---
title: 'Director of Business Development at Flourish'
canonical: 'https://feeny.ai/job/director-of-business-development-flourish-remote-0cxhkbd0gstc'
type: 'job'
last_seen: '2026-09-09'
---

# Director of Business Development at Flourish

- **Company:** Flourish
- **Location:** Remote
- **Work type:** remote
- **Posted:** 2026-06-04
- **Last confirmed live:** 2026-09-09
- **Apply:** https://job-boards.greenhouse.io/flourish/jobs/6014491004

## Job description

Since 2017, Flourish has been on a mission to help financial advisors evolve from holistic advice to holistic implementation to better serve their clients and grow their businesses. We focus on independent Registered Investment Advisors (RIAs), delivering financial products that advisors can’t easily access today through beautiful, scalable, and easy-to-use technology.

Today, we work with over 1,100 RIAs that collectively represent more than $2.6T in assets under management across two products: Flourish Cash and Flourish Lending. Headquartered in New York City, we are an independently-operating, wholly-owned subsidiary of MassMutual Life Insurance Company.

Read on if you are interested in joining a dynamic, highly-collaborative, rapidly-growing startup—backed by the support and stability of a Fortune 500 company.

## About You

With a passion for sales, finance and technology, you are looking to join a collaborative sales team within a fast-paced startup environment. You are an extremely skilled communicator, both verbally and in writing, and your excellent people skills make you a natural relationship builder. You are organized and can manage multiple work streams in parallel while continuously prioritizing what’s most important. You are a high-output, self-motivated self-starter, able to learn fast and execute while also thriving within a collaborative, team oriented environment.

You are excited to join a fast-paced, financial technology startup, and are motivated by the prospect of joining our sales team. You will be able to seamlessly own and maintain existing relationships with existing Flourish clients, while also being ready to build new relationships with a growing client base of independent RIAs.

## About the Role

As a Director of Business Development, you will play a key role on our sales team, working with RIAs to both grow adoption of our products within our existing client base and to bring new firms onto the platform. You’ll work independently to own and manage client conversations from end-to-end, including managing inbound leads and working independently to originate new business opportunities—whether through your own efforts or in partnership with our marketing organization. You’ll partner across the organization to share client feedback, champion innovative business opportunities, and develop new strategies for growth while contributing to the overall sales efforts of Flourish.

As the only member of the sales team based in the western half of the US, you will travel frequently to visit clients and for conferences. You’ll partner across the organization to share client feedback, champion innovative business opportunities, and develop new strategies for growth while contributing to the overall sales efforts of Flourish.

Principal Responsibilities

- Own and manage client relationships from end-to-end, from sourcing to managing the sales process to client activation and adoption
- Interact with key clients to understand and resolve complex issues related to the platform
- Partner with our relationship management team to develop a coverage strategy for existing client relationships
- Identify and originate new business opportunities, whether through your own actions or in partnership with our marketing organization
- Manage the sales pipeline and relationships using CRM and partner with the data team to develop and maintain internal reporting tools
- Collaborate on the development of product and functional strategy for Flourish
- Willingness to travel for sales pitches and conferences (<50% travel)
- Stay current on general trends in the financial industry, and specifically within wealth management
- Maintain excellent communication with internal Flourish stakeholders
- Exercise considerable judgment and analysis to arrive at recommendations and/or conclusions

## Minimum Qualifications

- Bachelor’s degree
- 8+ years of related sales experience
- Background in financial sales required, with some experience in financial technology strongly preferred
- Either have a Series 7 or willingness to get a Series 7 within 60 days of joining
- Position is remote based in the western half of the US including Texas, Colorado, Arizona or California, with California strongly preferred
- Experience working with Retirement Investment Advisors
- Due to the nature of this position, as part of the background check process, candidates must be able to pass a fingerprint background check to qualify as a fingerprinted person under FINRA. For roles requiring registration, additional regulatory screenings may apply, including a review of Form U5 disclosures and other relevant licensing information.

## Preferred Qualifications

- Experience working as part of a fast-moving team with minimal guidance
- Highly comfortable with technology, both personally and professionally
- Excellent written and verbal communications, both internally and externally
- Strong problem solver and creative, independent thinker
- Energetic, positive and charismatic
- Experience selling to wealth managers or experience at a wealth management firm preferred

At Flourish, we focus on ensuring fair, equitable pay by providing competitive salaries, along with bonus and incentive opportunities and benefits for all employees.

Base Salary Range: $167,800 - $220,200 plus bonus Disclosures:

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

## About Flourish

## Company Overview
- **One-liner**: Flourish provides a suite of financial products—cash management, lending, and annuities—designed exclusively for independent registered investment advisors (RIAs) to help them move from holistic advice to holistic implementation.
- **Entity Type**: Private (wholly-owned subsidiary of MassMutual, a Fortune 500 mutual insurance company)
- **Headquarters**: Boston, Massachusetts, USA
- **Founded**: 2017
- **Founders**: Not publicly available

## Core Business
- **Primary industry/industries**: Fintech, Wealth management infrastructure, Financial services
- **Target customers**: B2B – Registered Investment Advisors (RIAs) and their clients; also serves as a platform for advisors to offer cash, lending, and annuity products.
- **Mission or purpose statement**: “Flourish helps RIAs grow by evolving from holistic advice to holistic implementation.”

## Products & Services
- **Flourish Cash**: An invitation-only cash account offering high-yield savings (currently 3.25% APY) with up to 30x FDIC insurance through a network of program banks. No fees, no minimums, integrated with key advisor tools. Type: Fintech service (cash management).
- **Flourish Lending**: A premium mortgage and refinancing platform that gives clients access to competitive rates and an optimized process. Helps advisors defend portfolio assets, win prospects, and deliver client value. Type: Service (mortgage brokerage, offered through SoraFinance, Inc., NMLS #2355841).
- **Flourish Annuities**: An annuity platform that streamlines the purchase and management of annuities for RIA clients. Type: Service (insurance product platform).

## Market Standing
- **Valuation/Market Cap**: Not disclosed (privately held, fully owned by MassMutual)
- **Key Metric**: Over $8 billion in assets on the platform (as of 2026); 100+ employees; founded in 2017.
- **Notable Investors/Partners**: Backed by MassMutual (Massachusetts Mutual Life Insurance Company) – a Fortune 500 company with over $250 billion in assets.
- **Growth Signals**:
  - Consistently recognized as a top wealth management fintech (e.g., Highest-Rated Cash Management Service 2020-2025 by RIA Intel Awards; Best Wealth Management Solution 2025 by Finovate Awards).
  - Active hiring: 8+ open positions across sales, engineering, marketing, and operations (as of mid-2026).
  - Hybrid work model (Boston area) with team lunches and outdoor terrace, indicating continued investment in culture.

## Competitive Advantages
- **Backed by MassMutual** – combines startup agility with the stability, capital, and trust of a century-old Fortune 500 financial institution.
- **Deeply integrated with the RIA ecosystem** – products are custom-designed for independent advisors and connect with key advisor tools (e.g., portfolio management systems).
- **Invite-only premium positioning** – Flourish Cash offers rates up to 3.25% APY (vs. national average ~0.4%) with up to 30x FDIC coverage, creating a strong value proposition for high-net-worth clients.
- **End-to-end implementation** – goes beyond advice by providing the actual financial products (cash, lending, annuities), helping advisors keep assets under management.

## Strategic Focus
- **Expand the lending and cash management platform** to deepen advisor relationships and attract new RIAs.
- **Continue to develop annuity offerings** as part of the holistic implementation suite.
- **Maintain and grow the institutional partnership with MassMutual** to gain distribution and credibility.
- **Scale the team** with a focus on engineering, product, and client support to support $8B+ in assets and growing.

## Why Work Here
- **Hybrid work environment** – most roles are based in Boston with a hybrid schedule (typically Tuesday–Thursday in office). The office includes a spacious outdoor terrace and team lunches.
- **Comprehensive benefits** – competitive pay, generous time off, health/vision/dental insurance, 401(k) match.
- **Culture of ownership and iteration** – the company values “focus on execution,” “take ownership,” “iterate,” and “stay humble.” Feedback is encouraged, egos are checked at the door.
- **Supportive growth** – as a subsidiary of MassMutual, employees get the stability of a large enterprise with the autonomy of a startup. Many roles involve direct impact on product and client experience.
- **Diverse team** – Flourish states they value diversity and are building an organization that reflects different backgrounds. Open and positive communication is a core principle.

## Sources
1. [Flourish Careers Page](https://info.flourish.com/careers)
2. [Flourish About Page](https://info.flourish.com/about)
3. [Flourish LinkedIn](https://www.linkedin.com/company/flourish-dot-com)
4. [Built In Boston – Flourish Profile](https://builtin.com/company/flourish)
5. [Flourish Greenhouse Careers Portal (provided by user)](https://job-boards.greenhouse.io/flourish)

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