--- title: 'Director of Lead Generation at Affinitiv' canonical: 'https://feeny.ai/job/director-of-lead-generation-affinitiv-tampa-xhn7t8hwh2en' type: 'job' last_seen: '2026-10-31' --- # Director of Lead Generation at Affinitiv - **Company:** Affinitiv - **Location:** Tampa, FL - **Work type:** remote - **Posted:** 2026-09-30 - **Last confirmed live:** 2026-10-31 - **Apply:** https://job-boards.greenhouse.io/affinitiv/jobs/8008532003 ## Job description Join our award-winning A-Team! Ready to produce exceptional results with exceptional people?  Get in touch, we would love to get to know you. Affinitiv is the largest provider of end-to-end, data-driven marketing and software solutions exclusively focused on the automotive customer lifecycle. Backed by 20+ years of automotive and marketing expertise, we pride ourselves on being the go-to experts in the industry. Not only do we work with over 6,500 dealerships and every major manufacturer in the country, we’re well-versed in OEM standards and the intricacies of a dealership or group’s local business. Director of Lead Generation leads the strategy and execution of marketing programs designed to attract, engage, and generate qualified leads for our business. This role owns the systems, campaigns, and channel performance needed to drive consistent  pipeline creation with a strong focus on  measurable demand generation outcomes ## Key Responsibilities - Lead Generation & Demand Creation (Primary Focus) - Own and execute a top-of-funnel demand generation strategy to increase lead volume and pipeline contribution. - Develop multi-channel acquisition campaigns across channels such as: - Paid digital (search/social/display) - Content marketing and SEO - Webinars and virtual events - Email nurture and lead magnet programs - Partnerships/co-marketing (as applicable) - Create compelling messaging and campaign offers optimized for conversion at each step of the funnel. Performance Marketing & Channel Optimization - Manage and optimize campaign performance using KPIs such as: - CTR, CPL, MQL rate, lead-to-MQL conversion - Landing page conversion rates - Marketing sourced pipeline and revenue attribution (where tracked) - Use data and experimentation (A/B testing, creative testing, offer testing) to continuously improve results. Funnel Strategy & Marketing Automation - Partner with Sales and RevOps to define audience targeting, lead scoring, and lifecycle stages. - Oversee lead routing/nurture workflows in marketing automation platforms (e.g., Marketo, HubSpot, Pardot, etc.). - Ensure marketing programs support the full journey from awareness → conversion → handoff to Sales. Collaboration & Alignment - Collaborate with Sales, Customer Success, Product, and Sales Engineering to ensure messaging is aligned with target buyer needs. - Work closely with Sales to identify gaps in lead quality and iterate on campaign targeting. Budget, Team, and Vendor Management - Own and manage the marketing budget for lead generation channels. - Lead or manage a team and/or contractors (e.g., campaign managers, content, designers, media buyers). - Select, manage, and evaluate vendors where applicable (creative, media, event partners, etc.). Reporting & Forecasting - Build reporting dashboards and provide regular performance updates to leadership. - Deliver actionable insights and forecasts tied to lead goals, conversion rates, and pipeline targets. ## Qualifications Required - 5+ years  of marketing experience with at least  2+ years  in demand generation / performance marketing leadership. - Proven success driving  top-of-funnel lead generation  with measurable outcomes. - Strong knowledge of: - Demand gen funnel mechanics (awareness → MQL) - Paid acquisition and conversion rate optimization - Marketing automation and CRM reporting - Demonstrated ability to translate performance data into strategy and execution. - Experience managing budgets, vendors, and cross-functional stakeholders. ## Preferred - Experience in B2B SaaS, services, or technology (industry dependent). - Familiarity with ABM or hybrid demand-gen models (if applicable). - Hands-on experience with tools such as: - HubSpot / Marketo / Salesforce / etc. - Google Analytics & reporting dashboards - Ads platforms (Google Ads, LinkedIn Ads, Meta, etc.) KPIs / Success Measures - Lead volume and cost per lead (CPL) - Lead-to-MQL conversion rate - MQL quality indicators (e.g., SQL rate, conversion to opportunity) - Marketing-attributed pipeline and/or influenced revenue (depending on attribution model) - Landing page and form conversion rates - Campaign ROI and continuous improvement results (tests → wins) What Success Looks Like in the First 90–180 Days - Audit current funnel, reporting, and channel performance; identify quick wins. - Launch 2–4 prioritized lead gen programs aligned to target personas/segments. - Implement or refine tracking, dashboards, and consistent campaign reporting. - Establish testing cadence to improve conversion metrics and efficiency. Work from Here At Affinitiv, we have the best of both worlds.   Our team members have embraced remote work and our Work from Here program allows for remote working and the utmost flexibility while keeping in person collaborating thriving in a safe work environment.   Our Work from Here approach gives team members a choice to work on campus or remote, leaders can hold in person or virtual team meetings to collaborate and cultivate relationships. Affinitiv knows you have interests outside of work, which is why we offer a comprehensive benefits package that includes medical, dental, vision and 401K effective day 1 just to name a few.   We also offer generous PTO so you can enjoy off time with family and friends. At Affinitiv, we celebrate diversity, equality, and an inclusive environment. Affinitiv is committed to providing an environment of mutual respect where equal employment opportunities are extended to all employees and applicants for employment. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. All aspects of employment are decided on the basis of qualifications, competence, merit, and business needs. Affinitiv is proud to be an equal opportunity employer. ## About Affinitiv ## Company Overview - **One-liner**: Affinitiv provides intelligence-driven software and lifecycle marketing solutions for automotive dealerships, dealer groups, and OEMs to enhance customer engagement, retention, and business performance. - **Entity Type**: Private (funding stage not disclosed) - **Headquarters**: Buffalo Grove, Illinois, United States - **Founded**: 2016 - **Founders**: Not publicly available ## Core Business - **Primary industries**: Automotive technology, dealership software, marketing services - **Target customers**: B2B – automotive OEMs, dealer groups, and individual dealerships - **Mission**: Drive the next generation customer experience by partnering with OEMs and retailers to accelerate performance and inspire loyalty. - **Vision**: Create customers for life through reimagined experiences. ## Products & Services - **Customer Data Platform (CDP)**: AI-powered platform that unifies dealership data to deliver hyper-targeted, multi-channel communications across the customer lifecycle. - **Sales Solutions**: Tools for AI-powered equity mining, prospect marketing, and inventory management to move more inventory and increase profits. - **Service Solutions**: Integrated scheduling, digital inspections, service lane workflow, and internal productivity tools to streamline service operations. - **Retention Solutions**: Data-driven lifecycle marketing via email, mail, SMS, voice, and social media to reinforce brand and retain customers. - **Agency Services**: High-impact creative, specialized advertising (including GA4 auditing), and strategy services for automotive brands. - **OEM Programs**: Partnership programs with major automakers, including approvals, incentives, and co-marketing support. ## Market Standing - **Valuation**: Not disclosed - **Key Metric**: Annual revenue of $246.2M (LinkedIn estimate) - **Notable Investors/Partners**: Partners with many major automotive OEMs (manufacturers); exact names not listed in provided sources. - **Growth Signals**: Powers over 5,500 dealerships nationwide; headcount of 229 employees (as of recent data, -2.6% YoY); active job postings increased +33.3% year-over-year; LinkedIn followers growing +8.6% annually. ## Competitive Advantages - Two decades of domain expertise in automotive retail technology. - End-to-end integrated platform combining CDP, marketing automation, and agency services – a unique one-stop-shop. - Proprietary data analytics and AI/ML capabilities that drive personalized, timely communications. - Strong relationships with major OEMs, providing program approvals and incentives. - Consultative, account-managed approach with dedicated support. ## Strategic Focus - Continue to innovate the customer experience through AI and machine learning. - Expand partnerships with OEMs and dealer groups. - Enhance the Customer Data Platform to deliver even more precise targeting and improved ROI for dealers. - Maintain a "people-first" culture while scaling the business. ## Why Work Here - **Work Policy**: "Work from Here" – remote-friendly with options for in-person collaboration; many roles are fully remote. - **Culture**: Core values of Passion, Integrity, Unity, Innovation, Impact. Emphasis on diversity, equity, and inclusion. - **Benefits**: - Medical, dental, vision insurance (no waiting period) – including pet insurance. - 401k with 50% match up to 6% (immediate vesting). - Generous PTO, 10 paid holidays, 8 hours of Volunteer Time Off (VTO). - Company-matching HSA and flexible spending accounts. - Udemy Business subscription (6,500+ courses) for professional development. - PerkSpot discount program. - **Engineering Culture**: Roles for Senior Front End Software Engineer, Frontend Reporting Engineer, Software Test Engineer (Automation) – all remote. Modern tech stack implied. - **LinkedIn Rating**: 3.4/5.0 (358 reviews) – Work-Life: 3.8, Compensation: 3.1, Culture: 3.5, Career: 3.3. - **Interview Process**: High-touch, face-to-face via Zoom, with clear communication and candidate experience focus. ## Sources 1. [affinitiv.com](https://www.affinitiv.com/) 2. [affinitiv.com/about-us](https://www.affinitiv.com/about-us/) 3. [affinitiv.com/careers](https://www.affinitiv.com/careers/) 4. [job-boards.greenhouse.io/affinitiv](http://job-boards.greenhouse.io/affinitiv) 5. [linkedin.com/company/affinitiv-inc](https://www.linkedin.com/company/affinitiv-inc) ## Other roles at Affinitiv - [Sales Development Representative (Automotive SaaS & Marketing Services)](https://feeny.ai/job/sales-development-representative-automotive-saas-marketing-services-affinitiv-6k1yhan1rmfr) — Colorado - [Senior District Sales Manager (Automotive SaaS & Marketing Services)](https://feeny.ai/job/senior-district-sales-manager-automotive-saas-marketing-services-affinitiv-gzw3x6yvrhrz) — Seattle, WA - [Senior District Sales Manager (Automotive SaaS & Marketing Services)](https://feeny.ai/job/senior-district-sales-manager-automotive-saas-marketing-services-affinitiv-68pcasrtn561) — Denver, CO - [Senior District Sales Manager (Automotive SaaS & Marketing Services)](https://feeny.ai/job/senior-district-sales-manager-automotive-saas-marketing-services-affinitiv-br7fden0pfgy) — Dallas, TX - [Strategic Account Director - OEM Business](https://feeny.ai/job/strategic-account-director-oem-business-affinitiv-detroit-p2s9nk308htd) — Detroit, MI