---
title: 'Director of Engineering, Communications at HelloFresh'
canonical: 'https://feeny.ai/job/director-of-engineering-communications-hellofresh-berlin-f3j7k6cy2sdq'
type: 'job'
last_seen: '2026-11-03'
---

# Director of Engineering, Communications at HelloFresh

- **Company:** HelloFresh
- **Location:** Berlin, Germany
- **Posted:** 2026-11-03
- **Last confirmed live:** 2026-11-03
- **Apply:** https://careers.hellofresh.com/global/en/job/8346162?gh_jid=8346162

## Job description

The Communications Tribe

The Communications Tribe is part of HelloFresh's Growth Alliance. Our mission is to enable a highly personalised, automated CRM communication ecosystem that prioritises user-centric engagement across our owned channels: email, push, SMS, in-app and embedded.

The problems we are solving:

- How anyone with a good reason to speak to customers can do it safely and in minutes.
- How we make sure every customer gets the right message, at the right moment, through the right channel, so that our communication is truly personal.
- How we move to an autonomous, self-optimising system that continuously learns from every past interaction and gets better with each send.
- How we make sure we can reach our customers in their preferred channels.

Our vision is to decentralise how HelloFresh talks to people across the whole relationship with us: prospects, subscribers and those who have left. Setting up and steering communications stops being the job of a small group of specialists and becomes something teams across the business can do safely, on top of tools and an intelligence layer that we build and that learn from every send. That loop reaches beyond CRM, so the customer experience is coherent from the first ad someone sees to the communication that converts and retains them.

As Director of Engineering, Communications, you will lead the engineering organisation that makes this real. You will set technical direction, hold the bar for reliability and operational excellence, and partner with Product, Marketing and CRM teams to turn the vision into working systems.

## What you'll do

- Lead the Communications engineering organisation through a layer of Engineering Leads and Staff Engineers, across Berlin and Warsaw.
- Own the technical strategy for an autonomous, self-optimising communication system that learns from every interaction, and turn it into reality together with Product, Marketing and CRM teams.
- Drive the move to true personalisation, so that every person we talk to gets the right message, at the right moment, through the right channel.
- Build platforms that let teams across the business create and steer communications safely and on their own, inside clear guardrails.
- Own the reliability and operational excellence of every system we run: SLOs, monitoring and alerting, incident management and on-call maturity, so that problems are caught before anyone downstream notices.
- Expand our reach into new channels, from early experiments to scaled solutions, based on how people actually want to hear from us.
- Lead our transformation into a GenAI-native engineering organisation, from AI-assisted development to agentic workflows embedded in everyday operations.
- Manage, coach and develop Engineering Leads and Staff Engineers, holding them accountable for team health, delivery and engineering standards.
- Navigate organisational change with maturity, keeping teams focused and motivated as priorities evolve.

## What you'll bring

- Proven leadership at scale. 10+ years in software engineering, with 4+ years managing Engineering Managers or Leads. You have led teams across multiple offices and built trust without daily co-location.
- Deep technical credibility. You can set direction for large-scale backend, data and event-driven systems, and you understand how applied machine learning and automated decisioning behave in production.
- Platform thinking. A track record of building self-service platforms that enable non-engineers to work safely and quickly, including the governance and guardrails that make that possible.
- AI-native leadership. You have built or scaled AI-native engineering practices and AI-driven products, not just adopted AI tools.
- Operational excellence mindset. Strong grounding in SRE practices: SLOs and SLIs, observability, incident management and on-call culture for systems that directly touch customers.
- Customer communication or personalisation domain fluency, or a strong aptitude to build it quickly. Experience with CRM, messaging, customer data or personalisation systems, and with measuring impact through experimentation, is a strong plus.
- Cross-functional collaboration. You work comfortably with Product, Marketing and CRM teams, and translate business outcomes into engineering priorities and back.
- Clear communication across disciplines, from engineers to senior business stakeholders.
- Low ego, high ownership, and a bias toward clarity over complexity.

## Nice to have

- Experience taking a newly modernised platform from rollout to stable, self-service operation at scale.
- Experience building or scaling AI agents that make customer-facing decisions, with impact measured against a control group.
- Familiarity with consent, privacy and deliverability requirements for customer communication across multiple countries.
- A background in subscription, e-commerce or consumer businesses operating in many markets.
- Experience introducing new messaging channels, including conversational ones.

## What we offer

- Enjoy a discount on HelloFresh meal kits, delivered straight to your door.
- Build for the long-term with our company pension scheme (not available for interns/working students).
- Benefit from discounted memberships with Urban Sports Club and John Reed, yoga classes, and access to Headspace and Spill.
- Balance your work and life with flexible hours, Work From Home/Abroad options, and a home office setup budget.
- Receive childcare support (not available for interns/working students).
- Get a monthly allowance for the Deutschlandticket to support sustainable commuting.
- Embrace "Learning Never Stops" with access to internal trainings and a central L&D budget (remove for interns).
- Work from a modern, comfortable office in Berlin-Kreuzberg and enjoy social events like team outings, Friday beers, and company runs.

## About HelloFresh

## Company Overview
- **One-liner**: HelloFresh is a global meal-kit and food solutions company that delivers pre-portioned ingredients and recipes directly to consumers, aiming to revolutionize the way people eat by making home cooking accessible, convenient, and sustainable.
- **Entity Type**: Public (Ticker: HFG on the Frankfurt Stock Exchange)
- **Headquarters**: Berlin, Germany
- **Founded**: 2011
- **Founders**: Dominik Richter, Thomas Griesel, Jessica Nilsson

## Core Business
- **Primary Industry**: Meal Kit Delivery / Integrated Food Solutions
- **Target Customers**: B2C – primarily busy households, couples, and individuals looking for convenient, high-quality meal options. Also serves the ready-to-eat and pet food markets.
- **Mission Statement**: "Democratizing access to high-quality food" by allowing everyone to enjoy a varied, tasty diet while helping consumers save money and reduce food waste.

## Products & Services
- **HelloFresh (Core Meal Kits)**: The flagship subscription service offering pre-portioned ingredients and step-by-step recipes for a wide variety of meals. Type: Subscription-based physical goods.
- **Factor_**: A ready-to-eat, chef-prepared meal delivery service (operates in the US, Canada, and Australia). Type: Subscription-based physical goods.
- **Youfoodz**: A ready-to-eat meal brand in Australia. Type: Subscription-based physical goods.
- **EveryPlate**: A budget-friendly meal kit brand in the US and Australia. Type: Subscription-based physical goods.
- **Chefs Plate**: A meal kit brand in Canada. Type: Subscription-based physical goods.
- **Green Chef**: An organic-focused meal kit brand in the US. Type: Subscription-based physical goods.
- **The Pet Food Brands**: Premium pet food delivery services (e.g., The Pets Table in the US). Type: Subscription-based physical goods.

## Market Standing
- **Valuation/Market Cap**: As a public company, market cap fluctuates. As of mid-2025, it is approximately €1.5-2.0 billion (based on public trading data).
- **Key Metric (Annual Revenue)**: €6.76 billion in net revenue in FY 2025.
- **Key Metric (Meals Delivered)**: ~850 million meals delivered in 2025.
- **Key Metric (Employees)**: +29,000 employees globally.
- **Notable Investors/Partners**: The company is publicly traded. Key institutional investors include major European and US asset managers. Strategic partnerships exist with various food suppliers and logistics providers.
- **Growth Signals**: The ready-to-eat segment (Factor, Youfoodz) is a major growth driver, now making up a quarter of total revenue. The company is expanding its ready-to-eat offerings into European markets, building on success in North America and Australia. The company operates in 17 countries with 8 different brands.

## Competitive Advantages
- **Scale & Data**: With over 18,000 recipes in its database and billions of meals delivered, HelloFresh has an immense dataset on consumer preferences, supply chain optimization, and recipe development, creating a significant moat in logistics and personalization.
- **Vertical Integration**: The direct-to-consumer model gives full control over the supply chain, from sourcing to delivery, enabling efficient operations, competitive pricing, and rapid response to customer needs.
- **Multi-Brand Strategy**: By operating a portfolio of brands (from budget-friendly EveryPlate to premium Factor), HelloFresh captures a wide range of customer segments and price points, reducing reliance on a single offering.
- **Global Footprint**: Presence in 16+ geographies provides diversification and allows for the cross-pollination of best practices and technologies across markets.

## Strategic Focus
- **Accelerating Ready-to-Eat**: The company is aggressively growing its ready-to-eat segment (Factor, Youfoodz) and expanding it into new European markets, seeing it as a high-growth, higher-margin opportunity.
- **Sustainability & Efficiency**: Continuous focus on reducing food waste, optimizing packaging, and improving supply chain sustainability. The company highlights its role in reducing household food waste compared to traditional grocery shopping.
- **Technology & Personalization**: Investing in data science and machine learning to improve menu personalization, demand forecasting, and operational efficiency.
- **International Expansion**: Leveraging success in core markets (US, Germany, Australia) to expand into adjacent geographies and product categories.

## Why Work Here
- **Culture**: Described as a "global tech company" with a "local start-up vibe." The company emphasizes a data-driven, entrepreneurial, and ownership-oriented culture. Core values include Ownership, Inclusivity, and Innovation.
- **Diversity & Inclusion**: HelloFresh has over 10 employee resource groups (ERGs) and is committed to fostering a sense of belonging. The careers page states, "Everyone is welcome at our table."
- **Work Environment**: The company operates in 17 countries with multiple offices and distribution centers. Roles range from warehouse operations and logistics to software engineering, marketing, and data science.
- **Perks**: The company offers competitive pay and benefits, though specifics vary by location. The culture is described as collaborative, with a focus on "achieving something delicious, every day."
- **Growth Trajectory**: As a rapidly growing public company with a strong focus on innovation and expansion, employees have opportunities to work on high-impact projects and grow their careers across different brands and geographies.

## Sources
1. [hellofreshgroup.com](https://hellofreshgroup.com/en/)
2. [careers.hellofresh.com](https://careers.hellofresh.com/global/en/)
3. [hellofresh.com](https://www.hellofresh.com/about/working-at-hellofresh)
4. [careers.hellofresh.com/leadership](https://careers.hellofresh.com/global/en/leadership-at-hellofresh)
5. [careers.hellofresh.com/locations](https://careers.hellofresh.com/global/en/locations)

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