statement**: "To make mental healthcare work for everyone."

## Products & Services
- **Rula Platform (Patient-Facing)**: A digital marketplace and telehealth platform that helps patients find a high-quality therapist or psychiatric practitioner who meets their unique needs, accepts their insurance, and is taking new patients.
- **Rula Platform (Provider-Facing)**: A practice management solution for therapists and psychiatrists that handles marketing, credentialing, billing, and administrative tasks, allowing providers to focus on patient care. It offers the flexibility of private practice with a filled caseload.
- **Rula Network**: A nationwide network of over 20,000 therapists delivering care, with 170M+ people having in-network access through partnerships with major insurers.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: Total Funding of **$110.85 million** (as of Series C in July 2024).
- **Notable Investors/Partners**: Upfront Ventures (Seed lead), Wing Venture Capital (Series A lead), Tribe Capital (Series B lead), Hedosophia (Series C lead). Partners with most major health insurers.
- **Growth Signals**: 
    - 97% of therapist searches result in an exact match via their matching system.
    - Over 20,000 therapists in their network.
    - Over 170 million people have in-network access to therapy through Rula.
    - Series C funding round closed in July 2024, signaling continued investor confidence.
    - Appointed Manoj Sivakumar as SVP, Head of Engineering (from Amazon) and Alanna Nielsen as COO (from Amazon), indicating scaling of leadership.

## Competitive Advantages
- **Insurance Integration**: Deep integration with major health insurers, making care affordable and accessible for a massive patient population (170M+ covered lives). This is a significant moat compared to cash-pay-only platforms.
- **Provider-First Model**: By handling all administrative burdens (credentialing, billing, marketing), Rula attracts and retains a large, high-quality provider network, creating a strong supply-side advantage.
- **High Match Rate**: A 97% exact match rate for therapist searches suggests a superior patient experience and effective matching algorithm.
- **Remote-First, Nationwide Workforce**: A fully distributed team allows them to hire top talent from across the US, building a strong and diverse internal culture.

## Strategic Focus
- **Scaling the Provider Network**: Continuing to grow the network of therapists and psychiatrists to meet demand.
- **Deepening Payer Partnerships**: Expanding relationships with health plans and employers to increase the number of people with in-network access.
- **Technology & AI Investment**: Recent hires like a Principal AI Engineer and a Sr. Staff AI Engineer, along with a new SVP of Engineering, point to a focus on leveraging AI to improve matching, care quality, and operational efficiency.
- **Expanding B2B Sales**: Hiring for Director of B2B Sales and Healthcare Partnerships Managers indicates a push to sell directly to employers and health systems.

## Why Work Here
- **Mission-Driven Work**: Employees are directly contributing to solving a major societal problem—improving access to quality mental healthcare.
- **100% Remote-First Culture**: The company is fully remote within the US (excluding Hawaii), offering flexibility and work-life balance. They emphasize that benefits are not geo-locked.
- **Strong Benefits Package**: Includes competitive pay, medical/dental/vision insurance, 401(k), paid parental leave, two company-wide shutdown weeks per year for self-care, and home office equipment.
- **Engineering & Product Focus**: The tech stack includes TypeScript, React, and Figma. The company is investing heavily in engineering leadership (Manoj Sivakumar from Amazon) and AI, suggesting a strong, modern engineering culture.
- **Values-Driven Culture**: Core values include "Handle with care," "Make it happen," "Take big swings," and "Keep it real," emphasizing empathy, action, bold innovation, and direct, respectful communication.
- **Growth & Impact**: As a well-funded Series C company with a large and growing user base, employees have the opportunity to work on high-impact problems at scale.

## Sources
1. [Rula Careers Page](https://www.rula.com/careers/)
2. [Rula About Us](https://www.rula.com/about-us/)
3. [Rula LinkedIn](https://www.linkedin.com/company/rulahealth)
4. [Built In - Rula Careers, Perks + Culture](https://builtin.com/company/rula)
5. [Rula Jobs on Ashby](https://jobs.ashbyhq.com/rula)

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