--- title: 'Director of Growth Marketing at Wave HQ' canonical: 'https://feeny.ai/job/director-of-growth-marketing-wave-hq-toronto-7dfqd0c850av' type: 'job' last_seen: '2026-09-08' --- # Director of Growth Marketing at Wave HQ - **Company:** Wave HQ - **Location:** Toronto, Canada - **Compensation:** $160k–$180k - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-02-09 - **Last confirmed live:** 2026-09-08 - **Apply:** https://jobs.lever.co/waveapps/56c245d0-ab74-404f-98ec-3d788d75d69a ## Job description At Wave, we help small businesses to thrive so the heart of our communities beats stronger.  We work in an environment buzzing with creative energy and inspiration. No matter where you are or how you get the job done, you have what you need to be successful and connected. The mark of true success at Wave is the ability to be bold, learn quickly and share your knowledge generously. We’re looking for a Director of Growth Marketing who can turn our product-led motion into a revenue engine. This leader will own the growth marketing strategy and execution across the entire customer lifecycle — while ensuring the systems, data, and processes are in place to measure and scale impact. You’ll be accountable for building predictable, marketing-sourced and influenced revenue, aligning growth strategy with product adoption, and ensuring marketing operations delivers the precision and insights needed to fuel ARR growth. Here's how you'll make an impact: Growth Marketing & Revenue Acceleration - Develop and own the growth marketing strategy to drive acquisition, activation, and expansion with clear revenue targets. - Lead multi-channel campaigns, optimizing for CAC, conversion, and product adoption. - Drive lifecycle marketing (email, in-app, nurture, advocacy) to increase adoption, reduce churn, and maximize LTV. - Partner with Product on in-app growth loops (onboarding flows, upsell paths, referrals) to improve activation and monetization. - Build, test, and scale growth experiments with a focus on speed, measurable outcomes, and repeatability to uncover new revenue levers. - Partner with Data and Product to define PLG metrics (PQLs, activation, expansion) and optimize funnel performance. - Lead, support & coach multi-disciplinary team accountable for the acquisition, activation & retention of customers. Marketing Operations & Revenue Infrastructure - Own the marketing tech stack and data foundation to ensure accurate attribution, funnel visibility, and actionable insights. - Establish scalable campaign operations processes, including lead scoring, routing, tracking, and attribution. - Build dashboards and reporting that tie marketing efforts directly to conversion and revenue outcomes. - Partner with Finance on forecasting, budget allocation, and revenue modeling to maximize ROI. - Identify opportunities to automate workflows and increase efficiency across the team. You'll thrive here if you have: - 10+ years of experience in B2B SaaS marketing, with at least 7 years leading growth marketing with revenue accountability. - Proven success scaling demand and revenue in a product-led growth environment with deep understanding of PLG metrics: PQLs, activation, CAC/LTV, expansion, and NRR. - Expertise in marketing automation platforms (e.g. Braze), analytics (Looker, GA), and experimentation tools. - Data-driven operator who can link campaigns to business outcomes and present insights with clarity to executives. - Excellent cross-functional collaboration skills; proven ability to partner with Product, Finance, and Data. - Leadership experience: able to hire, coach, and inspire a team across growth and ops disciplines. - Comfortable operating in a fast-paced, scaling environment with a bias for action and experimentation. At Wave, we value diversity of perspective. Your unique experience enriches our organization. We welcome applicants from all backgrounds. Let’s talk about how you can thrive here! Wave is committed to providing an inclusive and accessible candidate experience. If you require accommodations during the recruitment process, please let us know by emailing careers@waveapps.com. We will work with you to meet your needs. We use Google Gemini, a secure AI assistant, during interviews for note-taking purposes only. Notes are kept confidential and are not shared outside the hiring process. This allows our interviewers to stay fully focused on you during the conversation. This advertised posting is a current vacancy. ## About Wave HQ ## Company Overview - **One-liner**: Wave HQ provides simple, all-in-one financial software—accounting, invoicing, payments, and payroll—for small businesses and solopreneurs. - **Entity Type**: Private (backed by H&R Block; raised multiple funding rounds including a Series A) - **Headquarters**: Toronto, Ontario, Canada - **Founded**: 2010 - **Founders**: Not publicly available ## Core Business - **Primary industry**: Financial technology (FinTech) / Small business software - **Target customers**: B2B – small business owners, freelancers, and solopreneurs in the U.S. and Canada - **Mission/purpose statement**: “To help our customers and teams reach their goals with confidence and ease. Simply put, our purpose is to help you find your thrive.” ## Products & Services - **Wave Accounting**: Online bookkeeping software to track income/expenses, manage cash flow, and generate financial reports (SaaS). - **Wave Invoicing**: Create and send professional invoices and estimates, with customizable templates (SaaS). - **Wave Payments**: Secure online payment processing via credit card, bank transfer, or Apple Pay (integrated service). - **Wave Payroll**: Reliable payroll management for employees and contractors, handling tax compliance (SaaS). - **Wave Mobile App**: On‑the‑go companion for iOS and Android to manage invoices and payments (mobile app). - **Wave Pro Plan**: Premium tier unlocking additional features for advanced money management (subscription). ## Market Standing - **Valuation**: Not disclosed (parent company is H&R Block, Inc.) - **Key metric**: Annual revenue of **$78.2M** (LinkedIn estimate). Total funding of **~$22.3M** across multiple rounds (Series A, Venture, Seed). - **Notable investors/partners**: H&R Block (parent company); earlier investors from Series A, Venture, and Seed rounds (names not specified in search results). - **Growth signals**: - Serves **5.9 million small business owners** in the U.S. and Canada. - Processed **$21 billion in online payments and payroll** since 2012. - Sends **22.5 million invoices** and processes **1.5 billion accounting transactions** annually. - Active job postings increased **+28.6% YoY** (9 open roles as of latest data). - Key strategic hires in machine learning and growth marketing. ## Competitive Advantages - **Purpose‑built for non‑accountants**: Simple, user‑friendly interface designed for small business owners, not professional accountants. - **All‑in‑one platform**: Integrated accounting, invoicing, payments, and payroll in a single system, reducing tool switching. - **Strong security posture**: PCI‑DSS Level 1 Service Provider; 256‑bit SSL encryption for all connections. - **Free starter plan**: Low barrier to entry with a free tier, encouraging adoption and upsell to Pro Plan. - **Established brand trust**: 15+ years in market, backed by H&R Block, and trusted by millions of small businesses. ## Strategic Focus - **Artificial Intelligence & Machine Learning**: Hiring Machine Learning Engineers to enhance product intelligence (e.g., automation, insights). - **Growth Marketing**: Investing in product lifecycle marketing, organic growth, and web experience to drive customer acquisition and retention. - **Payroll & Payments expansion**: Continuing to deepen payroll and payment capabilities as high‑value add‑ons. - **Mobile experience**: Improving the mobile app to serve on‑the‑go small business owners. ## Why Work Here - **Flexible work model**: Remote‑first culture with “freedom to be flexible” – employees can define their ideal working style. Offices in Toronto, with distributed team across Canada, U.S., South Africa, and Bahamas. - **Competitive benefits**: 100% covered health benefits, Flex Fund for wellness and healthcare spending, and remote work support. - **Inclusive culture**: Employee‑led Thrive Networks to advance equity and community. Values include genuine, humble, inclusive, and compassionate. - **Growth opportunities**: Emphasis on continuous learning, sharing knowledge, and “challenge yourself, grow from the learnings”. - **Impactful mission**: Work directly helps underserved small business owners achieve financial confidence. ## Sources 1. [waveapps.com](https://www.waveapps.com/) – Product details, mission, and security info. 2. [waveapps.com/about-us/culture](https://www.waveapps.com/about-us/culture) – Culture page (flexibility, benefits, values). 3. [waveapps.com/about-us/about](https://www.waveapps.com/about-us/about) – Company stats, purpose, and backers. 4. [linkedin.com/company/wave-hq](https://linkedin.com/company/wave-hq) – Workforce data, revenue, funding, tech stack, and employee trends. 5. [jobs.lever.co/waveapps](https://jobs.lever.co/waveapps) – Current job openings and career info. ## Other roles at Wave HQ - [Senior Marketing Automation Specialist](https://feeny.ai/job/senior-marketing-automation-specialist-wave-hq-canada-cybxwj3eag85) — Canada - [Machine Learning Engineer](https://feeny.ai/job/machine-learning-engineer-wave-hq-canada-q0sgjznr4bqb) — Canada - [Group Product Manager - Core Services](https://feeny.ai/job/group-product-manager-core-services-wave-hq-toronto-7k9211wcp6px) — Toronto, Canada - [Accounting Associate](https://feeny.ai/job/accounting-associate-wave-hq-toronto-c6h6wnf5dzk3) — Toronto, Canada - [Senior Product Manager, Risk Operations](https://feeny.ai/job/senior-product-manager-risk-operations-wave-hq-canada-8z3ndy27vkce) — Canada - [Product Designer](https://feeny.ai/job/product-designer-wave-hq-canada-ptsj1pgkx28m) — Canada - [Senior Manager, Product Lifecycle Marketing](https://feeny.ai/job/senior-manager-product-lifecycle-marketing-wave-hq-toronto-2zv6azta26q4) — Toronto, Canada - [Director of Growth Marketing](https://feeny.ai/job/director-of-growth-marketing-overwatch-mission-critical-austin-n6sbd47apvy8) — Austin, TX - [Director of Growth Marketing](https://feeny.ai/job/director-of-growth-marketing-baba-new-york-85sjnz2y7vpv) — New York, NY - [Director of Growth Marketing](https://feeny.ai/job/director-of-growth-marketing-knit-new-york-6vdsjtd8f26e) — New York, NY / United States