---
title: 'Director of Integrated Marketing at Triple Whale'
canonical: 'https://feeny.ai/job/director-of-integrated-marketing-triple-whale-new-york-fqrtsbcaegde'
type: 'job'
last_seen: '2026-11-12'
---

# Director of Integrated Marketing at Triple Whale

- **Company:** Triple Whale
- **Location:** New York, NY
- **Work type:** hybrid
- **Posted:** 2026-10-19
- **Last confirmed live:** 2026-11-12
- **Apply:** https://job-boards.greenhouse.io/triplewhale/jobs/5457433008

## Job description

What do we do?

Triple Whale is the AI operating system built for modern commmerce. We help you see what's actually working in your business, what's not, and what to do next. Then we take action for you — pausing the underperforming ad, generating the next batch of creative, flagging the inventory risk before it hurts your bottom line.

We pull every signal in your business into one place, and put it on the most trusted measurement foundation in the industry. And on top of that, we give you the only AI harness in commerce — Moby — letting you tap any LLM you want, grounded in the full context of your business. Moby doesn't just surface insights, it executes decisions for you, with automations that make the rest of your stack smarter.

The result: more than 65,000 brands like Kitsch, OUAI, and True Classic turn mountains of complex data into actions that actually grow profit, at a speed and scale that is not humanly possible.

## About the role

Triple Whale is hiring a Director of Integrated Marketing to connect strong ideas with the channels and programs that turn them into demand, qualified pipeline, and new customers. You’ll own Content and Performance strategy, investment decisions, and results across evergreen programs and integrated campaigns.

We’re looking for someone with depth in both content and demand generation. You should know what makes a story worth reading, how to get it in front of the right people, and how to turn that attention into business. You’ll bring strong judgment about the work itself and the analytical skills to decide where we should invest.

You’ll lead the established heads of Content and Performance, setting direction, developing their capabilities, and holding the teams accountable for results. You’ll partner closely with Brand, Creative, Creator Marketing, Product Marketing, and Ecosystem Marketing to bring the work to life.

## What you’ll do

Own the evergreen content and performance strategies

You’ll build a year-round strategy that connects audience needs and business priorities across content, paid acquisition, lifecycle, and conversion rate optimization. You’ll partner with Product Marketing and Sales to identify customer problems, buying motivations, and barriers to purchase. You’ll turn those insights into audience-specific programs that build demand and help people evaluate and buy.

On Content, you’ll partner with the Head of Content to shape the editorial strategy across social, video, thought leadership, and education. You’ll develop distinctive points of view, choose the stories and formats to invest in, and set clear quality expectations. You’ll connect original ideas with distribution, giving strong work a longer life across channels while balancing timely stories with lasting educational value.

On Performance, you’ll partner with the Head of Performance on channel strategy, audience targeting, and testing priorities. You’ll work with Creative, web partners, and Product Marketing to improve offers, landing pages, and conversion paths. You’ll use channel results to inform content and creative decisions, and use strong content to make paid and lifecycle programs more effective.

Across lifecycle, you’ll shape email and in-app programs around audience needs, customer behavior, and the next useful action. You’ll guide segmentation, messaging, and testing so the experience feels relevant and connected. You’ll own acquisition campaigns that convert free users to paid customers, partnering with Growth on activation, adoption, and expansion.

Lead creative, integrated campaigns from idea to results

You’ll own our integrated campaigns from brief through launch, optimization, and results. You’ll turn business priorities and customer insights into original campaign ideas with a clear point of view. You’ll work with Brand and Creative to develop the concept, story, and execution, setting a high bar for work that earns attention and motivates action.

You’ll align Content, Performance, Brand, Creative, Creator Marketing, Product Marketing, and Ecosystem Marketing around the campaign idea, audience, objective, budget, and required resources. You’ll connect content, paid media, events, and lifecycle touchpoints, including email and in-app messaging, into a coherent campaign. Each channel should contribute to the idea and customer journey rather than repeat the same message.

You’ll create room for experimentation and use AI and automation where they help the teams develop better ideas, learn faster, or improve execution.

Build strong teams and develop their leaders

You’ll assess the capabilities Content and Performance need, develop your functional leaders, and make hiring and organizational recommendations as the work evolves. You’ll set clear expectations, give direct feedback, and build teams that combine strong marketing judgment with reliable execution. You’ll challenge recommendations and stay close to important work, helping leaders strengthen their own judgment and their teams.

Own investment decisions and results

You’ll be accountable for marketing-sourced pipeline and net-new customer acquisition. You’ll set targets and allocate Content and Performance resources across evergreen programs, campaigns, and new ideas. You’ll balance near-term acquisition goals with longer-term audience and demand building. With operations and analytics partners, you’ll establish reliable tracking and reporting across engagement, acquisition efficiency, and pipeline quality. You’ll work with Sales to understand lead quality and with Growth on coordinated customer campaigns.

You’ll use that evidence to decide what to continue, expand, change, or stop. When priorities compete, you’ll make the investment tradeoffs and align partner leaders around the marketing objective. You should be comfortable questioning attribution, testing assumptions, and evaluating audience-building work over a different time horizon than conversion campaigns.

## What you’ll bring

- 12+ years of B2B marketing experience, including substantial experience in SaaS or software businesses and direct responsibility for integrated marketing, demand generation, and content strategy.
- 5+ years in senior marketing leadership roles, including managing managers or functional heads, owning budgets, and setting strategy across multiple marketing disciplines.
- Strong creative and editorial judgment, alongside hands-on depth in paid acquisition, lifecycle marketing, and content distribution. You can develop original campaign ideas and give specific feedback on concepts, stories, and execution.
- Experience with both sales-assisted and self-serve customer journeys. You understand how content, campaigns, and conversion paths support each, from generating qualified sales opportunities to helping customers evaluate and buy independently.
- A record of building evergreen content and demand programs and owning integrated campaigns from brief through results. You can show distinctive campaign ideas and explain the customer insight, creative choices, distribution strategy, and commercial results behind them.
- Strong analytical skills and experience making investment decisions using acquisition costs, conversion, pipeline quality, and business results. You understand the limits of attribution.
- Deep, practical AI proficiency in profession and personal lives, with examples of repeatable workflows that go beyond basic prompting and improve research, creative development, analysis, or marketing execution. You can explain the tools, context, quality controls, and results behind the work.
- Clear communication, direct feedback, and the ability to bring teams with different priorities together around a plan.
- Familiarity with the ecommerce landscape is a strong plus
- Familiarity with the broader AI & data landscape is also a strong plus

Base Compensation Range: $195,000-$220,000

Our compensation ranges are set using benchmarks from growth-stage companies and factor in function, level, and location—so everything stays balanced and competitive. The range listed on each job posting reflects the minimum and maximum target salary across all U.S. locations.

Triple Whale is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Join Us in Making Waves

If you’re looking for more than just a job and want to be part of a movement reshaping the future of Ecommerce, Triple Whale is the place for you. We’re on the lookout for driven, curious, and creative individuals ready to thrive in a fast-paced environment.

Referred?  Got here thanks to a friend? Splash some gratitude their way!  They'll need to submit your application through our referral system to make it official.

#LI-Remote

## About Triple Whale

## Company Overview
- **One-liner**: Triple Whale is an AI operating system for modern ecommerce that centralizes fragmented data, provides unified measurement, and activates insights to drive profitable growth.
- **Entity Type**: Private (Series B)
- **Headquarters**: Columbus, Ohio, USA (with hubs in New York, New York; Raleigh, North Carolina; and Jerusalem, Israel)
- **Founded**: 2021
- **Founders**: Maxx Blank, AJ Orbach, and Ivan Chernykh

## Core Business
- **Primary industry/industries**: Ecommerce analytics, marketing measurement, AI-powered business intelligence
- **Target customers**: B2B — ecommerce and retail brands ranging from SMB to Mid-Market to Enterprise (60,000+ brands, including Shopify merchants)
- **Mission or purpose statement**: Democratize advanced technologies so that everyone — not just large companies or the lucky few — has access to the intelligence needed to build a successful business.

## Products & Services
- **Triple Whale Data Platform**: An integrated data layer that connects marketing, sales, and operations channels in minutes without data mapping or a separate data warehouse. Processes 9B+ events per day and tracks $65B+ in annual revenue and $7B+ in annual ad spend.
- **Moby 2 (AI Teammate)**: An AI operator built specifically for ecommerce that sits on top of every model and signal, grounded in real-time business context and unified measurement. Can scale ads, optimize conversion rates, and take action.
- **Sonar (Activation Layer)**: A pixel-based tool that captures every signal across all channels and sends them back into advertising platforms to improve targeting and increase revenue.
- **Dashboards & Visualizations**: Purpose-built reports and visualizations for ecommerce, transforming raw data into clarity.
- **Multi-Touch Attribution**: Full-funnel attribution powered by the Triple Pixel across seven flexible models.
- **MMM & Incrementality**: Marketing mix modeling and incrementality testing for enterprise-grade measurement.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (raised $52.7M+ total funding)
- **Key Metric**: Total Funding — $27.7M raised in Series A (2023, following 1,400% YoY growth) and $25M raised in Series B (2024)
- **Notable Investors/Partners**: Backed by Shopify and other leading investors; 60+ integrations across ecommerce and retail; SOC 2 Type II, GDPR & CCPA compliant
- **Growth Signals**: Trusted by 60,000+ brands; 55% adoption rate (nearly 4x the nearest competitor); 9B+ events processed per day; $65B+ annual revenue tracked; 80+ countries supported; expanded from marketing measurement into a full intelligence platform with AI agents, enterprise tools, and data activation

## Competitive Advantages
- **Ecommerce-native AI**: Unlike generic AI tools, Moby 2 has complete business context and measurement validation, making it actionable for ecommerce operators.
- **Unified data platform**: Seamlessly connects every channel without data mapping or a separate data warehouse, reducing complexity.
- **Highest adoption rate**: 55% adoption across SMB, Mid-Market, and Enterprise — nearly 4x the nearest competitor.
- **End-to-end intelligence**: From measurement (attribution, MMM, incrementality) to activation (Sonar, Moby AI agents) in a single platform.
- **Enterprise-grade by default**: SOC 2 Type II, GDPR & CCPA compliant out of the box.

## Strategic Focus
- Continuing to expand AI capabilities (Moby 2, always-on AI agents)
- Deepening enterprise tools and professional services
- Growing internationally (hiring in APAC, EMEA)
- Moving beyond marketing measurement into a full operating system for ecommerce
- Democratizing Fortune 500-level intelligence for brands of all sizes

## Why Work Here
- **Remote-friendly culture**: "We are a remote-friendly company with offices located throughout the world." Employees can work from hubs in Columbus, New York, Raleigh, or Jerusalem, or fully remote.
- **Strong values**: Speed, Operate with Trust, Be a Mensch (act with honor, integrity, and empathy), Customer Obsessed, Candor, Curiosity.
- **Competitive compensation**: Competitive salary, benefits, equity, and a 3% 401K match.
- **Generous benefits**: Medical, dental, and vision coverage (generous employee-level coverage for dental and vision); family-focused parental and maternal leave; generous PTO, sick leave, and holidays off.
- **Growth trajectory**: Fast-growing company (1,400% YoY growth) with top-tier investors and a clear mission to democratize advanced technology.
- **Engineering culture**: Work with fun, hardworking, and nice people who are passionate about what they're doing; opportunity to swim in a "vast sea of opportunities" and build at scale.

## Sources
1. [triplewhale.com](https://www.triplewhale.com/)
2. [triplewhale.com/careers](https://www.triplewhale.com/careers)
3. [triplewhale.com/about](https://www.triplewhale.com/about)
4. [job-boards.greenhouse.io/triplewhale](https://job-boards.greenhouse.io/triplewhale)

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