--- title: 'Director of Demand Generation at Fictiv' canonical: 'https://feeny.ai/job/director-of-demand-generation-fictiv-united-states-sj6qhqxrypfm' type: 'job' last_seen: '2026-09-11' --- # Director of Demand Generation at Fictiv - **Company:** Fictiv - **Location:** United States - **Work type:** remote - **Posted:** 2026-09-04 - **Last confirmed live:** 2026-09-11 - **Apply:** https://job-boards.greenhouse.io/fictiv/jobs/8783500002 ## Job description ## About MISUMI Americas MISUMI Americas, a division of MISUMI Group, is a leading provider of standard, configurable, and custom manufacturing solutions. By integrating a vast catalog of components with a world-class digital manufacturing platform, MISUMI Americas empowers engineers and procurement teams to accelerate innovation across the entire product lifecycle. With operations in the San Francisco Bay Area and Chicago, the company serves as a vital partner for the most innovative companies in the Americas. Impact in This Role As the Director of Demand Generation with MISUMI Americas, you will oversee the demand generation strategy and acquisition engine, in close partnership with the Director of Performance Marketing. This leader will report directly to the Vice President of Growth Marketing and will shape the roadmap for generating demand and converting prospects into high-value customers. This role requires a builder who thrives on experimentation, analytical rigor, and cross-functional partnership. ## What You’ll Be Doing Acquisition Strategy and Roadmap - Own lead generation and lead nurturing strategies from first touch to purchase. - Build and optimize multi-channel acquisition programs across organic and strategic channels, while partnering closely with the Director of Performance Marketing on paid channel strategy and execution. - Manage, align, and forecast acquisition budgets with a clear ROI framework. - Develop the acquisition roadmap. Identify new opportunities and scale high-performing channels. - You will take responsibility for the entire lead generation lifecycle. You will drive top-of-funnel volume through strategic programs, organic channels, and new experiments, while influencing paid channel strategy. - You will explore and validate new channels. You will develop the assets needed to support these programs, partnering with internal teams to produce content, ads, and other creative work that drive traffic to leads and customers. Performance Measurement and Leadership - Partner with sales to maintain quality standards for MQLs and to ensure proper follow-up. - Own acquisition-sourced pipeline and revenue targets in partnership with Sales. - Be accountable for lead-to-revenue performance, not just top-of-funnel volume. - Manage the funnel. Diagnose drop-off points and propose solutions that improve conversion. - You will work closely with sales leadership to ensure that MQLs are routed and followed through with consistent quality. You will run the process that aligns marketing and sales on targeting, qualification, and revenue goals. Performance Measurement and Leadership - Own performance measurement. Track KPIs such as MQLs, signups, new accounts, and revenue. - Partner with lifecycle and product marketing to improve activation and early customer conversion. - Optimize signup-to-SQL and signup-to-first-value rates. - Present insights, forecasts, and recommendations to senior leadership. - Run multiple campaigns simultaneously with strong prioritization and team coordination. - Operate as a senior IC with influence across Growth, Sales, and Product. - You will operate with deep analytical discipline. You will measure channel performance and campaign ROI, and use the insights to improve the system with clear recommendations. Creative and Vendor Management - Oversee creation of ads, landing pages, content, and other materials that support demand generation. - Manage relationships with agencies and vendors as needed. Desired Traits - Proven experience driving acquisition programs at scale in fast-moving, high-growth, or startup environments. - Ownership of multi-channel growth strategies with responsibility for revenue impact. - Strong analytical ability. Comfortable with experimentation, attribution, and funnel analysis. - Experience running high-tempo experimentation cycles across channels, messaging, and conversion points. - Ability to operate independently and in ambiguity, prioritizing speed and learning over perfection. - Ability to partner effectively with sales and build alignment across teams. - Ability to tailor acquisition strategies by ICP, industry, and buying persona. - Experience developing creative assets and working with content and design partners. - Strong communication skills. - A mindset focused on iteration and measurable impact. ## Perks and Benefits - Competitive medical, dental, and vision insurance - 401K plan - Parental leave programs - Paid volunteer days - And much, much more! Salary Range: $155,000 to $185,000 per year, depending upon experience Interested in learning more?  We look forward to hearing from you soon. We encourage applications from members of underrepresented groups, including but not limited to women, members of the LGBTQ community, people of color, people with disabilities, and veterans. We’re actively seeking teammates who: - Bring diverse perspectives and experience to our culture and company. - Excel at being part of a strong, empathetic team. - Thrive in an environment emphasizing respect, honesty, collaboration, and growth. - Have an ‘always learning’ mindset that celebrates learning, not just wins. - Help us continue to build a world-class organization that values the contributions of all of our teammates We encourage applications from members of underrepresented groups, including but not limited to women, members of the LGBTQ community, people of color, people with disabilities, and veterans. ## About Fictiv ## Company Overview - **One-liner**: Fictiv provides a digital operating system for custom manufacturing, connecting product creators with a global network of vetted manufacturers to source custom mechanical parts quickly and efficiently. - **Entity Type**: Private (Series E, last funding round May 2022) - **Headquarters**: San Francisco, California, United States, with additional offices in Guangzhou, China; Phoenix, Arizona; Pune, India; and Bengaluru, India - **Founded**: 2013 - **Founders**: Dave Evans and Nathan Evans ## Core Business - **Primary industry**: Custom manufacturing / Digital supply chain services - **Target customers**: B2B, serving early-stage startups to Fortune 500 enterprises across industries such as automotive, medical devices, robotics, and consumer electronics - **Mission / Purpose**: “To enable product creators to innovate” by building the world’s operating system for custom manufacturing – making it possible to build hardware at the speed of software. ## Products & Services - **Digital Manufacturing Platform**: An integrated online system for quoting, design for manufacturability (DFM) feedback, order management, and real-time tracking. Supports 3D printing, CNC machining, injection molding, and urethane casting, with lead times as fast as 1–2 days. - **Global Manufacturing Network**: A managed network of manufacturing partners across the U.S., Mexico, India, China, and Japan, offering supply chain resilience and regional sourcing flexibility. - **Technical Program Management**: Hands-on support from Fictiv engineers and program managers to guide customers from prototype through full-scale production. ## Market Standing - **Valuation / Market Cap**: Not publicly disclosed - **Key Metric**: Total funding raised – $200M (as of Series E in May 2022) - **Notable Investors/Partners**: Includes Honeywell, Intel, Bill Gates (via Gates Frontier), and other institutional investors [fictiv.com](https://www.fictiv.com/about-us) - **Growth Signals**: - Over 35 million parts manufactured to date [fictiv.com](https://www.fictiv.com/) - Served more than 5,000 companies - Expanded to four global Centers of Excellence (U.S., Mexico, India, China) to reduce supply chain risk - Active hiring across engineering, sales, and operations (51 active jobs on Greenhouse as of mid-2026) ## Competitive Advantages - **Digital-first OS for manufacturing**: Combines an automated quoting and DFM engine with a vetted global network, reducing the typical friction of custom part sourcing. - **Speed and traceability**: Parts delivered in as fast as 24 hours, with full traceability and trackability at every step. - **Global, multi-region supply chain**: Customers can choose supply regions (U.S., Mexico, India, China, Japan) to mitigate geopolitical and logistics risk. - **Enterprise-grade quality management**: Integrated quality control and program management support, appealing to Fortune 500-level production requirements. ## Strategic Focus - **Scaling global manufacturing hubs**: Expanding in-region Centers of Excellence to offer faster, lower-risk production close to customers. - **AI and automation**: Using artificial intelligence to accelerate quoting, DFM feedback, and supply chain decisions (including in employment decisions for internal operations). - **Deepening enterprise relationships**: Targeting large OEMs and regulated industries (medical, aerospace, automotive) with compliance and traceability features. - **Platform ecosystem**: Enhancing the digital platform with new materials, finishes, and real-time analytics to further reduce time-to-market for hardware innovators. ## Why Work Here - **Culture & values**: Emphasizes a “Service Mentality” (value #2), collaboration, diversity, and autonomy. Described as a passionate team across multiple global offices. - **Work policy**: Remote-friendly environment with systems to keep distributed teams connected. Offices in San Francisco, Guangzhou, Phoenix, Pune, and Bengaluru. - **Perks and benefits**: - Monthly virtual work stipend - Wellness perks - Paid volunteer days - Learning and development stipend (Udemy Business courses, continued education stipends) - Leadership coaching for high performers - Paid parental leave - Equity options - **Engineering culture**: Access to modern tools (Salesforce, data engineering, integrations) and direct exposure to executive leadership; strong focus on career growth and autonomy. ## Sources 1. [Fictiv Careers Page](https://www.fictiv.com/careers) 2. [Fictiv Main Website](https://www.fictiv.com/) 3. [Fictiv About Us Page](https://www.fictiv.com/about-us) 4. [Crunchbase – Fictiv](https://www.crunchbase.com/organization/fictiv) 5. [Greenhouse Job Board – Fictiv](http://job-boards.greenhouse.io/fictiv) ## Other roles at Fictiv - [Lead Security Engineer](https://feeny.ai/job/lead-security-engineer-fictiv-oakland-5379axbgk9rm) — Oakland, CA - [Lead Security Engineer](https://feeny.ai/job/lead-security-engineer-fictiv-schaumburg-71wvvqvjxf07) — Schaumburg, IL - [Marketing Content Writer](https://feeny.ai/job/marketing-content-writer-fictiv-united-states-4zyyc9zkhc0v) — United States - [IT Operations Engineer](https://feeny.ai/job/it-operations-engineer-fictiv-bengaluru-vzw2y7vyt1pb) — Bengaluru, India - [Deputy General Manager](https://feeny.ai/job/deputy-general-manager-fictiv-bengaluru-neaq4k2tvq71) — Bengaluru, India - [Senior Recruiter](https://feeny.ai/job/senior-recruiter-fictiv-united-states-z4jq0bw9ytxt) — United States - [Senior Product Manager](https://feeny.ai/job/senior-product-manager-fictiv-oakland-w698sb7cfd9a) — Oakland, CA - [Senior Account Executive](https://feeny.ai/job/senior-account-executive-fictiv-united-states-n8qe4z7kckg3) — United States - [Senior Account Executive - Strategic Sales](https://feeny.ai/job/senior-account-executive-strategic-sales-fictiv-united-states-2mg5rh7q666h) — United States - [Product Manager - Chicago, IL](https://feeny.ai/job/product-manager-chicago-il-fictiv-schaumburg-apza30ets6a4) — Schaumburg, IL