---
title: 'Director of Marketing  - China at RZR Global Inc.'
canonical: 'https://feeny.ai/job/director-of-marketing-china-rzr-global-inc-beijing-8yk1vb80y68a'
type: 'job'
last_seen: '2026-09-10'
---

# Director of Marketing  - China at RZR Global Inc.

- **Company:** RZR Global Inc.
- **Location:** Beijing, China
- **Posted:** 2026-08-26
- **Last confirmed live:** 2026-09-10
- **Apply:** https://job-boards.greenhouse.io/rzr/jobs/4384209009

## Job description

Who Are We?

RZR is an AI-native advertising platform built for the next era of performance marketing. We operate at the intersection of machine learning, programmatic media, and full-funnel mobile growth, powering campaigns for some of the world's most ambitious advertisers. Our platform is purpose-built to deliver outcomes at scale, not just impressions.

We are a team of builders, operators, and technologists who believe the advertising industry is overdue for a fundamental rethink. We move fast, operate with a high degree of ownership, and hold ourselves to an exceptionally high standard of craft.

RZR is scaling aggressively with an active M&A pipeline and a platform vision that puts us on a path to becoming an industry leader. This is a rare opportunity to join a company at an inflection point and help shape what it becomes.

## Role Overview

This role runs RZR marketing in China, end to end. It sits between global marketing, sales, and the China partner ecosystem in our most strategic APAC market — and the job is to turn what RZR builds into market-native programs that produce pipeline.

You will work closely with the CMO and the global marketing team to run China as one coordinated demand engine. That means owning our WeChat and Rednote presence, building co-marketing programs with local data and measurement partners, producing our China events end to end, and acting as the voice of China inside the company. Every program should tell the same story: RZR is the go-to performance partner for Chinese advertisers and for chuhai developers going global.

This is a senior IC role. We need someone who thinks like a strategist, operates independently in a market with its own platforms and pace, and connects everything back to revenue.

## Key Responsibilities

Channel & Content Leadership

- Run RZR's owned channels in China (WeChat official account, Rednote, China-market newsletters) on a steady publishing rhythm
- Localize global campaigns and create content that reads market-native — translated copy doesn't count
- Keep the RZR brand consistent across every China touchpoint in a market with its own conventions

Partner Co-Marketing

- Build joint content and campaigns with local data and measurement partners (AppsFlyer, Social Peta, Singular) that generate qualified leads at scale
- Own each program from concept and partner negotiation through delivery and lead follow-up

Event Production

- Source, budget, book, and produce RZR's presence at China industry events (ChinaJoy, MAMA China, and similar)
- Own each event from contract through on-site execution to post-event follow-up and survey

Pipeline & Market Intelligence

- Know which marketing touches are influencing pipeline in China — know the top target accounts, including chuhai (出海) developers going global
- Be able to say at any point what a campaign, whitepaper, or event is doing for revenue
- Be the voice of China internally — bring market intelligence, spend recommendations, and a real point of view into global marketing conversations

Regional Coordination

- Stay in step with our India and Korea teams on regional campaigns, event calendars, and partner programs — China is the anchor and the regional picture is part of the job

Required Skills and Experience

Must-Have

- 5+ years in B2B marketing in ad tech, martech, mobile, gaming, or SaaS, with direct experience marketing to app advertisers or developers in China
- Deep fluency with China's digital marketing ecosystem: WeChat official accounts, Rednote, and the domestic event and media landscape
- A track record of content and partner programs that produced measurable leads
- Hands-on event experience, from vendor negotiation and budget management through on-site execution
- Strong commercial instinct — connects marketing activity to pipeline and can tell the revenue story behind the work
- The judgment to operate solo across time zones, escalate early when blocked, and show up with a recommendation instead of a question
- Fluent Mandarin and strong professional English for a global team

Nice-to-Have

- Existing relationships with ad tech partners, publishers, and event organizers in China
- Working knowledge of adjacent APAC markets such as India and Korea
- Familiarity with mobile attribution and analytics tools (Singular, AppsFlyer, Adjust) and CRM tooling (HubSpot)

Work Setup

This is a hybrid role based in Beijing, China, with regular onsite presence required. Candidates must be based in or willing to be based in Beijing, with the right to work in China.

Why Join RZR?

- High visibility with a direct line to the CMO — you will own RZR's most strategic APAC market with full authority over channels, content, partners, events, and pipeline. This is not a regional execution role inside a large marketing team.
- Fresh brand momentum — RZR launched at GDC and MAU 2026. This hire decides how the new brand lands in China from day one, with no inherited playbook to follow.
- Full-stack scope — you run the whole play: channels, content, partners, events, and pipeline attribution. If you want breadth, this role has it.
- Your work shows up in the number — pipeline attribution is part of the job, so revenue leadership sees your impact directly. There is no question about whether marketing is making a difference.
- Senior, low-bureaucracy team — with design, content, and events support behind you, and a global team that moves fast and trusts the people closest to the market.

RZR Behaviors

RZR operates by eight core behaviors: Extreme Ownership · Move Fast · Drive for Excellence · Proactive Communication · Courage · Curiosity · Deliver Results · Manage Ambiguity

## About RZR Global Inc.

## Company Overview
- **One-liner**: RZR is an AI‑supervised growth marketing intelligence platform that unifies mobile user acquisition, retargeting, CTV, and influencer campaigns into a single performance system.
- **Entity Type**: Private (no funding round disclosed)
- **Headquarters**: San Francisco, California, United States
- **Founded**: Not publicly available; the company has been operating for over a decade (previously known as Aarki)
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Advertising Services / Programmatic AdTech
- **Target customers**: B2B – mobile app marketers, gaming studios, consumer brands, entertainment, food & beverage, retail
- **Mission statement**: “To make brands impactful at scale.”

## Products & Services
- **[Encore](https://www.rzr.com/encore/encore)**: Proprietary AI‑supervised machine learning bidding engine. Uses multi‑stage deep neural networks to predict install probability, purchase probability, and expected lifetime value at the impression level. Powers bid decisions across mobile UA, retargeting, and CTV.
- **User Acquisition**: Identifies and acquires high‑LTV users before competitors bid on them, optimizing across SKAN, Android, and real‑time attribution environments.
- **Retargeting**: Re‑engages lapsed users with the highest probability to return, spend, and stay active.
- **CTV**: Reaches audiences in the living room with full‑screen creative and feeds warm audiences into mobile activation.
- **Influencer**: Activates social proof at scale; performance data feeds back into the optimization loop.

## Market Standing
- **Valuation / Market Cap**: Not disclosed
- **Key Metric**: 65 employees (as of 2026); four owned‑and‑operated data centers processing 6M+ queries per second
- **Notable Investors / Partners**: Not publicly available
- **Growth Signals**: Global expansion with offices in San Francisco, New York, London, Bangalore, Beijing, Manila, and Seoul; recent rebrand from Aarki to RZR signals strategic evolution toward a multi‑channel, retention‑led platform.

## Competitive Advantages
- **Proprietary neural architecture** built on over a decade of performance data
- **AI‑supervised machine learning** – human analysts monitor calibration, reallocate budgets, and direct traffic toward highest‑value cohorts, keeping models aligned to real business goals
- **Cross‑channel learning** – audience signals, bidding logic, and performance learnings carry across mobile UA, retargeting, CTV, and influencer campaigns
- **Owned infrastructure** – four data centers give full control over latency, scale, and data privacy
- **iOS privacy resilience** – uses contextual signals and synthetic data to maintain prediction accuracy without IDFA

## Strategic Focus
- **Retention‑led growth** across every channel, optimizing for lifetime value rather than single events
- **Connected intelligence** – unifying mobile, TV, and social into one learning system
- **Expanding CTV and influencer** as high‑attention channels that feed back into the mobile performance loop
- **Continued investment in AI/ML** to compound performance over time

## Why Work Here
- **Culture**: “Intelligence is measured by the impact it creates.” The company emphasizes hiring smart people who make intelligent decisions.
- **Global team**: Offices in 7 countries across North America, Europe, Asia, and the Middle East – opportunities for cross‑cultural collaboration.
- **Engineering focus**: Deep work in neural architecture, real‑time bidding, large‑scale data processing (6M+ queries/sec), and multi‑stage ML models.
- **Remote / hybrid**: Not explicitly stated; given multiple office locations, a hybrid or office‑based model is likely.
- **Perks**: Not publicly detailed, but the company highlights a “connected team delivering retention‑led growth at global scale” and a mission‑driven environment.

## Sources
1. [RZR Homepage](https://www.rzr.com/)
2. [RZR About Page](https://www.rzr.com/about)
3. [RZR Product Page](https://www.rzr.com/product)
4. [RZR Encore Page](https://www.rzr.com/encore/encore)
5. [RZR LinkedIn](https://www.linkedin.com/company/rzr)

## Other roles at RZR Global Inc.

- [Growth Manager, Americas](https://feeny.ai/job/growth-manager-americas-rzr-global-inc-united-states-z5jtsq17sgh1) — United States
- [Accounting Manager, China](https://feeny.ai/job/accounting-manager-china-rzr-global-inc-beijing-64xf4tv09mp6) — Beijing, China
- [Machine Learning Engineer, Infra (MLOps)](https://feeny.ai/job/machine-learning-engineer-infra-mlops-rzr-global-inc-beijing-y3s35t2kgar7) — Beijing, China
- [Regional Director of Revenue, InSEA](https://feeny.ai/job/regional-director-of-revenue-insea-rzr-global-inc-bangalore-rx9559k4718b) — Bangalore, India
- [Senior Learning & Development](https://feeny.ai/job/senior-learning-development-rzr-global-inc-las-vegas-nevada-emn0v9k87wq7) — Las Vegas Nevada, United States
- [Admin and Workspace Experience Manager](https://feeny.ai/job/admin-and-workspace-experience-manager-rzr-global-inc-bengaluru-b7csrgab0spt) — Bengaluru, India
- [Senior / Lead Analyst- PH (L4)](https://feeny.ai/job/senior-lead-analyst-ph-l4-rzr-global-inc-manila-amytby6mcbwj) — Manila, Philippines
- [Associate Analyst (L2)](https://feeny.ai/job/associate-analyst-l2-rzr-global-inc-metro-manila-d4159c587r45) — Metro Manila, Philippines
- [Analyst- PH (L3)](https://feeny.ai/job/analyst-ph-l3-rzr-global-inc-manila-vx1t48sypwam) — Manila, Philippines
- [Growth Manager - CN](https://feeny.ai/job/growth-manager-cn-rzr-global-inc-beijing-jncn5b43xm32) — Beijing, China