---
title: 'Director of Marketing, AEO Operations at PLACE Corporate Careers'
canonical: 'https://feeny.ai/job/director-of-marketing-aeo-operations-place-corporate-careers-austin-b7apja7js8d3'
type: 'job'
last_seen: '2026-09-08'
---

# Director of Marketing, AEO Operations at PLACE Corporate Careers

- **Company:** PLACE Corporate Careers
- **Location:** Austin, TX
- **Work type:** onsite
- **Posted:** 2026-08-18
- **Last confirmed live:** 2026-09-08
- **Apply:** https://place.com/corporate-careers/4725162005?gh_jid=4725162005

## Job description

Your Opportunity:

At PLACE, we're building a category-defining company at the intersection of real estate, technology, business services, and the consumer. As a profitable, hypergrowth startup, on the path to an IPO, our standards are high, and our team is scrappy, and our commitment is to execute the best work of our lives.

This is YOUR CHANCE to shape the backbone of a company that's scaling rapidly and innovating boldly. As our Director of Marketing, AEO Operations, you'll partner with the co-founder of Maestro Marketing Services, founders, and executives to own Online Reputation Management (ORM) — monitoring, influencing, and shaping how our brands are perceived across search, social, and AI platforms (AEO/GEO) by ensuring accurate, helpful content is what people (and AI systems) find. If you thrive in complexity, entrepreneurial problem-solving, and believe in scaling through tech and AI, this is your PLACE.

Who Develops You: Co-founder, Maestro Marketing Services

What You're Great At:

You've built and run brand content and reputation programs at scale — across many brands or many clients at once — and you know how to keep quality high without adding headcount for every new brand. You understand how large language models synthesize brand content, and you can speak fluently about entity optimization, structured data, and citation-quality content formats. You have sharp editorial instincts: you know the difference between content that earns trust in a community like Reddit and content that reads as an ad, and you calibrate tone accordingly. You're comfortable being the in-house expert on a discipline that's still new to most executives — educating stakeholders, setting standards, and making the case for investment. You like ambiguity, you like testing new tactics, and you know how to turn a fuzzy mandate into a repeatable, accountable process.

What You'll Do:

- Own end-to-end ORM strategy and execution across 30+ real estate agent-facing and consumer-facing brands
- Hold ultimate accountability for program outcomes — sentiment, visibility, and content accuracy across brands
- Build and manage a content creation engine spanning multiple channels per brand — social (including Meta and Reddit), owned & partner web properties, video, and more
- Optimize brand visibility across search and AI answer engines (AEO)
- Partner with marketing teams across brands to align content and messaging strategy
- Manage execution through scalable processes, virtual assistants, and contractors
- Define and track AEO-specific KPIs, including AI citation frequency, sentiment accuracy in AI-generated summaries, and brand representation across Gemini, ChatGPT, Claude, and Perplexity
- Work with our data team to build scalable reporting that tracks sentiment, visibility, and content performance at scale (AEO reporting experience a plus)
- Design and implement scalable processes and workflows so the program can grow without linear headcount increases
- Monitor, assess, and respond to active negative narratives across search, social, and AI platforms — knowing when to engage, how to seed authentic counter-narratives, and when to let content run
- Develop and maintain editorial standards for externally branded content, with particular attention to earning trust in community-driven channels like Reddit and social without feeling like traditional advertising

What You'll Need:

- 5+ years in marketing management roles, with a demonstrated track record of success
- Experience managing brand content at portfolio scale — either multi-brand in-house or agency-side across multiple clients simultaneously
- Working knowledge of how large language models synthesize brand content and what drives AI-generated responses — including entity optimization, structured data, and citation-quality content formats
- Strong editorial judgment, with specific experience calibrating tone for community-driven platforms
- Proven ability to define and track AEO-specific metrics and build reporting frameworks in a space where industry-standard tools are still emerging
- Experience with SEO and/or AEO
- A track record of building processes and SOPs that keep teams accountable, projects on track, and KPIs growing
- Experience managing execution across many simultaneous tasks — through technology, contractors, VAs, or distributed teams
- An appetite for testing new tactics and solving ambiguous, complex problems
- Proven ability to influence cross-functional teams and communicate impact directly to executive leadership
- Comfort serving as the internal subject matter expert on AEO — educating stakeholders, setting standards, and building the case for investment
- Real estate industry experience a plus

Salary Range: $125,000-$150,000/year depending on experience

Why PLACE:

We believe people do their best work when they're trusted, supported, and surrounded by others who are equally driven. Our competitive benefits include PTO as needed, comprehensive insurance coverage, a 401(k) match, stock option grants, and a stock purchase plan. Every team member is an owner, building the "PLACE" they are proud to call "my company."

## About PLACE Corporate Careers

## Company Overview
- **One-liner**: PLACE is an end-to-end real estate technology and business services platform that powers top-producing real estate teams across North America.
- **Entity Type**: Private (Series A)
- **Headquarters**: Bellingham, Washington, United States
- **Founded**: 2020
- **Founders**: Ben Kinney and Chris Suarez

## Core Business
- Primary industry: Real Estate Technology (PropTech)
- Target customers: Top-tier real estate agents and teams (B2B), and consumers buying, selling, and maintaining homes (B2C)
- Mission statement: "Delivering the dream of homeownership everywhere" by putting the most informed, most empowered real estate professional at the center of the experience.

## Products & Services
- **PLACE Platform (Agent-Facing)**: A proprietary technology and business services suite that offloads up to 75% of agents' operational tasks (accounting, HR, legal, marketing, talent acquisition, coaching). It is brokerage-agnostic, meaning it works with any brokerage.
- **Consumer Services Suite**: A one-stop shop for consumers that streamlines buying, selling, maintaining, and investing in properties. Includes in-house mortgage brokers, title and escrow services, an insurance portal, and a home improvement network referral system.
- **Brivity**: A CRM and marketing automation platform acquired by PLACE to support agent workflows.
- **Remine**: A real estate data and analytics platform acquired by PLACE in April 2025.

## Market Standing
- **Valuation**: Not publicly disclosed
- **Annual Revenue**: USD $85,000,000 (latest available)
- **Total Funding**: USD $100,000,000 (Series A, led by Goldman Sachs Asset Management, November 2021)
- **Notable Investors/Partners**: Goldman Sachs Asset Management (lead investor)
- **Growth Signals**:
    - Employee headcount of approximately 350 people (+24% year-over-year)
    - Presence in 100+ locations across the United States and Canada
    - Acquisitions of Livian (Sept 2024) and Remine (April 2025) for $1.5M
    - Expanding into mortgage, title, insurance, and home improvement services

## Competitive Advantages
- **Brokerage Agnostic**: Unlike many PropTech companies that tie agents to a single brokerage, PLACE works with leading teams regardless of their brokerage affiliation, solving a major pain point for top talent.
- **Operational Offloading**: The platform handles back-office tasks (HR, accounting, legal, marketing) that are notoriously difficult for independent agents, allowing them to focus on client relationships.
- **All-in-One Ecosystem**: PLACE is building a vertically integrated consumer experience (mortgage, title, insurance, home improvement) that creates a "one-stop shop" and deepens the agent-to-consumer relationship.
- **Founder Expertise**: Founders Ben Kinney and Chris Suarez have built some of the most successful real estate organizations in the industry, giving the company deep domain credibility.

## Strategic Focus
- **Vertical Integration**: Expanding the consumer services model to include mortgage, title, escrow, insurance, and home improvement referral networks to capture more of the real estate transaction lifecycle.
- **Platform Expansion**: Deepening integrations across all stakeholders (agents, loan officers, title partners, inspectors, service providers) to create a unified homeownership experience.
- **Data & AI**: Recent hiring for a Senior Product Manager, AI & Data, and the acquisition of Remine (data analytics) signals a push toward data-driven tools for agents and consumers.
- **Talent Acquisition**: Active recruiting for both corporate HQ roles and on behalf of partner teams across the US.

## Why Work Here
- **Culture & Values**: PLACE emphasizes a "Win Make Give" philosophy, a strong focus on teamwork, and a mission-driven approach to changing the real estate industry. The company has a high employer rating of 4.8/5.0 on LinkedIn (100 reviews), with particularly strong scores for Culture (4.9) and Work-Life Balance (4.8).
- **Benefits & Perks**:
    - Flexible paid time off and 9 paid holidays
    - Company-subsidized health, dental, vision, and long-term disability insurance
    - 401(k) program
    - Wealth-building and goal-setting curriculum
    - Real estate license sponsorship (opens doors to investing, savings, and referral income)
    - Partnership with 60+ nonprofits and a company 501(c)(3), "A Giving PLACE"
- **Work Policy**: The company is headquartered in Bellingham, WA, but has roles across the US and Canada. Specific roles may be remote, hybrid, or in-office; job postings should be checked for details.
- **Engineering/Product Culture**: The company is actively hiring for product management (AI & Data, Point of Sale), technical delivery, and engineering roles, suggesting a growing tech team working on modernizing real estate infrastructure.

## Sources
1. [place.com - About PLACE](https://place.com/about-place/)
2. [place.com - Corporate Careers](https://place.com/corporate-careers/)
3. [LinkedIn - PLACE Company Page](https://www.linkedin.com/company/placeinc)
4. [Indeed - PLACE Careers & Employment](https://www.indeed.com/cmp/Place-cde9ce21)

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- [VP of Sales](https://feeny.ai/job/vp-of-sales-place-corporate-careers-bellingham-v03cqj71kkhk) — Bellingham, WA
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