---
title: 'Director of Customer Lifecycle (CRM) at Almedia'
canonical: 'https://feeny.ai/job/director-of-customer-lifecycle-crm-almedia-berlin-ywqxnm367rst'
type: 'job'
last_seen: '2026-11-05'
---

# Director of Customer Lifecycle (CRM) at Almedia

- **Company:** Almedia
- **Location:** Berlin, Germany
- **Compensation:** €120k–€180k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-11-05
- **Last confirmed live:** 2026-11-05
- **Apply:** https://jobs.ashbyhq.com/almedia/3fae038c-d129-4e1a-9766-2dfda9cdf161

## Job description

This isn’t your regular job. Almedia is a place where those who want to push harder can accelerate their careers faster than anywhere else. We’re aiming to become Germany’s second bootstrapped unicorn. Almedia is already Europe’s #3 fastest-growing company in 2025 (FT1000).

We are building the future of marketing by rewarding our community of over 95 million users for engaging with our advertisers’ products. We are offering a new way to acquire users for the biggest companies in the world.

At Almedia, you’ll:

- Own way more, way earlier — you’ll be trusted with responsibility fast.
- Push harder, get further — this isn’t a 9–5. We highly reward intensity.
- Join a rare environment — you will work with ambitious high-speed, high-ownership people.
- Fully present — we’re 5 days a week in the office to build the energising momentum we need.

Salary: 120-160k • Total Comp: 200k We're looking for a highly analytical, data-driven Director of Customer Lifecycle (CRM) who will architect a sophisticated, machine-learning-adjacent customer lifecycle engine designed to maximize long-term retention and engagement across our global user base. Your mission is to bring structure, rigorous experimentation, and algorithmic scalability to a CRM system that is complex by nature — with many entry points, diverse user flows, and a high bar for automation. You will sit at the intersection of marketing, product, and data science, moving comfortably from high-level retention strategy to hands-on pipeline and campaign execution.

## What You'll Do 🎯

- Own Lifecycle Architecture & First-Day Experience: Own the full CRM strategy, with a heavy emphasis on mapping day-0 (d0) user behavior to optimize early-stage retention and long-term user monetization.
- Build Algorithmic Personalization: Move beyond static batch-and-blast and basic segmentation. You will collaborate with Data Science to deploy predictive logic, user-level personalization models, and behavioral triggers across Email, Push, SMS, and In-App.
- Drive Rigorous Experimentation: Establish a world-class testing culture. You will design, execute, and analyze systematic experiments that look past surface-level metrics to measure true incrementality and downstream KPI impact (e.g., Day-30, Day-90 retention).
- Partner on Data Schema: Work directly with Data and Engineering to design, audit, and optimize the CRM data schema, ensuring real-time event tracking is clean, correctly mapped, and actionable.
- Execute & Scale: While you own the strategy, you are also the primary operator in the early stages. You will build, troubleshoot, and optimize complex logic loops and API-triggered campaigns yourself.

## What You'll Bring 💡

- Data Fluency & Measurement Rigor: You speak the same language as data scientists. You have a deep understanding of statistical significance, multi-variant testing, and how to isolate incremental lift.
- Hands-on Platform Mastery: Mastery of omnichannel orchestration platforms (e.g., Braze). You have a proven track record of personally building complex liquid logic, API-triggered webhooks, and multi-step Canvas flows without needing an intermediary team to execute for you.
- Complex Data Architecture Instincts: You know how to structure customer data so it scales. You can pinpoint exactly when a downstream personalization failure is an execution problem versus an underlying data pipeline or schema issue.
- High-Volume B2C Experience: Experience managing high-volume engagement at companies with large, active user bases where lifecycle complexity is real and data clean-room hygiene is paramount.
- Bonus: Experience overhauling a fragmented, "spaghetti-logic" CRM setup into a clean, scalable lifecycle engine, or experience writing basic SQL to query your own engagement data.

What Makes You a Great Fit 🌟

- Full Stack & Hands-on Ownership: You take complete accountability for the post-install world. If a flow breaks or a tracking event drops off, you are eager to jump into the data logs, diagnose the issue, and fix it yourself.
- Product-Led Retention Mindset: You look at CRM through a product lens. You understand that great retention starts at onboarding (d0) and that communication instruments are an extension of the product experience.
- Thrive in Building Phases: You are comfortable working in a high-growth environment where data frameworks are still evolving. You can hold a vision for predictive, automated systems while building tight, pragmatic short-term workflows that don't add technical debt.

## Why Almedia? 🎁

- Own Our Growth: We offer all Berlin-based employees equity in Almedia to truly be a part of our success.
- Scale With Almedia: Grow alongside a startup that has been profitable from day one.
- Central Berlin Office: Work from a fully-stocked modern office built for collaboration, accessible from all around Berlin.
- Other Benefits: Transport subsidy, breakfasts and lunches, language learning, Urban Sports Club, and more.

We believe in fostering talent, evaluating all skill levels during the hiring process, and providing a clear path for growth. Almedia is an equal opportunity employer. We embrace and celebrate diversity, and encourage individuals from all backgrounds to apply.

## About Almedia

## Company Overview
- **One-liner**: Almedia builds the world's smartest engagement engine, powering reward-based user acquisition for games and apps through its flagship platform Freecash.
- **Entity Type**: Private (Bootstrapped)
- **Headquarters**: Berlin, Germany
- **Founded**: 2020
- **Founders**: Moritz Holländer (CEO)

## Core Business
- **Primary industry**: Advertising Technology (Rewarded User Acquisition)
- **Target customers**: B2B – game developers, app publishers, and brands looking to acquire high-quality, engaged users
- **Mission or purpose statement**: “Engineer the future of user acquisition and revolutionize the advertising technology landscape” by making user attention a compensated asset.

## Products & Services
- **[Freecash](https://almedia.co/)**: A reward-based user acquisition platform where 80M+ users earn real-money rewards for trying games, apps, and surveys. Delivers up to 2x 180-day ROAS and 3x ARPU compared to traditional channels.
- **Prizeplay**: Gamified rewards engine that boosts retention and lifetime value through tailored reward systems.
- **Cashback (via zave.it acquisition, August 2025)**: Cashback offers for purchases, integrated into Freecash and expanding into European markets.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (bootstrapped, no external funding rounds publicly known)
- **Key Metric**: Annual revenue estimated at USD $100M–$500M (LinkedIn company data); $91M+ paid out to users to date.
- **Notable Investors/Partners**: Bootstrapped – no venture capital; partners include 1,200+ games and brands (e.g., Candivore). Recognized by Financial Times FT1000 (2025) as Europe’s fastest-growing advertising company.
- **Growth Signals**: 
  - 80M+ users (up from 60M+ earlier in 2025)
  - Headcount grew 51.5% YoY to 139 employees (LinkedIn, 2026)
  - Freecash topped iOS App Store charts globally (Feb 2026)
  - Re-entered Google Play (May 2026)
  - Acquired German cashback platform zave.it (Aug 2025)

## Competitive Advantages
- **Bootstrapped unicorn trajectory**: No outside investors means full ownership and long-term focus.
- **Proprietary reward engine**: Drives 2–3x higher ROAS and retention vs. traditional UA channels.
- **Data-driven intelligence**: Real-time analytics and custom reward structures optimize campaign performance.
- **Large, engaged user base**: 80M+ users with a 4.8★ Trustpilot rating from 250,000+ reviews.
- **Global reach with local focus**: Operates in 20+ countries including UK, China, South Korea, India, and Armenia.

## Strategic Focus
- **Deepen the Freecash ecosystem**: Expand reward types (cashback, in-game rewards) across more geographies.
- **Scale the platform internationally**: Enter new markets with localized reward offerings (e.g., cashback in Germany after zave.it acquisition).
- **Invest in AI and data science**: Recent job postings include AI Full Stack Engineer, CRM Marketing Manager – Data & AI Operations, and Data Scientist.
- **Double down on engineering and product quality**: Hiring for high-ownership roles like Founding Engineer.

## Why Work Here
- **Culture of ownership and impact**: Values like “Own Everything, Get It Done” and “Focus on Impact” mean employees take real responsibility early. Described as “not a 9-5 – we highly reward intensity.”
- **High growth environment**: 51.5% headcount growth YoY with 54 open positions as of mid-2026. Opportunity to accelerate career faster than at larger companies.
- **Fully in-office**: 5 days a week in Berlin to build “energising momentum” – team collaboration is a core value.
- **Competitive compensation**: Employer rating of 4.0/5.0 for compensation on LinkedIn (3.8 overall). Revenue in nine figures.
- **Engineering-centric**: 15% of staff in technical roles; hiring for Founding Engineer, AI Full Stack Engineer, Data Scientist – suggesting strong engineering culture and modern stack.
- **Notable perks**: Being part of a bootstrapped unicorn story; work with a young, international team (average age likely mid-20s). Recent alumni go to fast-growing startups like Trade Republic, Moloco.

## Sources
1. [Almedia About Page](https://almedia.co/about)
2. [Almedia Homepage](https://almedia.co/)
3. [Almedia Careers Page](https://almedia.co/careers)
4. [Almedia Press Page](https://almedia.co/press)
5. [LinkedIn Company Profile](https://www.linkedin.com/company/almediaco/)

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