---
title: 'Director of Engineering, Operations Planning at HelloFresh'
canonical: 'https://feeny.ai/job/director-of-engineering-operations-planning-hellofresh-toronto-m7v8kfa4r7hp'
type: 'job'
last_seen: '2026-09-15'
---

# Director of Engineering, Operations Planning at HelloFresh

- **Company:** HelloFresh
- **Location:** Toronto, Canada
- **Compensation:** $174k–$184k
- **Posted:** 2026-08-18
- **Last confirmed live:** 2026-09-15
- **Apply:** https://careers.hellofresh.com/global/en/job/8119010?gh_jid=8119010

## Job description

S'more about the team

The Operations Data and Decisions Tribe at HelloFresh is responsible for driving operations planning by creating high quality, reusable data assets, data science models, and algorithmic solutions. Additionally, the tribe. This team has a direct impact on the customer experience and is constantly optimising for various Business KPIs. They build in-house products using modern technologies to handle a massive scale of transactions (>8.5 million active customers) and continuously improve the SDLC for fast flow and continuous delivery.

As a Director of Operations Planning Engineering, you will lead engineering teams (Data Science, Data Engineering, Software Engineering, & Analytics) and Staff Engineers across the mid-term planning domain, supporting their technical decision-making processes. Your responsibilities will include spearheading initiatives that traverse multiple teams and domains, such as those focused on network planning, demand planning, and production planning. Drawing upon your comprehensive understanding of the domain, you will own the planning architecture strategy and drive the long-term vision for how our planning systems should be integrated and scaled.

Lettuce share what this role will be responsible for

- Lead an engineering squad comprising 10-15 engineers, managing Engineering Managers and Staff Engineers across Warsaw, Berlin, & USA.
- Own the GenAI transformation — define and drive a concrete roadmap for becoming a genuinely AI-native engineering organisation: from AI-assisted development and automated incident response, to agentic workflows and LLM-powered tooling embedded in day-to-day operations.
- Own the availability and reliability of HelloFresh's planning infrastructure — drive SRE practices, incident management, SLOs/SLIs, and on-call maturity across high-throughput systems serving multiple markets.
- Set technical direction across Python, GoLang, PostgreSQL, Kafka, React, and React Native services on AWS, ensuring systems.
- Partner with Product, Operations, Marketing, and Procurement providers to align engineering priorities with business outcomes.
- Manage, coach, and develop Engineering Managers & Engineers — holding them accountable for team health, delivery, and engineering standards.
- Navigate organisational change with maturity, keeping teams focused and motivated through evolving priorities.

Sound a-peeling? Here's what we're looking for

- AI proficiency and advocacy. Hands-on familiarity with AI technologies and a demonstrable track record of championing their adoption — whether through AI-assisted development workflows, LLM-powered tooling, or driving team-wide GenAI-native ways of working.
- Deep Technical Expertise. Mastery of a broad range of technical skills relevant to Operations Planning — including planning systems, data science modeling, data engineering, database systems, distributed computing, and backend development frameworks. Hands-on familiarity with full stack application development.
- Systems Thinking. The ability to understand complex systems holistically, recognising how components interact and impact each other, and leveraging this to design scalable, resilient solutions in a high-throughput environment where downtime means direct revenue loss.
- Proven Leadership at Scale. 10+ years in software engineering with 4+ years managing Engineering Managers — not just individual contributors. Demonstrated ability to lead distributed teams across multiple offices, building trust and maintaining high engineering standards without daily co-location.
- Operational Excellence Mindset. Strong grounding in SRE practices — SLOs/SLIs, incident management, on-call culture, and observability tooling (Grafana or similar). Experience owning payments infrastructure in regulated, multi-market environments is a strong plus.
- Cross-Functional Collaboration. Exceptional ability to work across engineering disciplines, Product, business stakeholders, and external service providers — fostering alignment towards common goals and translating business outcomes into engineering priorities.
- Effective Communication Across Disciplines. Strong ability to articulate complex technical concepts clearly to diverse audiences, from engineers to senior business stakeholders.
- Low ego, high ownership, and a bias toward clarity over complexity.

Let’s cut to the cheese, this is why you'll love it here

- Shape the future of food: Play a key role in transforming how millions of people eat as we grow into a global food solutions company.
- Drive transformational change: Your decisions will have a direct and immediate impact, helping to shape strategy, scale teams, and redefine leadership in a rapidly evolving business.
- Build a global brand: Create deeper, more sustainable connections with our customers, putting them at the heart of every decision.
- Compensation & Financial Wellbeing: Enjoy amazing discounts: 75% off weekly HelloFresh/Chefs Plate meal kits plus 50% off weekly Factor meal boxes.
- Health & Wellbeing: Benefit from health and dental coverage from day one, a Health Spending Account, unlimited Headspace access, and 25% off GoodLife fitness memberships.
- Flexibility & Work-Life: Receive generous vacation and PTO offerings. Benefit from a parental leave top-up program designed to support expectant parents.
- Career & Development: Grow with dedicated L&D initiatives and career support, aligning with our "Learning Never Stops" value.

Flexible Hybrid Approach

At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience.

To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.

## #LI-HYBRID

HelloFresh Canada uses AI-integrated technology to help us process and evaluate applications more efficiently. This includes tools that screen and assess candidate qualifications based on the requirements for this role. While these tools assist our workflow, all final selection decisions are made by our hiring team.

Toronto, ON Pay Range $174,300—$184,300 CAD

## About HelloFresh

## Company Overview
- **One-liner**: HelloFresh is a global meal-kit and food solutions company that delivers pre-portioned ingredients and recipes directly to consumers, aiming to revolutionize the way people eat by making home cooking accessible, convenient, and sustainable.
- **Entity Type**: Public (Ticker: HFG on the Frankfurt Stock Exchange)
- **Headquarters**: Berlin, Germany
- **Founded**: 2011
- **Founders**: Dominik Richter, Thomas Griesel, Jessica Nilsson

## Core Business
- **Primary Industry**: Meal Kit Delivery / Integrated Food Solutions
- **Target Customers**: B2C – primarily busy households, couples, and individuals looking for convenient, high-quality meal options. Also serves the ready-to-eat and pet food markets.
- **Mission Statement**: "Democratizing access to high-quality food" by allowing everyone to enjoy a varied, tasty diet while helping consumers save money and reduce food waste.

## Products & Services
- **HelloFresh (Core Meal Kits)**: The flagship subscription service offering pre-portioned ingredients and step-by-step recipes for a wide variety of meals. Type: Subscription-based physical goods.
- **Factor_**: A ready-to-eat, chef-prepared meal delivery service (operates in the US, Canada, and Australia). Type: Subscription-based physical goods.
- **Youfoodz**: A ready-to-eat meal brand in Australia. Type: Subscription-based physical goods.
- **EveryPlate**: A budget-friendly meal kit brand in the US and Australia. Type: Subscription-based physical goods.
- **Chefs Plate**: A meal kit brand in Canada. Type: Subscription-based physical goods.
- **Green Chef**: An organic-focused meal kit brand in the US. Type: Subscription-based physical goods.
- **The Pet Food Brands**: Premium pet food delivery services (e.g., The Pets Table in the US). Type: Subscription-based physical goods.

## Market Standing
- **Valuation/Market Cap**: As a public company, market cap fluctuates. As of mid-2025, it is approximately €1.5-2.0 billion (based on public trading data).
- **Key Metric (Annual Revenue)**: €6.76 billion in net revenue in FY 2025.
- **Key Metric (Meals Delivered)**: ~850 million meals delivered in 2025.
- **Key Metric (Employees)**: +29,000 employees globally.
- **Notable Investors/Partners**: The company is publicly traded. Key institutional investors include major European and US asset managers. Strategic partnerships exist with various food suppliers and logistics providers.
- **Growth Signals**: The ready-to-eat segment (Factor, Youfoodz) is a major growth driver, now making up a quarter of total revenue. The company is expanding its ready-to-eat offerings into European markets, building on success in North America and Australia. The company operates in 17 countries with 8 different brands.

## Competitive Advantages
- **Scale & Data**: With over 18,000 recipes in its database and billions of meals delivered, HelloFresh has an immense dataset on consumer preferences, supply chain optimization, and recipe development, creating a significant moat in logistics and personalization.
- **Vertical Integration**: The direct-to-consumer model gives full control over the supply chain, from sourcing to delivery, enabling efficient operations, competitive pricing, and rapid response to customer needs.
- **Multi-Brand Strategy**: By operating a portfolio of brands (from budget-friendly EveryPlate to premium Factor), HelloFresh captures a wide range of customer segments and price points, reducing reliance on a single offering.
- **Global Footprint**: Presence in 16+ geographies provides diversification and allows for the cross-pollination of best practices and technologies across markets.

## Strategic Focus
- **Accelerating Ready-to-Eat**: The company is aggressively growing its ready-to-eat segment (Factor, Youfoodz) and expanding it into new European markets, seeing it as a high-growth, higher-margin opportunity.
- **Sustainability & Efficiency**: Continuous focus on reducing food waste, optimizing packaging, and improving supply chain sustainability. The company highlights its role in reducing household food waste compared to traditional grocery shopping.
- **Technology & Personalization**: Investing in data science and machine learning to improve menu personalization, demand forecasting, and operational efficiency.
- **International Expansion**: Leveraging success in core markets (US, Germany, Australia) to expand into adjacent geographies and product categories.

## Why Work Here
- **Culture**: Described as a "global tech company" with a "local start-up vibe." The company emphasizes a data-driven, entrepreneurial, and ownership-oriented culture. Core values include Ownership, Inclusivity, and Innovation.
- **Diversity & Inclusion**: HelloFresh has over 10 employee resource groups (ERGs) and is committed to fostering a sense of belonging. The careers page states, "Everyone is welcome at our table."
- **Work Environment**: The company operates in 17 countries with multiple offices and distribution centers. Roles range from warehouse operations and logistics to software engineering, marketing, and data science.
- **Perks**: The company offers competitive pay and benefits, though specifics vary by location. The culture is described as collaborative, with a focus on "achieving something delicious, every day."
- **Growth Trajectory**: As a rapidly growing public company with a strong focus on innovation and expansion, employees have opportunities to work on high-impact projects and grow their careers across different brands and geographies.

## Sources
1. [hellofreshgroup.com](https://hellofreshgroup.com/en/)
2. [careers.hellofresh.com](https://careers.hellofresh.com/global/en/)
3. [hellofresh.com](https://www.hellofresh.com/about/working-at-hellofresh)
4. [careers.hellofresh.com/leadership](https://careers.hellofresh.com/global/en/leadership-at-hellofresh)
5. [careers.hellofresh.com/locations](https://careers.hellofresh.com/global/en/locations)

## Other roles at HelloFresh

- [Associate Director International Procurement](https://feeny.ai/job/associate-director-international-procurement-hellofresh-berlin-r6shx9crpymk) — Berlin, Germany
- [Senior AI Content Creator (x/f/m)](https://feeny.ai/job/senior-ai-content-creator-x-f-m-hellofresh-berlin-b394vrnhmyqb) — Berlin, Germany
- [People Specialist](https://feeny.ai/job/people-specialist-hellofresh-sydney-new-south-wales-64zjg0jfhp93) — Sydney New South Wales, Australia
- [Senior Planning Associate](https://feeny.ai/job/senior-planning-associate-hellofresh-aurora-il-ztrvtaef2f7c) — Aurora IL, United States
- [Senior UX Product Designer, Engagement](https://feeny.ai/job/senior-ux-product-designer-engagement-hellofresh-warszawa-masovian-voivodeship-xsyyjvanaafw) — Warszawa Masovian Voivodeship, Poland
- [Senior UX Product Designer, Engagement](https://feeny.ai/job/senior-ux-product-designer-engagement-hellofresh-toronto-v22231sm5e0m) — Toronto, Canada
- [Senior Logistics Analyst, Outbound](https://feeny.ai/job/senior-logistics-analyst-outbound-hellofresh-toronto-hcn2tdvtmr21) — Toronto, Canada
- [Production Associate](https://feeny.ai/job/production-associate-hellofresh-abbotsford-british-columbia-68zatpbatzcj) — Abbotsford British Columbia, Canada
- [Sourcing Strategy Manager, New Concepts](https://feeny.ai/job/sourcing-strategy-manager-new-concepts-hellofresh-boulder-colorado-h7xattbyhs2k) — Boulder Colorado, United States / New York NY, United States
- [Senior Product Manager, Intelligent Platforms](https://feeny.ai/job/senior-product-manager-intelligent-platforms-hellofresh-warszawa-masovian-gya2zd4z1xym) — Warszawa Masovian Voivodeship, Poland