---
title: 'Director of Growth Marketing at Modern Life'
canonical: 'https://feeny.ai/job/director-of-growth-marketing-modern-life-new-york-a50ncysgpd8f'
type: 'job'
last_seen: '2026-10-18'
---

# Director of Growth Marketing at Modern Life

- **Company:** Modern Life
- **Location:** New York, NY
- **Compensation:** $200k–$240k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-06-04
- **Last confirmed live:** 2026-10-18
- **Apply:** https://jobs.lever.co/modernlife/64735fea-d6ff-458c-9535-fe8d2c7e7ac9

## Job description

Life insurance is a complex and consequential purchase that impacts hundreds of millions of Americans — and it's about to experience a massive AI transformation, impacting over 500,000 professionals today. We're building the AI-powered software, agents, and workflows that change how life insurance gets bought and sold, making it faster, smarter, and easier for advisors and their clients. We are a high-growth Series A company that has raised $35M from top-tier investors, including Thrive Capital (major investors in OpenAI, SpaceX, Stripe, Instagram, Spotify, and Slack), New York Life, and Northwestern Mutual. We're hiring a Director of Growth Marketing to own demand generation, performance marketing, product marketing, and the marketing engine that drives advisor acquisition. This is a senior role for a hands-on, AI-native performance marketer who has built and scaled growth functions inside B2B SaaS or fintech, and who treats AI tooling as a force multiplier on every part of the funnel. You'll own how we acquire advisors at scale: paid acquisition strategy, lifecycle marketing, growth experimentation, and attribution. You'll report directly to the CEO and work closely with our Brokerage team, including our Director of Brokerage Marketing who owns advisor engagement and retention, to translate spend into pipeline, and pipeline into revenue.

## What You'll Do

- Own the performance marketing engine end-to-end — strategy, channel mix, budget allocation, creative direction, and execution across LinkedIn, Google, Meta, programmatic, and emerging channels.
- Build the growth experimentation function — run rigorous, hypothesis-driven tests across paid and organic channels, and bring the discipline to kill what isn't working fast.
- Drive advisor acquisition and activation — move the metrics that matter: CAC, LTV/CAC, MQL-to-SQL conversion, advisor activation rate, and payback period.
- Own product marketing and positioning — tell the story of our platform and AI capabilities, landing new product launches, sharpening our messaging, and arming sales and prospects with materials that make us clear and compelling.
- Stand up an AI-native growth stack — build and operate the agentic workflows, content pipelines, attribution models, and reporting that let a small team operate like a large one. You should be using AI to write, test, optimize, segment, personalize, and analyze daily.
- Own lifecycle and email — design and run the nurture, activation, and re-engagement programs that turn cold advisor interest into placed cases.
- Partner with sales and product — work closely with the brokerage and PCS sales teams to align on ICP, messaging, and what's actually converting at the close.
- Measure everything — build the LTV/CAC, attribution, and funnel reporting that gives us a clear view of what's working, and present it to leadership and the board.
- Lay the foundation for the team — as a senior IC today, you'll set the strategy, prove the model, and shape how the marketing function scales, including future hires.

## Who You Are

- 7+ years in performance marketing or growth marketing at B2B tech enabled distribution, fintech, or vertical SaaS companies, with at least 3+ years owning paid acquisition and growth strategy.
- You've helped scale a growth function before, ideally taking a B2B company from early-stage experiments to a repeatable acquisition engine.
- You actively use AI in your marketing workflow and can talk about specific tools, prompts, and pipelines you've built or improved.
- Product marketing chops — comfortable positioning a product, leading a launch, and translating technical and AI capabilities into customer value.
- Strong across several performance marketing channels (LinkedIn Ads, Google Ads, Meta, programmatic, SEO, lifecycle/email) and excited to keep learning new ones.
- Comfortable with attribution, cohort analysis, and the messy reality of measuring what's actually working. SQL skills are a plus.
- You like building from scratch and you're not precious about doing the work yourself, but you also know when to ask for help.
- You're a strong writer who can take something complicated and make it clear and compelling.
- Bonus: experience marketing in a distribution based business, financial advisors, insurance professionals, or other high-trust, regulated B2B audiences.

Comp & Benefits

- Base salary: $200,000 – $240,000
- Meaningful equity in a Series A company
- Full medical, dental, and vision (100% employer-paid for the individual)
- 401(k), unlimited PTO, and parental leave
- In our NYC office (4 days/week)

## About Modern Life

## Company Overview
- **One-liner**: Modern Life is an AI-powered life insurance brokerage that enables financial professionals to serve their clients’ protection needs with faster quoting, expert support, and a digital platform.
- **Entity Type**: Private, Series A ($20M raised November 2025, total $35M)
- **Headquarters**: New York, NY, USA
- **Founded**: 2021
- **Founders**: Michael Konialian (CEO) and Ryan Pripstein (Board Member)

## Core Business
- **Primary industry**: Life insurance brokerage (financial services)
- **Target customers**: B2B – financial advisors, insurance agents, brokerage managers
- **Mission**: Help everyone protect what matters most

## Products & Services
- **Platform (AI-driven brokerage)**: SaaS-based quoting, case management, and underwriting tools that integrate with 30+ national carriers. Includes features like an online client fact finder, e-HIPAA, digital trial app, and integrated case management.
- **Term Life Insurance**: Fixed-period coverage (10–30 years) for income protection, mortgage, and key person insurance.
- **Permanent Life Insurance**: Lifetime coverage with a tax-advantaged savings component for estate planning, retirement, and wealth transfer.
- **Long-Term Care Insurance**: Protection against care expenses due to old age or disability; available as standalone or as a rider.
- **Disability Insurance**: Income replacement in case of disability.
- **Annuities**: Fixed, variable, or indexed products for retirement income and wealth transfer.
- **Express Decision**: Proprietary capability that delivers instant coverage decisions (quote to approved in minutes).

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Total funding $35M (Seed + Series A); 35 employees
- **Notable Investors/Partners**: Thrive Capital (led both Seed & Series A), New York Life Ventures, Northwestern Mutual
- **Growth Signals**:
  - November 2025: $20M Series A announced, building on rapid progress since seed.
  - Platform delivers +30% higher placement rate and +20% average cost savings for advisors.
  - Licensing in all 50 states.
  - Expanding strategic partnerships nationwide and accelerating product development.

## Competitive Advantages
- **AI-driven underwriting and quoting** that reduces friction and speeds time-to-approval (Express Decision).
- **Concierge expert support** from advanced planning specialists, underwriters, and case designers – especially for impaired risks, jumbo cases, and complex scenarios.
- **30+ carrier partnerships** providing broad product selection and competitive pricing.
- **Data analytics** for thorough risk assessment, helping advisors find the best offer for the right coverage.
- **Integrated platform** that cuts quote-to-approval time by up to 50% vs. traditional processes.

## Strategic Focus
- Expand distribution network and deepen partnerships with national carriers.
- Continue to develop proprietary AI/ML capabilities for underwriting and client matching.
- Grow headcount (currently 35) and scale operations to serve a larger advisor base.
- Enhance end-to-end agency management features on the platform.

## Why Work Here
- **Culture**: Impact-driven, curious, entrepreneurial, with an ownership mindset. Described as “a team of entrepreneurs, technologists, and insurance experts.”
- **Hybrid office**: 4 days/week in-office in New York City (per current job listings); balance of modern office environment with flexibility.
- **Perks**: Unlimited PTO, quality health/insurance benefits (including life insurance), team meals, events, happy hours, and offsites.
- **Mission-oriented**: Opportunity to transform a massive industry and help people protect what matters most.
- **Growth stage**: Well-funded Series A – early enough for high impact, with strong backing from top-tier investors.

## Sources
1. [modernlife.com](https://www.modernlife.com/) – Main site, product descriptions
2. [modernlife.com/careers](https://www.modernlife.com/careers) – Careers page, culture, benefits
3. [modernlife.com/about](https://www.modernlife.com/about) – About, founders, mission
4. [modernlife.com/press-kit](https://www.modernlife.com/press-kit) – Press kit with Series A announcement, headcount, funding total
5. [jobs.lever.co/modernlife](https://jobs.lever.co/modernlife) – Current job openings, office policy

## Other roles at Modern Life

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- [Private Client Manager](https://feeny.ai/job/private-client-manager-modern-life-united-states-ss6n6t0qccve) — United States
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