---
title: 'Director of Marketing, Asia-Pacific & Japan at Axelera AI'
canonical: 'https://feeny.ai/job/director-of-marketing-asia-pacific-japan-axelera-ai-india-etsgswbs0z8g'
type: 'job'
last_seen: '2026-10-31'
---

# Director of Marketing, Asia-Pacific & Japan at Axelera AI

- **Company:** Axelera AI
- **Location:** India
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-30
- **Last confirmed live:** 2026-10-31
- **Apply:** https://jobs.ashbyhq.com/axelera/460f2f71-652a-4360-b034-ea290b4120aa

## Job description

## About Us

[Axelera AI](https://www.axelera.ai) is not your regular deep-tech company. We are creating the next-generation AI platform to support anyone who wants to help advancing humanity and improve the world around us. In just five years, we have raised a total of $450 million and have built a world-class team of 250+ employees (including 60+ PhDs with more than 40,000 citations), both remotely from 20 different countries and with offices in Belgium, France, Switzerland, Italy, the UK, headquartered at the High Tech Campus in Eindhoven, Netherlands. We have also launched our Metis™ AI Platform, which achieves a 3-5x increase in efficiency and performance, and have visibility into a strong business pipeline exceeding $100 million. Our unwavering commitment to innovation has firmly established us as a global industry pioneer. Are you up for the challenge?

Position Overview You will be our first Marketing hire in Asia-Pacific, with full-funnel responsibility across Taiwan, Japan, Korea, India, and Southeast Asia — awareness through to pipeline, and the brand that holds it together. This is a build. There is no regional team waiting for you, no established agency roster, no library of localized content. In your first months you will take the work done globally and make it more relevant locally, but quickly need to be deciding what is led from APAC and what a long term strategy looks like, including (but not limited to): which local partners have the biggest impact globally, what launch looks like in Bangalore versus Tokyo versus Taipei, and how a European company earns credibility with engineering buyers who have never heard of us. As the first hire, you need to bridge hands-on tactical work with building the strategy Axelera needs for success. Over time, we will hire more people in region, but for now, the best candidate will be excited about seeing and owning the entirety of the marketing funnel locally (with support from your global peers). The split between hands-on and strategic will shift as the region grows, but in year one you should expect to be writing briefs, sitting in booths, and reviewing/editing content yourself.

Key responsibilities:

- Own the APAC marketing plan and budget, and make the case for where regional investment goes
- Run full-funnel programs in-region: demand generation, content, digital, PR, and the events that matter in each market
- Make our positioning land locally — not just translated from English, but written for the engineers and executives who will read it
- Own our presence at regional events, from Computex and SEMICON through to the country-level shows where our customers engage
- Work with the Sales teams in-region so marketing follows the accounts and relationships that matter most
- Feed what you learn back to the global marketing team, and bring global launches into the region properly
- Report on pipeline contribution, and be honest about what is working and what is not

## Qualifications

You need these:

- Full-funnel B2B technology marketing experience in APAC, including both strategy and your own hands on the work
- A track record across several of our markets — Taiwan, Japan, Korea, India, Southeast Asia — and a clear view of how differently each one behaves
- Experience selecting, briefing, and managing agencies, with the judgement to know when to outsource and when not to
- Comfort with technical products and technical audiences, ideally in semiconductors, hardware, embedded systems, or infrastructure

Helpful, not required:

- Experience as an early or first marketing hire in a region
- Existing relationships with regional trade press and analysts
- Familiarity with compute ecosystems and how they shape go-to-market
- Professional English plus at least one regional language, with the cultural fluency to review local-language work and catch what is wrong with it

## How We Work

You will have real autonomy, and real exposure. Nobody will set your priorities for you or check your calendar. You are also the only marketing voice in the region, which means the strategy is yours to propose and yours to defend. People who have wanted this kind of room for years tend to do the best work of their careers here. You will use AI every day, and you will know where it should stop. We use it heavily — research, first drafts, analysis, campaign production, anything that buys back hours. We expect you to arrive having already built it into how you work, not planning to start. We also need you to hold the line on quality. A machine translation into Japanese or Traditional Chinese can read fluently and still be wrong in ways nobody at headquarters can see. A generated case study can be plausible and inaccurate. In a region where we are still earning the right to be taken seriously, that costs us more than it saves. The best person for this role uses AI to produce better work, then applies a standard that protects the brand rather than quietly lowering it. You will learn a lot. Not marketing — you should arrive knowing that. But this market moves fast and we are here to both shape its future but also lean into it.

What Success Looks Like in Year One

- A regional marketing plan with named priority markets, a budget behind it, and agreement from the business on both
- Working agency relationships in your priority markets, producing material that meets our standard in local languages
- Measurable marketing-sourced and marketing-influenced pipeline in-region, reported consistently
- Axelera present and credible at the regional events that matter to our customers and partners
- A clear recommendation on what the APAC marketing team should look like next

Location This role is based in India, with a remote setup. Our goal is to hire the best possible talent and let them live where they choose. You should expect to travel roughly 20% of the time across the region, with periodic trips to meet with the global team. Some overlap with European and American working hours comes with the job.

## What we offer

This is your chance to shape and be part of a dynamic, fast-growing, international organization. We offer an attractive compensation package, including a pension plan, extensive employee insurances and the option to get company shares. An open culture that supports creativity and continual innovation is awaiting you. Collaborative ownership and freedom with responsibility is characteristic for the way we act and work as a team.

At Axelera AI, we wholeheartedly embrace equal opportunity and hold diversity in the highest regard. Our steadfast commitment is to cultivate a warm and inclusive environment that empowers and celebrates every member of our team. We welcome applicants from all backgrounds to join us in shaping the future of AI. Axelera AI may at times work with external parties (such as recruiters, headhunters, or executive search firms) to support both publicly posted and confidential searches. Our hiring process never involves any payment from candidates, and we will never require you to use a particular paid service to be considered for a role. If you have been approached by someone on our behalf and want to confirm it’s legitimate, please contact us directly at careers@axelera.ai.

## About Axelera AI

## Company Overview
- **One-liner**: Axelera AI develops cutting-edge AI hardware and software platforms for accelerating inference at the edge, using proprietary digital in-memory computing technology.
- **Entity Type**: Private (Series C)
- **Headquarters**: Eindhoven, Netherlands
- **Founded**: 2021
- **Founders**: Not publicly listed on primary sources

## Core Business
- **Primary industry/industries**: AI Hardware (Semiconductors), Edge AI Inference, Computer Vision
- **Target customers**: B2B, Enterprise, and SMBs across industrial manufacturing, security & surveillance, retail, robotics, and healthcare
- **Mission or purpose statement**: "To lead the democratization of Artificial Intelligence, offering faster, easy-to-use AI acceleration while minimizing power and cost, to simplify AI at the Edge." [axelera.ai](https://axelera.ai/our-story)

## Products & Services
- **Metis® AIPU (AI Processing Unit)**: A family of edge inference accelerators starting at 214 TOPs, available in M.2 and PCIe form factors (1-AIPU and 4-AIPU cards). Delivers 15 TOPs/W energy efficiency. [axelera.ai](https://axelera.ai/)
- **Europa® AIPU**: A higher-performance AI accelerator (629 TOPs) for demanding edge and near-edge workloads, setting a new industry benchmark for performance, power efficiency, and affordability. [axelera.ai](https://axelera.ai/)
- **Titania® Chiplet**: A future chiplet designed to scale the D-IMC architecture from edge to cloud. [axelera.ai](https://axelera.ai/our-story)
- **Voyager® SDK**: A software development kit with 100+ pre-optimized models, enabling deployment from model to production in hours, not weeks. [axelera.ai](https://axelera.ai/)
- **Metis AI Platform**: Complete edge AI systems (M.2 and PCIe accelerator cards) bundling the Metis AIPU with the Voyager SDK for computer vision applications. [axelera.ai](https://axelera.ai/)

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Total Funding**: Over $450 million in equity, grants, and venture debt since founding (July 2021). This includes a $250M+ Series C (the largest investment ever in an EU AI semiconductor company), led by Innovation Industries, with new investors BlackRock and SiteGround Capital. [axelera.ai](https://axelera.ai/our-story)
- **Key Metric**: Total funding of $468.21M (per CB Insights). [cbinsights.com](https://www.cbinsights.com/company/axelera-ai)
- **Notable Investors/Partners**: Innovation Industries, European Innovation Council Fund, Invest-NL, Samsung Catalyst Fund, Verve Ventures, CDP Venture Capital SGR, Bitfury, Federal Holding and Investment Company of Belgium (SFPIM), imec, BlackRock, SiteGround Capital. [axelera.ai](https://axelera.ai/our-story)
- **Growth Signals**: Ranked #3 in the Emerging Enterprise (201-999 Employees) category on Fast Company’s 2026 Most Innovative Companies list. Has taped out four chips since founding. Announced the Europa AIPU and Titania chiplet. Secured up to €61.6m from the EuroHPC DARE project. [axelera.ai](https://axelera.ai/our-story)

## Competitive Advantages
- **Proprietary Digital In-Memory Computing (D-IMC)**: Performs matrix-vector multiplications in-place, eliminating data movement and delivering 50+ TOPs per core at FP32-equivalent accuracy. [axelera.ai](https://axelera.ai/)
- **Industry-Leading Energy Efficiency**: 15 TOPs/W, enabling high-performance AI inference at the edge without power or thermal constraints. [axelera.ai](https://axelera.ai/)
- **Full-Stack Solution**: Combines purpose-built hardware (AIPUs) with the Voyager SDK (100+ models, post-training quantization) for rapid deployment, significantly reducing time-to-value compared to GPU-based alternatives. [axelera.ai](https://axelera.ai/)
- **Scalable Architecture**: D-IMC and RISC-V dataflow architecture scales from edge to cloud via the Titania chiplet roadmap. [axelera.ai](https://axelera.ai/our-story)

## Strategic Focus
- **Democratizing AI**: Making high-performance AI inference accessible, affordable, and energy-efficient for any environment (edge to cloud). [axelera.ai](https://axelera.ai/our-story)
- **Commercial Expansion**: Scaling global commercial growth following the $250M+ Series C, with a focus on building out sales and field application engineering teams in EMEA and the Americas. [axelera.ai](https://axelera.ai/careers)
- **Ecosystem & Partnerships**: Recently announced six new partnerships to expand the edge AI ecosystem. [axelera.ai](https://axelera.ai/)
- **Product Roadmap**: Scaling the D-IMC platform from edge (Metis) to near-edge (Europa) to cloud (Titania chiplet), targeting a full range of inference use cases. [axelera.ai](https://axelera.ai/our-story)

## Why Work Here
- **High-Growth Environment**: A well-funded deep-tech startup (over $450M raised) with rapid commercial traction, ranked #3 on Fast Company’s 2026 Most Innovative Companies list. [axelera.ai](https://axelera.ai/careers)
- **Global & Remote-First Culture**: 248+ talented colleagues from 34 nationalities across 18 locations, with a strong remote/hybrid work policy. [axelera.ai](https://axelera.ai/careers)
- **Cutting-Edge Technology**: Work on proprietary D-IMC and RISC-V dataflow architecture, with a roadmap spanning edge to cloud. The team includes 39 PhDs. [axelera.ai](https://axelera.ai/careers)
- **Benefits**: Remote/flexible work, premium insurance, commute benefit, team-building activities, premium pension, work-life balance, cutting-edge equipment, fresh fruit at the office, and modern facilities. [axelera.ai](https://axelera.ai/careers)
- **Values-Driven Culture**: Values include "Think," "Focus on the Customer," "Move Fast," "Communicate Openly," and "Agree & Commit." Emphasis on freedom with responsibility. [axelera.ai](https://axelera.ai/careers)
- **Diverse & International**: 34 nationalities, average age 50+, with offices in Belgium, France, Switzerland, Italy, the UK, and headquarters in Eindhoven. [axelera.ai](https://axelera.ai/careers)

## Sources
1. [axelera.ai](https://axelera.ai/)
2. [axelera.ai](https://axelera.ai/our-story)
3. [axelera.ai](https://axelera.ai/careers)
4. [cbinsights.com](https://www.cbinsights.com/company/axelera-ai)
5. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/axelera)

## Other roles at Axelera AI

- [Director - Sales Operations Americas](https://feeny.ai/job/director-sales-operations-americas-axelera-ai-united-states-ar1f1m4307m9) — United States
- [Staff AI Application Engineer - Heterogeneous Computing](https://feeny.ai/job/staff-ai-application-engineer-heterogeneous-computing-axelera-ai-europe-gdtk46txt4fk) — Europe
- [Senior AI Application Engineer - LLM & VLM Enablement](https://feeny.ai/job/senior-ai-application-engineer-llm-vlm-enablement-axelera-ai-europe-qdp82h8cm5ax) — Europe
- [Stage - Perito Elettronico](https://feeny.ai/job/stage-perito-elettronico-axelera-ai-florence-gxd0t9xq208q) — Florence
- [Career Day Start Up - Politecnico Milano](https://feeny.ai/job/career-day-start-up-politecnico-milano-axelera-ai-milan-jw6m1nwwt5rt) — Milan, Italy
- [Partner Marketing Manager, Global Accounts](https://feeny.ai/job/partner-marketing-manager-global-accounts-axelera-ai-united-states-b134rcq68mbm) — United States
- [Developer Relations and Community Manager](https://feeny.ai/job/developer-relations-and-community-manager-axelera-ai-europe-f0e7vjhj3p4w) — Europe
- [(Senior) Director of Sales - Enterprise AI](https://feeny.ai/job/senior-director-of-sales-enterprise-ai-axelera-ai-california-4t1n391zg2pp) — California
- [(Senior) Field Application Engineer - India](https://feeny.ai/job/senior-field-application-engineer-india-axelera-ai-india-tjpzd0600zy2) — India
- [Ecosystem Integration Engineer](https://feeny.ai/job/ecosystem-integration-engineer-axelera-ai-taiwan-8ymx2171c956) — Taiwan