---
title: 'Director of Insights at MrBeast'
canonical: 'https://feeny.ai/job/director-of-insights-mrbeast-new-york-sdcg3hvndb8w'
type: 'job'
last_seen: '2026-09-11'
---

# Director of Insights at MrBeast

- **Company:** MrBeast
- **Location:** New York, NY
- **Posted:** 2026-08-21
- **Last confirmed live:** 2026-09-11
- **Apply:** https://job-boards.greenhouse.io/mrbeastyoutube/jobs/6144435004

## Job description

## About Us

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.

## About the Role

As a Director of Insights at MrBeast, you will step into a pivotal role as the architect of our audience narrative. You will champion our data-driven story, positioning MrBeast as the undeniable, definitive voice in creator-led marketing. This is more than a research role; it’s an opportunity to influence how the biggest brands in the world understand and connect with the next generation of audiences. You will act as a key partner to our Sales organization, translating complex first-party signals into clear, compelling, and winning pitches that help our partners achieve their goals. By diving deep into the data and crafting the stories behind the numbers, you will empower our team to bring our ambitious vision to life, ensuring that every partnership we forge is rooted in authentic insights and unparalleled audience understanding.

You will author category perspectives, host MrBeast-branded webinars and briefings, represent the company at major industry events, and support Strategist Account Directors on high-stakes pitches requiring a bespoke research angle. This role requires the presence and credibility to hold a keynote stage, along with the willingness to draft study protocols, edit reports, verify citations, and build decks.

## What You’ll Do

- Spearhead proprietary research and package first-party audience signals to deliver high-impact commercial narratives for Sales.
- Publish category-defining perspectives across priority verticals, serving as both strategic sales tools and key press opportunities.
- Represent MrBeast on select major industry stages, webinars, and executive roundtables to showcase our thought leadership.
- Partner with VP’s and Account Directors to develop bespoke research angles for high-stakes strategic partnership pitches.
- Maintain a hands-on approach to crafting protocols, verifying citations, editing reports, and designing pitch-ready presentations.
- Host a regular cadence of MrBeast-branded webinars and briefings for agency partners and brand-side marketing leaders.
- Remain closely involved in research execution by drafting, editing, verifying citations, developing study protocols, and building presentation decks.

## What We’re Looking For

- 15+ years of experience in media research thought leadership, brand marketing strategy, industry analysis, or executive-level insights at a publisher, platform, agency, or research firm.
- A substantive published body of work, including original studies, category perspectives, or research publications that have circulated within the industry under your name.
- Strong stage presence with experience delivering keynotes, moderating panels, or presenting research to client audiences at major industry events.
- Fluency across Google Analytics, Nielsen, Comscore, and MRI-Simmons from a research synthesis and storytelling perspective.
- Proven ability to combine first-party and third-party data sources into coherent, persuasive commercial narratives.
- Direct experience turning a publisher’s or platform’s first-party audience data into pitch-ready stories for Sales and senior client stakeholders.
- Excellent writing, editing, presentation, and citation-verification skills.
- A willingness to remain hands-on and complete the detailed work required to move a study, presentation, or pitch across the finish line.

The target total compensation includes a fixed annual salary of $155,000 – $194,000, an employee equity plan grant, an annual bonus, plus comprehensive benefits.

Equity grants are issued in good faith, subject to company policies, board approval, and individual eligibility.

## Benefits

The Perks, Why Work On the MrBeast Team

We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.

- Competitive Salary
- Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
- Company contributions to employee Health Savings Accounts (HSA)
- 401k Plan with Safe Harbor company-matching
- Flexible vacation policy and paid company holidays
- Company-provided technology package
- Relocation assistance where applicable, including travel and company-provided housing for the first 90 days

## About MrBeast

## Company Overview
- **One-liner**: MrBeast is a YouTube-driven entertainment brand that produces large-scale challenges, giveaways, and philanthropic content, while extending into consumer food products and financial services.
- **Entity Type**: Private (Growth Equity, last round: Grant in Sep 2025; Series C in Feb 2024; Private Equity in Jan 2026; Debt Financing in Oct 2024)
- **Headquarters**: Greenville, North Carolina, United States (with additional offices in Oldsmar, Florida; New York, NY; Chicago, IL; San Francisco, CA)
- **Founded**: 2012
- **Founders**: Jimmy Donaldson (MrBeast)

## Core Business
- **Primary industry**: Media Production / Digital Content Creation / Consumer Packaged Goods
- **Target customers**: Global, young audience (B2C); also B2B via brand sponsorships and partnerships
- **Mission or purpose**: "Do the impossible" – entertain global audiences, fund charitable initiatives, and build a sustainable entertainment empire

## Products & Services
- **YouTube Content (MrBeast channel)**: Large-scale challenges, giveaways, and philanthropic stunts – primary audience driver with 430M+ subscribers and 34B+ views.
- **MrBeast Burger**: Virtual restaurant brand operating through partner kitchens for online food delivery.
- **Feastables**: Line of chocolate and snack products.
- **Beast Industries**: Parent company overseeing all ventures; recently acquired Step (financial technology company, announced 2026).
- **Merchandise**: Apparel and branded goods sold through the channel and website.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed; company is private.
- **Key Metric**: Total Funding $765M, including a $300M Series C (Feb 2024, led by Alpha Wave Global), $200M Private Equity round (Jan 2026), $100M Debt Financing (Oct 2024), and a $15M Grant from the State of North Carolina (Sep 2025).
- **Notable Investors/Partners**: Alpha Wave Global, Bitmine Immersion Technologies, State of North Carolina.
- **Growth Signals**:
  - Workforce grew 67.3% year-over-year to 392 employees (LinkedIn as of mid-2026).
  - Expanding workforce by 50% in 2026 (hiring across marketing, engineering, consumer products) – reported by Yahoo Finance (Apr 8, 2026).
  - Active job postings: 101, with quarterly growth of +110.4% and yearly growth of +339.1%.
  - Operates in 32 countries (including India, Brazil, UK, France, Canada).

## Competitive Advantages
- **Massive, loyal audience**: 430M+ subscribers on YouTube; global reach and brand recognition.
- **Diversified revenue streams**: YouTube ad revenue, brand sponsorships, merchandise, food ventures (Burger, Feastables), and now financial services (Step acquisition).
- **High-stakes, participatory content model**: Differentiates from traditional media by directly involving the audience in challenges and giveaways, driving engagement and virality.
- **Philanthropic angle**: "Donated $0M+" – charitable initiatives build goodwill and community trust.
- **Talent brand**: Known for competitive pay, equity, relocation support, and a culture of "doing the impossible."

## Strategic Focus
- **Current priorities**: Scaling the entertainment empire to rival Disney (per founder Jimmy Donaldson); expanding workforce 50% in 2026; integrating financial services via Step acquisition; growing consumer product lines (Feastables, MrBeast Burger).
- **Direction for growth**: Building a diversified creator-led platform across media, consumer goods, and fintech.

## Why Work Here
- **Culture**: "We do the impossible" – high-impact, fast-paced environment. Founder works 15-hour days; described as "live to work" culture, but roles offer flexibility and remote/hybrid options for some positions.
- **Remote/Hybrid/Office Policy**: Many roles are on-site in Greenville, NC (HQ); hybrid for some positions (e.g., Channel Lead); remote roles available (e.g., contract roles, Senior Data Scientist). Relocation support provided for NC-based roles.
- **Notable perks** (from MrBeastJobs.com):
  - Competitive salary
  - Generous medical plan, Health Savings Account, 401k with matching
  - Flexible vacation
  - Technology package
  - Relocation coverage
  - Supportive environment
  - No college degree requirement for many roles
- **Engineering culture**: Roles in engineering (backend, frontend, ML/AI, data), product design, and security. Senior roles offer $130k–$160k salary plus equity (per Yahoo Finance reporting).
- **Employee ratings** (LinkedIn, 59 reviews): 4.4/5 overall; Work-Life 3.8, Compensation 4.3, Culture 4.1, Career 4.4.

## Sources
1. [MrBeast Careers](https://www.mrbeastjobs.com/)
2. [Greenhouse Job Board](https://job-boards.greenhouse.io/mrbeastyoutube/jobs/5986847004)
3. [LinkedIn Company Page](https://www.linkedin.com/company/mrbeastyoutube/jobs)
4. [Simplify Jobs Profile](https://simplify.jobs/c/MrBeast)
5. [Yahoo Finance Article (Apr 8, 2026) – via Simplify Jobs summary](https://simplify.jobs/c/MrBeast)

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