--- title: 'Director of B2B Marketing at Interdependence' canonical: 'https://feeny.ai/job/director-of-b2b-marketing-interdependence-remote-bfs99zrs0qy0' type: 'job' last_seen: '2026-09-13' --- # Director of B2B Marketing at Interdependence - **Company:** Interdependence - **Location:** Remote - **Work type:** remote - **Posted:** 2026-09-10 - **Last confirmed live:** 2026-09-13 - **Apply:** https://job-boards.greenhouse.io/interdependence/jobs/5421336008 ## Job description ## WHO WE ARE The PR industry hasn't really changed in fifty years. Relationships, lunches, luck, and a clip report at the end of the month. Interdependence is rebuilding it from the ground up. Interviewed, our proprietary platform, analyzes 300,000+ stories every day across a network of 250,000 journalists. We turn earned media into something measurable, repeatable, and worth paying for, and apply the same data and discipline across paid, social, content, and brand. Integrated marketing run by one team, on one system, accountable to one result. Forbes named us one of America's Best PR Agencies. Our 100+ person team works with brands, CMOs, founders, and entrepreneurs across consumer, healthcare, tech, B2B, travel and entertainment. We move fast. The best argument wins. We hire for sharp thinking, real craft, and ownership from day one. If you want comfortable, this isn't the place. If you want to win, build with us. ## THE ROLE Interdependence is seeking a strategic, performance-driven Director of B2B Marketing to lead B2B marketing for our clients. This role is ideal for a senior marketer strong across paid and organic marketing and gets how to compound channels to further demand, strengthen brand, and drive results. This is a mix of strategic and hands-on role for someone who understands B2B buyer journey conversion, knows how to use data smartly to capital efficient marketing decisions, and can present recommendations to clients persuasively. ## KEY RESPONSIBILITIES Client Leadership & Marketing Strategy - Serve as a senior strategic partner for a portfolio of B2B clients, providing marketing strategy, direction, and counsel. - Develop integrated marketing plans aligned with client business objectives, audiences, and growth goals. - Translate business priorities into clear channel strategies, campaigns, KPIs, and measurement frameworks. - Build trusted relationships with client executives and confidently present recommendations, results, and opportunities. - Identify opportunities to strengthen and expand client programs based on performance and evolving business needs. - Manage vendor and partner relationships to scale traction Paid & Organic Marketing - Lead strategy across paid and organic B2B channels - Oversee paid media strategies across channels including paid search, paid social, display, and retargeting. - Guide organic strategies across GEO, SEO, content marketing, organic social opportunities. - Develop audience, targeting, messaging, and channel recommendations based on client goals and buyer behavior. - Partner with internal team members across GEO, SEO, outbound email, content, creative, social, and PR to drive integrated execution. Performance & Optimization - Achieve KPIs that connect marketing activity to business outcomes. - Analyze campaign and channel performance to identify trends, opportunities, and areas for optimization. - Use data to guide decisions around budget allocation, targeting, messaging, content, and channel mix. - Translate complex performance data into clear, actionable insights for clients. - Continuously test and refine strategies to improve engagement, lead generation, conversion, and ROI. ## Team Leadership & Agency Growth - Provide strategic direction and oversight to cross-functional teams supporting B2B client accounts. - Ensure teams deliver high-quality work with consistency, efficiency, and accountability. - Contribute to new business opportunities, including strategy development, proposals, pitches, and presentations. - Partner with senior leadership to develop best practices, improve processes, and evolve Interdependence's B2B marketing capabilities. ## QUALIFICATIONS - 10+ years of experience in B2B marketing with significant agency experience required. - Demonstrated expertise across both paid and organic marketing, with the ability to develop integrated strategies across channels. - Strong knowledge of paid advertising - Strong understanding of B2B buyer journeys, demand generation, lead generation, conversion, and marketing funnels. - Proven experience managing and advising B2B clients and senior-level stakeholders. - Strong analytical skills with the ability to translate marketing performance into business insights and recommendations. - Experience managing marketing budgets and making data-driven decisions around channel and spend allocation. - Excellent communication, presentation, and client relationship-building skills. - Strategic and creative thinker who loves being hands-on. - Comfortable working cross-functionally in a fast-paced, all-remote environment. ## WHY YOU'LL LOVE WORKING AT INTERDEPENDENCE 🏡 100% Remote, Forever - Work from anywhere in the world while you enjoy the flexibility of your fully remote workplace. Skip the annoying commute, create a workspace that works for you, and collaborate with teammates across the country, all without sacrificing connection or career growth. 🩺 Comprehensive Health Benefits - Choose from three Anthem Blue Cross PPO medical plans, plus dental and vision coverage to support your health and well-being. 💰 Retirement Savings - Save for the future with our 401(k) program, including a company match that is increasing further to 3% in 2027. 🌴 Work-Life Balance - Enjoy paid vacation, sick time, 11 company holidays, a floating holiday, and Summer Fridays to recharge and spend more time doing what you love. 👶 Paid Maternity Leave - We support growing families with paid maternity leave, giving new moms dedicated time to recover, bond with their baby, and return to work with confidence. 📈 Career Growth - As one of the nation's fastest-growing strategic integrated marketing and communications firms, we're committed to helping ambitious people like you grow. Take on meaningful challenges, develop new skills, lead from every level, and build a career with meaningful real impact. 🌟 Supportive, Collaborative Culture - We set high standards, celebrate big wins, and work together to achieve exceptional results. You'll join a team that's collaborative, entrepreneurial, and committed to helping one another succeed. ## About Interdependence ## Company Overview - **One-liner**: Interdependence is a technology-powered strategic integrated communications firm that uses its proprietary AI platform Interviewed® to deliver guaranteed PR, social media, influencer, and integrated marketing results for brands across industries. - **Entity Type**: Private (Privately Held) - **Headquarters**: Chicago, Illinois, United States - **Founded**: 2013 - **Founders**: Not publicly available ## Core Business - **Primary industry/industries**: Public Relations and Communications Services, Integrated Marketing, AI-powered PR - **Target customers**: B2B and B2C companies ranging from tech startups and healthcare innovators to top-tier travel brands and Fortune 500 enterprises [interdependence.com](https://www.interdependence.com/) - **Mission/purpose statement**: “We are the most effective, innovative and optimized public relations, strategic communications and integrated marketing solutions firm, powered by proprietary technology, for brands, CMOs, founders and entrepreneurs to enhance the quality of their businesses and their lives.” [linkedin.com](https://www.linkedin.com/company/interdependence) ## Products & Services - **Interviewed® (Proprietary AI Platform)**: An AI predictive analytics engine that identifies high-probability media targets, trend signals, and cultural hooks by mapping journalist behavior, audience search patterns, and past story data. Used to engineer smarter pitches and guarantee media placements. [interdependence.com/faq](https://www.interdependence.com/faq/) - **Guaranteed Media Relations**: Performance-based PR where the firm underwrites KPIs (tier-one media placements, share-of-voice lifts, etc.) and works at no extra cost if targets are not met. [interdependence.com/faq](https://www.interdependence.com/faq/) - **Integrated Marketing Services**: Influencer campaigns, social media strategy, brand strategy & development, website development, paid media, SEO/GEO, event strategy & execution, and crisis communications. [interdependence.com/faq](https://www.interdependence.com/faq/) - **Vertical-Specific Expertise**: Teams dedicated to tech, CPG, consumer products, travel, B2B SaaS, finance, law, healthcare, professional services, and entertainment. [interdependence.com/faq](https://www.interdependence.com/faq/) ## Market Standing - **Valuation/Market Cap**: Not disclosed - **Key Metric**: Annual Revenue of **$3.5M** (LinkedIn estimate) [linkedin.com](https://www.linkedin.com/company/interdependence) - **Notable Investors/Partners**: Not publicly available - **Growth Signals**: - Headcount of **74 employees**, up **31.2% year-over-year** (+24 people) [linkedin.com](https://www.linkedin.com/company/interdependence) - **45 active job postings** on LinkedIn, with monthly job posting growth of **+221.4%** and yearly growth of **+309.1%** [linkedin.com](https://www.linkedin.com/company/interdependence) - Claims to have delivered “over 115 Million Media Impressions from 25 Media Features” and “over 5 Billion Media Impressions In 3 Months” for clients [interdependence.com](https://www.interdependence.com/) - Claims 300–400% higher earned media conversion rates compared to traditional PR programs [interdependence.com/faq](https://www.interdependence.com/faq/) ## Competitive Advantages - **Performance Guarantee**: Unlike most PR firms, Interdependence underwrites KPIs – if agreed targets are not met, they continue working at no extra cost. [interdependence.com/faq](https://www.interdependence.com/faq/) - **Proprietary AI (Interviewed®)**: A platform trained over five years that provides real-time media target identification and trend signals, giving a data-driven edge. [interdependence.com/faq](https://www.interdependence.com/faq/) - **Senior-Led Execution**: Every account is run by senior practitioners from pitch to execution – no handoffs or junior-only teams. [interdependence.com/faq](https://www.interdependence.com/faq/) - **Full-Spectrum Integration**: PR, social, influencer, event, crisis, brand development, and more under one roof, avoiding siloed services. [interdependence.com/faq](https://www.interdependence.com/faq/) - **Speed & Agility**: A “no layers, all leaders” model allows pivoting in hours, not days, for newsjacking, product launches, or crisis scenarios. [interdependence.com/faq](https://www.interdependence.com/faq/) ## Strategic Focus - **Scaling the team aggressively** – the company is hiring across multiple departments (B2B tech, consumer, healthcare, professional services, operations, business development, AI automation) with a strong remote-first posture. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/interdependence/jobs/5120316008) - **Deepening AI integration** – roles such as Director of AI Automation indicate a priority on further leveraging AI in PR workflows. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/interdependence/jobs/5120316008) - **Expanding vertical expertise** – continuing to build specialized teams for healthcare, cybersecurity, AI/automation, and other high-growth sectors. [interdependence.com/faq](https://www.interdependence.com/faq/) - **Maintaining a remote and distributed workforce** – most job postings are remote, with offices in Chicago, Philippines, and Bulgaria. [linkedin.com](https://www.linkedin.com/company/interdependence) ## Why Work Here - **Remote-First Culture**: The vast majority of open roles are remote, offering flexibility across the US and globally. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/interdependence/jobs/5120316008) - **High Growth Environment**: Headcount grew 31% YoY, and job postings have surged over 300% year-over-year, indicating rapid scaling and career advancement opportunities. [linkedin.com](https://www.linkedin.com/company/interdependence) - **Senior-Led & Collaborative**: The firm emphasizes a “no layers, all leaders” model where senior practitioners are directly involved, providing mentorship and hands-on experience. [interdependence.com/faq](https://www.interdependence.com/faq/) - **Innovation with AI**: Employees work with a proprietary AI platform (Interviewed®) that is central to the firm’s value proposition, offering exposure to cutting-edge PR technology. [interdependence.com/faq](https://www.interdependence.com/faq/) - **Glassdoor Rating**: 3.5/5 (61 reviews), with work-life balance at 3.8, compensation at 3.6, culture at 3.6, and career opportunities at 3.6. [linkedin.com](https://www.linkedin.com/company/interdependence) - **Notable Perks**: Not explicitly listed, but the FAQ mentions a “culture of accountability and real-time collaboration” and “transparency from the outset.” [interdependence.com/faq](https://www.interdependence.com/faq/) ## Sources 1. [interdependence.com](https://www.interdependence.com/) 2. [linkedin.com](https://www.linkedin.com/company/interdependence) 3. [interdependence.com/faq](https://www.interdependence.com/faq/) 4. 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