--- title: 'Director of Demand Generation at TrashLab' canonical: 'https://feeny.ai/job/director-of-demand-generation-trashlab-san-francisco-eq4xdx0dc8n1' type: 'job' last_seen: '2026-09-09' --- # Director of Demand Generation at TrashLab - **Company:** TrashLab - **Location:** San Francisco, CA - **Compensation:** $150k–$180k - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-07-14 - **Last confirmed live:** 2026-09-09 - **Apply:** https://jobs.gem.com/trashlab/am9icG9zdDq6Wa3S6ugEA_NeGAeKgE8G ## Job description TrashLab is the AI-native operating system for waste and recycling haulers across the US and Canada. We replace legacy point solutions with modern technology and AI agents that do real work in the truck, at the scale house, and on the phones. Our platform runs the full operational stack: CRM, billing, dispatch, routing, scale and recycling workflows, driver app and customer portal. Haulers use TrashLab to grow revenue and better serve their customers. Since launching in 2023, TrashLab has scaled rapidly: live in 40+ states across hundreds of haulers and revolutionizing a $100B+ category with cutting edge technology. And our ambition goes beyond software — over time, we aim to become the financial and operational network that powers the industry. We recently completed our Series A from top-tier investors, and we're hiring a smart, ambitious team that will define what modern hauler technology will look like for the next decade. We move fast and care deeply about the operators we serve. Learn more at trashlab.com. ## About the Role We're hiring a Director, Demand Generation to own inbound pipeline end-to-end — the demand-gen obsessive who turns a meaningful six-figure digital budget and a stable of AI agents into the pipeline this company runs on: SEO, content, paid, and an AI-led lead-gen stack. You will own inbound MQLs and pipeline contributions across every channel. This role reports directly to the CEO. You will: - Own all demand generation — SEO, content, paid search and social, programmatic, ABM, partner and co-marketing, and events — driving >40% of net-new pipeline, 3x inbound MQLs, and 10x search visibility by month 6. - Manage a meaningful six-figure annual digital marketing budget plus a substantial trade show and conference budget, both expanding materially each year. Pick the bets, kill what's not working, double down on what is. - Build the AI-driven content engine: programmatic SEO at scale, automated competitor and ICP research, and AI-assisted content production. - Map and harvest the entire US/Canada hauler ICP, stand up non-form lead identification, retargeting, and account-level scoring — and hand a clean, scored list to BDRs and AEs daily. - Own the website, blog, customer stories, and product launches; coordinate with the GTM Engineer on conversion experiments, demo environments, and landing pages. - Position TrashLab as the AI-native, modern alternative to the legacy incumbents — own the narrative and the keyword real estate that comes with it. You are a great fit if: - You have 7+ years in B2B SaaS demand gen, with at least 3 years owning the function as a Director or Head — not just a senior IC. - You write code or AI scripts to solve marketing problems — Python, JS, scraping, n8n/Zapier, custom GPT agents — and you actually ship. - You've personally driven 5x+ organic traffic growth (or equivalent paid efficiency gains) at a B2B SaaS company in the last 3 years, and you can show the chart. - You're fluent in HubSpot (or Marketo/Pardot), GA4, Search Console, SEMrush/Ahrefs, Clay, Apollo, or equivalents. - You think in funnels and unit economics — CPL, MQL→SQL, CAC payback, blended LTV/CAC — not vanity metrics. - You have a vertical SaaS background (field service, construction tech, fleet/logistics, FinTech) — strongly preferred. ## Compensation Salary is competitive with equity. Benefits include unlimited PTO, health, vision, and dental insurance, and 401k. ## About TrashLab ## Company Overview - **One-liner**: TrashLab provides an all-in-one operating system for waste haulers, integrating dispatch, billing, routing, CRM, AI order taking, and driver tracking to streamline operations. - **Entity Type**: Private (Seed Stage) - **Headquarters**: San Francisco, California, United States - **Founded**: 2022 - **Founders**: John Tan (Co-Founder & CTO) and one other co-founder (name not publicly disclosed) ## Core Business - **Primary industry**: Waste management software / Technology, Information and Internet - **Target customers**: B2B – waste haulers (SMB, mid-market, municipal) - **Mission or purpose**: “Improve the bottom line of waste haulers and sustainability in our waste system through modern software solutions.” [trashlab.com](https://trashlab.com/about-us) ## Products & Services - **TrashLab Platform (SaaS)**: A cloud-based, all-in-one system that combines dispatch, route optimization, CRM, billing, customer portals, driver proof of service, reporting, and AI‑powered order taking. It replaces multiple disconnected tools and automates workflows. [trashlab.com](https://trashlab.com/careers) ## Market Standing - **Valuation / Market Cap**: Not publicly disclosed - **Key Metric (Funding)**: **$4M total** – Seed round of $3M (Dec 2023, led by Harlem Capital) and Pre‑Seed round of $1M (Aug 2022). [linkedin.com](https://linkedin.com/company/trash-lab) - **Notable Investors / Partners**: Harlem Capital (lead investor) - **Growth Signals**: - Headcount growing: 13 employees (+13.3% YoY) per LinkedIn, with 3 active job postings and a +200% quarterly job posting trend. - Distributed workforce across 6 countries (US, Brazil, Ukraine, Argentina, Bulgaria, Uruguay). - LinkedIn followers: 2,040 (+54.3% yearly). - First company offsite held in Mexico City (Jan 2025). [linkedin.com](https://linkedin.com/company/trash-lab) ## Competitive Advantages - **Niche focus**: Built exclusively for the waste hauling industry, addressing workflows that general‑purpose software cannot handle (e.g., dumpster tracking, driver proof, AI order taking). - **Integrated platform**: Replaces multiple legacy tools (QuickBooks, HubSpot, Google Maps, etc.) with a single operating record, reducing friction and data entry. - **AI‑first approach**: Embeds AI agents into dispatch, order taking, and sales workflows, giving haulers a modern edge. ## Strategic Focus - **Current priorities**: Scaling the sales organization (hiring Head of Sales, Director of Demand Generation), expanding product engineering and AI agent capabilities, and building out customer success and implementation teams. - **Direction**: Deepen AI‑optimized routing and agentic workflows, grow the customer base across SMB, mid‑market, and municipal haulers, and continue to reduce administrative overhead for operators. ## Why Work Here - **Culture highlights**: Growth mindset, autonomy, ownership, and a remote‑first hybrid environment. The team values learning and collaboration, with a recent offsite in Mexico City. - **Remote / hybrid policy**: Hybrid workspace – employees combine remote work with on‑site time at the San Francisco HQ. Many roles are open to remote candidates in LATAM and Eastern Europe. - **Notable perks / engineering culture**: - Small, distributed team (13–19 people) with a flat structure and direct impact. - Tech stack: Python, React, React Native, TypeScript, Postgres, Mapbox, Stripe, and AI/ML tools. - Active hiring for Product Engineer, Software Engineer, Engineering Manager, and GTM Engineer. - Emphasizes AI‑driven product development and agentic systems. [builtin.com](https://builtin.com/company/trashlab) ## Sources 1. [trashlab.com/careers](https://trashlab.com/careers) 2. [trashlab.com/about-us](https://trashlab.com/about-us) 3. [linkedin.com/company/trash-lab](https://linkedin.com/company/trash-lab) 4. [builtin.com/company/trashlab](https://builtin.com/company/trashlab) 5. [builtin.com/company/trashlab/jobs](https://builtin.com/company/trashlab/jobs) ## Other roles at TrashLab - [Customer Success Manager](https://feeny.ai/job/customer-success-manager-trashlab-united-states-779cw0wqn0zc) — United States - [Implementation Manager](https://feeny.ai/job/implementation-manager-trashlab-united-states-6gvbn1xjnt0r) — United States - [GTM Engineer](https://feeny.ai/job/gtm-engineer-trashlab-san-francisco-jb2mytd78py1) — San Francisco, CA - [Engineering Manager](https://feeny.ai/job/engineering-manager-trashlab-san-francisco-0dhrfxahm2pa) — San Francisco, CA - [Head of Sales](https://feeny.ai/job/head-of-sales-trashlab-united-states-s906cf5fgy5s) — United States - [Product Engineer](https://feeny.ai/job/product-engineer-trashlab-san-francisco-5z7nmaeb53z8) — San Francisco, CA - [Product Manager](https://feeny.ai/job/product-manager-trashlab-san-francisco-pjkrq1kpqwt9) — San Francisco, CA - [Director of Demand Generation](https://feeny.ai/job/director-of-demand-generation-fictiv-united-states-sj6qhqxrypfm) — United States - [Director of Demand Generation](https://feeny.ai/job/director-of-demand-generation-avante-seattle-dxfcb61n2hn0) — Seattle, WA - [Director of Demand Generation](https://feeny.ai/job/director-of-demand-generation-haus-analytics-remote-qkzh9vrhyx7s)