---
title: 'Director of Digital Marketing at Cloudinary'
canonical: 'https://feeny.ai/job/director-of-digital-marketing-cloudinary-united-states-q29j5kxk3h4g'
type: 'job'
last_seen: '2026-10-21'
---

# Director of Digital Marketing at Cloudinary

- **Company:** Cloudinary
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-06
- **Last confirmed live:** 2026-10-21
- **Apply:** https://jobs.lever.co/cloudinary/79bfaff4-eabd-40a8-975d-d6be4b06a09f

## Job description

Cloudinary is the Image and Video API platform trusted by millions of developers and over 10,000 companies worldwide. Our powerful tools fuel websites to be faster, richer in user engagement, and breakthrough creativity. With a growing suite of products that support everything from developer efficiency to brand storytelling, Cloudinary is becoming the visual layer of the web.

Cloudinary has a globally distributed team across North America, EMEA, and Asia-Pacific, united by a shared commitment to building smart, scalable technology and a culture rooted in humility, curiosity, and collaboration. At Cloudinary, we celebrate Life & Work. We believe in healthy growth, working with purpose, and creating meaningful value. If you’re looking for a place where your voice matters and your work truly makes an impact, this may be the opportunity for you.

Cloudinary is the Image and Video API platform trusted by millions of developers and over 10,000 companies worldwide. Our powerful tools fuel websites to be faster, richer in user engagement, and breakthrough creativity. With a growing suite of products that support everything from developer efficiency to brand storytelling, Cloudinary is becoming the visual layer of the web. Cloudinary has a globally distributed team across North America, EMEA, and Asia-Pacific, united by a shared commitment to building smart, scalable technology and a culture rooted in humility, curiosity, and collaboration. At Cloudinary, we celebrate Life & Work. We believe in healthy growth, working with purpose, and creating meaningful value. If you’re looking for a place where your voice matters and your work truly makes an impact, this may be the opportunity for you. Cloudinary is looking for a Director of Digital Marketing, a commercially rigorous, technically fluent growth leader to run our integrated Digital Marketing engine across self-service motions. As the business owner of growth, you will create demand, improve conversion, build owned acquisition surfaces, and translate growth investment into revenue and pipeline outcomes. Working closely with Product, Data, RevOps, Sales, Web, Content, Design and Finance, you will set the growth system, make trade-offs, and create the operating cadence that lets a lean team ship quickly and compound what works. This is a builder-leader role, not a channel-management role, suited to someone who combines strategic range with personal fluency in performance marketing, SEO, AI discovery, content-led acquisition, conversion optimization, lifecycle and analytics.

Responsibilities:

- Own Growth Marketing strategy and execution across the self-service PLG funnel, from acquisition through qualified pipeline and new paying accounts.

- Set the growth portfolio: allocate budget, talent and experimentation capacity across paid acquisition, SEO, GEO/AEO/AI discovery, tools and content, CRO, and lifecycle campaigns.

- Build and scale owned acquisition assets, including programmatic and product-led content, free tools, guides, glossaries, landing pages and emerging agent-friendly discovery surfaces.

- Lead an evidence-led experimentation program: frame hypotheses, establish success criteria, prioritize tests, make rapid stop/scale decisions, and convert learnings into repeatable playbooks.

- Own performance visibility and measurement. Partner with Data, RevOps, Product and Sales to maintain trusted funnel definitions, diagnose data discrepancies, establish attribution guardrails, and model maturity from lead to pipeline and revenue.

- Be the business owner for Growth Marketing ROI: create CFO-ready investment cases, distinguish attributed revenue from influenced value and leading indicators, and make capital-allocation recommendations.

- Manage and develop a lean, high-output team of employees and specialist contractors; design pod structure, hiring plans, operating processes, quality controls and AI-enabled ways of working.

- Align senior stakeholders across Product, Web, Content, Design, Sales, RevOps, Finance and leadership, translating growth insights into clear asks, durable ownership and shipped work.

- Represent Growth Marketing in weekly leadership reviews and executive forums, communicating results, risks, decisions required and next-week priorities with clarity.

About You:

- MUST BE EAST COAST

- 10+ years in B2B SaaS growth, demand generation, PLG or performance marketing, combining strategic leadership with a hands-on approach to driving growth specifically among developer audiences.

- A target-driven persona with a deep technical understanding of developers, combined with a rigorous grasp of both human developer and AI agent audiences.

- A track record of owning integrated growth across paid, organic, lifecycle, CRO and content/product-led acquisition, with the judgement to decide where each lever belongs.

- Strong command of SaaS funnel analytics, attribution, cohort analysis, conversion metrics, budget modelling and executive-level ROI storytelling.

- Hands-on expertise in performance marketing and organic acquisition, plus working fluency in technical SEO, AI search/discovery, web experimentation and marketing automation.

- Experience building high-velocity experimentation systems and operating with ambiguity, imperfect data and fast-changing product or market conditions.

- Exceptional cross-functional leadership: able to align senior stakeholders and work credibly with Product, Engineering, Data, Finance, Sales and creative partners.

- A practical AI-first operating mindset: uses automation and agents to accelerate research, content, analysis and operational throughput while retaining quality and commercial judgement.

Preferred Qualifications:

- Experience in developer-facing, API, media technology, infrastructure or technically complex SaaS products.

- Experience scaling free tools, programmatic content, marketplaces or other owned acquisition products into measurable commercial value.

- Experience leading distributed employees, agencies and contractor teams across multiple specialist disciplines.

- Experience in online marketing driving registration.

Salary range: $142,000 - $247,000 + bonus + options + benefits

## #LI-BP1

We have you in mind. As an employee, you will experience many benefits, including:

Awesome technology Top-talent peers 100% sponsored medical, dental, and vision plans for employees & family HSA company contribution Matching 401k program Robust vacation & wellness policy Annual development stipend Catered lunches or a food stipend

Cloudinary is proud to be an equal-opportunity employer dedicated to pursuing a diverse workforce.

## About Cloudinary

## Company Overview
- **One-liner**: Cloudinary provides an image and video API platform that enables businesses to manage, transform, and deliver visual experiences at scale using AI, automation, and a global CDN.
- **Entity Type**: Private (total funding $100M across 3 rounds)
- **Headquarters**: San Jose, California, USA (with a major office in Petah Tikva, Israel)
- **Founded**: 2012
- **Founders**: Itai Lahan (CEO), Tal Lev-Ami (CTO), Nadav Soferman (CPO)

## Core Business
- **Primary industry**: Technology, Information and Internet
- **Target customers**: B2B – developers, marketers, and brands of all sizes (from SMBs to hyper-growth companies and enterprises)
- **Mission**: “Empower companies to deliver visual experiences that inspire and connect by unleashing the full potential of their media.” [linkedin.com/company/cloudinary](https://linkedin.com/company/cloudinary)

## Products & Services
- **Cloudinary Image**: Automated image transformations, GenAI editing, and optimized delivery for any device, channel, or use case. [cloudinary.com](https://cloudinary.com/)
- **Cloudinary Video**: AI-powered video transcoding, smart cropping, automated subtitles, and optimized delivery. [cloudinary.com](https://cloudinary.com/)
- **Cloudinary AI**: Practical AI built into workflows – AI agents, GenAI tools, content-aware processing, and MCP-ready APIs. [cloudinary.com](https://cloudinary.com/)
- **Digital Asset Management (Agentic DAM)**: A single platform for managing images, videos, and assets with AI agents that organize, find, moderate, and automate workflows. [cloudinary.com](https://cloudinary.com/)
- **Media Workflows**: Low-code/no-code workflow automation with pre-built templates, plus a Moderation Agent that enforces brand standards. [cloudinary.com](https://cloudinary.com/)

## Market Standing
- **Valuation / Market Cap**: Not publicly disclosed
- **Key Metric (Private)**: Annual revenue of $86.7M; total funding raised $100M. [linkedin.com/company/cloudinary](https://linkedin.com/company/cloudinary)
- **Notable Investors / Partners**: Not publicly available in provided sources (the company has completed 3 funding rounds, but specific lead investors are not listed). Partners include integrations with major tech stacks (e.g., MCP server support). [cloudinary.com](https://cloudinary.com/)
- **Growth Signals**:
  - 80 billion assets under management, 11,000+ customers, 3 million developers worldwide. [cloudinary.com](https://cloudinary.com/)
  - Headcount grew 6.4% YoY (+27 people), now employing 377 people across 15 countries. [linkedin.com/company/cloudinary](https://linkedin.com/company/cloudinary)
  - LinkedIn followers grew 51.5% year-over-year. [linkedin.com/company/cloudinary](https://linkedin.com/company/cloudinary)
  - Product rating of 4.6/5.0 (171 reviews). [linkedin.com/company/cloudinary](https://linkedin.com/company/cloudinary)

## Competitive Advantages
- **AI-Driven Automation**: Patented image and video processing capabilities combined with GenAI tools that automate transformations, moderation, and delivery. [cloudinary.com/about](https://cloudinary.com/about)
- **Massive Ecosystem**: Trusted by over 3 million developers and 11,000 enterprise brands, creating a strong network effect and community-driven development. [cloudinary.com](https://cloudinary.com/)
- **Developer-First Platform**: Extensive APIs, SDKs, MCP server support, and pre-built integrations make Cloudinary a critical part of the tech stack for many companies. [cloudinary.com](https://cloudinary.com/)
- **Scalability & Performance**: Global CDN and optimized delivery ensure high-performant visual experiences even at massive scales (80 billion assets). [cloudinary.com](https://cloudinary.com/)

## Strategic Focus
- **AI Agents & GenAI**: Embedding practical AI into every workflow (e.g., AI agents for moderation, GenAI editing, content-aware processing). [cloudinary.com](https://cloudinary.com/)
- **Workflow Automation**: Expanding no-code/low-code media workflows to reduce manual effort for marketing and development teams. [cloudinary.com](https://cloudinary.com/)
- **Platform Extensibility**: Connecting deeply with the broader tech stack (LLMs, AI tools, agents) via MCP server APIs and integrations. [cloudinary.com](https://cloudinary.com/)

## Why Work Here
- **Culture**: Described as “positive, energetic, and supportive” with a strong emphasis on collaboration and celebrating skills. [cloudinary.com/careers](https://cloudinary.com/careers)
- **Work Model**: Hybrid model that encourages flexibility and autonomy while balancing in-office collaboration. [cloudinary.com/careers](https://cloudinary.com/careers)
- **Benefits**: Comprehensive health coverage (varies by location), mental health and wellness programs, family-friendly policies (parental leave, flexible arrangements), and four global days off for well-being. [cloudinary.com/careers](https://cloudinary.com/careers)
- **DEI**: Company-wide diversity, equity, and inclusion initiatives; a stated commitment to reflecting the communities they serve. [cloudinary.com/careers](https://cloudinary.com/careers)
- **Hiring Process**: Typically three-stage interview process; feedback-driven decision-making. [cloudinary.com/careers](https://cloudinary.com/careers)
- **Global Team**: Employees span 15 countries; constant connection across time zones. [cloudinary.com/about](https://cloudinary.com/about)
- **Employer Rating**: 3.9/5.0 (155 reviews) with strong scores in Work-Life (4.0), Compensation (3.9), and Culture (3.9). [linkedin.com/company/cloudinary](https://linkedin.com/company/cloudinary)

## Sources
1. [cloudinary.com/about](https://cloudinary.com/about)
2. [cloudinary.com/careers](https://cloudinary.com/careers)
3. [cloudinary.com](https://cloudinary.com/)
4. [linkedin.com/company/cloudinary](https://linkedin.com/company/cloudinary)
5. [jobs.lever.co/cloudinary](https://jobs.lever.co/cloudinary)

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