---
title: 'Director of Emerging Business at Good Inside'
canonical: 'https://feeny.ai/job/director-of-emerging-business-good-inside-new-york-40v5ew5jk151'
type: 'job'
last_seen: '2026-09-08'
---

# Director of Emerging Business at Good Inside

- **Company:** Good Inside
- **Location:** New York, NY
- **Work type:** hybrid
- **Posted:** 2026-07-20
- **Last confirmed live:** 2026-09-08
- **Apply:** https://job-boards.greenhouse.io/goodinside/jobs/5187823007

## Job description

## Who We Are

Good Inside is redefining parenting - not as something that should “just come naturally,” but as a skill to learn and practice. Founded by Dr. Becky Kennedy and Dr. Erica Belsky, we combine sturdy leadership with innovative technology to give parents personalized guidance, AI-powered support, and a global community.

Our mission: help parents raise resilient, confident kids in a changing world. We’ve already reached millions, and we’re just getting started.  We’re refining our product and expanding our reach to empower even more families.

We’re looking for bold, high-ownership problem-solvers who want to build something new, tackle big challenges, and be at the forefront of change.

The Opportunity

We’re hiring a Director of Emerging Business to spearhead Good Inside’s expansion into high-impact, non-core revenue channels. This is a two-fold builder’s role: you’ll identify and develop our newest business opportunities, as well as close partnerships that extend Good Inside’s reach and create meaningful new revenue streams. Your initial focus will begin with our recently launched 1:1 parent coaching business and landing enterprise partnerships across industries that grow Good Inside’s reach.

You’ll operate with significant autonomy, reporting directly to the President, and will help define what “emerging business” means for Good Inside as we grow.

This is a hybrid role and requires 3 days per week in our Midtown Manhattan office.

## What You’ll Own

New Business Opportunities

- Own 1:1 services as a business line: pricing, packaging, and new offer design. Plan and scale this from the current early positive signals into a significant business for Good Inside.
- Partner with the coaching team on capacity planning and quality, and own the growth and revenue side of the business.
- Identify and stand up adjacent revenue streams that follow the same model (new service formats, upsell paths, session-based offerings).
- Own reporting and forecasting for 1:1 and related revenue lines: conversion, upgrade rates, retention, and unit economics. Bring rigor and accountability to a nascent but high-potential channel.
- Partner cross-functionally with product, engineering, content, finance and functions throughout the organization to stand up and scale new opportunities.
- Explore and evaluate additional emerging opportunities (licensing, international, media, etc.) as the business matures.

Enterprise and Institutional Partnerships

- Source, pitch, and close enterprise and institutional partnerships (D2C businesses, healthcare systems, school districts, employers) seeking evidence-based parenting support at scale.
- Own the full deal cycle from outreach through signed agreement, working with legal, finance, and ops to structure pricing and delivery models.
- Build and manage a pipeline of enterprise opportunities, bringing the same rigor and forecasting discipline used on the 1:1 side.

## Your Skills & Experience

- You are a strong builder and operator with 5+ years owning a service or subscription revenue line: pricing, packaging, forecasting, and cross-functional delivery coordination.
- Experience building or scaling a 1:1 or high-touch service business (coaching, therapy, tutoring, or similar) is a strong plus.
- You like the tension between protecting a good customer experience and pushing hard on growth, and you don't see those as in conflict.
- Enterprise or partnership sales experience; comfortable prospecting and closing, but this isn't a pure hunter role.
- Comfortable with ambiguity, moves quickly, and is equally at home in a spreadsheet and a sales conversation.
- Strong cross-functional collaborator; works closely with product, coaching/delivery, legal, and finance.
- Genuine alignment with Good Inside's mission. Excellent communication and storytelling skills; you can pitch Good Inside’s value proposition compellingly to a wide range of audiences.

## What We Offer

- Compensation: $195,000-220,000
- Company Equity
- Comprehensive benefits package
- 401k + Company match
- Time off to recharge
- Hybrid work environment
- A high-ownership, high-performance, high-collaboration culture

## Equal Employment Opportunity

Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.

We are dedicated to growing a diverse team of highly talented people. As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the person behind the job. We’re dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive—believing in and bringing out the good inside of everyone..

If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs.

For information about Good Inside's privacy practices, see our [Privacy Policy](https://www.goodinside.com/privacy-policy/). California applicants, please also see our [CA Applicant Privacy Notice](https://www.goodinside.com/privacy-policy/#california-applicant-privacy-notice).

## About Good Inside

## Company Overview
- **One-liner**: Good Inside is a global parenting movement that gives parents a better way to see and solve challenges by focusing on the parent behind the parenting and the child behind the behavior.
- **Entity Type**: Private (Seed VC stage)
- **Headquarters**: New York, New York, United States (1450 Broadway, Floor 29)
- **Founded**: 2020
- **Founders**: Dr. Becky Kennedy and Dr. Erica Belsky

## Core Business
- **Primary industry/industries**: Parenting guidance and support, personal development, family services, digital content & community.
- **Target customers**: B2C – parents, caregivers, and families globally.
- **Mission or purpose statement**: Help families heal by bringing out the good inside everyone, redefining parenting as a learnable skill rather than an innate instinct.

## Products & Services
- **Good Inside Method**: A clinical and evidence-based framework for addressing behavioral challenges, fostering connection, and building sturdy parenting skills. Delivered through books, courses, and coaching.
- **24/7 Membership & Community**: A subscription-based platform offering personalized guidance, AI-powered support (chatbot), access to experts (e.g., baby, tween/teen, feeding specialists), and a global community of parents.
- **Digital Content & Resources**: Blog posts, videos, social media content, and Dr. Becky Kennedy’s #1 *New York Times* bestselling book.

## Market Standing
- **Valuation**: Not publicly available
- **Key Metric**: Total Funding – Seed VC round (amount not disclosed) from Inspired Capital and Offline Ventures.
- **Notable Investors/Partners**: Inspired Capital, Offline Ventures.
- **Growth Signals**:  
  - Community of over 2 million parents (as of careers page)  
  - Linkedin followers: 13,922 (up 51.6% YoY)  
  - Headcount: 72 employees (up 56.9% YoY, +41 people)  
  - 9 active job postings (up 125% YoY)  
  - Monthly headcount growth of +8.7%

## Competitive Advantages
- Founder-led credibility: Dr. Becky Kennedy is a clinically trained psychologist and #1 *NYT* bestselling author, giving the brand deep authority in the parenting space.
- Unique “parent + child” dual focus that differentiates from one-sided behavior management approaches.
- Proprietary AI‑powered chatbot and technology that scales personalized support.
- Established emotional brand connection and loyal community (millions of parents).

## Strategic Focus
- Refining and expanding the product (AI coaching, platform features) to serve more families.  
- Scaling reach through content, community growth, and strategic hires in engineering, product, and marketing.  
- Building a high‑ownership, bold team to drive innovation in the parenting‑tech space.

## Why Work Here
- **Culture**: Emphasizes open, honest communication, personal growth, self‑care, work‑life balance, and boundaries – aligned with the company’s parenting principles.
- **Flexible hybrid work**: Office located near Bryant Park in Manhattan; remote options for some roles.
- **Perks & Benefits** (from careers page):  
  - Competitive salary plus company equity  
  - Medical, dental, vision, disability & life insurance  
  - 16 weeks of parental leave  
  - 3 weeks vacation + sick leave + 11 paid holidays  
  - Two “Quiet Weeks” per year for rest  
  - Quarterly Self‑Care Fridays (fall, winter, spring) and Summer Fridays  
  - Career development and self‑development intertwined
- **Engineering culture**: Roles like Senior Machine Learning Engineer and Senior Platform Engineer indicate a tech-forward, data-driven environment.

## Sources
1. [careers page](https://www.goodinside.com/careers/)
2. [goodinside.com](https://www.goodinside.com/)
3. [Greenhouse job board](http://job-boards.greenhouse.io/goodinside)
4. [CB Insights](https://www.cbinsights.com/company/good-inside)
5. [LinkedIn](https://www.linkedin.com/company/goodinside)

## Other roles at Good Inside

- [Senior Associate, Marketing Analytics](https://feeny.ai/job/senior-associate-marketing-analytics-good-inside-new-york-paf6bc8sj982) — New York, NY
- [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-good-inside-new-york-t1brws7r2vr2) — New York, NY
- [Machine Learning Engineer](https://feeny.ai/job/machine-learning-engineer-good-inside-new-york-63b7zn2wh7aq) — New York, NY
- [Talent Pool](https://feeny.ai/job/talent-pool-good-inside-new-york-xqgyr4gfhyg3) — New York, NY