---
title: 'Director of E-commerce at DNAM Brands'
canonical: 'https://feeny.ai/job/director-of-e-commerce-dnam-brands-beverly-hills-yed8jdyp804s'
type: 'job'
last_seen: '2026-09-10'
---

# Director of E-commerce at DNAM Brands

- **Company:** DNAM Brands
- **Location:** Beverly Hills, CA
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-08-11
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.lever.co/silhouette/f3ea5fae-c483-46f0-b1ee-b8d515b8bb80

## Job description

DNAM Brands is a family-owned and operated company that owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and more. As our direct-to-consumer business continues to expand, we are seeking a strategic, data-driven Director of E-Commerce to lead our digital commerce organization and drive profitable online growth across our portfolio. This is a senior leadership role responsible for owning the end-to-end e-commerce business, including strategy, P&L performance, customer experience, digital innovation, and team leadership. You will oversee our Shopify Plus ecosystem, lead our internal e-commerce team, manage external development partners, and collaborate closely with Marketing, Operations, Finance, Creative, and Customer Experience to deliver exceptional digital shopping experiences. The ideal candidate combines strategic vision with hands-on execution and thrives in a fast-paced, entrepreneurial environment.

Respnsibilities

E-Commerce Strategy & Business Leadership

- Own the overall e-commerce strategy, roadmap, and annual business plan across all direct-to-consumer channels
- Manage the end-to-end e-commerce P&L, including revenue, margin, forecasting, budgeting, and profitability
- Define and monitor key performance indicators including traffic, conversion rate, average order value (AOV), units per transaction (UPT), customer acquisition cost (CAC), lifetime value (LTV), contribution margin, and retention
- Present monthly and quarterly business reviews with actionable insights and growth recommendations to executive leadership
- Develop long-term digital growth initiatives aligned with company objectives

## Team Leadership

- Lead, mentor, and develop the E-Commerce Manager and future members of the digital commerce team
- Foster a high-performance, collaborative culture focused on accountability, innovation, and continuous improvement
- Partner with Human Resources on organizational planning, hiring, interviewing, onboarding, and performance development
- Serve as the hiring manager for all e-commerce-related positions

Shopify & Customer Experience

- Provide strategic oversight of the Shopify Plus platform while guiding day-to-day execution through the E-Commerce Manager
- Establish best practices for merchandising, navigation, collections, search functionality, PDP optimization, content management, promotions, checkout experience, and overall site usability
- Oversee product launches, promotional calendars, and merchandising strategies across all brands
- Ensure seamless coordination between Marketing, Operations, Inventory, and Customer Service
- Continuously optimize customer journeys across desktop, mobile, and emerging commerce channels

Technology & Digital Innovation

- Own the Shopify Plus technology roadmap and overall e-commerce tech stack
- Manage relationships with external development agencies, setting priorities, approving scopes of work, and ensuring timely execution
- Translate business initiatives into technical requirements for developers and technology partners
- Lead major digital initiatives including:
- Website redesigns and platform enhancements
- Shopify Plus optimization
- Mobile applications
- Loyalty and membership programs
- Subscription platforms
- Third-party integrations
- Evaluate and implement AI-powered technologies that improve personalization, search, product recommendations, merchandising, customer service, and overall conversion
- Ensure the website architecture and content are optimized for AI-powered search, generative search experiences (GEO), and emerging discovery platforms

Digital Commerce & Omnichannel Growth

- Own alternative commerce channels including TikTok Shop and future social commerce initiatives
- Partner closely with Marketing to align paid media, SEO, GEO, email, SMS, influencer campaigns, affiliate marketing, and onsite merchandising
- Lead conversion rate optimization initiatives through testing and experimentation across landing pages, product pages, merchandising, promotions, and checkout.
- Ensure accurate analytics implementation and reporting across GA4 and other business intelligence platforms

Analytics & Performance

- Build executive dashboards and reporting frameworks that provide visibility into business performance
- Utilize analytics to identify growth opportunities and improve customer acquisition, retention, and profitability
- Monitor competitive activity, industry trends, and emerging technologies to keep DNAM Brands at the forefront of digital commerce

## Qualifications

- Bachelor's degree in Business, Marketing, E-Commerce, Digital Commerce, or a related field
- 5+ years of progressive e-commerce leadership experience, preferably within fashion, lifestyle, beauty, or consumer products
- Proven ownership of a direct-to-consumer e-commerce P&L
- Extensive experience leading Shopify or Shopify Plus environments
- Experience managing internal e-commerce teams and external development agencies
- Strong understanding of:
- Shopify Plus
- Google Analytics 4
- Paid Digital Marketing
- Email & SMS Marketing
- SEO & Generative Engine Optimization (GEO)
- Conversion Rate Optimization (CRO)
- Customer Lifecycle Marketing
- Experience managing social commerce platforms including TikTok Shop, Shopify, & WhatNot
- Strong analytical skills with experience forecasting, budgeting, and executive reporting
- Experience leading website redesigns, digital transformation projects, and technology implementations
- Familiarity with AI-powered commerce tools, personalization platforms, and modern e-commerce technologies
- Excellent leadership, communication, and cross-functional collaboration skills
- Comfortable working in a fast-paced, high-growth entrepreneurial environment

## About DNAM Brands

## Company Overview
- **One-liner**: DNAM Brands is a global fashion group specializing in end-to-end manufacturing, brand licensing, e-commerce, and distribution for a portfolio of premium apparel and accessories.
- **Entity Type**: Private (family-owned)
- **Headquarters**: Beverly Hills, California, United States
- **Founded**: 2001
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Retail Apparel and Fashion
- **Target customers**: B2B (wholesale accounts, major department stores, independent retailers), B2C (direct-to-consumer e-commerce), and brand licensing partners
- **Mission**: To combine global reach with boutique-level service, delivering elevated collections with precision and consistency across design, production, and distribution.

## Products & Services
DNAM Brands offers a vertically integrated suite of services and manages a portfolio of owned and licensed brands.

- **Creative & Design**: In-house team delivering brand identity, visual direction, and concept-to-collection development for apparel, accessories, and lifestyle products.
- **Sampling & Production**: Global sampling and full production runs across categories, managed from prototype to final delivery.
- **Licensing**: Strategic licensing programs that amplify brand reach while protecting commercial integrity and creative control.
- **Fulfillment & Logistics**: Global logistics infrastructure managing inventory, warehousing, freight, and tracking for both DTC and wholesale models.
- **Sales & Distribution**: Direct connection to a global retail network, including high-visibility department stores and independent retailers, with dedicated account management.
- **Brand Portfolio**: Includes Clergerie Paris, Ed Hardy, Von Dutch, Valentino Orlandi, Kendall + Kylie, Badgley Mischka, Trina Turk, Gilda Paris, Natasia Swim, West Coast Blends, Forever USA, Spyzone Exchange, and J. Dawt.

## Market Standing
- **Valuation**: Not disclosed (private, family-owned)
- **Key Metric**: Employee headcount ~7 (LinkedIn, 2026), with +44.4% year-over-year growth; LinkedIn followers ~334 with +307.3% yearly growth
- **Notable Partners**: 15 international distributors; major department stores and independent retailers globally. Recent addition of Von Dutch brand.
- **Growth Signals**: Expansion into new brand licensing (Von Dutch), headcount growth, increase in social following, and global office presence (Beverly Hills, Madrid, Paris, London, Dongguan, New York).

## Competitive Advantages
- **Vertically integrated model**: Owns the full supply chain from design and production to fulfillment and sales, ensuring quality control and speed to market.
- **Diverse brand portfolio**: Manages both owned legacy brands (Ed Hardy, Von Dutch) and licensed collaborations (Kendall + Kylie, Badgley Mischka), reducing reliance on any single brand.
- **Global infrastructure**: Offices and distribution in the U.S., Europe, and Asia enable seamless cross-border operations and rapid scaling.

## Strategic Focus
- Scaling wholesale and direct-to-consumer channels, particularly through the reintroduction of Von Dutch for a new generation.
- Strengthening operational infrastructure (as evidenced by Director of Operations hiring) to support growth across e-commerce, wholesale, and international supply chain.
- Expanding licensing partnerships and leveraging existing brand equity to enter new categories.

## Why Work Here
- **Culture**: Family-owned and operated environment emphasizing collaboration, high-touch service, and cross-functional teamwork. Job postings highlight partnership with executive leadership and cross-departmental alignment.
- **Work Policy**: Not explicitly stated, but roles in Beverly Hills and New York suggest a hybrid/in-office expectation. Travel required for sales roles (1 week/month to NYC).
- **Perks & Engineering Culture**: Exposure to multiple globally recognized fashion brands; opportunity to work across the entire fashion supply chain from design to logistics. Emphasis on innovation, quality, and growth.

## Sources
1. [dnambrands.com](https://dnambrands.com)
2. [linkedin.com/company/dnambrands](https://linkedin.com/company/dnambrands)
3. [jobs.lever.co/silhouette - Director of Operations](https://jobs.lever.co/silhouette/96d75b8f-9b7a-40c2-b0c4-7543acf7fbb0)
4. [jobs.lever.co/silhouette - Sales Account Executive](https://jobs.lever.co/silhouette/33736919-0329-4317-b8ab-4e45faebf145)
5. [jobs.lever.co/silhouette - Company Landing Page](https://jobs.lever.co/silhouette)

## Other roles at DNAM Brands

- [Wholesale - Sales Assistant](https://feeny.ai/job/wholesale-sales-assistant-dnam-brands-beverly-hills-jhdypwek8x0q) — Beverly Hills, CA
- [Graphic/Technical Designer](https://feeny.ai/job/graphic-technical-designer-dnam-brands-beverly-hills-290qrej0nbkw) — Beverly Hills, CA
- [International Wholesale Assistant](https://feeny.ai/job/international-wholesale-assistant-dnam-brands-beverly-hills-m35jx46pgash) — Beverly Hills, CA
- [Customer Service Associate](https://feeny.ai/job/customer-service-associate-dnam-brands-beverly-hills-82b6j09y535n) — Beverly Hills, CA
- [Data Entry Associate](https://feeny.ai/job/data-entry-associate-dnam-brands-beverly-hills-43x081hdntdn) — Beverly Hills, CA
- [Handbag Designer](https://feeny.ai/job/handbag-designer-dnam-brands-beverly-hills-ktzv0fqkhkex) — Beverly Hills, CA
- [Data Entry Associate - Excel](https://feeny.ai/job/data-entry-associate-excel-dnam-brands-beverly-hills-vqf80fdk36c7) — Beverly Hills, CA
- [Wholesale - Sales Assistant](https://feeny.ai/job/wholesale-sales-assistant-dnam-brands-beverly-hills-xq50camwe0kf) — Beverly Hills, CA
- [E-commerce Paid Media Associate (Fashion)](https://feeny.ai/job/e-commerce-paid-media-associate-fashion-dnam-brands-beverly-hills-7e4zq551ezck) — Beverly Hills, CA
- [Content Creator & Social Media Coordinator](https://feeny.ai/job/content-creator-social-media-coordinator-dnam-brands-beverly-hills-m3d7yxy9d46s) — Beverly Hills, CA