--- title: 'Director of Communications at Mulberry' canonical: 'https://feeny.ai/job/director-of-communications-mulberry-kensington-rh0kaxtne8ek' type: 'job' last_seen: '2026-10-19' --- # Director of Communications at Mulberry - **Company:** Mulberry - **Location:** Kensington, London - **Work type:** hybrid - **Posted:** 2026-10-16 - **Last confirmed live:** 2026-10-19 - **Apply:** https://jobs.lever.co/mulberry/d90622bc-9091-4ef5-afcf-added2f3de2e ## Job description Born in 1971, the roots of Mulberry are in Somerset, England. For more than fifty years, Mulberry has been a British lifestyle brand, internationally acclaimed for quality and design capturing the Mulberry Spirit. Sustainability has been part of the Mulberry ethos since the brand's inception, in recognition of our purpose-driven approach, in 2024 we proudly achieved B Corp Certification. Today, we are a global brand, but our values remain the same; we are committed to improving our impact on people and the planet. To do this our people are honest, dynamic, and community spirited. If these are values you share, we would love you to join our team. The Role: As the Director of Communications you will represent and champion Mulberry’s new strategy – Back to the Mulberry Spirit – which will see the brand returning to its original values & proposition. Based in Mulberry’s Kensington HQ, the roles primary focus is the UK, EU & US whilst also providing strategic guidance and support to local marketing teams in China, South Korea and Japan and respective agency partners. You will be responsible for implementing the 360 global communication strategy encompassing PR, Events and Talent, to ensure a consistent global strategy and brand voice across the markets.You will also drive the Mulberry by Christopher Kane strategy – working with the RTW team and agencies. Duties and responsibilities: PR: Develop strategic 360° global communication plans, that ensures a consistent brand voice across the markets Achieve strong editorial coverage in line with the annual objectives Work with key agencies to deliver this objective – across Mulberry core and Mulberry by Christopher Kane Devise and work with the team to execute targeted communications plans for the launch of key projects, product launches, brand events and collaborations Oversee an effective and creative product placement strategy Support the team to identify and map key target media for Mulberry across the relevant markets Responsible for overall story and feature placements Manage and evaluate interviews requests and speaking opportunities for CEO, CFO and Creative Director, RTW Analyse and improve on editorial output achieved each season in qualitative and quantitative terms Oversee the creation of press kits, press releases and other seasonal documents Work closely with the key markets (including marketing & communications managers and communications agencies), to adapt the global communications strategy to local market needs.s Oversee the execution of agreed strategy, supporting the local teams to generate positive editorial coverage across features, news and product stories. Build and maintain a relevant community around Mulberry and help to foster meaningful relationships with key figures in media and creative worlds Stay ahead of key industry news and updates as well as competitor activity and share developments across departments Advise the Brand Director and wider Executive Committee on interesting developments, movements, new trends, and new directions within the Global media landscape Advise on partnerships, collaborations and sponsorships to drive brand awareness and support commercial objectives. Foster strong internal relationships with all areas of the business including creative studio, marketing, product management, buying & merchandising, finance and retail to support business objectives Forecast and manage departments budget with an in-season agile approach to allocate in accordance with the businesses needs ·Oversee reports for timely distribution across the business Events: In partnership with the brand marketing team, deliver the Mulberry by Christopher Kane show at LFW Responsible for the successful end-to-end project management & delivery of the Global Events  Calendar including brand moments and activations related to seasonal collection launch Work closely with key internal business stakeholders to define the Global Events strategy Oversee guestlists for events and ensure appropriate editor & KOL attendance at targeted events; including overseas events, brand moments and press days Attend key press and KOL trips where relevant, overseeing all aspects of the trip and ensuring the brand’s objectives are delivered Find interesting Partner events and opportunities linked to Mulberry’s strategy & objectives e.g. speaking opportunities for ExCo members Develop and maintain strong 3rd party relationships Plan activity with target ROI in mind and measure and report on success post event Talent: Drive a successful VIP, talent and influencer strategy ensuring the brand vision and identity is reinforced and global brand awareness is increased Work with key internal stakeholders to constantly refine the global influencer and talent strategy, in line with the broader business' brand & commercial goals Oversee all aspects of brand talent relationships from initial contract negotiation, product placement talent appearances, editorial talent placements and social media activity, as well as all operational & logistical support Work with Global Event and Talent Manager on product placement of hero product on brand appropriate talent and influencers. Managing relevant budgets and ensuring that all event, talent and press activities are delivered in line with this Supporting and mentoring direct reports to aid their learning and growth Culture: Drive internal comms strategy with key stakeholders including HR Embrace and demonstrate the Mulberry values and behaviours: honesty, dynamism, and a community-oriented spirit. Support Mulberry to deliver an inclusive culture, through behaving in a way that is open-minded and respectful towards others, and understanding that your views, opinions, and experiences may not always be shared by your colleagues. Act as an ambassador for Mulberry and communicate positively about the brand. Sustainability: Work closely with the sustainability team to shape and amplify key moments eg Impact Report Be one of the proponents of ensuring sustainability forms a part of everyones role at Mulberry As a certified B Corp business, it is important to incorporate environmentally responsible practices into your work wherever possible. Support the businesses ‘Five C’s’ strategy in addressing and improving Climate, Cultivation, Craft, Culture and Circularity. Promote a greener, more sustainable future. Support to foster an environment where diversity is embraced and all individuals feel valued, respected and included. Promote equity, empathy and understanding and demonstrate this commitment within your internal and external communities. Skills and Knowledge: Experience of working in a similar level role on luxury /premium fashion or lifestyle brands, ideally gained both in-house and at an agency, and able to demonstrate senior level UK fashion press and industry contacts Strong sustainability comms is beneficial Excellent written and verbal English Excellent team management skills Ability to effectively challenge and influence both internal and external teams A truly collaborative team player, able to work across multiple departments with differing objectives, whilst championing and delivering best practice and innovation across the business Confident with multi-tasking, working to tight deadlines and troubleshooting under pressure Well-organised and efficient with strong planning and prioritising capabilities and the ability to work to multiple, competing deadlines Proficient in Microsoft office – Excel, Word, PowerPoint Good knowledge of Launchmetrics, Lefty, Diary Directory, Dash Hudson Interest and current knowledge of wider culture Mulberry is an equal opportunities employer and we are passionate about hiring and developing the best talent. All hiring decisions are made only on the basis of qualifications, skills or experience and as they relate to the particular role. If you need us to make any adjustments to our application or interview processes to enable you to be at your best, please email us at talent@mulberry.com. ## About Mulberry ## Company Overview - **One-liner**: A British luxury lifestyle brand, best known for its iconic leather handbags and accessories, emphasizing British craftsmanship. - **Entity Type**: Public (Mulberry Group plc, Ticker: MUL on the London Stock Exchange AIM) - **Headquarters**: The Rookery, Chilcompton, Somerset, England, UK - **Founded**: 1971 in Somerset, England - **Founders**: Roger Saul ## Core Business - **Primary industry/industries**: Luxury Fashion, Leather Goods, Accessories - **Target customers**: B2C, targeting luxury-conscious consumers globally; a mix of direct-to-consumer via their own channels and wholesale partnerships. - **Mission or purpose statement**: To be a global luxury lifestyle brand, driven by creativity, craftsmanship, and community, with a long-term strategy for sustainable growth. Their "Made to Last" manifesto and B Corp certification underscore a commitment to a regenerative and circular business model. ## Products & Services - **Leather Handbags & Accessories**: The core commercial focus, including iconic ranges (e.g., Bayswater, Alexa) and new bestsellers. These are the brand's most recognized products, with a strong emphasis on British manufacturing. - **Lifestyle Range**: A complementary collection including soft accessories, footwear, luggage, ready-to-wear, jewellery, and eyewear. - **Men's Collection**: A dedicated range of leather goods, accessories, and apparel for men. - **Aftercare & Repair Service**: A lifetime service for their products, reinforcing their "Made to Last" ethos and commitment to sustainability. - **Digital Experience**: A comprehensive omni-channel offer including mulberry.com, which ships to 190+ countries and operates in 9 currencies and 5 languages. ## Market Standing - **Valuation/Market Cap**: Not publicly available direct from search results; as a publicly-traded company on AIM, this fluctuates daily. - **Key Metric**: As of 2026, the company is focused on revenue growth as its key performance indicator. Approximately 90% of sales come from direct-to-customer channels (Retail, Franchise, and Digital). - **Notable Investors/Partners**: Major shareholders include Challice Limited (56.4%) and Frasers Group (37%). Key digital partners in high-potential markets include JD.com, Tmall, and Vip.com in China. - **Growth Signals**: - **B Corp Recertification (2026)**: One of the first UK businesses to recertify under B Lab UK's new, more rigorous standards, signaling a strong commitment to ethical and sustainable practices. - **Global Expansion**: Operates over 120 owned and partner stores across 25 countries, with strategic focus on high-potential Asian markets (China, Hong Kong, Japan, Korea). - **Digital Leadership**: Digital sales account for approximately 20% of total brand sales through consistent platform investment. - **Manufacturing Capacity**: Continues to invest in its two Somerset factories, which manufacture approximately 50% of its bags, providing a unique agile supply chain. ## Competitive Advantages - **"Made in England" Heritage & Manufacturing**: A significant moat. Being the largest manufacturer of luxury leather goods in the UK, with dedicated factories and an apprenticeship program fostering craftsmanship, provides authenticity and a unique value proposition that competitors find hard to replicate. - **Strong Brand Identity**: A playful, uniquely British blend of creativity and culture, embodied by iconic product lines and a strong heritage spanning over 50 years. - **Direct-to-Customer Model**: With ~90% of sales coming from its own channels, Mulberry has strong control over brand experience, customer data, and margins. - **Commitment to Sustainability**: The B Corp certification and "Made to Last" manifesto provide a compelling narrative for environmentally-conscious consumers, differentiating it from many luxury players. ## Strategic Focus - **Customer-Led Innovation**: Focusing on product innovation and superior customer experience, particularly in leather accessories. - **International Growth**: Penetrating high-potential markets in Asia through joint ventures and strategic digital partnerships. - **Omnichannel Excellence**: Deepening the integration of digital sales, physical retail, and concessions to provide a seamless customer experience. - **Continuing the "Made in England" Strategy**: Further investment in its Somerset factories to leverage the speed and agility of UK manufacturing. - **Strengthening the Lifestyle Range**: Developing complementary categories like shoes, ready-to-wear, and jewellery to expand the brand's lifestyle appeal. ## Why Work Here - **Culture & Values**: The company emphasizes a community feel rooted in its family business origins. Employee values are "Be Open, Be Bold, Be Imaginative, Be Responsible." - **Sustainability Leadership**: Working for a company that is a certified B Corp and is actively working towards regenerative and circular practices is a significant draw for mission-driven talent. - **Craftsmanship & Heritage**: Unique opportunities to work in a business with deep roots in British manufacturing. The award-winning apprenticeship program in Leather Goods Manufacturing offers a rare path into skilled craft roles. - **Work Policy**: Roles are primarily on-site, particularly in factories (Somerset) and the design studio (London). Some office-based roles in London offer a hybrid working pattern. - **Global Opportunities**: With offices in London, New York, Paris, Hong Kong, Tokyo, Seoul, and stores in over 25 countries, there are potential opportunities for international career development. - **Learning & Development**: A strong tradition of internal progression, especially from the apprenticeship program into roles across product development, planning, and market support. ## Sources 1. [Mulberry Careers Page](https://www.mulberry.com/gb/information/mulberry-careers) 2. [Mulberry Careers (Lever)](https://jobs.lever.co/mulberry) 3. [Mulberry Company Profile](https://www.mulberry.com/gb/company-profile) 4. [Mulberry Responsibility - People](https://www.mulberry.com/us/responsibility/people) 5. 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