--- title: 'Director of Engineering - Agentic Commerce at Swap' canonical: 'https://feeny.ai/job/director-of-engineering-agentic-commerce-swap-london-zv5wn58xr1fa' type: 'job' last_seen: '2026-09-03' --- # Director of Engineering - Agentic Commerce at Swap - **Company:** Swap - **Location:** London, United Kingdom - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-07-24 - **Last confirmed live:** 2026-09-03 - **Apply:** https://jobs.ashbyhq.com/swap/25d1c7a5-8ddf-4e7f-919d-72214148ca71/application **Skills:** JavaScript, Distributed systems, Cloud-native architecture, Agentic systems, LLM-powered products, AI-driven workflows, GCP > Lead the Agentic Commerce team at Swap, driving execution across the SDLC and embedding AI-first thinking into engineering workflows. Responsible for recruiting, mentoring, and managing high-performing engineers while collaborating with product and commercial teams to ship impactful AI-powered commerce experiences. ## Job description ## About Swap Swap is the infrastructure behind modern agentic commerce. The only AI-native platform connecting backend operations with a forward-thinking storefront experience. Built for brands that want to sell anything - anywhere, Swap centralises global operations, powers intelligent workflows, and unlocks margin-protecting decisions with real-time data and capability. Our products span cross-border, tax, returns, demand planning, and our next-generation agentic storefront, giving merchants full transparency and the ability to act with confidence. At Swap, we’re building a culture that values clarity, creativity, and shared ownership as we redefine how global commerce works. ## ABOUT THE ROLE We are looking for an Director of Engineering to lead our Agentic Commerce team — one of the most strategically important and fast-moving teams at Swap. You will lead a team of engineers building the next generation of AI-powered commerce experiences, working at the intersection of product, engineering, and data to ship impactful work at speed. This is a role for someone who has built and scaled high-performing teams, knows when to lead from the front and when to roll up their sleeves and get hands-on, and who genuinely lives and breathes AI — not as a buzzword, but as a practical lens for building faster, automating relentlessly, and pushing deliverables through the SDLC with conviction. You will work closely with Product, Engineering, and Commercial teams to align on priorities, reduce friction, and drive execution across the full software development lifecycle. ## RESPONSIBILITIES - Lead, grow and inspire a team of engineers on the Agentic Commerce team, creating an environment of ownership, psychological safety, and high performance. This includes recruiting top talent, developing careers, managing performance and setting the bar for engineering excellence at Swap. - Drive execution across the full SDLC, from discovery and planning through to delivery, monitoring, and iteration, with a relentless focus on shipping quality software at speed. - Embed AI-first thinking into the team's day-to-day — championing the use of AI tooling to automate processes, accelerate development cycles, and remove friction throughout the engineering workflow. - Work closely with Product, Engineering, and Commercial leadership to align on roadmap priorities, surface dependencies early, and ensure cross-functional delivery runs smoothly. - Define and uphold engineering best practices across code quality, system design, testing, and deployment. - Foster a culture of continuous improvement — running effective retrospectives, identifying bottlenecks, and driving meaningful change to how the team operates. - Stay close to the JavaScript ecosystem and emerging technologies to inform technical direction and keep Swap ahead of the curve. ## QUALIFICATIONS - 8+ years of software engineering experience, with at least 3 years in an engineering leadership or management role. - Demonstrated ability to work cross-functionally with other Engineering teams, Product, and Commercial teams, translating business goals into clear engineering priorities and keeping stakeholders aligned. - Comfortable getting hands-on when needed — you don't just delegate, you contribute. - Experience working in a start-up or scale-up environment — you understand the pace, the ambiguity, and what it takes to build effectively. - Hands-on experience building or managing teams working on agentic systems, LLM-powered products, or AI-driven workflows. - Strong background in distributed systems and cloud-native architecture; GCP a plus. - Background in e-commerce, fintech, or similarly high-growth product domains. Diversity & Equal Opportunities: We embrace diversity and equality in a serious way. We are committed to building a team with a variety of backgrounds, skills, and views. The more inclusive we are, the better our work will be. Creating a culture of equality isn't just the right thing to do; it's also the smart thing. ## About Swap ## Company Overview - **One-liner**: Swap provides an AI-led, agentic storefront platform that guides shoppers from product discovery to virtual try-on and checkout in a single, seamless journey. - **Entity Type**: Private (Series C) - **Headquarters**: London, United Kingdom - **Founded**: 2022 - **Founders**: Sam Atkinson (Co-Founder & CEO), Zach Bailet (Co-Founder) ## Core Business - **Primary industry**: Agentic Commerce / Ecommerce Solutions / Software Development - **Target customers**: B2B, serving 700+ global retail and ecommerce brands - **Mission or purpose**: To replace static ecommerce websites with an AI-powered, conversational storefront that revolutionizes how consumers shop, from discovery to delivery. ## Products & Services - **Agentic Storefront**: An AI-led storefront that replaces static websites. It guides shoppers through product discovery, outfit building, and checkout using chat or voice, and includes virtual try-on (VTO) to reduce returns. - **Unified Commerce OS**: A backend platform that powers the full journey from discovery to checkout, fulfillment, and delivery, unifying logistics, returns, payments, and tax on a global scale. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed - **Key Metric**: Total Funding of $170M (Series C led by ICONIQ and DST Global) - **Notable Investors/Partners**: ICONIQ Capital, DST Global, Cherry Ventures, QED Investors - **Growth Signals**: Trusted by 700+ brands; 250+ employees across 5 global hubs; named a Fast Company Top 10 Most Innovative Company and LinkedIn’s Top 5 Startups of 2025; 108.5% yearly headcount growth. ## Competitive Advantages - **First-mover in agentic commerce**: Replaces static storefronts with an AI agent that captures real-time customer intent and keystroke-level first-party data. - **Proven performance metrics**: Claims 2x conversion rates, 3x time on site, and up to 20% reduction in returns via virtual try-on. - **End-to-end platform**: Unifies logistics, returns, payments, and tax globally, simplifying cross-border operations for brands. ## Strategic Focus - **Global expansion**: Scaling across the U.S. and Europe with new hubs in New York, Austin, Amsterdam, and Tel Aviv. - **Platform deepening**: Continuing to build the "agentic commerce OS" to handle the entire commerce lifecycle, from discovery to delivery. - **Data and AI leadership**: Leveraging first-party data to personalize shopping and reduce friction, with a focus on AI-led innovation. ## Why Work Here - **Culture**: Described as fast-paced, ownership-driven, and collaborative. Values include "Build it. Own it.", "Act fast", "Progress through innovation", and "Win together." - **Work Environment**: Hybrid/flexible work model with hubs in London, New York City, Austin, Amsterdam, and Tel Aviv. - **Notable Perks**: Competitive salary and equity, generous annual leave, pension contributions, enhanced parental leave, health & wellness benefits, birthday leave, weekly team breakfasts, and regular team socials. - **Engineering Culture**: Practical interview process with a focus on real-world problem-solving; "Ideas ship, responsibility comes early, and everyone shapes the platform." - **Growth Trajectory**: Rapidly scaling company (108% YoY headcount growth) backed by top-tier investors, offering significant ownership and impact. ## Sources 1. [swap-commerce.com](https://www.swap-commerce.com/) 2. [swap-commerce.com/careers](https://www.swap-commerce.com/careers) 3. [LinkedIn - Swap](https://uk.linkedin.com/company/sw-ap) 4. [Companies House - Swap Commerce Ltd](https://find-and-update.company-information.service.gov.uk/company/13674425) 5. [Tracxn - Swap Profile](https://tracxn.com/d/companies/swap/__dQoqpXzzF0ONkZ4zLUsbWuCfW2kLFSxRv5Dg5xBLN0k) ## Other roles at Swap - [Customer Support Specialist](https://feeny.ai/job/customer-support-specialist-swap-austin-q43x88wv4k13) — Austin, TX - [Analytics Engineer](https://feeny.ai/job/analytics-engineer-swap-london-sd8j8kayr0s8) — London, United Kingdom - [IT Helpdesk Administrator](https://feeny.ai/job/it-helpdesk-administrator-swap-austin-2egbx40c58fd) — Austin, TX - [Merchant Onboarding Manager](https://feeny.ai/job/merchant-onboarding-manager-swap-london-q219sccsq3b0) — London, United Kingdom - [Customer Success Manager](https://feeny.ai/job/customer-success-manager-swap-austin-hjhca97am32g) — Austin, TX - [Business Development Representative](https://feeny.ai/job/business-development-representative-swap-london-dpr5tjq93kj3) — London, United Kingdom - [Technical Support Specialist](https://feeny.ai/job/technical-support-specialist-swap-austin-ajb38me7a399) — Austin, TX - [Director of Product](https://feeny.ai/job/director-of-product-swap-london-nmtmkv35c4s9) — London, United Kingdom - [Senior Accountant](https://feeny.ai/job/senior-accountant-swap-london-00rbm2asz7qa) — London, United Kingdom - [Senior Manager, Organic Growth & Digital Experience](https://feeny.ai/job/senior-manager-organic-growth-digital-experience-swap-new-york-h11884fcje3c) — New York, NY