--- title: 'Director of Executive Brand & Communications at Overwatch Mission Critical' canonical: 'https://feeny.ai/job/director-of-executive-brand-communications-overwatch-mission-critical-austin-jqv5pj6421p8' type: 'job' last_seen: '2026-10-25' --- # Director of Executive Brand & Communications at Overwatch Mission Critical - **Company:** Overwatch Mission Critical - **Location:** Austin, TX - **Employment:** full-time - **Work type:** onsite - **Posted:** 2026-10-21 - **Last confirmed live:** 2026-10-25 - **Apply:** https://jobs.gem.com/overwatch/am9icG9zdDoGo4mgKE4yfzq7NgiWtFBQ ## Job description ## About Overwatch Mission Critical Overwatch is a service-disabled Veteran-owned small business (SDVOB) certified through the National Veterans Business Development Council (NVBDC), offering construction professional services, talent acquisition, and general contractor support for the mission-critical infrastructure industry. Our mission is the construction and management of state-of-the-art data centers with the precision and reliability this industry demands. From high-end engineers to seasoned professionals, we deploy the people you need to get your data center off the ground. At Overwatch, it's more than a job. Its purpose. ## The Role Overwatch delivers mission-tested talent for data-center construction and operations, the industry building the backbone of AI and national security. Two of our most valuable brand assets are our leaders: CEO Kirk Offel and Chief Talent Officer Michael Sarraille. Their voices open doors with customers, partners, policymakers and the veterans we recruit. The Director of Executive Brand & Communications owns those voices: their personal brands, websites, social media, speaking platforms and podcasts. This is a high-trust, high-visibility seat with direct access to the CEO, and the work shapes how the market, policymakers and our own workforce see Overwatch. Success means both executives are recognized as leading voices on digital infrastructure, the workforce behind it and its role in national security. You will partner across marketing leadership and the executive leadership team, and work closely with our Senior Director of Communications & Government Relations and our outside PR consultant. Key responsibilities: Executive brand strategy - Build a distinct brand platform, narrative pillars and voice guide for each executive, aligned with the Overwatch brand and go-to-market priorities. - Define each executive's priority audiences (hyperscalers, developers, contractors, policymakers, veterans and talent) and the themes each one owns. - Run an annual and quarterly executive visibility plan tied to company milestones, launches and policy moments. - Keep both brands consistent across every channel while staying authentic to each voice. Executive communications - Write speeches, keynotes, remarks, talking points and briefing books. - Draft executive correspondence, all-hands messages and leadership notes to employees. - Prepare both executives for interviews, panels and high-stakes moments with message maps and Q&A prep. - Partner with the VP of Communications & Public Policy and our PR consultant on op-eds, bylines, media placements and rapid response. Social media - Own both executives' social accounts end to end, primarily LinkedIn, plus X, Instagram and YouTube where they fit. - Ghostwrite and publish a steady cadence of posts, carousels, short-form video and newsletters in each voice. - Engage on their behalf: comments, community management and relationships with industry voices and partners. - Monitor industry conversations and trends to spot timely openings for commentary. - Coordinate with Overwatch's brand channels so company and executive content amplify each other. Websites, speaking and podcasts - Own both executive websites: content, SEO, bios, speaker pages and media kits. - Manage the speaking pipeline: pitch, vet and prioritize engagements, prep each executive, and repurpose every appearance into content. • Coordinate strategy and messaging with the podcast showrunner for their hosted shows: Nine Nines (Kirk Offel and Mike Sarraille) and Data Center Revolution (Kirk Offel). - Measurement and operations - Track reach, follower growth, engagement, share of voice, placements and speaking bookings, and report monthly. - Maintain the editorial calendar, approval workflow and content library for both executives. - Manage freelance writers, designers and video editors as needed. Qualifications: Required - 7+ years in strategic communications and PR, executive communications, thought leadership or journalism; communications or PR agency experience counts. - Integrated communications experience: running PR, executive comms, social, content and digital as one connected program, and partnering across marketing leadership and the executive leadership team. - Deep expertise in speechwriting, ghostwriting and persuasive storytelling written for the ear and the heart, with the ability to frame arguments, put Overwatch initiatives in context, and communicate for engagement and impact. - A portfolio of thought leadership created for senior leaders. - Proven growth of an executive's social presence, plus hands-on website CMS experience. - The judgment and discretion to work directly with a CEO and hold two distinct voices. ## Preferred - Communications or PR agency experience running executive visibility or thought leadership programs. - Data center, construction, energy or workforce industry experience. - Familiarity with the military and veteran community. - Policy or government-relations messaging experience. - Podcast or video experience, including host prep and clip strategy Benefits: Overwatch Construction offers a competitive salary and benefits package, including health insurance, dental insurance, vision insurance, life insurance, 401(k) retirement plan, paid time off, and relocation assistance available. OVERWATCH is committed to creating a diverse work environment and is proud to be an Equal Opportunity Employer. OVERWATCH considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. ## About Overwatch Mission Critical ## Company Overview - **One-liner**: Overwatch provides professional services and workforce solutions for the full lifecycle of data centers and mission-critical facilities, from planning and construction to commissioning and operations. - **Entity Type**: Private (funding rounds include Private Equity, Venture, and Debt Financing) - **Headquarters**: Austin, Texas, United States - **Founded**: 2019 - **Founders**: Not publicly disclosed (CEO is Kirk Offel) ## Core Business - **Primary industry**: Professional Services for Data Centers & Mission Critical Infrastructure - **Target customers**: B2B – data center operators, hyperscalers, enterprises, and government agencies requiring construction, commissioning, and operational support for mission-critical facilities. - **Mission or purpose statement**: “Powering AI and the fifth industrial revolution” and “building the workforce behind the future of AI and digital infrastructure.” ## Products & Services - **Professional Services (Consulting & Staffing)**: Provides personnel and expertise across the data center lifecycle – planning, design, construction, commissioning, and operations. Specializes in project management, electrical/mechanical engineering, safety, QA/QC, and cost management. - **Veteran Talent Acquisition**: A service-disabled veteran-owned small business (SDVOSB) that actively recruits and places military veterans into data center and mission-critical roles. - **Training & Workforce Development**: Offers instructor-led programs such as Data Center Operations Instructor and Electrical Instructor roles, indicating a focus on upskilling workers for the industry. ## Market Standing - **Valuation/Market Cap**: Not disclosed - **Key Metric**: Total funding – includes a Private Equity round led by The Argentum Group, a Venture Round (November 2025), and a Debt Financing round (February 2026) led by Everside Capital Partners. - **Notable Investors/Partners**: The Argentum Group, Everside Capital Partners - **Growth Signals**: - 252% 3-year growth (named to Inc. 5000 in 2026, ranked #1,405) - Headcount grew 89.8% YoY to 221 employees (LinkedIn data) - Expanded into EMEA operations in February 2025 - Appointed Marc Spier as CFO (June 2025) and Mike Sarraille as Chief Talent Officer (January 2025) - Acquired Talent War Group (December 2024) to bridge data center talent gaps ## Competitive Advantages - **SDVOSB certification**: Differentiator for government and prime contractor contracts requiring veteran-owned small business participation. - **Mission-first culture**: Emphasis on military ethos (ownership, determination, teamwork) attracts veteran talent and creates high retention. - **End-to-end services**: Covers every phase of data center development, reducing client coordination burden. - **Rapid growth trajectory**: High revenue/headcount growth signals strong market demand and scalability. ## Strategic Focus - **International expansion**: Recently launched EMEA operations to serve global clients. - **Workforce scaling**: Aggressively hiring across project management, engineering, safety, and commissioning roles; building a talent pipeline through acquisitions and training programs. - **AI infrastructure support**: Positioning itself as the workforce partner for the growing AI and digital infrastructure sector. ## Why Work Here - **Culture**: Rated “very inspiring” with daily leadership tips and mentorship – 4.7/5 for management and job security on Indeed. Work wellbeing score of 90 (high). - **Work model**: Most roles are in-office (Dallas, Austin, Abilene, etc.) but some remote positions exist (e.g., Construction Talent Interviewing Specialist, Cost Manager, Technical Program Manager). Hybrid flexibility varies by role. - **Compensation & Benefits**: Indeed reviewers give Compensation & Benefits 4.9/5. Salaries appear competitive (e.g., Project Manager ~$157k, Safety Manager ~$115k). - **Veteran-friendly**: Strong emphasis on hiring veterans and creating a team-oriented environment with clear mission and purpose. - **Training**: Offers internal training programs and instructor-led courses, supporting career advancement. ## Sources 1. [weareoverwatch.com/careers](https://weareoverwatch.com/careers/) 2. [linkedin.com/company/overwatch-mission-critical](https://linkedin.com/company/overwatch-mission-critical) 3. [jobs.gem.com/overwatch](https://jobs.gem.com/overwatch) 4. [indeed.com/cmp/Overwatch-Mission-Critical](https://www.indeed.com/cmp/Overwatch-Mission-Critical) 5. 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