---
title: 'Director of Ecommerce at Chefman'
canonical: 'https://feeny.ai/job/director-of-ecommerce-chefman-mahwah-2hvckcspdf9b'
type: 'job'
last_seen: '2026-09-10'
---

# Director of Ecommerce at Chefman

- **Company:** Chefman
- **Location:** Mahwah, NJ
- **Compensation:** $140k–$190k
- **Posted:** 2026-06-23
- **Last confirmed live:** 2026-09-10
- **Apply:** https://job-boards.greenhouse.io/chefman/jobs/4264354009

## Job description

Director of Ecommerce

Chefman | Direct-to-Consumer & Digital Growth

Own the Digital Front Door of a Brand Millions of Kitchens Trust

Chefman is one of North America's fastest-growing small kitchen appliance companies and our website is about to become one of our biggest growth engines. We're looking for a Director of Ecommerce to take full ownership of our DTC business: the traffic, the revenue, the customer relationships, and the experience that turns a first-time visitor into a loyal Chefman customer.

This isn't a maintenance role. It's a build role. You'll have the mandate, the budget, and the executive visibility to make bold calls and the resources of a nearly $500M company to back them up.

If you're the kind of operator who gets energized by a conversion-rate dashboard, who's already tested three affiliate structures this year, and who thinks "we should just build that ourselves" more often than "let's hire an agency", this is your seat.

## What You'll Own

- Traffic & Revenue. Full accountability for growing traffic and revenue across Chefman's owned website this is your P&L to build and defend.
- DTC Strategy. Lead our direct-to-consumer ecommerce strategy across Shopify and related platforms, end to end.
- Customer Acquisition. Drive growth across paid media, SEO, email, SMS, and social, the full modern acquisition stack, not just the channels that were easy five years ago.
- Affiliate & Influencer Growth. Build and scale our affiliate and influencer programs into a real, durable revenue channel, not a one-off campaign, but a structured, measurable engine with the partner relationships and tracking to prove it.
- Conversion & Experience. Own website conversion, merchandising, customer journey, and retention from the first scroll to the fifth repeat purchase.
- Cross-Functional Leadership. Partner closely with Creative and Marketing on campaigns, launches, promotions, and site content you'll be the connective tissue between brand storytelling and commercial results.
- Data-Driven Growth. Dig into traffic, customer behavior, and ecommerce performance data to find the next optimization and the next big bet.
- Beyond Amazon. Build the strategies that strengthen our direct relationship with customers, independent of any single marketplace.
- Relentless Testing. Lead experimentation across landing pages, PDPs, checkout flow, and lifecycle marketing always shipping, always learning.

## What You Bring

- 7+ years of ecommerce, DTC, or digital growth experience ideally with real P&L ownership, not just influence.
- Strong Shopify chops and a track record inside consumer brands you know what "good" looks like because you've built it before.
- A proven growth story. You've driven measurable traffic, conversion, and online revenue growth, and you can talk numbers, not just narratives.
- Full-stack fluency across performance marketing, SEO, CRM/email, and analytics you don't need a translator to talk to your paid media lead or your data analyst.
- Real affiliate and influencer experience. You've built these programs yourself, not just approved someone else's plan and you can point to what they actually delivered, and whether that impact held up over time.
- Cross-functional range. You've worked shoulder-to-shoulder with creative, marketing, and product teams and know how to turn a great campaign idea into a great commerce outcome.
- An entrepreneurial, hands-on mindset. You're as comfortable pulling your own GA4 report at 7am as you are presenting a growth roadmap to leadership.

## Why Chefman

We're a company that's nearly doubled its revenue since 2023 and is targeting $1B — and our digital channel is one of the biggest levers we have left to pull. You'll join at a moment where the strategy isn't set in stone yet, which means the strategy you build is the strategy. Real ownership, real budget, real impact, not a seat at the table, but a hand on the wheel.

Salary Range (commensurate with experience) $140,000—$190,000 USD

## About Chefman

## Company Overview
- **One-liner**: Chefman is a leading North American brand of small kitchen appliances, designing and distributing products like air fryers, toaster ovens, and electric kettles, alongside its digitally connected smart appliance brand, CHEF iQ.
- **Entity Type**: Private (Privately Held)
- **Headquarters**: Mahwah, New Jersey, United States
- **Founded**: 2011
- **Founders**: Not publicly available (entity is RJ Brands, LLC)

## Core Business
- Primary industry/industries: Manufacturing, Consumer Electronics, Smart Home Appliances
- Target customers: B2C (home cooks and families), B2B (retailers and distributors)
- Mission or purpose statement: "To provide the world with innovative products that make everyday cooking a better experience." Vision: "To have every kitchen cooking with Chefman products."

## Products & Services
- **[Chefman Core Line]**: A full range of premium small kitchen appliances including electric kettles, air fryers, toaster ovens, cookware, and food processors. The company claims to be "America’s #1 brand of electric kettles."
- **[CHEF iQ Brand]**: Launched in 2020, an ecosystem of digitally connected kitchen appliances (smart cookers, probes) that use guided cooking experiences and an app to streamline food preparation. This represents a pivot toward IoT and smart home technology.
- **[Product Development Services]**: The company has an in-house engineering and design team that handles everything from firmware (Embedded Linux, BSP) to industrial design (SolidWorks, PTC Creo).

## Market Standing
- **Valuation/Market Cap**: Not disclosed (Privately Held)
- **Key Metric**: Annual Revenue of **$59.1 million** (as of 2026)
- **Notable Investors/Partners**: No public funding rounds reported (likely bootstrapped or funded via private debt/equity).
- **Growth Signals**: Headcount of 110 employees, up **12.5% year-over-year** (+18 people). Operating in 6 countries (US, Mexico, UK, China, Brazil, Finland). Recent opening of a manufacturing facility in Hangzhou, China. Strong online presence with 6,735 LinkedIn followers (+10.3% yearly growth).

## Competitive Advantages
- **Brand Dominance in a Niche**: Clear market leadership in electric kettles, providing a strong baseline for cross-selling other appliances.
- **In-House Technical Depth**: Unlike many consumer appliance brands that outsource everything, Chefman maintains a significant in-house engineering team (firmware, software, IoT) and a design department, allowing for rapid product iteration and smart product integration.
- **Dual-Brand Strategy**: The established "Chefman" brand for traditional appliances and the "CHEF iQ" brand for premium, connected smart appliances allow the company to target both value-conscious and tech-forward segments without diluting the core brand.

## Strategic Focus
- **Smart Appliance Ecosystem**: Heavy investment in the CHEF iQ brand and its connected cooking experience (app, guided recipes, IoT hardware).
- **Direct-to-Consumer (DTC) Growth**: Active management of its website (Shopify) and digital marketing (TikTok, influencer/affiliate programs) suggests a push to reduce reliance on third-party retailers.
- **Global Manufacturing & Supply Chain**: The new factory in China indicates a focus on vertical integration and controlling the supply chain for cost and quality.
- **Engineering-Driven Innovation**: Hiring for roles like Senior Embedded Linux/BSP Engineer and Senior Firmware Engineer signals a commitment to building complex software-defined hardware.

## Why Work Here
- **Hands-On Engineering Culture**: For engineers, the role involves deep work on embedded systems, IoT, and firmware for physical products—offering a tangible sense of creation (e.g., testing a "Volcano Waffle Maker").
- **Rapid Innovation Cycle**: The company moves at the pace of a startup (small teams, 110 employees) but operates in the high-volume manufacturing world.
- **Hybrid/In-Office Policy**: Roles are explicitly "In-Office" in Mahwah, NJ, with "Typical time on-site: None" listed for some roles on Built In, indicating flexibility but a preference for in-person collaboration.
- **Perks & Benefits**: Offers healthcare (dental, vision, life insurance), 401(K), generous PTO, employee discounts on products, free snacks, and "customized development tracks" for promotion.
- **Employee Rating Caveat**: The company has a low employer rating (2.7/5.0 on LinkedIn from 82 reviews), with specific weaknesses noted in Compensation (2.6) and Culture (2.7). This is a significant caveat for prospective employees.

## Sources
1. [LinkedIn - Chefman & CHEF iQ](https://www.linkedin.com/company/chefman)
2. [Chefman Official Website - About Us](https://chefman.com/pages/about-us)
3. [Built In - Chefman Careers](https://builtin.com/company/chefman)
4. [Greenhouse - Jobs at Chefman](http://job-boards.greenhouse.io/chefman)

## Other roles at Chefman

- [Product Test Technician — Firmware & Connected Devices (Entry Level)](https://feeny.ai/job/product-test-technician-firmware-connected-devices-entry-level-chefman-mahwah-x5gd0zy8v88d) — Mahwah, NJ
- [Food Safety and Thermal Processing Consultant](https://feeny.ai/job/food-safety-and-thermal-processing-consultant-chefman-remote-9xv4s3pbqgzm)
- [Senior Product Manager](https://feeny.ai/job/senior-product-manager-chefman-mahwah-bdmq8zyygkke) — Mahwah, NJ
- [Group Product Manager](https://feeny.ai/job/group-product-manager-chefman-mahwah-xm69h00692qx) — Mahwah, NJ
- [Director of Overseas Manufacturing](https://feeny.ai/job/director-of-overseas-manufacturing-chefman-mahwah-bz6j3363wqmw) — Mahwah, NJ
- [Product Quality Engineer](https://feeny.ai/job/product-quality-engineer-chefman-mahwah-j2sb57dqgmzm) — Mahwah, NJ
- [Product Cost Specialist](https://feeny.ai/job/product-cost-specialist-chefman-mahwah-19t031vh2hf6) — Mahwah, NJ
- [MLOps Engineer / DevOps Engineer](https://feeny.ai/job/mlops-engineer-devops-engineer-chefman-mahwah-08bztqb9ysqm) — Mahwah, NJ
- [Procurement Manager - Component Sourcing](https://feeny.ai/job/procurement-manager-component-sourcing-chefman-mahwah-4yjm97f1txr9) — Mahwah, NJ
- [Senior Mechanical Engineer](https://feeny.ai/job/senior-mechanical-engineer-chefman-mahwah-heraypswp0rn) — Mahwah, NJ