---
title: 'Director of Engineering, Advertiser Experience at Fetch'
canonical: 'https://feeny.ai/job/director-of-engineering-advertiser-experience-fetch-united-states-jf7zr8tyjbsq'
type: 'job'
last_seen: '2026-11-09'
---

# Director of Engineering, Advertiser Experience at Fetch

- **Company:** Fetch
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-11-05
- **Last confirmed live:** 2026-11-09
- **Apply:** https://jobs.gem.com/fetch/am9icG9zdDrbSuG70nuo7Hv1-RTVizrF

## Job description

Meet Fetch Engineering At Fetch, engineering is driven by curiosity, ownership, and a bias toward action. We operate in complex problem spaces where the right answer is not always clear, and success depends on adaptability, critical thinking, and informed decision-making. Our engineers are comfortable navigating ambiguity, understanding tradeoffs, gathering context, and turning uncertainty into progress while maintaining high technical standards.

Engineers at Fetch take pride in building reliable, scalable systems that serve millions of users. You will contribute directly to the codebase, collaborate closely with cross-functional partners, and help shape best practices that elevate the quality of our work. We foster a culture of mentorship and collaboration, where engineers grow by learning from one another and holding a high bar for quality, reliability, and impact.

About the Role: Fetch is seeking a Director of Engineering to lead the Advertiser Experience collective within Ad Platform. You will lead the engineering teams building tools for advertisers, Sales, and Ad Operations (AdOps), with responsibility for technical strategy, delivery, and team effectiveness across the domain.

A central focus of this role is building the next generation of Fetch Ad Manager (FAM) to support objective-based buying across advertiser segments and both self-service and managed workflows. You will guide the transition from existing tooling to FAM, creating a cohesive advertiser experience while maintaining the workflows advertisers and commercial teams depend on.

Working closely with Product, Design, Sales, and Go-to-Market (GTM) partners, you will turn evolving business needs into clear technical direction, measurable outcomes, and achievable plans. You will develop engineering leaders and establish the architecture, ownership, and engineering standards needed to support the platform over time.

This is a full-time role that can be held from one of our US offices or remotely in the United States.

Role Responsibilities:

- Own engineering strategy and outcomes for Advertiser Experience. Set technical direction and partner with Product and Design on priorities, sequencing, and measures of success across product adoption, workflow effectiveness, technical quality, and delivery.
- Lead the next generation of FAM. Guide the systems and experiences that connect advertiser objectives to campaign planning, creation, budget management, and reporting across self-service and managed workflows.
- Lead the transition from existing tooling to FAM. Determine which capabilities to consolidate, rebuild, integrate, or retire. Establish a phased migration that supports adoption, preserves essential workflows, and reduces duplicated systems and operational complexity.
- Establish technical coherence across the domain. Guide architecture across applications, APIs, services, and data flows. Set shared expectations for reliability, scalability, security, and maintainability, balancing near-term delivery with long-term system health.
- Align technical and commercial partners. Work with Sales, GTM, AdOps, Product, and Design to understand needs, resolve competing priorities, and agree on rollout and operational changes. Partner with adjacent Ad Platform teams on dependencies, ownership, and architectural decisions.
- Develop engineering leaders and teams. Hire and coach technical leads, and engineers. Set clear expectations, provide actionable feedback, address performance gaps, and build leadership capability and career growth across the collective.
- Improve engineering effectiveness. Establish clear ownership and consistent planning and delivery practices. Address systemic bottlenecks, communicate progress and risks, and hold teams accountable for technical quality and outcomes.
- Shape AI-assisted advertiser experiences. Identify where AI agents can simplify campaign work and guide decisions about interfaces, APIs, permissions, transparency, and human control.

Minimum Requirements:

- Experience leading multiple engineering teams and developing engineering leaders, with accountability for technical strategy, delivery, performance, and team health.
- Substantial experience in advertising or ad tech, including advertiser workflows, campaign management, reporting, and the operational needs of Sales and AdOps.
- A track record of translating ambiguous business problems into technical direction and delivering measurable customer and business outcomes.
- Strong technical judgment across web applications, APIs, backend services, and data flows. You can guide architectural decisions, establish standards across teams, and evaluate tradeoffs involving reliability, scalability, security, and maintainability.
- Experience modernizing established platforms and migrating users and workflows while maintaining essential operations.
- Demonstrated ability to align Product, Design, Sales, GTM, and operational partners around shared priorities, clear decisions, and practical delivery plans.
- Success coaching engineering leaders, growing talent, and building teams with clear ownership, high standards, and sustainable working practices.
- Clear communication with technical and nontechnical audiences, including the ability to explain complex decisions and influence teams beyond your direct reporting lines.

Preferred Requirements:

- Building advertiser self-service platforms or supporting objective-based campaign buying.
- Designing AI-assisted workflows, agent integrations, or external APIs, with an informed approach to evaluating their usefulness and maintaining advertiser trust and control.

Compensation: At Fetch, we offer competitive compensation packages including base, equity, and benefits to the exceptional folks we hire. Discover our benefits and how our employees live rewarded at https://fetch.com/careers.

## About Fetch

## Company Overview
- **One-liner**: Fetch is a rewards app and outcomes-based advertising platform that gives users points for everyday shopping, dining, and gaming activities, redeemable for gift cards and other rewards.
- **Entity Type**: Private (Series E)
- **Headquarters**: Madison, Wisconsin, United States
- **Founded**: 2013
- **Founders**: Wes Schroll

## Core Business
- **Primary industry/industries**: Consumer rewards, digital advertising, mobile apps, data analytics
- **Target customers**: B2C (consumers via the Fetch app) and B2B (brands and retailers via its outcomes-based advertising platform)
- **Mission or purpose statement**: To create the rewards destination for everyone, turning everyday moments into opportunities for consumers to earn something back while helping brands acquire and retain lifelong consumers.

## Products & Services
- **Fetch Rewards App (Consumer)**: A mobile app that awards users "Fetch Points" for submitting receipts from any retailer, as well as for dining out, playing games, and other daily activities. Points can be redeemed for free gift cards to popular retailers, restaurants, and charities. The app personalizes offers and becomes more rewarding the more it's used.
- **Fetch for Business (Advertising Platform)**: An outcomes-based advertising platform that gives brands SKU-level visibility into over $212 billion in annual gross merchandise value. It helps brands target shoppers with purchase-based offers, drive incremental sales, and build lasting brand loyalty through a non-disruptive, reward-based ad model.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company)
- **Key Metric**: Over $855.3 million in total funding across 13 rounds; annual revenue estimated at $102 million [linkedin.com](https://linkedin.com/company/fetch-rewards)
- **Notable Investors/Partners**: Not explicitly listed in search results, but the company has raised significant capital (Series E stage) from venture capital firms.
- **Growth Signals**: Employs 792 people (with a -5.6% YoY change) [linkedin.com](https://linkedin.com/company/fetch-rewards); processes over 13 million receipts daily; has visibility into $212 billion in annual GMV; named one of America’s Best Startup Employers by Forbes for two consecutive years [fetch.com](https://fetch.com/careers/jobs); has offices or coworking spaces in Madison, Chicago, Birmingham, Boston, New York, and Mexico City.

## Competitive Advantages
- **Massive, proprietary data set**: Fetch possesses the largest retail-agnostic, SKU-level view of household spending, giving it unique consumer insights that power its advertising platform.
- **Mutually beneficial model**: Unlike disruptive ads, Fetch’s model creates a win-win where consumers get rewards and brands get measurable, outcomes-based results.
- **Scale and adoption**: With millions of active users and over 13 million receipts submitted daily, Fetch has a large, engaged user base that is difficult for competitors to replicate.
- **Third-party validated measurement**: The platform’s effectiveness is rigorously measured and validated by industry-leading third parties, building trust with brand partners.

## Strategic Focus
- **Continued platform expansion**: The company is focused on growing its rewards ecosystem beyond just receipt scanning, including dining, gaming, and other daily moments.
- **Deepening advertising capabilities**: Fetch is investing in its outcomes-based ad platform to help brands acquire and retain consumers more effectively.
- **AI and data science**: The company is actively hiring for roles like Staff Product Designer, AI Labs and Senior Data Scientist, indicating a focus on leveraging AI to enhance personalization and product innovation [fetch.com](https://fetch.com/careers/jobs).
- **International and talent growth**: With offices in Mexico City and remote roles, Fetch is expanding its geographic footprint and talent base.

## Why Work Here
- **Culture and recognition**: Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, with a people-first culture rooted in trust, accountability, and innovation [fetch.com](https://fetch.com/careers/jobs).
- **Generous compensation and benefits**:
    - **Equity**: All employees receive Restricted Stock Units (RSUs), giving them a stake in the company’s success [fetch.com](https://fetch.com/careers/faq).
    - **401(k)**: 100% match on the first 4% of contributions [fetch.com](https://fetch.com/careers).
    - **Parental Leave**: 20 weeks for primary caregivers, 14 weeks for secondary caregivers, plus a $2,000 stipend [fetch.com](https://fetch.com/careers).
    - **Education**: $10,000+ per year in education reimbursement for job-related courses or programs [fetch.com](https://fetch.com/careers).
    - **Family Planning**: Support for egg retrieval, adoption, IVF, and surrogacy through partner Carrot, with a $10k lifetime stipend [fetch.com](https://fetch.com/careers).
    - **Health & Wellness**: Medical, Dental, Vision (with perks like teeth whitening and laser eye surgery discounts), HSA with employer contributions, wellness coach, nutrition counseling, and Gympass membership [fetch.com](https://fetch.com/careers/faq).
    - **Time Off**: Flexible PTO, 9 paid holidays, plus a year-end week-long break [fetch.com](https://fetch.com/careers).
    - **Pet Insurance**: Fully covered for the first pet, and bereavement leave includes furry family members [fetch.com](https://fetch.com/careers/faq).
- **Flexible work environment**: Most roles offer a "Remote Flexible Environment," with offices in Madison, Chicago, Birmingham, Boston, New York, and Mexico City for in-person collaboration [fetch.com](https://fetch.com/careers/faq).
- **Early career programs**: Offers a 12-week Tech Internship and a 12-week Tech Apprenticeship program for those starting their careers in software engineering or data [fetch.com](https://fetch.com/careers/faq).
- **Hiring process**: Typically includes an application review, a take-home exercise, a phone interview, and a panel interview [fetch.com](https://fetch.com/careers/faq).

## Sources
1. [fetch.com - Careers Page](https://fetch.com/careers)
2. [fetch.com - Careers FAQ](https://fetch.com/careers/faq)
3. [fetch.com - About Us](https://business.fetch.com/about-us)
4. [fetch.com - Open Positions](https://fetch.com/careers/jobs)
5. [linkedin.com - Fetch Company Page](https://linkedin.com/company/fetch-rewards)

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