---
title: 'Director of Growth Marketing (Levoit & Cosori) at Vesync'
canonical: 'https://feeny.ai/job/director-of-growth-marketing-levoit-cosori-vesync-tustin-feyg2t12m34z'
type: 'job'
last_seen: '2026-10-18'
---

# Director of Growth Marketing (Levoit & Cosori) at Vesync

- **Company:** Vesync
- **Location:** Tustin, CA
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-10-15
- **Last confirmed live:** 2026-10-18
- **Apply:** https://jobs.lever.co/vesync/5a99074e-ff71-4401-a158-ec12f3f54207

## Job description

The Company:

VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a Cosori air fryer whipping up healthy and delicious meals for you every night.

We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we also need driven and talented people to join our team.

That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work – they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.

Check out our brands: levoit.com | cosori.com | etekcity.com| pawsync.com

## Role Overview

The Director of Growth Marketing owns how Levoit acquires, educates, converts, and retains customers across all channels. This leader will build and scale the growth engine responsible for driving profitable customer acquisition, accelerating category penetration, increasing household adoption, and maximizing customer lifetime value. The role sits at the intersection of performance marketing, creative strategy, e-commerce, conversion optimization, and lifecycle marketing. You will be responsible for translating consumer insights into scalable growth strategies that drive demand across DTC, Amazon, and retail-supported channels. This is both a strategic leadership role and a hands-on builder role, requiring equal strength in growth strategy, organizational leadership, and operational execution.

## Key Responsibilities

Growth Strategy & Customer Acquisition Own Levoit’s end-to-end growth strategy, driving customer acquisition across paid, owned, partnership, influencer, affiliate, and emerging channels. Lead growth planning, forecasting, and performance management, including CAC, ROAS, MER, contribution margin, and payback objectives. Allocate marketing investment based on incremental business impact and profitable growth opportunities. Develop and execute a robust experimentation roadmap spanning audiences, creative, offers, landing pages, and customer journeys. Build a culture of data-driven decision-making, accountability, and continuous optimization to accelerate growth and improve marketing efficiency.

Creative Strategy & Performance Marketing Lead Levoit’s performance marketing and creative strategy, ensuring acquisition efforts drive both short-term revenue growth and long-term brand equity. Partner with IMC, Creative, Content, Product Marketing, and agency partners to develop high-performing campaigns that drive awareness, consideration, and conversion. Establish scalable frameworks for audience, messaging, and creative testing across the customer journey. Translate consumer insights, category education opportunities, and behavioral data into compelling messaging that addresses customer needs and purchase barriers. Ensure performance creative effectively balances brand storytelling, product differentiation, and conversion objectives. Oversee agency and in-house resources across Meta, Google, YouTube, Amazon Advertising, TikTok, CTV, affiliate, influencer, and emerging channels. Establish measurement and attribution frameworks that enable effective budget allocation and clear visibility into incremental business impact.

E-Commerce & Conversion Optimization Own Levoit's digital commerce growth strategy, driving continuous improvements in website performance, conversion rates, customer experience, and revenue efficiency. Lead cross-functional efforts with E-commerce, Product, UX, and Analytics teams to identify and remove friction across the customer journey, including product discovery, merchandising, landing pages, product detail pages, and checkout experiences. Develop and prioritize a data-driven CRO roadmap focused on increasing conversion, average order value, and revenue without relying on increased media spend. Establish a rigorous testing and optimization framework across site experiences, customer journeys, messaging, offers, and on-site merchandising. Optimize the full-funnel customer experience by connecting category education, product discovery, social proof, reviews, and conversion-driving content. Improve engagement and purchasing efficiency across desktop and mobile experiences, ensuring a seamless path from awareness to purchase. Define measurement and reporting frameworks to evaluate customer behavior, conversion performance, and incremental business impact.

Lifecycle & Retention Own lifecycle marketing strategy across email, SMS, app engagement, subscription programs, and filter replacement initiatives. Develop customer journeys that increase retention, repeat purchase rates, and customer lifetime value. Drive cross-sell and upsell strategies across the Levoit portfolio. Establish customer segmentation frameworks based on needs, behaviors, lifecycle stage, and purchase history to improve personalization and marketing effectiveness.

Leadership Build, lead, and develop a high-performing growth marketing organization focused on accountability, execution excellence, and continuous learning. Provide strategic leadership across the North America business, partnering closely with Brand, E-commerce, Product Marketing, Analytics, Product, and Executive Leadership teams. Establish operating rhythms, performance objectives, and success metrics that align growth initiatives with broader business goals. Manage and develop agency partners and external resources to extend team capabilities and accelerate business outcomes.

Qualifications:

## Experience

10+ years in growth marketing, performance marketing, or digital customer acquisition. Experience scaling a consumer brand generating $50M+ in annual revenue. Significant experience in DTC e-commerce. Proven success managing multimillion-dollar media budgets.

Technical Fluency Deep expertise in Meta, Google, YouTube, and Amazon advertising. Strong understanding of attribution, incrementality testing, MMM, and growth analytics. Experience leading creative testing at scale. Strong business acumen and customer economics understanding. Exceptional leadership and communication skills.

## Preferred Background

Experience in consumer technology, home appliances, or health & wellness categories.

Location: Tustin, CA - Onsite Starting Salary: 180K

## Why Join VeSync

Lead two category‑leading brands with strong consumer loyalty and momentum Own one of the most critical growth engines for the US business Partner with world‑class product, engineering, and marketing teams Opportunity to shape the future of DTC at scale within a global organization

Perks and Benefits:

100% covered Medical/Dental/Vision for employee AND spouse + dependents! 401K with 4% employer match (eligible after 90 days of employment) and immediate vesting Generous Sick + Vacation policy + paid holidays Life Insurance Voluntary Life Insurance Disability Insurance Critical Illness Coverage Accident Insurance Healthcare FSA Dependent Care FSA Travel Assistance Program Employee Assistance Program (EAP) Fully stocked kitchen

## About Vesync

## Company Overview
- **One-liner**: VeSync is a global smart home appliance company that designs, develops, and sells small home appliances and consumer electronics under the brands Etekcity, Cosori, and Levoit, all connected via the VeSync smart home app.
- **Entity Type**: Public (Stock Symbol: 02148 on the Hong Kong Stock Exchange)
- **Headquarters**: Tustin, California, United States (with an additional office in Anaheim, CA and global offices in Asia, Europe, and North America)
- **Founded**: 2011
- **Founders**: Not publicly disclosed

## Core Business
- **Primary Industry**: Appliances, Electrical, and Electronics Manufacturing; Smart Home; Consumer Electronics
- **Target Customers**: B2C (direct to consumer via e-commerce), with growing B2B and physical retail presence
- **Mission Statement**: "To create connected lifestyles with smarter products, making life better at home and beyond."

## Products & Services
VeSync operates a family of distinct brands, all integrated with the VeSync smart home app:
- **[Etekcity]**: Home improvement, consumer electronics, and outdoor equipment. The original brand.
- **[Cosori]**: Premium small kitchen appliances, notably smart air fryers and smart ovens.
- **[Levoit]**: Home environment products, including smart air purifiers, humidifiers, and smart diffusers (e.g., the Levoit Halo Smart Diffuser, a CES Innovation Award winner).
- **[Pawsync]**: Pet-related smart products.
- **[VeSync App]**: A proprietary IoT platform that connects and controls all VeSync-branded smart devices from a single interface, providing a centralized smart home experience.

## Market Standing
- **Valuation/Market Cap**: Not publicly available as a precise figure; the company was taken private in a recent transaction by Victory III Co. [cbinsights.com](https://www.cbinsights.com/company/vesync)
- **Key Metric**: Over 2 million active devices were connected to the VeSync app as of March 31, 2021 [vesync.com](https://www.vesync.com/about). The company had 175 employees as of the latest data, with 27.1% yearly headcount growth [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs).
- **Notable Investors/Partners**: Victory III Co. (lead investor in take-private transaction) [cbinsights.com](https://www.cbinsights.com/company/vesync). Former employees and talent have come from Dyson, SharkNinja, TP-Link, Huawei, and Yamaha [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs).
- **Growth Signals**: 27.1% year-over-year employee growth (adding ~60 people), active job postings increased by 12% yearly, a take-private transaction, and plans to expand from e-commerce into physical retail storefronts [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs) [vesync.com](https://www.vesync.com/about). The company has 127 patents, 152 trademarks, and 15+ product design awards [vesync.com](https://www.vesync.com/about).

## Competitive Advantages
- **Multi-Brand IoT Platform**: Unlike many single-brand appliance companies, VeSync owns and operates a unified smart home app across four distinct, high-growth brands, creating a sticky ecosystem.
- **Proven E-Commerce Dominance**: The company started as an Amazon-native brand and has built deep expertise in online retail, SEO, and digital marketing for small home appliances.
- **Design & IP Moats**: With over 127 patents and 15+ design awards (including CES Innovation Awards), the company has a defensible portfolio of product designs and technologies.
- **Global Supply Chain**: Offices in Asia (Shenzhen, Singapore), Europe (UK, Germany, Spain), and North America provide a robust, vertically integrated supply chain and distribution network.

## Strategic Focus
- **Physical Retail Expansion**: Plans to expand from e-commerce dominance into physical retail storefronts, diversifying distribution channels [vesync.com](https://www.vesync.com/about) [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs).
- **Continued IoT Integration**: Deepening the connectivity and intelligence of the VeSync app, creating a more comprehensive "connected lifestyle" platform.
- **Global Geographical Expansion**: The company already sells in 8+ countries and continues to grow its presence in Europe and Asia.
- **Product Category Expansion**: Likely to continue launching new product categories under existing brands (e.g., further expansion into health, kitchen, and home environment).

## Why Work Here
- **High Growth Environment**: 27.1% yearly headcount growth signals an expanding company with career advancement opportunities.
- **Startup Culture with Stability**: Described as having a "casual, start-up like work environment" with "flexible work schedules" while being a publicly traded company with strong global infrastructure [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs) [vesync.com](https://www.vesync.com/about).
- **On-Site Roles in Tustin, CA**: Current job postings are predominantly on-site in Tustin, California. Roles include Creative Director, Sr. Graphic Designer, Product Design Engineer, and Marketing roles [jobs.lever.co](https://jobs.lever.co/vesync).
- **Global Team**: Workforce distributed across 11 countries (US, China, Singapore, UK, Germany, Spain, Hong Kong, Italy, France, Japan), offering a multicultural work environment.
- **Recent Open Roles**: Active postings include positions like Consumer & UX Researcher, Integrated Marketing Manager, Senior Product Designer, and Registered Dietitian, indicating growth in R&D, marketing, and health-focused product lines [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs).
- **Product Impact**: Opportunity to work on products that are used daily by millions, with a tangible impact on user experience in smart home, cooking, and air quality.

## Sources
1. [vesync.com - Company Homepage](https://www.vesync.com/)
2. [vesync.com - About Us](https://www.vesync.com/about)
3. [lever.co - Vesync Careers](https://jobs.lever.co/vesync)
4. [linkedin.com - VeSync Company Page](https://www.linkedin.com/company/vesyncus/jobs)
5. [cbinsights.com - VeSync Company Profile](https://www.cbinsights.com/company/vesync)

## Other roles at Vesync

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