--- title: 'Director of Marketing at Lumen Energy' canonical: 'https://feeny.ai/job/director-of-marketing-lumen-energy-remote-n7r21y61r231' type: 'job' last_seen: '2026-09-15' --- # Director of Marketing at Lumen Energy - **Company:** Lumen Energy - **Location:** Remote - **Compensation:** $172k–$215k - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-09-13 - **Last confirmed live:** 2026-09-15 - **Apply:** https://jobs.ashbyhq.com/lumen.energy/977ca984-6aa0-4050-8b30-59b89a4f6120 ## Job description ## About Lumen Energy Lumen Energy is the modern solar broker for the nation's largest real estate owners, transforming underutilized rooftops into profitable solar revenue. Our proprietary Lux Engine provides investment-grade financial and technical analysis at the portfolio level, giving owners clarity and confidence immediately. Once vetted, projects are put to bid, and leading developers compete transparently. With Lumen Energy on their side of the table, providing white-glove service at every step, owners unlock predictable ancillary income, advance sustainability and resiliency goals, and scale solar adoption across their portfolios—without distraction from their core business. Backed by world-class investors including Lowercarbon Capital and Designer Fund, we work with leading commercial real estate customers such as Nuveen, KKR, and J.P. Morgan Asset Management. We're a team of builders from Stripe, Google X, Arcadia, and Siemens, united by our mission to power the built world with profitable clean energy. ## Role Overview We're seeking an experienced Director of Marketing to lead and scale our marketing function during a critical growth phase. Reporting to our Head of Sales Operations, you'll initially manage a team of two direct reports (GTM & Campaign Manager and Content & Events Manager) and drive the full marketing strategy—from brand/product positioning and demand generation to content creation and event execution. This is a rare opportunity to build and lead an AI-savvy, high-impact marketing team at a mission-driven company transforming how institutional real estate owners approach clean energy. You'll work at the intersection of product marketing, demand generation, and brand storytelling, with direct influence on pipeline, revenue, and company positioning in a market showing unprecedented demand growth during a transformational time in our energy history. The ideal candidate is a player-coach who can both set strategic direction and roll up their sleeves as an individual contributor when the team has gaps. You bring deep B2B and product marketing expertise, a track record of building teams and processes, and the ability to drive measurable business outcomes in a fast-paced environment. You are a people-first leader and generous collaborator: quick to credit, slow to blame, and easy to work alongside ## Responsibilities ## Team Leadership & Development - Hire, mentor, and manage a growing marketing team (starting with two direct reports) - Set clear goals, priorities, and performance metrics aligned with company OKRs - Foster a culture of experimentation, data-driven decision making, and continuous improvement - Develop team capabilities through coaching, feedback, and professional development - Build scalable processes and automated systems as the team grows Strategic Marketing Leadership - Own the marketing strategy and roadmap in partnership with the leadership team - Define and refine our Ideal Customer Profile and go-to-market segmentation - Drive product marketing and positioning strategy, ensuring messaging consistency across all channels - Set and track KPIs for pipeline generation, brand awareness, and marketing-influenced revenue - Translate business objectives into prioritized marketing initiatives with measurable outcomes Demand Generation & Pipeline - Own top-of-funnel strategy and execution, including ABM programs targeting institutional CRE owners - Drive multi-channel campaign strategy (outbound, paid, content, events) to generate qualified pipeline - Optimize marketing technology stack and attribution models - Partner closely with Sales to ensure alignment on lead quality, handoff processes, and opportunity acceleration - Report on marketing performance, pipeline contribution, and ROI to executive leadership Brand, Content & Thought Leadership - Elevate brand positioning and visual identity to match company growth stage and market opportunity - Oversee content strategy across blogs, videos, social media, webinars, and thought leadership - Ensure brand consistency and messaging integrity across all touchpoints - Lead event strategy including sponsorships, conferences, webinars, and executive engagements - Position Lumen Energy and its executives as category leaders in commercial solar and clean energy Cross-Functional Collaboration - Serve as the marketing partner to Sales, Product, and executive leadership - Collaborate on go-to-market strategy for new products, markets, and partnerships - Ensure sales enablement materials and tools support revenue goals - Represent marketing in strategic company planning and decision making ## Key Meetings & Rhythms - CEO or Fractional CMO: 1:1: 1-2x/week - Head of Sales Ops: 2x/week - Marketing Team Leadership: Weekly team meeting, regular 1:1s with direct reports - Sales-Marketing Alignment: Weekly or bi-weekly - Executive Leadership/All-Hands: Weekly - Cross-functional project meetings: As needed (design, product, operations) ## Qualifications Required - 10+ years of progressive B2B marketing experience, with at least 3-5 years in leadership roles - Proven track record building and scaling demand generation programs that drive measurable pipeline and revenue - Experience managing and developing high-performing marketing teams - Deep expertise across multiple marketing disciplines (demand gen, content, events, product marketing, brand) - Strong analytical skills with ability to translate data into strategy and action - Excellent communication and storytelling skills—both written and verbal - Experience working closely with sales teams and understanding B2B sales cycles - Comfort operating in fast-paced, high-growth environments with evolving priorities - Strategic thinker who can also execute tactically when needed ## Preferred - Experience in climate tech, proptech, commercial real estate, or B2B SaaS - Background selling to institutional buyers or complex, multi-stakeholder sales cycles - Deep knowledge of ABM strategies and execution at scale - Experience with HubSpot, Salesforce, and modern martech stacks - Track record positioning category-creating or category-defining companies - MBA or equivalent business experience - Existing network in sustainability, commercial real estate, or clean energy sectors a plu ## Compensation & Benefits Salary Range: $172,000 - $215,000 base salary Final compensation will be determined based on experience, skills, and geographic location Additional compensation may include equity/stock options Benefits include: - Comprehensive health, dental, and vision insurance - 401(k) plan - Flexible PTO - Remote work flexibility - Professional development budget - Equipment and home office stipend - Leadership development opportunities - Mission-driven work accelerating the clean energy transition How to Apply Please submit your resume and a cover letter to the hiring team. In your cover letter, we'd love to hear about: - A demand generation program or marketing initiative you built that drove measurable business impact - Your approach to building and scaling marketing teams - Why you're excited about leading marketing at Lumen Energy specifically - Examples of how you've positioned a product or company in a crowded or emerging market Lumen Energy is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. ## About Lumen Energy ## Company Overview - **One-liner**: Lumen Energy is a modern solar broker that helps large real estate owners monetize their rooftops and parking lots by underwriting, structuring, and executing clean energy deals at portfolio scale. - **Entity Type**: Private (Series A-III) - **Headquarters**: San Francisco, California, United States - **Founded**: 2019 - **Founders**: Peter Light (CEO) ## Core Business - **Primary industry/industries**: Clean energy brokerage, commercial solar, real estate energy services - **Target customers**: B2B – large commercial real estate owners, property managers, and industrial companies with large portfolios of buildings - **Mission or purpose statement**: “Turn rooftops into revenue” – making clean energy the financially obvious choice for the people who own America’s rooftops. ## Products & Services - **Lux Engine**: A proprietary underwriting technology that analyzes every property in a portfolio – financial modeling, technical feasibility, market comparables – to produce investment-grade analysis before any developer conversations. (SaaS / data platform) - **Brokerage Services (Evaluate, Execute, Transact)**: - **Evaluate**: Portfolio-wide feasibility and financial analysis using the Lux Engine. - **Execute**: White-glove management of competitive bidding among top solar developers, transparent bid comparison. - **Transact**: End-to-end support from first conversation through financial close, including contract negotiation and ongoing oversight. (Service) ## Market Standing - **Valuation/Market Cap**: Not publicly available (private company) - **Key Metric**: Total funding raised – $18.53M (as of latest round, Series A-III); last disclosed raise of $700K approximately 2 months ago. - **Notable Investors/Partners**: Forum Ventures, Moxxie Ventures, Climate Capital, Designer Fund, Lowercarbon Capital, and 5+ other unnamed investors. - **Growth Signals**: - Over 1,500 properties underwritten across the platform. - A single 30,000 sq. ft. building can generate $300K+ in new annual income for the owner. - Customers require $0 CapEx to participate. - Team spans expertise in energy, real estate, and software; headcount is growing (multiple open roles listed). ## Competitive Advantages - **Proprietary underwriting technology (Lux Engine)** that makes complex energy economics transparent and portfolio-scale analysis fast – a moat against manual spreadsheet-based competitors. - **White-glove execution** – acts as a single accountable partner, reducing the need for real estate owners to hire internal solar expertise. - **Cross-domain expertise** – team members have sat on both sides of energy deals (owned commercial property and financed solar projects), building trust with customers. - **Transparent competitive bidding** – ensures landlords capture maximum value by seeing all developer bids. ## Strategic Focus - Scale the transaction platform to power millions of buildings with modern energy. - Continue expanding the Lux Engine’s capabilities to underwrite more financing strategies and market types. - Deepen partnerships with the largest real estate owners in the U.S. to accelerate the clean energy transition. - Build a cross-functional team spanning software, data science, clean energy, real estate, and finance. ## Why Work Here - **Culture highlights**: Values of Collaboration, Craftsmanship, and Agency. The team takes the mission seriously but also cares about how work is done. “We hire for slope, not just pedigree.” - **Remote/hybrid policy**: Flexible remote/hybrid model with an in-person office in San Francisco. Team is across the US, with all-team in-person weeks at least every quarter. - **Notable perks**: - Competitive salary + meaningful equity (early-stage startup) - 16-week paid parental leave for all caregivers - 10-year exercise window for stock options - Flexible PTO (minimum 20 days encouraged) - $500 annual learning budget - Work-from-home budget for remote setup - Comprehensive health, dental, and vision insurance - Quarterly team off-sites - **Engineering culture**: Focus on real ownership, asking good questions, and moving quickly. US work authorization required; no H1B sponsorship at this time. ## Sources 1. [getlumen.com](https://getlumen.com/) – Company homepage and product description 2. [getlumen.com/about](https://getlumen.com/about) – About page, team, and numbers (1,500+ properties, $300K+ income, $0 CapEx) 3. [getlumen.com/company/careers](https://getlumen.com/company/careers) – Careers page with values, benefits, and hiring process 4. [jobs.ashbyhq.com/lumen.energy](https://jobs.ashbyhq.com/lumen.energy) – Open roles and application portal 5. [cbinsights.com](https://www.cbinsights.com/company/lumen-energy) – Funding data (total raised $18.53M, Series A-III, investors, founded 2019, headquarters) ## Other roles at Lumen Energy - [Director of Marketing](https://feeny.ai/job/director-of-marketing-zencore-united-states-50weypqej9p6) — United States - [Director of Marketing](https://feeny.ai/job/director-of-marketing-leap-tools-canada-ysa8846c71ze) — Canada - [Director of Marketing](https://feeny.ai/job/director-of-marketing-alu-rwanda-mauritius-d8ch247qjzwx) — Rwanda / Mauritius - [Director of Marketing](https://feeny.ai/job/director-of-marketing-qualified-health-pbc-united-states-aj6qk632gxrq) — United States - [Director of Marketing](https://feeny.ai/job/director-of-marketing-current-somerset-70tc0tappwjw) — Somerset, NJ - [Director of Marketing](https://feeny.ai/job/director-of-marketing-simpleclosure-in-ny-or-49r4x2ysh8km) — IN NY OR, LA - [Director of Marketing](https://feeny.ai/job/director-of-marketing-rzr-global-inc-san-francisco-california-07ckqnbnf9yv) — San Francisco California, United States - [Director of Marketing](https://feeny.ai/job/director-of-marketing-omniscient-new-york-1a9e1pqe7gwt) — New York, NY - [Director of Marketing](https://feeny.ai/job/director-of-marketing-redwood-materials-united-states-zcs94d3a5662) — United States - [Director of Marketing](https://feeny.ai/job/director-of-marketing-chorus-innovations-long-beach-f0h1dmk1j8ss) — Long Beach, CA