--- title: 'Director of Brand & Comms (US) at Reindeer' canonical: 'https://feeny.ai/job/director-of-brand-comms-us-reindeer-tel-aviv-6qczg3xyqdv7' type: 'job' last_seen: '2026-09-11' --- # Director of Brand & Comms (US) at Reindeer - **Company:** Reindeer - **Location:** Tel Aviv, Israel - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-07-28 - **Last confirmed live:** 2026-09-11 - **Apply:** https://jobs.ashbyhq.com/reindeer-ai/77a216f7-df05-4e4c-a475-448b116f5a99 ## Job description We're building an agentic AI platform that helps enterprises transform complex business workflows into AI-powered operations. We work with leading global companies to identify high-value workflows, deploy AI agents into real business environments, and help organizations move from experimentation to measurable enterprise impact. We believe AI adoption inside the enterprise isn't just a technology challenge. It requires business context, workflow understanding, change management, trust, ownership, and a clear path to value. That's where this role comes in. We’re a well-funded, early-stage startup, hiring our Director of Brand & Communications to build and own our brand and narrative function from the ground up. This role is ideal for a hands-on, strategic operator who thrives in early-stage environments, is comfortable creating structure where none exists, and works closely with our founders to define how Reindeer shows up in the world. You will own brand and communications end to end, from positioning and narrative through press, founder visibility, and owned content. You will also build the function itself: the team, the systems, and the standard for how we show up everywhere that matters. We have a product we believe in and a clear shot at owning a category before anyone else defines it. You will shape how the market thinks about us, build the systems that scale that story, and own our brand and reputation as the proof you’re winning. ## Your Impact Brand & Narrative Strategy - Own Reindeer’s positioning and voice, and turn it into a brand system that scales across every campaign, channel, and touchpoint - Conceive and run brand campaigns, from the big idea to the assets to how it shows up across every channel - Set the editorial vision and voice guidelines that keep every piece of content on-brand as we scale Communications & Press Narrative - Own how Reindeer sounds to the press: the messaging, the story angles, and the talking points behind every pitch and interview - Collaborate with our PR agency, who handle media relations and placement, so that earned coverage carries our narrative Social & Owned Channels - Own Reindeer's presence on social channels from strategy through the posts themselves, for both the company and the founders - Build the content engine that turns our thinking into a steady, distinct presence people follow Founder & Executive Visibility - Turn our founders into recognizable voices through bylines, podcasts, panels, and the right rooms - Ghostwrite, coach, and source the opportunities that keep them visible without eating their time ## Team & Function Building - Hire and grow the brand and comms function as we scale, setting the standard for how we show up everywhere - Report directly into leadership, and partner closely with founders, Sales, and Product on positioning and go-to-market What It Takes - 8+ years in comms, PR, brand, content, editorial or journalism or founder/exec visibility somewhere in there. (Or a portfolio strong enough to make years irrelevant.) - A track record of earned media and/or founder thought leadership you can point to: placements you landed, bylines you shaped, voices you built. - Existing media instincts and ideally relationships you know what makes a story land and you're comfortable pitching it yourself. - A portfolio or writing samples showing range and a distinct voice: positioning you've shaped plus published work (essays, launches, campaigns, coverage) you can say "I made that" about. Excellent written English and a high editorial standard you hold yourself to. ## About Reindeer ## Company Overview - **One-liner**: Reindeer provides an enterprise-grade platform that deploys and manages AI agents to automate complex, human-intensive operational workflows like payment approvals, quote management, and document processing. - **Entity Type**: Private (Seed stage; $40M total funding) - **Headquarters**: Tel Aviv, Israel (with an office in New York) - **Founded**: 2024 - **Founders**: Yoav Naveh (Co-CEO) and Yair Weinberger (Co-CEO) ## Core Business - **Primary Industry**: Enterprise AI / Agentic Automation - **Target Customers**: Large enterprises (B2B) in logistics, supply chain, finance, banking, insurance, procurement, and Global Business Services (GBS). Clients include Fortune 100/500 companies like Hellmann Worldwide Logistics and Papaya. - **Mission/Purpose**: To move enterprises from “AI that answers” to AI that reliably executes work inside real business processes, with clear accountability and governance. ## Products & Services - **Reindeer Platform**: A managed runtime for AI agents that integrate with enterprise systems (SAP, Oracle, NetSuite, Workday, ServiceNow, CargoWise, etc.). Agents are assembled from 200+ pre-built AI skills and learn from human-in-the-loop feedback. The platform focuses on auditability (every action is logged), security (deploy on customer’s own cloud infrastructure), and change management (version-controlled policy rollouts). - **Specific Automated Workflows**: Payment approvals, KYC/AML, ledger reconciliation, freight quoting, customs documentation, vendor management, and track-and-trace. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed. - **Key Metric**: Total Funding of **$40M** across two seed rounds. - Seed Round (October 2024): $20M - Seed Round (December 2025): $20M - **Notable Investors/Partners**: Lightspeed Venture Partners (led initial seed; partners Yoni Cheifetz and Tal Morgenstern are involved). Other investors not named in search results. - **Growth Signals**: Headcount grew **316.7% YoY** (from 5 to ~19-25 employees). 8 active job postings. Key executive hires include a VP of Marketing, a Founding Account Executive, and a COO. The company already has Fortune 100 customers in production. ## Competitive Advantages - **Enterprise-Grade Trust**: Focus on audit trails, role-based access, policy enforcement, and human-in-the-loop escalation. Agents are explainable and every decision is traceable. - **Continuous Learning, Not Prompting**: The platform automatically learns from expert feedback in natural language and reruns cases without requiring manual prompt tweaking or retraining. - **Deep Integration vs. Point Solution**: Rather than replacing enterprise systems (SAP, Oracle), Reindeer connects into them, executing real workflows without rigid templates. It focuses on “process mining before and after automation.” - **Calibrated Confidence**: Agents have a confidence threshold; when uncertain, they escalate to a human with full context and a specific question, preventing errors. ## Strategic Focus - **Expand Vertically**: Strong presence in logistics/supply chain and finance; actively targeting procurement, legal, compliance, and GBS. - **Scale the Agent Platform**: Moving from single workflow automation to cross-functional agents that handle multiple processes. - **Build the Team**: Aggressively hiring engineers (frontend, backend, infrastructure), AI solutions engineers, and commercial roles (AE, Strategic Account Managers) in both Tel Aviv and New York. ## Why Work Here - **Culture & Mission**: Described as building “AI that behaves like your best new hire.” The company values practical, safe AI deployment and solving messy operational problems. The leadership emphasizes learning loops and continuous improvement. - **Work Environment**: Hybrid model in both Tel Aviv (HQ) and New York (488 Madison Avenue). Some roles are in-office (e.g., AI Solutions Engineer in Tel Aviv), others hybrid. The Built In profile notes an “OnSite Workspace” with typical time on-site not specified. - **Engineering Culture**: Strong emphasis on backend, infrastructure, and AI engineering. Engineers solve hard problems around agent reliability, integration, and enterprise security. - **Notable Perks & Open Roles**: 8 active job postings as of mid-2026, including Software Engineer (Frontend/Fullstack/Backend), AI Engineer, Value Engineer, Strategic Account Manager, and Account Executive. The company has high headcount growth and recent large funding rounds, signaling stability and expansion. ## Sources 1. [reindeer.ai](https://reindeer.ai/) 2. [LinkedIn - Reindeer](https://www.linkedin.com/company/reindeer-ai) 3. [Built In - Reindeer AI](https://builtin.com/company/reindeer-ai) 4. [Lightspeed Venture Partners - Reindeer AI](https://lsvp.com/company/reindeer-ai/) 5. [reindeer.ai/how-it-works](https://reindeer.ai/how-it-works) ## Other roles at Reindeer - [AI Solutions Engineer (New York)](https://feeny.ai/job/ai-solutions-engineer-new-york-reindeer-new-york-dq08kzqs6gmh) — New York, NY - [Marketing Operations Manager](https://feeny.ai/job/marketing-operations-manager-reindeer-tel-aviv-dkyyrp4mrym3) — Tel Aviv, Israel - [Director of Brand & Comms (IL)](https://feeny.ai/job/director-of-brand-comms-il-reindeer-tel-aviv-a5x6x2gq01mp) — Tel Aviv, Israel - [Talent Acquisition Partner, Go To Market](https://feeny.ai/job/talent-acquisition-partner-go-to-market-reindeer-new-york-974a1ztks7m6) — New York, NY - [Software Engineer (Infrastructure)](https://feeny.ai/job/software-engineer-infrastructure-reindeer-tel-aviv-d5qwmzpm6c5z) — Tel Aviv, Israel - [Account Executive](https://feeny.ai/job/account-executive-reindeer-new-york-c474qzj17m94) — New York, NY - [Software Engineer (Backend)](https://feeny.ai/job/software-engineer-backend-reindeer-tel-aviv-b1ce0xjkr6y0) — Tel Aviv, Israel - [AI Engineer](https://feeny.ai/job/ai-engineer-reindeer-tel-aviv-8r0zatphgp44) — Tel Aviv, Israel