---
title: 'Director of Growth Marketing at Baba'
canonical: 'https://feeny.ai/job/director-of-growth-marketing-baba-new-york-85sjnz2y7vpv'
type: 'job'
last_seen: '2026-09-15'
---

# Director of Growth Marketing at Baba

- **Company:** Baba
- **Location:** New York, NY
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-08-18
- **Last confirmed live:** 2026-09-15
- **Apply:** https://jobs.ashbyhq.com/baba/eac6bb0e-2cb5-4cab-a3ad-93a0dde2ec41

## Job description

## About Baba

Baba is an applied AI lab modernizing risk and care delivery for people with Medicare. We've become the fastest growing digital health system matching people with Medicare and their family caregivers with expert advocates, physicians, medications, lab testing, and AI agents to deliver insurance-covered care across all 50 states. In the last 8 months, we've completed tens of thousands of appointments and partnered with health plans covering more than 4 million Medicare beneficiaries. On any given day, our team's work spans population health research, applied AI research, clinical care delivery, and fintech infrastructure. We're a Series A company with $47M+ in funding. Our team is half engineers, a third former founders, and comes from places like Ramp, Stripe, Liquid AI, Palantir, MIT, and CMU. Our clinical operations are led by the former Executive Director of Care Transitions from the Mount Sinai Health System. We believe that talent density is our greatest competitive advantage. Interested candidates should email connor@callbaba.com with a short summary of the most challenging problem they've worked on and a link to their LinkedIn.

## About the Role

Direct-to-consumer marketing is the #1 input to Baba's growth today. We market to a range of audiences, including older adults, people with Medicare, people with Medicaid, and family caregivers - the biggest market in the country. As Director of Growth Marketing you own the function end to end: strategy, channel mix, media buying, funnel conversion, the team, and the operating model. You'll own an eight-figure annual media budget and be responsible for growing our existing channels and opening new ones, including offline, partnership, and community channels that reach older adults where digital doesn't. You'll partner closely with Design, Product & Engineering, Clinical Operations, and Finance, and you'll report to the CEO. This is a full-time role based in our Soho office in NYC. We're looking for candidates who are local or open to relocating.

## What You'll Own

Growth strategy and targets. Define the acquisition strategy and make sure it flows into roadmaps and priorities at every level. Own D2C target-setting and channel mix allocation across our audiences. Performance and unit economics. Own CPL, CAC by channel, and lead-to-enrolled-to-billing conversion. Operate within the monthly spend ceiling and payback target set with Finance. Channels. Run and scale paid social, search, and programmatic, and build out the channels that matter for this population: TV and streaming, direct mail, radio, community and partnership marketing, and referral programs. Test fast, kill fast, and scale what pays back. Measurement and incrementality. Own how we know what's working. Design and run incrementality tests and build the measurement stack and MMM-style views that make budget allocation defensible. Funnel and conversion. Own the funnel from first impression through first clinical interaction. Partner with Product & Engineering on the tooling and with Clinical Ops on what happens after a lead converts. Team and operating model. Manage and grow a small growth marketing team, including org design, hiring, coaching, and agency management. Build the operating cadence, reporting, and processes that let the function absorb new channels and audiences without losing efficiency.

We'd Love to Hear From You If

- You have 6–10+ years in growth or performance marketing, and you've directly owned a paid budget in the $5–20M+ annual range and scaled it meaningfully while improving efficiency.
- You've marketed to older adults or a Medicare or Medicaid population, or in another healthcare, insurance, or financial services category. Experience with Medicare or health insurance marketing is a strong plus.
- You've run more than digital: TV, streaming, direct mail, radio, or partnership and community channels, and you know how to measure them.
- You are relentlessly analytical. You go from data to insight to action quickly, you diagnose root causes, and you'd rather build the dashboard than wait for one. You think in payback and lead quality, not just CPL, and you have designed and run incrementality tests rather than trusting platform-reported attribution.
- You're a first-principles thinker who can build a growth strategy from scratch and prioritize ruthlessly across levers.
- You've built and led a high-performing team and managed agencies, with sharp discernment for performance and a track record of developing people.
- You lead across teams with a low ego and a strong point of view loosely held, and you're comfortable driving decisions with Product, Design, Finance, and Clinical in the room.
- You want to be both the strategic layer and the person close enough to the work to catch what's off in an ad account or a landing page.

## About Baba

## Company Overview
- **One-liner**: Baba pairs older adults with dedicated healthcare advocates (nurses and social workers) who handle insurance appeals, specialist referrals, medication coordination, and appointment scheduling — all covered by Medicare.
- **Entity Type**: Private (Seed/Series A stage based on known investors)
- **Headquarters**: New York, NY, USA (also an office in Batu Caves, Malaysia)
- **Founded**: 2025
- **Founders**: Not publicly available (co-founding team not named on website)

## Core Business
- **Primary industry**: Healthtech / Healthcare Navigation Services
- **Target customers**: Older adults (Medicare beneficiaries) and their families; B2C with insurance reimbursement
- **Mission/purpose**: “Navigating healthcare bureaucracy shouldn’t be the hardest part of getting healthy and staying whole.” Baba aims to simplify the healthcare system so patients can focus on their health.

## Products & Services
- **Baba Advocate Service**: A personal healthcare advocate (nurse or social worker) assigned to each patient. Advocates research specialists, write insurance appeals, find lower-cost medications, schedule appointments, and handle medical equipment requests. Covered by Medicare, so most patients pay nothing out-of-pocket. The service operates across all 50 U.S. states and focuses on chronic conditions (hypertension, COPD, kidney disease, dementia, cancer, ALS, Parkinson’s, stroke recovery, depression, mobility equipment, etc.).

## Market Standing
- **Valuation**: Not publicly available (private company)
- **Key Metric**: Raised venture funding from leading investors — General Catalyst, Genius Ventures, Soma Capital, Ground Up Ventures, and Triedge Investments. Funding amount not disclosed.
- **Notable Investors/Partners**: General Catalyst, Genius Ventures, Soma Capital, Ground Up Ventures, Triedge Investments. Also selected for the CMS ACCESS Model (a Medicare innovation program).
- **Growth Signals**: 
  - Helped over 6,000 individuals and families.
  - 10,000+ hours of talk time and support.
  - Appointed former Mount Sinai Executive Director to lead Clinical Operations.
  - Average time to first consultation is 2 days.
  - +98% of patients report feeling better and having less stress.
  - Total headcount of 78 employees (as of mid-2026), operating remotely with offices in New York and Malaysia.

## Competitive Advantages
- **Insurance-covered Advocacy**: The service is covered by Medicare, removing the cost barrier for seniors — most patients pay nothing out-of-pocket.
- **Experienced Human Advocates**: Advocates average 27+ years of healthcare experience and are licensed nurses/social workers, not bots or generic call center staff.
- **End-to-End Support**: From insurance denials to prescription savings to appointment scheduling, advocates manage the entire administrative burden, creating a sticky, high-trust relationship.

## Strategic Focus
- **Expansion of Clinical Operations**: Recent hire of former Mount Sinai executive suggests scaling clinical capacity and partnerships.
- **CMS Model Participation**: Involvement in the CMS ACCESS Model indicates a focus on driving value-based care and integrating with government healthcare programs.
- **Broadening Condition Coverage**: Already covering 10+ chronic conditions and mobility equipment, likely to expand into more areas.

## Why Work Here
- **Culture**: Highlights low ego, doing the best work of their lives, and a sense of responsibility. Emphasizes “real people” and personalized care.
- **Remote-First**: Majority of employees work remotely; has physical offices in New York and Batu Caves, Malaysia (co-working or in-office presence).
- **Impact**: Directly helps older adults navigate healthcare bureaucracy — “health expert doing it for you.”
- **Team Size**: 78 total employees (small, fast-growing team). Open roles include Fullstack Engineer, Virtual Physician, and Physician – Remote (1099).
- **Engineering**: Fullstack role involves developing web apps/APIs, automating QA, designing data models, and streamlining internal tools.

## Sources
1. [callbaba.com/about-us](https://www.callbaba.com/about-us)
2. [callbaba.com](https://www.callbaba.com/)
3. [jobs.ashbyhq.com/baba](https://jobs.ashbyhq.com/baba)
4. [builtin.com/company/baba-callbaba-com](https://builtin.com/company/baba-callbaba-com)
5. [builtin.com/company/baba-callbaba-com/jobs](https://builtin.com/company/baba-callbaba-com/jobs)

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