--- title: 'Director of B2B Marketing at Interdependence' canonical: 'https://feeny.ai/job/director-of-b2b-marketing-interdependence-remote-c2dkeg8v31k9' type: 'job' last_seen: '2026-11-08' --- # Director of B2B Marketing at Interdependence - **Company:** Interdependence - **Location:** Remote - **Work type:** remote - **Posted:** 2026-11-05 - **Last confirmed live:** 2026-11-08 - **Apply:** https://job-boards.greenhouse.io/interdependence/jobs/5474384008 ## Job description ## WHO WE ARE The PR industry hasn't really changed in fifty years. Relationships, lunches, luck, and a clip report at the end of the month. Interdependence is rebuilding it from the ground up. Interviewed, our proprietary platform, analyzes 300,000+ stories every day across a network of 250,000 journalists. We turn earned media into something measurable, repeatable, and worth paying for, and apply the same data and discipline across paid, social, content, and brand. Integrated marketing run by one team, on one system, accountable to one result. Forbes named us one of America's Best PR Agencies. Our 100+ person team works with brands, CMOs, founders, and entrepreneurs across consumer, healthcare, tech, B2B, travel and entertainment. We move fast. The best argument wins. We hire for sharp thinking, real craft, and ownership from day one. If you want comfortable, this isn't the place. If you want to win, build with us. ## THE ROLE Interdependence is seeking a strategic, performance-driven Director of B2B Marketing to lead B2B marketing for our clients. This role is ideal for a senior marketer with deep expertise in go-to-market (GTM) strategy, demand generation, and integrated paid and organic marketing. The ideal candidate has experience developing and executing GTM strategies that bring products and services to market, reach the right buyers, generate pipeline, and drive measurable business growth. This is a mix of strategic and hands-on work for someone who understands the B2B buyer journey, knows how to integrate channels to accelerate demand, uses data to make capital-efficient marketing decisions, and can confidently present recommendations to clients. ## KEY RESPONSIBILITIES Client Leadership & GTM Strategy - Serve as a senior strategic partner for a portfolio of B2B clients, providing marketing strategy, direction, and counsel. - Develop and execute comprehensive go-to-market (GTM) strategies aligned with client business objectives, target audiences, positioning, and revenue goals. - Lead GTM planning, including ideal customer profiles (ICPs), buyer personas, market segmentation, competitive positioning, messaging, and channel strategy. - Develop integrated marketing plans that support product launches, market expansion, demand generation, and pipeline growth. - Translate business priorities into clear channel strategies, campaigns, KPIs, and measurement frameworks. - Build trusted relationships with client executives and confidently present recommendations, results, and opportunities. - Identify opportunities to strengthen and expand client programs based on performance and evolving business needs. - Manage vendor and partner relationships to scale traction. Paid & Organic Marketing - Lead strategy across paid and organic B2B channels to support GTM objectives and demand generation. - Oversee paid media strategies across channels, including paid search, paid social, display, and retargeting. - Guide organic strategies across GEO, SEO, content marketing, and organic social opportunities. - Develop audience, targeting, messaging, and channel recommendations based on client goals and buyer behavior. - Partner with internal team members across GEO, SEO, outbound email, content, creative, social, and PR to drive integrated execution. Performance & Optimization - Establish and achieve KPIs that connect marketing activity and GTM initiatives to business outcomes, including pipeline generation, conversion, and revenue impact. - Analyze campaign and channel performance to identify trends, opportunities, and areas for optimization. - Use data to guide decisions around budget allocation, targeting, messaging, content, and channel mix. - Translate complex performance data into clear, actionable insights for clients. - Continuously test and refine strategies to improve engagement, lead generation, conversion, and ROI. ## Team Leadership & Agency Growth - Provide strategic direction and oversight to cross-functional teams supporting B2B client accounts. - Ensure teams deliver high-quality work with consistency, efficiency, and accountability. - Contribute to new business opportunities, including GTM strategy development, proposals, pitches, and presentations. - Partner with senior leadership to develop best practices, improve processes, and evolve Interdependence's B2B marketing capabilities. ## QUALIFICATIONS - 10+ years of experience in B2B marketing, with significant agency experience required. - Proven experience developing and executing end-to-end B2B go-to-market (GTM) strategies that drive demand generation, pipeline growth, and measurable business results. - Deep understanding of GTM fundamentals, including ICP development, market segmentation, buyer personas, positioning, messaging, and sales and marketing alignment. - Demonstrated expertise across both paid and organic marketing, with the ability to develop integrated strategies across channels. - Strong knowledge of paid advertising. - Strong understanding of B2B buyer journeys, demand generation, lead generation, conversion, and marketing funnels. - Experience partnering with sales teams to align marketing initiatives with pipeline and revenue objectives. - Proven experience managing and advising B2B clients and senior-level stakeholders. - Strong analytical skills with the ability to translate marketing performance into business insights and recommendations. - Experience managing marketing budgets and making data-driven decisions around channel and spend allocation. - Excellent communication, presentation, and client relationship-building skills. - Strategic and creative thinker who loves being hands-on. - Comfortable working cross-functionally in a fast-paced, all-remote environment. ## WHY YOU'LL LOVE WORKING AT INTERDEPENDENCE 🏡 100% Remote, Forever - Work from anywhere in the world while you enjoy the flexibility of your fully remote workplace. Skip the annoying commute, create a workspace that works for you, and collaborate with teammates across the country, all without sacrificing connection or career growth. 📈 Career Growth - As one of the nation's fastest-growing strategic integrated marketing and communications firms, we're committed to helping ambitious people like you grow. Take on meaningful challenges, develop new skills, lead from every level, and build a career with meaningful real impact. 🌟 Supportive, Collaborative Culture - We set high standards, celebrate big wins, and work together to achieve exceptional results. You'll join a team that's collaborative, entrepreneurial, and committed to helping one another succeed. ## About Interdependence ## Company Overview - **One-liner**: Interdependence is a technology-powered strategic integrated communications firm that uses its proprietary AI platform Interviewed® to deliver guaranteed PR, social media, influencer, and integrated marketing results for brands across industries. - **Entity Type**: Private (Privately Held) - **Headquarters**: Chicago, Illinois, United States - **Founded**: 2013 - **Founders**: Not publicly available ## Core Business - **Primary industry/industries**: Public Relations and Communications Services, Integrated Marketing, AI-powered PR - **Target customers**: B2B and B2C companies ranging from tech startups and healthcare innovators to top-tier travel brands and Fortune 500 enterprises [interdependence.com](https://www.interdependence.com/) - **Mission/purpose statement**: “We are the most effective, innovative and optimized public relations, strategic communications and integrated marketing solutions firm, powered by proprietary technology, for brands, CMOs, founders and entrepreneurs to enhance the quality of their businesses and their lives.” [linkedin.com](https://www.linkedin.com/company/interdependence) ## Products & Services - **Interviewed® (Proprietary AI Platform)**: An AI predictive analytics engine that identifies high-probability media targets, trend signals, and cultural hooks by mapping journalist behavior, audience search patterns, and past story data. Used to engineer smarter pitches and guarantee media placements. [interdependence.com/faq](https://www.interdependence.com/faq/) - **Guaranteed Media Relations**: Performance-based PR where the firm underwrites KPIs (tier-one media placements, share-of-voice lifts, etc.) and works at no extra cost if targets are not met. [interdependence.com/faq](https://www.interdependence.com/faq/) - **Integrated Marketing Services**: Influencer campaigns, social media strategy, brand strategy & development, website development, paid media, SEO/GEO, event strategy & execution, and crisis communications. [interdependence.com/faq](https://www.interdependence.com/faq/) - **Vertical-Specific Expertise**: Teams dedicated to tech, CPG, consumer products, travel, B2B SaaS, finance, law, healthcare, professional services, and entertainment. [interdependence.com/faq](https://www.interdependence.com/faq/) ## Market Standing - **Valuation/Market Cap**: Not disclosed - **Key Metric**: Annual Revenue of **$3.5M** (LinkedIn estimate) [linkedin.com](https://www.linkedin.com/company/interdependence) - **Notable Investors/Partners**: Not publicly available - **Growth Signals**: - Headcount of **74 employees**, up **31.2% year-over-year** (+24 people) [linkedin.com](https://www.linkedin.com/company/interdependence) - **45 active job postings** on LinkedIn, with monthly job posting growth of **+221.4%** and yearly growth of **+309.1%** [linkedin.com](https://www.linkedin.com/company/interdependence) - Claims to have delivered “over 115 Million Media Impressions from 25 Media Features” and “over 5 Billion Media Impressions In 3 Months” for clients [interdependence.com](https://www.interdependence.com/) - Claims 300–400% higher earned media conversion rates compared to traditional PR programs [interdependence.com/faq](https://www.interdependence.com/faq/) ## Competitive Advantages - **Performance Guarantee**: Unlike most PR firms, Interdependence underwrites KPIs – if agreed targets are not met, they continue working at no extra cost. [interdependence.com/faq](https://www.interdependence.com/faq/) - **Proprietary AI (Interviewed®)**: A platform trained over five years that provides real-time media target identification and trend signals, giving a data-driven edge. [interdependence.com/faq](https://www.interdependence.com/faq/) - **Senior-Led Execution**: Every account is run by senior practitioners from pitch to execution – no handoffs or junior-only teams. [interdependence.com/faq](https://www.interdependence.com/faq/) - **Full-Spectrum Integration**: PR, social, influencer, event, crisis, brand development, and more under one roof, avoiding siloed services. [interdependence.com/faq](https://www.interdependence.com/faq/) - **Speed & Agility**: A “no layers, all leaders” model allows pivoting in hours, not days, for newsjacking, product launches, or crisis scenarios. [interdependence.com/faq](https://www.interdependence.com/faq/) ## Strategic Focus - **Scaling the team aggressively** – the company is hiring across multiple departments (B2B tech, consumer, healthcare, professional services, operations, business development, AI automation) with a strong remote-first posture. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/interdependence/jobs/5120316008) - **Deepening AI integration** – roles such as Director of AI Automation indicate a priority on further leveraging AI in PR workflows. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/interdependence/jobs/5120316008) - **Expanding vertical expertise** – continuing to build specialized teams for healthcare, cybersecurity, AI/automation, and other high-growth sectors. [interdependence.com/faq](https://www.interdependence.com/faq/) - **Maintaining a remote and distributed workforce** – most job postings are remote, with offices in Chicago, Philippines, and Bulgaria. [linkedin.com](https://www.linkedin.com/company/interdependence) ## Why Work Here - **Remote-First Culture**: The vast majority of open roles are remote, offering flexibility across the US and globally. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/interdependence/jobs/5120316008) - **High Growth Environment**: Headcount grew 31% YoY, and job postings have surged over 300% year-over-year, indicating rapid scaling and career advancement opportunities. [linkedin.com](https://www.linkedin.com/company/interdependence) - **Senior-Led & Collaborative**: The firm emphasizes a “no layers, all leaders” model where senior practitioners are directly involved, providing mentorship and hands-on experience. [interdependence.com/faq](https://www.interdependence.com/faq/) - **Innovation with AI**: Employees work with a proprietary AI platform (Interviewed®) that is central to the firm’s value proposition, offering exposure to cutting-edge PR technology. [interdependence.com/faq](https://www.interdependence.com/faq/) - **Glassdoor Rating**: 3.5/5 (61 reviews), with work-life balance at 3.8, compensation at 3.6, culture at 3.6, and career opportunities at 3.6. [linkedin.com](https://www.linkedin.com/company/interdependence) - **Notable Perks**: Not explicitly listed, but the FAQ mentions a “culture of accountability and real-time collaboration” and “transparency from the outset.” [interdependence.com/faq](https://www.interdependence.com/faq/) ## Sources 1. [interdependence.com](https://www.interdependence.com/) 2. [linkedin.com](https://www.linkedin.com/company/interdependence) 3. [interdependence.com/faq](https://www.interdependence.com/faq/) 4. 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