---
title: 'Director of Brand Marketing at Vesync'
canonical: 'https://feeny.ai/job/director-of-brand-marketing-vesync-tustin-83f3635j2kaw'
type: 'job'
last_seen: '2026-11-08'
---

# Director of Brand Marketing at Vesync

- **Company:** Vesync
- **Location:** Tustin, CA
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-11-05
- **Last confirmed live:** 2026-11-08
- **Apply:** https://jobs.lever.co/vesync/20dcdb36-5b21-4c0d-8ee6-9bca0f37e158

## Job description

The Company VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn't be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night. We're a young and energetic company, we've had tremendous success, and we are constantly growing our team. As we garner more industry attention — just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot — we also need driven and talented people to join our team. That brings us to you, and what you'll be joining. Our teams are smart and diligent and take ownership of their work — they're confident in their work but know how to collaborate with open ears and a spirit of learning. If you're down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you. Check out our other brands: levoit.com | cosori.com | etekcity.com

The Opportunity A new ecosystem at the intersection of wellness and technology, with a connected product, hardware and software, built to help people take an active role in their own health rather than simply measure it. The Director of Brand Marketing owns how that brand reaches people: social media, community, PR and earned media, brand ambassadors, and brand partnerships. Your job is to take the brand to market and grow it. You'll build and run integrated plans for launches and campaigns, lead the social media and community team, and build the PR, ambassador, and partnership relationships that grow awareness and credibility over time. You'll work closely with Product Marketing, who own positioning and messaging; the Creative Studio, who own brand identity and creative production; and Growth, who own paid media and acquisition. As the brand grows, the role expands into brand activations, events, and experiential programs. We are pre-launch, and the brand, the positioning, and the claims we can make are all still being built. It's a leadership role, and it's a building role.

What you will do at VeSync:

Brand Launches & Market Growth

- Own Brand Launches & Campaigns: Build and run integrated plans for the brand launch, product launches, and tentpole campaigns, with multiple beats across social, PR, ambassadors, partnerships, and community, built on positioning owned by Product Marketing.
- Build Brand Ambassador & Partnership Programs: Recruit and manage brand ambassadors across athletes, physicians, scientists, and wellness and healthy-living experts, and develop larger brand partnerships and collaborations that build long-term credibility and reach. Creator and influencer programs measured on financial return are owned by Growth.
- Build Brand Activations & Experiential: As the brand grows, plan and execute brand activations, events, sweepstakes, and experiential programs that expand the market, from concept through delivery.

Social Media & Community

- Lead Social Media & Community: Build and lead the social media and community team, setting channel strategy, content programming, and community standards. Community starts as monitoring and CX support and grows into a full program after launch.
- Partner with the Creative Studio: Brief the Creative Studio through a shared intake process on campaign and tentpole creative, key art, brand imagery, and video support, and work with them on concepts so every campaign beat has the assets it needs. The Studio owns brand identity and standards. Your team owns what ships on brand channels and when.
- Work Inside the Claims Line: Partner with medical, regulatory, and legal review so social, PR, ambassador, and partnership content moves through approval on schedule.

PR & Brand Measurement

- Own PR & Earned Media: Set PR and earned media strategy, manage the agency relationship, and own the launch press narrative, drawing on messaging from Product Marketing.
- Own Brand Health Metrics: Define and report brand health metrics, including awareness, share of voice, and sentiment, and connect brand performance to long-term membership value.
- Own Brand Budgets: Manage PR, ambassador, partnership, and social budgets, and decide where investment builds the most brand value.

What you bring to the role:

- Education: Bachelor's degree required.
- Experience: 8+ years in brand marketing for consumer (B2C) brands, with hands-on direct-to-consumer (DTC) experience, including leading teams and agency partners. Lifestyle-led health & wellness, consumer technology, and subscription or membership backgrounds are strongly preferred.
- Always-On & Campaigns: Proven track record running always-on brand programs alongside launches and tentpole campaigns, including taking a new brand, sub-brand, or product line to market.
- Social Media & Community Leadership: Has led social media and community teams and set channel strategy for a consumer brand.
- PR & Earned Media: Experience leading PR and earned media, in house or through agencies, including launch press.
- Partnerships & Ambassadors: Experience building ambassador programs across athletes, experts, and credentialed voices, and brand partnerships, including negotiating the terms behind them.
- Execution First: Plans and delivers. Experience with activations or experiential programs is a plus if the candidate has run them, not only pitched them.
- Brand Measurement: Comfortable defining and reporting brand health metrics, and making the case for brand investment alongside growth and performance teams.
- Claims & Regulatory Fluency: Experience in health, wellness, medical device, supplements, or a similarly regulated space. Knows how to build a brand presence inside real constraints.
- Comfortable with Ambiguity: Can build while the brand, the positioning, and the claims framework are still being settled. Makes progress on partial information and changes direction when decisions land.
- Cross-Functional Collaboration: Partners closely with product marketing, the Creative Studio, growth, product, CX, and legal and regulatory teams.

Location:

- This is an on-site, office-based role in Tustin, CA.

Salary:

- Starting at $150K Annually

Perks and Benefits:

- 100% covered Medical/Dental/Vision for employee AND spouse + dependents!
- 401K with 4% employer match (eligible after 90 days of employment) and immediate vesting
- Generous PTO policy + paid holidays
- Life Insurance
- Voluntary Life Insurance
- Disability Insurance
- Critical Illness Coverage
- Accident Insurance
- Healthcare FSA
- Dependent Care FSA
- Travel Assistance Program
- Employee Assistance Program (EAP)
- Fully stocked kitchen

## About Vesync

## Company Overview
- **One-liner**: VeSync is a global smart home appliance company that designs, develops, and sells small home appliances and consumer electronics under the brands Etekcity, Cosori, and Levoit, all connected via the VeSync smart home app.
- **Entity Type**: Public (Stock Symbol: 02148 on the Hong Kong Stock Exchange)
- **Headquarters**: Tustin, California, United States (with an additional office in Anaheim, CA and global offices in Asia, Europe, and North America)
- **Founded**: 2011
- **Founders**: Not publicly disclosed

## Core Business
- **Primary Industry**: Appliances, Electrical, and Electronics Manufacturing; Smart Home; Consumer Electronics
- **Target Customers**: B2C (direct to consumer via e-commerce), with growing B2B and physical retail presence
- **Mission Statement**: "To create connected lifestyles with smarter products, making life better at home and beyond."

## Products & Services
VeSync operates a family of distinct brands, all integrated with the VeSync smart home app:
- **[Etekcity]**: Home improvement, consumer electronics, and outdoor equipment. The original brand.
- **[Cosori]**: Premium small kitchen appliances, notably smart air fryers and smart ovens.
- **[Levoit]**: Home environment products, including smart air purifiers, humidifiers, and smart diffusers (e.g., the Levoit Halo Smart Diffuser, a CES Innovation Award winner).
- **[Pawsync]**: Pet-related smart products.
- **[VeSync App]**: A proprietary IoT platform that connects and controls all VeSync-branded smart devices from a single interface, providing a centralized smart home experience.

## Market Standing
- **Valuation/Market Cap**: Not publicly available as a precise figure; the company was taken private in a recent transaction by Victory III Co. [cbinsights.com](https://www.cbinsights.com/company/vesync)
- **Key Metric**: Over 2 million active devices were connected to the VeSync app as of March 31, 2021 [vesync.com](https://www.vesync.com/about). The company had 175 employees as of the latest data, with 27.1% yearly headcount growth [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs).
- **Notable Investors/Partners**: Victory III Co. (lead investor in take-private transaction) [cbinsights.com](https://www.cbinsights.com/company/vesync). Former employees and talent have come from Dyson, SharkNinja, TP-Link, Huawei, and Yamaha [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs).
- **Growth Signals**: 27.1% year-over-year employee growth (adding ~60 people), active job postings increased by 12% yearly, a take-private transaction, and plans to expand from e-commerce into physical retail storefronts [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs) [vesync.com](https://www.vesync.com/about). The company has 127 patents, 152 trademarks, and 15+ product design awards [vesync.com](https://www.vesync.com/about).

## Competitive Advantages
- **Multi-Brand IoT Platform**: Unlike many single-brand appliance companies, VeSync owns and operates a unified smart home app across four distinct, high-growth brands, creating a sticky ecosystem.
- **Proven E-Commerce Dominance**: The company started as an Amazon-native brand and has built deep expertise in online retail, SEO, and digital marketing for small home appliances.
- **Design & IP Moats**: With over 127 patents and 15+ design awards (including CES Innovation Awards), the company has a defensible portfolio of product designs and technologies.
- **Global Supply Chain**: Offices in Asia (Shenzhen, Singapore), Europe (UK, Germany, Spain), and North America provide a robust, vertically integrated supply chain and distribution network.

## Strategic Focus
- **Physical Retail Expansion**: Plans to expand from e-commerce dominance into physical retail storefronts, diversifying distribution channels [vesync.com](https://www.vesync.com/about) [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs).
- **Continued IoT Integration**: Deepening the connectivity and intelligence of the VeSync app, creating a more comprehensive "connected lifestyle" platform.
- **Global Geographical Expansion**: The company already sells in 8+ countries and continues to grow its presence in Europe and Asia.
- **Product Category Expansion**: Likely to continue launching new product categories under existing brands (e.g., further expansion into health, kitchen, and home environment).

## Why Work Here
- **High Growth Environment**: 27.1% yearly headcount growth signals an expanding company with career advancement opportunities.
- **Startup Culture with Stability**: Described as having a "casual, start-up like work environment" with "flexible work schedules" while being a publicly traded company with strong global infrastructure [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs) [vesync.com](https://www.vesync.com/about).
- **On-Site Roles in Tustin, CA**: Current job postings are predominantly on-site in Tustin, California. Roles include Creative Director, Sr. Graphic Designer, Product Design Engineer, and Marketing roles [jobs.lever.co](https://jobs.lever.co/vesync).
- **Global Team**: Workforce distributed across 11 countries (US, China, Singapore, UK, Germany, Spain, Hong Kong, Italy, France, Japan), offering a multicultural work environment.
- **Recent Open Roles**: Active postings include positions like Consumer & UX Researcher, Integrated Marketing Manager, Senior Product Designer, and Registered Dietitian, indicating growth in R&D, marketing, and health-focused product lines [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs).
- **Product Impact**: Opportunity to work on products that are used daily by millions, with a tangible impact on user experience in smart home, cooking, and air quality.

## Sources
1. [vesync.com - Company Homepage](https://www.vesync.com/)
2. [vesync.com - About Us](https://www.vesync.com/about)
3. [lever.co - Vesync Careers](https://jobs.lever.co/vesync)
4. [linkedin.com - VeSync Company Page](https://www.linkedin.com/company/vesyncus/jobs)
5. [cbinsights.com - VeSync Company Profile](https://www.cbinsights.com/company/vesync)

## Other roles at Vesync

- [Lifecycle Marketing Manager](https://feeny.ai/job/lifecycle-marketing-manager-vesync-tustin-b135w2r88es9) — Tustin, CA
- [Social Media Manager (Health)](https://feeny.ai/job/social-media-manager-health-vesync-tustin-bbx70w37gaxe) — Tustin, CA
- [Ecommerce Product Manager](https://feeny.ai/job/ecommerce-product-manager-vesync-tustin-e2g2rkba3s41) — Tustin, CA
- [Director of Growth Marketing (Levoit & Cosori)](https://feeny.ai/job/director-of-growth-marketing-levoit-cosori-vesync-tustin-feyg2t12m34z) — Tustin, CA
- [Performance Creative Manager](https://feeny.ai/job/performance-creative-manager-vesync-tustin-akwjjr6934mf) — Tustin, CA
- [Director of Growth Marketing](https://feeny.ai/job/director-of-growth-marketing-vesync-tustin-6g664qny8pey) — Tustin, CA
- [Manager of Creative Design](https://feeny.ai/job/manager-of-creative-design-vesync-tustin-2ap936wzq4g9) — Tustin, CA
- [Social Media Manager (Cosori)](https://feeny.ai/job/social-media-manager-cosori-vesync-tustin-as8jhnmeyyqb) — Tustin, CA
- [Test Technician](https://feeny.ai/job/test-technician-vesync-anaheim-c4twh3nrm0a4) — Anaheim, CA
- [Lead IT & Privacy Auditor - U.S. Privacy and Data Security Audit](https://feeny.ai/job/lead-it-privacy-auditor-u-s-privacy-and-data-security-audit-vesync-tustin-19tqx5q23egz) — Tustin, CA