---
title: 'Director of Demand Generation at Element451'
canonical: 'https://feeny.ai/job/director-of-demand-generation-element451-united-states-vztnapj5k3gb'
type: 'job'
last_seen: '2026-09-14'
---

# Director of Demand Generation at Element451

- **Company:** Element451
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-07-27
- **Last confirmed live:** 2026-09-14
- **Apply:** https://jobs.ashbyhq.com/element451/f1e625bb-1961-483c-96e6-b11f4d1e6275

## Job description

Director of Demand Generation Element451 is seeking a Director of Demand Generation to lead and execute initiatives across our marketing organization as we scale our modern SaaS platform serving higher education. This role will own the strategy, structure, and performance of demand generation—building scalable programs that drive pipeline, accelerate revenue, and strengthen our market presence. This leader will bring a modern, data-driven approach to demand generation, leveraging AI tools, experimentation, and digital channels to move faster, test continuously, and maximize marketing impact.

## What You’ll Do

- Own the growth marketing and demand generation strategy across digital channels, media, campaigns, and lifecycle marketing to drive qualified pipeline and revenue growth
- Overhaul and scale existing demand programs, introducing modern frameworks, experimentation, and performance-driven marketing practices
- Manage and optimize a ~$1.5M annual paid media budget, working closely with external media agency partners to maximize performance across channels
- Develop and execute integrated campaigns across paid media, digital channels, and marketing automation platforms
- Partner with product marketing and brand marketing to translate positioning and messaging into high-performing demand campaigns
- Define and track pipeline targets and campaign performance goals, using data to continuously optimize channel mix and ROI
- Lead campaign experimentation across digital channels, media buying, and emerging AI-driven marketing workflows
- Work cross-functionally with sales and revenue teams to ensure strong marketing-to-sales alignment and pipeline quality
- Manage marketing technology and reporting workflows, including CRM and marketing automation platforms (HubSpot experience preferred)

What Success Looks Like (First 6–12 Months)

- Establish a clear, scalable growth marketing strategy aligned to pipeline and revenue goals
- Improve campaign performance and channel efficiency, demonstrating measurable ROI on marketing spend
- Successfully manage and optimize a $1.5M paid media budget with clear performance reporting and forecasting
- Launch high-performing campaigns that increase qualified pipeline generation and lead quality
- Implement improved reporting, dashboards, and attribution to help leadership understand marketing impact

## Who You Are

- 6–8+ years of experience in growth marketing, demand generation or performance marketing, ideally within a B2B SaaS company
- A strategic demand leader, not just a campaign executor—you’ve built or scaled demand generation functions before
- Deep expertise across digital channels, paid media, lifecycle marketing, and campaign optimization
- Strong experience managing marketing budgets and performance targets, including working with media agency partners
- Highly data-driven with the ability to analyze campaign performance and continuously optimize marketing investment
- Comfortable operating in modern marketing environments that use automation, AI, and experimentation
- Experience working with CRM and marketing automation platforms (HubSpot strongly preferred)
- Collaborative and cross-functional, able to work closely with sales, product marketing, and leadership

## Why Element451

Element451 helps colleges and universities modernize how they enroll, engage, and support students. Internally, we apply the same mindset to how we operate - using technology, automation, and AI to work smarter, move faster, and scale impact without unnecessary complexity. Product marketing plays a central role in how we translate product value into growth. This role offers real ownership, influence, and the opportunity to define how modern product marketing is practiced inside a scaling SaaS company. Element451 is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

We’re driven by our values!

- Impactful, not Immediate – We prioritize meaningful, long-term outcomes.
- Progress before Perfection – We take action and learn as we go.
- Learners before Masters – Curiosity and humility fuel our growth.
- Together, not Alone – Collaboration is our superpower.
- Customer Success, not Support – We’re partners in our clients’ outcomes.

## Perks & Benefits

- 20 PTO days + 10 company holidays
- Comprehensive health, dental, and vision coverage
- 401(k) with 4% employer match
- Modern tech + opportunity to work with AI-driven tools
- Fast-moving, mission-driven culture
- High-impact work that improves access to higher education

## About Element451

## Company Overview
- **One-liner**: Element451 provides an AI-native CRM and AI agent platform purpose-built for higher education to help institutions manage the full student lifecycle.
- **Entity Type**: Private (Growth Equity funded)
- **Headquarters**: Raleigh, North Carolina, United States
- **Founded**: 2017
- **Founders**: Not publicly available

## Core Business
- Primary industry/industries: Higher Education Technology (EdTech), AI-powered CRM, Student Engagement
- Target customers: B2B; colleges and universities (including large public universities, community college systems, and private institutions)
- Mission or purpose statement: To put AI to work for higher education, helping institutions engage students, reduce staff burden, and drive outcomes at every stage of the student lifecycle.

## Products & Services
- **Element (AI-Native CRM)**: A full-lifecycle CRM that connects data, workflows, and AI agents across every team and every stage of the student journey — from marketing and admissions to enrollment, student success, and continuing education & workforce development.
- **Bolt (AI Agent Engine)**: A platform deploying specialized AI agents across the student lifecycle. Agents work inside existing institutional systems to handle tasks like 24/7 prospect engagement, application reading and scoring, fraud detection, transcript evaluation, student risk monitoring, and proactive outreach. Specialized agents exist for Marketing, Admissions, Student Success, and CE & Workforce.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Total funding raised of $184.75M (latest round: Growth Equity, $175M raised ~2 years ago)
- **Notable Investors/Partners**: Investors include PSG, Cultivation Capital, Blueprint Equity, London Venture Partners, Cofounders Capital, and 3 others. Key strategic partner: Encoura (announced June 2026).
- **Growth Signals**: Trusted by 350+ higher education institutions (including Columbia University, Louisiana State University, Tulane University, the North Carolina Community College System, and the University System of Georgia). Surpassed 60 million AI-powered student journeys. Reported doubled Q1 growth in 2026 and expanded executive team to support next phase of AI innovation.

## Competitive Advantages
- **AI-Native Platform**: Unlike bolt-on “wraparound” agent solutions, Element451’s platform is built from the ground up with AI agents embedded in its core data and workflow engine.
- **Full Lifecycle Coverage**: Covers the entire student journey from first inquiry to graduation and beyond (including continuing education), offering a unified platform rather than point solutions.
- **Specialized Agents**: Bolt deploys agents purpose-built for specific workflows (marketing, admissions, student success) that work inside existing institutional tech stacks.
- **Proven Scale**: Supports over 60 million student journeys across 350+ institutions, demonstrating enterprise-grade reliability.

## Strategic Focus
- Current priorities include expanding AI agent capabilities across the student lifecycle, deepening strategic partnerships (e.g., with Encoura), and driving growth through AI innovation in higher education. The company is focused on addressing the “inflection point” in higher ed: declining enrollment, rising student expectations for AI-powered experiences, and staff burnout.

## Why Work Here
- **Culture**: The company describes itself as a group of “passionate builders, educators, visionaries, and problem solvers” who believe AI is one of the most important human inventions.
- **Impact**: Employees work on technology that directly addresses critical challenges in higher education — enrollment decline, staff workload reduction, and student success.
- **Growth Stage**: As a well-funded private company (over $184M raised) with doubled Q1 growth, Element451 is in a high-growth phase, offering potential for career advancement.
- **Work Arrangement**: Not explicitly stated, but the company is headquartered in Raleigh, NC (1 Glenwood, Floor 5). Open positions include Account Executive and Enablement Lead (per LinkedIn).
- **Notable**: The company encourages passionate candidates to submit resumes to jobs@element451.com even if no current opening matches.

## Sources
1. [element451.com](https://element451.com/)
2. [element451.com/about-us](https://element451.com/about-us)
3. [element451.com/careers](https://element451.com/careers)
4. [cbinsights.com](https://www.cbinsights.com/company/element451)
5. [linkedin.com](https://www.linkedin.com/company/element451)

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