---
title: 'Director of Consumer Insights & Marketing Science at Lola Blankets'
canonical: 'https://feeny.ai/job/director-of-consumer-insights-marketing-science-lola-blankets-new-york-2tsx779pm9ke'
type: 'job'
last_seen: '2026-09-07'
---

# Director of Consumer Insights & Marketing Science at Lola Blankets

- **Company:** Lola Blankets
- **Location:** New York, NY
- **Posted:** 2026-07-29
- **Last confirmed live:** 2026-09-07
- **Apply:** https://job-boards.greenhouse.io/lolablankets/jobs/4339422009

## Job description

## About the Role

Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place. We're seeking a Director of Consumer Insights and Marketing Science to lead how we understand our customers and measure our marketing, and to connect the two.

Today, our measurement is stronger than our understanding of the customer. We have the data infrastructure to track what's happening across email, SMS, website, organic, and paid media, but we don't have a function that explains why: what customers want, how they experience the brand, and where product and marketing should go next. This role builds that function from the ground up, sitting at the center of consumer research, Voice of Customer, and marketing measurement, and reports directly into decisions at the leadership level.

You'll own three things: primary and secondary consumer research that shapes product and marketing strategy, a Voice of Customer function that turns CX tickets, social comments, texts, surveys, and focus groups into a single read on the customer, and the measurement backbone that connects channel performance to forecasting and growth planning. This is a build role. You'll set the standard for how Lola understands and measures itself.

Core Responsibilities

Consumer & Market Insights

- Build the ongoing cadence for understanding who our customers are, what they want, and how that's shifting, and bring those findings directly to product and marketing leadership
- Track competitive and category trends and translate them into implications for Lola's strategy
- Partner with product and brand teams early in the development cycle, not just at launch, so research shapes decisions instead of validating them after the fact
- Establish the process and tooling to collect, tag, and synthesize qualitative feedback at scale across every customer touchpoint
- Surface recurring themes, friction points, and product or service opportunities to the teams that own them, and track whether action gets taken

Measurement Strategy & Executive Advisory

- Own the measurement strategy connecting email, SMS, website, organic, and paid media into one clear, executive-ready narrative of what's working, what isn't, and where the biggest opportunities sit
- Advise senior leadership on channel investment, pacing, and forecasting decisions, grounding recommendations in daily forecasting
- Lead forecasting for major sale events (BFCM, seasonal promotions, and other key calendar moments), partnering cross-functionally to align channel plans with demand expectations
- Support marketing-mix and channel-efficiency analysis to inform where incremental spend works hardest

Reporting Infrastructure & Data Integrity

- Set the recurring reporting cadence for the marketing org, from the weekly metrics pulse to the monthly business review
- Standardize metric definitions across channels and teams, and own data accuracy and consistency across reporting sources and platforms
- Track and report on core KPIs across funnel performance

Insights, Testing, & Optimization

- Analyze cohort, LTV, and retention trends to track customer behavior over time
- Partner with channel owners to surface and act on opportunities that increase efficiency and drive better outcomes, not just report on what happened

This role will report to the Senior Director of Integrated Marketing. This is a hybrid role and requires 3 days in office in our office in Brooklyn, NY or Lehi, UT.

## Qualifications

- 8+ years of experience spanning consumer insights, marketing analytics, or marketing science, preferably in DTC or e-commerce, with a track record of advising senior leadership on strategy
- Hands-on experience designing and running consumer research: surveys, focus groups, concept testing, or similar qualitative and quantitative methods
- Experience building or scaling a Voice of Customer function, including synthesizing unstructured feedback (CX, social, survey, qualitative) into structured, actionable insight
- Deep hands-on experience pulling and analyzing data across marketing platforms (e.g., Klaviyo, Postscript, Meta/TikTok Ads, GA4, Shopify), with strong SQL fluency and experience with BI or dashboarding tools (e.g., Looker, Tableau)
- Proven ability to build research and measurement frameworks from the ground up, not just operate within an existing one
- Excellent ability to translate complex, sometimes conflicting quantitative and qualitative signals into clear, confident narratives for executive and non-technical stakeholders
- Strong command of A/B testing, incrementality, and marketing measurement methodology

## What We Offer

- Competitive base salary and annual bonus based on company and individual performance
- 21 days paid vacation + all federal holidays
- Full health benefits (health, dental, vision, mental)
- 16 weeks paid birth parent leave; 8 weeks non-birth parent leave
- 55% off Lola Blankets for friends and family
- Opportunities for career growth within Lola Blankets

## About Lola Blankets

## Company Overview
- **One-liner**: Lola Blankets is a design-driven, direct-to-consumer (DTC) brand that creates luxury faux-fur blankets, aiming to deliver "life-changing softness" while supporting breast cancer patients through donations and community initiatives.
- **Entity Type**: Private
- **Headquarters**: Beverly Hills, California, United States
- **Founded**: 2021
- **Founders**: Tommy Higham and Will Higham

## Core Business
- **Primary Industry**: Textile Manufacturing / Consumer Home Goods & Lifestyle Products
- **Target Customers**: B2C (direct-to-consumer), primarily individuals passionate about home comfort, luxury, and fashion-forward design (referred to by the brand as "the details of life"). Also conducts B2B bulk/corporate sales.
- **Mission/Purpose**: To provide "life-changing softness" with a life-changing impact. A core part of their mission is giving back to the cancer community, donating to the Huntsman Cancer Institute and other charities in honor of their mother, Amy Higham.

## Products & Services
- **[Lola Blankets — The Core Product]**: Luxury faux-fur blankets, pillows, and throws. The brand is known for its exceptionally soft fabric and vibrant, fashion-forward colors. The product line also includes apparel, accessories, and candles.
- **[Casa de Lola]** A physical creative retreat and brand experience ("the soft spot of the desert") designed for creators and influencers to slow down and reset, serving as an extension of the brand's lifestyle.
- **[Blankets for the Brave]** A program that provides blankets to breast cancer patients through the Huntsman Cancer Institute, honoring the brand's founding story and commitment to giving back.

## Market Standing
- **Valuation/Funding**: Not publicly available. The company is privately held and growing quickly without public funding rounds.
- **Key Metric — Total Funding**: Not publicly available. The company appears to be privately funded or bootstrapped and is currently profitable enough to scale rapidly.
- **Notable Investors & Partners**: No institutional investors publicly listed. Key executive hires include leaders from *birddogs*, *McKinsey & Company*, and *Teva Pharmaceuticals*. Strategic partners include the Huntsman Cancer Institute.
- **Growth Signals**: Extremely high growth trajectory. Notable data points include **+200% headcount growth year-over-year**, currently employing 36 people. Web traffic has seen +517.4% yearly growth, with a strong digital DTC presence. They have a physical branded space ("Casa de Lola") and have taken activations to major events like Coachella.

## Competitive Advantages
- **Powerful Brand & Origin Story**: A deeply resonant story of honoring the founders' mother, Amy Higham, which drives brand loyalty and a meaningful corporate giving mission (Huntsman Cancer Institute).
- **"Luxury-for-Everyone" Positioning**: They have captured a trend of combining high-fashion, design-forward aesthetics with the comfort/décor category, successfully positioning themselves as a lifestyle brand, not just a blanket company.
- **High Rapid Growth & Brand Momentum**: Demonstrating very strong DTC flywheel with massive traffic growth, high social engagement, and a successful influencer/creator strategy.

## Strategic Focus
- **Retail & Channel Expansion**: Actively hiring for a *Retail Marketing Manager* and a *Bulk/Corporate Sales Account Executive*, indicating a push into physical retail and B2B wholesale.
- **Product Diversification**: Hiring for multiple *Product* and *Merchandising* roles (including a *Color & Print Designer*, *Production Manager*, and *Product Development Manager*) suggests an aggressive expansion of the product line.
- **Brand Experience & Community**: Building out physical experiences ("Casa de Lola") and deepening their creator/influencer network to stay at the forefront of lifestyle marketing.
- **Technology & Operations**: Growing the tech team with a *Senior Digital Product Manager* and *Operations Technology and Systems Engineer*, signaling a move to invest in internal digital tools and scale operations.

## Why Work Here
- **High-Growth Environment**: A genuinely fast-growing company (headcount up 200% YoY) that offers massive "ride the rocket" experience. This translates to great opportunities for career growth and taking on significant responsibility early.
- **Strong Culture & Values**: They explicitly list their values as "Dream Big," "Commit to Excellence," and "Have Fun." Employees consistently cite working with "obsessive attention to detail" in a creative, supportive atmosphere.
- **Robust Benefits & Perks**: Offers a strong package for a fast-growing startup: **21 PTO days + Federal holidays**, full health benefits, a 401(k) plan, **16 weeks of paid parental leave for birth parents** (and 8 weeks for non-birth parents), a "Lola Summer vacation" perk, and 50% off Lola Blankets for friends and family.
- **Remote & Hybrid Flexibility**: Roles are a mix of Remote, New York, and Utah-based. They support flexible work arrangements.
- **Mission-Driven Work**: The opportunity to work for a brand with a core "give back" mission (Huntsman) makes the work feel meaningful beyond the product.

## Sources
1. [lolablankets.com](https://lolablankets.com/pages/careers)
2. [LinkedIn - Lola Blankets](https://www.linkedin.com/company/lola-blankets)
3. [Greenhouse - Lola Blankets Careers](https://job-boards.greenhouse.io/lolablankets)
4. [Greenhouse - Job Posting (Influencer Manager)](https://job-boards.greenhouse.io/lolablankets/jobs/4132176009)
5. [Greenhouse - Job Posting (Sys & Integration Manager)](https://job-boards.greenhouse.io/lolablankets/jobs/4212055009)

## Other roles at Lola Blankets

- [Retail Associate](https://feeny.ai/job/retail-associate-lola-blankets-new-york-39ygs1gaer5x) — New York, NY
- [Color & Print Designer](https://feeny.ai/job/color-print-designer-lola-blankets-new-york-3ny0cw0ny6dc) — New York, NY
- [Director of Emerging Categories & Markets](https://feeny.ai/job/director-of-emerging-categories-markets-lola-blankets-new-york-ksge6yjdwet5) — New York, NY
- [Sample Coordinator](https://feeny.ai/job/sample-coordinator-lola-blankets-utah-ahgsf0fk5zfd) — Utah
- [Director of GTM and Campaign Planning](https://feeny.ai/job/director-of-gtm-and-campaign-planning-lola-blankets-new-york-eqeq924jq9nt) — New York, NY
- [Accounting Manager](https://feeny.ai/job/accounting-manager-lola-blankets-remote-ys9hpywsw2s0)
- [Director of Commercial Operations](https://feeny.ai/job/director-of-commercial-operations-lola-blankets-new-york-thj2h0v49k4v) — New York, NY / Salt Lake City, UT / Los Angeles, CA / Austin, TX
- [Inventory & Logistics Coordinator](https://feeny.ai/job/inventory-logistics-coordinator-lola-blankets-new-york-sbdp56f6s14d) — New York, NY