---
title: 'Director of Legal at goodr'
canonical: 'https://feeny.ai/job/director-of-legal-goodr-los-angeles-f2b3ejjwnrx5'
type: 'job'
last_seen: '2026-09-24'
---

# Director of Legal at goodr

- **Company:** goodr
- **Location:** Los Angeles, CA
- **Posted:** 2026-09-22
- **Last confirmed live:** 2026-09-24
- **Apply:** https://job-boards.greenhouse.io/goodr/jobs/8827740002

## Job description

## ABOUT GOODR

We create and sell active eyewear for anyone. No Slip. No Bounce. All Polarized. All Fun. Interested in joining our team? Keep reading.

OUR VALUES: We have two core values: Fun & Authenticity.

- FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun!
- AUTHENTICITY = Focusing on being authentic over being liked. (Next-level guru stuff. Count it.)

Fun Fact: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

LEADERSHIP: We expect our leaders to be guiding lights for their teams. To support that, we provide leadership courses to sharpen their leadership abilities, including an in-house leadership coach.

AUTONOMY: We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.

- HYBRID WORKING: This role is required to be in our Inglewood office every Tuesday and Thursday with the occasional third day thrown in.
- PROFESSIONAL DEVELOPMENT: We have an all-company learning program so that we’re constantly leveling up our skills.

SUSTAINABILITY: We think Earth’s pretty rad. That’s why we take action wherever possible to limit our impact on the planet.

- 1% FOR THE PLANET MEMBER: 1% of goodr’s annual sales go directly to environmental organizations.
- CARBON NEUTRAL: In 2019, goodr became a [100% carbon neutral company](https://goodr.com/blogs/goodrtimes/100-carbon-neutral#:~:text=In%202019%2C%20through%20the%20purchase,a%20100%25%20carbon%20neutral%20company!).

Fun Fact: goodr celebrates every Earth Day by releasing limited-edition sunglasses with frames made from 100% recycled materials—and the packaging is 100% sustainable, too!

## ABOUT THE ROLE

Your day may start with someone from the content team asking you if we can dress up a dog like Pac Man for a photo shoot. (The answer is “no”, but you’ll recommend something clever as an alternative and everyone will high five like in one of those stock photo images. Teamwork!)  By afternoon, you could be negotiating IP rights with major sports leagues for our next sunglasses launch. In between, you’ll tackle high stakes retailer agreements, catch a lunch presentation on sourdough starters, and support every corner of our business.

Ok. Maybe all that won’t happen in one day, but you get an idea for the variety of ground you’ll cover on a day-to-day basis. Put another way, you will not get bored here. You will be asked to do just about everything, within all parts of the goodr organization.

That said, for juxtaposition, here are a few things that will not be part of your role:

- A sisyphean treadmill of billable hour requirements
- Getting calls at 3pm on a Sunday asking if you wouldn’t mind coming into the office to finish off that memo so we can file it at 7am on Monday
- Constant references to the Bluebook

If you’re ready to deliver sharp legal counsel and help make goodr’s wildest dreams come true—or at least the legally compliant version—come lead our Legal team!

## LEADERSHIP

- Lead by example by consistently living into goodr’s values of Fun and Authenticity
- Be a culture carrier by leaning into our three fundamentals of communication, professionalism, and vision
- Hold monthly one-on-ones with each team member to build upon their role duties and hold everyone accountable
- Ask clear questions, increase everyone’s knowledge, and empower the team so that we can get the best out of every person in your department
- Give consistent, continuous feedback and challenge your flock to perpetually grow so they become the best version of themselves
- Own your team’s budget and ensure its accuracy
- Use imagination and wisdom to set team goals and communicate them clearly
- Challenge the status quo ALWAYS; the phrase “this is how we’ve always done it” is banned here at goodr, so don’t be afraid to push out of your comfort zone and encourage your team to do the same

## ROLE SPECIFIC

- Serve as a hands-on legal leader, personally handling substantive legal work while leading the broader Legal function and advising teams across the company on commercial, regulatory, privacy, employment and other legal matters
- Draft, review and negotiate a broad range of commercial and marketing agreements, including manufacturing, supply, distribution, wholesale, retail, 3PL and fulfillment, technology and SaaS, staffing, agency, creator, athlete, influencer, sponsorship, event, league and services agreements
- Advise on product development, sourcing, overseas manufacturing, importation, logistics, warehousing and distribution, as well as consumer protection, product safety, warranties and related regulatory matters
- Advise on advertising claims, product substantiation, endorsements, promotions, social media, publicity rights and other consumer-facing communications
- Lead legal workstreams for corporate transactions and financings, including diligence and coordination with outside counsel, and support corporate governance and company-wide compliance matters
- Partner with the People team on employment matters, including leaves, accommodations, separations and wage-and-hour issues, and manage pre-litigation demands, subpoenas, insurance and workers’ compensation matters, disputes and litigation
- Manage goodr’s trademark portfolio and clearance process, brand enforcement, anti-counterfeiting and patent matters, and negotiate inbound and outbound IP licenses with sports leagues, nonprofits and brand partners
- Support marketplace and channel expansion, cross-border payments and entity structures, and coordination with local counsel
- Manage outside counsel relationships and spending, including determining when specialized external support is warranted
- Partner closely with Product, Operations, Money, Marketing, Creative, People and other teams to identify and address legal issues affecting their work
- Build and maintain practical legal infrastructure, including standardized templates, intake mechanisms, playbooks, self-service tools, policies, training and other processes that streamline recurring work and proactively manage legal and operational risk
- This role is part of the Office of the CEO, and will report directly to the Chief of Staff
- Perform other related duties as assigned

## ABOUT THE IDEAL CANDIDATE

- Juris Doctorate (J.D.) from an accredited law school and active membership in good standing with at least one U.S. state bar. Must be admitted to the California Bar OR eligible to register as Registered In-House Counsel under California Rule of Court 9.46 within 180 days of hire (does not require passing the California Bar Exam)
- 8+ years experience counseling high-growth consumer brands, with at least 4+ years in-house
- BONUS points for experience in retail, e-commerce, apparel, sporting-goods and lifestyle
- Demonstrated experience managing direct reports and/or outside counsel is preferred
- Can translate complex "legalese" into actionable advice for non-legal stakeholders, and is able to raise difficult issues clearly without creating unnecessary noise
- Working experience advising marketing and creative teams, and negotiating marketing, talent, sponsorship, licensing and related agreements
- Hands-on privacy experience in a consumer/DTC context, including CCPA/CPRA, consent management, and vendor data terms
- Excellent judgment and the ability to distinguish material business risk from issues that can be addressed pragmatically
- Organized and responsive, with the ability to manage a high volume of work and competing priorities
- Comfortable making decisions with incomplete information and taking ownership of the path forward
- Thoughtful about process: able to create structure where it helps and eliminate it where it merely slows people down
- Proactive, curious and willing to roll up their sleeves. Yes, even when the sleeves are pink.
- Strong communicator who lives into collaboration and holding people accountable
- Driven by personal growth and thrives in an environment of constant feedback

## WHAT YOU GET

- A role at a company that is going to the moon
- The opportunity to show up every day and have fun
- The ability to learn and grow as a person
- Paid vacation (we encourage you to take time off!)
- Paycheck... obviously. Salary range: $215K - $240K, final offer will be made within this range based on experience
- Medical, Dental, and Vision benefits
- 401(K) with company matching
- Financial Wellness Counseling
- Sunglasses. Obviously.

**No Visa Sponsorship is available for this position.

## NEXT STEPS

Here's what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 8 weeks to complete and you'd be expected to start on a specific date.

1. Application
2. Fill out a form with basic questions
3. 30 minute introductory interview with HR team member
4. 30 minute virtual interview with our legal consultant
5. 30 minute virtual interviews with team
6. Final assignment and presentation
7. Offer!

TO GET THE PROCESS STARTED, REVIEW & SUBMIT THE FOLLOWING:

- Review goodr's [Applicant Privacy Policy](https://goodr.com/pages/goodr-applicant-privacy-notice). By submitting an application to goodr, you are confirming that you have read the [Applicant Privacy Policy](https://goodr.com/pages/goodr-applicant-privacy-notice) and agree to its terms. (Because nothing says “fun” like reading legal documents!)
- Resume
- Links to projects or groups you’re involved with (if you have them)
- A drawing of an octopus fighting a pirate (not joking)*
- We may ask you to enter a code. But don't worry, it's just our attempt to keep the bots at bay.

*We accept submissions using accessibility tools.

#LI-Hybrid

## About goodr

## Company Overview
- **One-liner**: goodr designs and sells affordable, polarized, no-slip sunglasses and active eyewear for sports and everyday life, built around a fun, authentic brand.
- **Entity Type**: Private (bootstrapped; no disclosed funding rounds)
- **Headquarters**: Inglewood, California, United States
- **Founded**: 2015
- **Founders**: Ben Abell, Keri Blunt, Stephen Lease

## Core Business
- **Primary industry**: Sporting goods manufacturing / retail (active eyewear).
- **Target customers**: B2C – athletes, runners, outdoor enthusiasts, and style-conscious consumers. Products are also sold through national retailers (B2B wholesale).
- **Mission or purpose statement**: “To give you permission to be unabashedly yourself…unless you’re an asshole.” The company is guided by its four Fs: Fun, Fashionable, Functional, and ‘Ffordable.

## Products & Services
- **Active Eyewear (Sunglasses)**: The core product line – polarized, no-slip, no-bounce sunglasses designed for running, cycling, and everyday wear. Available in classic, fashion, and performance styles.
- **Winter Goggles**: Protective eyewear for cold-weather sports.
- **Prescription Shades**: Rx-ready sunglasses.
- **Cases & Accessories**: Carrying cases and occasional limited-edition merchandise.
- **Retail & E-commerce**: Products sold on goodr.com, at the company’s flagship store (The goodr Cabana on Abbot Kinney in Los Angeles), and through national partners including REI, Fleet Feet, Dick’s Sporting Goods, Public Lands, Scheels, and Target.

## Market Standing
- **Valuation / Market Cap**: Not disclosed (private company).
- **Key Metric**: Annual revenue of approximately **$31 million** (as of current data) and **137 employees** (up 10% year-over-year). [linkedin.com](https://www.linkedin.com/company/goodr)
- **Notable Investors/Partners**: No external investors mentioned. Retail partners include REI, Dick’s Sporting Goods, Target, Fleet Feet, Public Lands, and Scheels.
- **Growth Signals**: 10% year-over-year headcount growth; operates in 5 countries (United States, Canada, Spain, United Kingdom, Panama); active job postings increased 350% year-over-year (9 current openings). [linkedin.com](https://www.linkedin.com/company/goodr)

## Competitive Advantages
- **Product Differentiation**: No-slip, no-bounce design that stays put during high-motion activities – a patented feature that appeals to runners and athletes.
- **Affordability & Quality**: Polarized lenses at a price point that competes with premium brands, making performance eyewear accessible.
- **Strong Brand Identity**: A distinctive, irreverent, and fun brand voice that resonates with a loyal community. The company is 100% carbon neutral and a member of 1% for the Planet, adding a sustainability angle.
- **Retail Distribution**: Broad wholesale presence in major sporting goods and big-box retailers, giving wide consumer reach.

## Strategic Focus
- **International Expansion**: Already operating in five countries, goodr is likely scaling its global footprint.
- **Product Line Extension**: Continued development of winter goggles, prescription options, and accessories to capture adjacent market segments.
- **Omnichannel Growth**: Balancing direct-to-consumer e-commerce with physical retail (flagship store and wholesale partnerships).
- **Talent Investment**: Aggressive hiring (job postings up 350% YoY) and a focus on building a strong internal culture to support scaling.

## Why Work Here
- **Culture**: Frequently ranked as a top workplace – named one of Inc. Magazine’s Best Workplaces in 2023 and a Fortune Best Workplace in Retail (2020, 2021, 2023). [greatplacetowork.com](https://www.greatplacetowork.com/certified-company/7021820) Employees describe the culture as “fun and authentic,” with a high trust index (68% of employees say it’s a great place to work vs. 57% at a typical U.S. company). [greatplacetowork.com](https://www.greatplacetowork.com/certified-company/7021820)
- **Perks & Benefits**: Hybrid schedule, free lunch every Tuesday, 10+ paid holidays, 401k matching, health/dental/vision insurance, free sunglasses, and learning & development opportunities. [goodr.com](https://goodr.com/pages/work)
- **Engineering & Product Culture**: A “recklessly committed to fun” ethos; the company celebrates failure with a “Flock Up of the Year” award for teams that took a big swing. Cross-functional collaboration is emphasized.
- **Work Environment**: Hybrid model (office in Inglewood, CA and a retail location in Venice/Los Angeles). The team is described as hard-working and playful, with a strong sense of community.

## Sources
1. [goodr.com](https://goodr.com/pages/work)
2. [linkedin.com](https://www.linkedin.com/company/goodr)
3. [greatplacetowork.com](https://www.greatplacetowork.com/certified-company/7021820)
4. [boards.greenhouse.io/goodr](https://boards.greenhouse.io/goodr)

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