---
title: 'Director of Marketing at Parsley Health'
canonical: 'https://feeny.ai/job/director-of-marketing-parsley-health-new-york-5g7zqd4nfcjg'
type: 'job'
last_seen: '2026-11-04'
---

# Director of Marketing at Parsley Health

- **Company:** Parsley Health
- **Location:** New York, NY
- **Work type:** remote
- **Posted:** 2026-11-02
- **Last confirmed live:** 2026-11-04
- **Apply:** https://job-boards.greenhouse.io/parsleyhealth/jobs/8160104003

## Job description

Director of Marketing

Parsley Health · Marketing · Remote US, with a preference for Eastern or Central time zones and NYC metro · Full-time

## About Parsley Health

Parsley Health is rebuilding primary care around root-cause, whole-person medicine. Our members get board-certified clinicians, health coaches, advanced testing, and a care platform that connects the dots across all of it.

We are a mostly virtual medical practice with care available across the country, and we recently expanded in-network access nationwide. As we grow, we are continuing to improve how we connect growth, care delivery, member experience, and financial performance so we can make better decisions and scale sustainably.

## About the role

The Director of Marketing owns Parsley's full growth engine with the goal of acquiring more members efficiently. This is a high-visibility role in the driver's seat of Parsley's growth. Reporting to the SVP of Marketing, you'll run the channels that drive acquisition today and make sure brand investment shows up in conversion, CAC, and LTV.

We’re looking for a growth marketer with proven results, and with a strong track record of leveraging brand, trust, and storytelling lower acquisition cost and lift conversion, and who manages them accordingly.

## What you’ll own

You'll lead a team of in-house specialists, agencies, and contractors to deliver on:

- Growth channels: Own paid media (our primary channel), SEO, lifecycle, and affiliate. Set strategy, budget allocation, and testing priorities, and manage our paid media agency to CAC and payback targets.
- Membership join flow and CRO: Partner with the Growth Product Manager on join-flow and site conversion, and align on a shared testing roadmap.
- Brand, content, and PR: Partner with the Brand Manager on brand strategy and content, and with our PR agency on earned media, so all of it builds demand and trust that show up in conversion and CAC.
- Measurement and planning: Own the marketing plan, budget, and forecast by channel. Define how the brand contributes to growth, report weekly on funnel performance, and make clear reallocation calls.

## What we’re looking for

- 8+ years in growth marketing, with 3+ years leading a multi-channel team at a DTC, subscription, or consumer health company.
- Hands-on ownership of paid media budgets and agency management against CAC and payback targets.
- Direct experience scaling affiliate, SEO, and/or lifecycle/CRM.
- A track record of using brand, content, or PR to move growth metrics
- Strong data fluency, including using AI tools to self-serve and scale both campaigns and analytics.
- Comfortable being both strategist and operator on a lean team
- Healthcare, telehealth, or wellness experience preferred
- Experience marketing insurance-covered services preferred
- Experience partnering with a sales team on lead-to-purchase conversion

## Compensation & Benefits

Parsley Health is committed to providing an equitable, fair, and transparent compensation program for all employees.

The starting salary for this role is between $160,000 and $190,000, depending on skills and experience. We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location.

Individual compensation decisions are based on a number of factors, including experience level, skillset, scope, and internal equity relative to peers at the company.

## Benefits include

- Equity stake for all employees based on role level
- 401(k) + employer matching program
- Hybrid opportunity with remote work and time on site at our NYC HQ
- Complimentary Parsley Health Complete Care membership
- Subsidized medical, dental, and vision insurance plan options
- Generous flexible time off plan
- Annual professional development stipend
- Annual wellness stipend

## Equal Opportunity Statement

At Parsley Health we believe in celebrating everything that makes us human and are proud to be an equal opportunity workplace. We embrace diversity and are committed to building a team that represents a variety of backgrounds, perspectives, and skills.

The more inclusive we are, the better we can serve our members.

Important note

In light of the recent increase in hiring scams, if you're selected to move onto the next phase of our hiring process, a member of our Talent Acquisition team will reach out to you directly from an @parsleyhealth.com email address to guide you through our interview process.

Please note:

- We will never communicate with you via Microsoft Teams
- We will never ask for your bank account information at any point during the recruitment process
- We will never send you a check, electronic or physical, to purchase home office equipment

We look forward to connecting.

## About Parsley Health

## Company Overview
- **One-liner**: A physician-led functional medicine practice that combines whole-body, root-cause medical care with advanced diagnostics and technology to treat chronic conditions.
- **Entity Type**: Private (funded; Series C in 2021)
- **Headquarters**: New York, New York, United States
- **Founded**: 2016
- **Founders**: Dr. Robin Berzin, MD

## Core Business
- Primary industry: Healthcare (functional medicine, wellness, digital health)
- Target customers: B2C – individuals suffering from chronic conditions (hormonal, gut, metabolic, autoimmune, etc.), with both direct-pay and insurance-covered programs
- Mission: “To transform the health of everyone, everywhere through the world’s best possible medicine.”

## Products & Services
- **Parsley Health Core Membership (Complete Care)**: Ongoing, comprehensive functional medicine care with a dedicated board-certified clinician, advanced lab testing, personalized treatment plans, and progress tracking via the Parsley Symptom Index (PSI). Delivered virtually nationwide and in-person in New York City and Los Angeles. Accepts insurance.
- **Parsley Health Essentials**: A lower-cost, self-guided version with a one-time clinician review, lab testing, and a 12-month care plan ($250‑$550/year).
- **Parsley Health Platform (underlying technology)**: Proprietary clinical protocols, AI-enabled tools for shared case review, and outcomes-tracking software that monitors symptom improvement across the practice.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Annual Revenue ≈ $17.8M (LinkedIn estimate); Total Funding ≈ $121.1M (including a $53M Series C in May 2021, and a small venture round in Feb 2024 of $128K)
- **Notable Investors/Partners**: Not individually named in the search results, but the 2024 round included 2 investors and the 2021 Series C included 5 investors.
- **Growth Signals**: ~92 employees (‑6.8% YoY), 50,000+ members served nationwide, 89% report symptom improvement in the first year, peer-reviewed studies backing outcomes. Expanding insurance acceptance for broader accessibility.

## Competitive Advantages
- **Physician-led model** with board-certified clinicians (MDs, DOs, NPs, PAs) trained at top institutions and a proprietary functional medicine fellowship.
- **Standardized, evidence-based protocols** – the only documented set of functional medicine protocols continuously refined across the practice.
- **Outcomes tracking (PSI)** – quantifiable symptom improvement data for both individual care and practice-wide research.
- **Integrated care** combining functional medicine with conventional prescriptions when needed, all within a tech-enabled platform.

## Strategic Focus
- **Insurance expansion**: Making functional medicine accessible through in-network coverage (currently accepted for Complete Care).
- **AI & technology**: Leveraging AI-enabled tools for clinical insights and shared case review to scale high-quality care.
- **Whole-body, long-term care**: Moving beyond episodic visits to continuous, partnership-based care that treats root causes.

## Why Work Here
- **Mission-driven**: Opportunity to work in a physician-led organization committed to transforming healthcare and addressing the root causes of chronic illness.
- **Work flexibility**: Roles are available both in-person (NYC, LA) and remote (telemedicine, engineering, product). The culture emphasizes “flexible hours,” “commuter benefits,” and “PTO.”
- **Benefits**: Competitive salary, comprehensive benefits (medical, dental, vision), HSA/FSA eligibility, and a supportive team environment.
- **Engineering & product culture**: A growing tech team working on AI and product innovation for clinical care – recent openings include Principal Product Engineer (full-stack) and a Director of Clinical Product.
- **Team size & structure**: ~92 employees with a mix of clinical, customer service, engineering, and product roles. Headquarters in New York, NY.
- **Caution**: Employee reviews on LinkedIn (2.5/5, based on 146 reviews) suggest mixed sentiment around work-life balance, compensation, and culture – applicants may want to research further.

## Sources
1. [parsleyhealth.com](https://www.parsleyhealth.com/) – Main site with pricing, insurance info, and clinical overview.
2. [parsleyhealth.com/company](https://www.parsleyhealth.com/company) – About page with mission, vision, founder, and clinical methodology.
3. [parsleyhealth.com/careers](https://www.parsleyhealth.com/careers) – Careers page with culture descriptions and benefits.
4. [job-boards.greenhouse.io/parsleyhealth](https://job-boards.greenhouse.io/parsleyhealth/jobs/7619119003) – Greenhouse job board showing open roles.
5. [linkedin.com/company/parsley-health](https://www.linkedin.com/company/parsley-health) – LinkedIn company page with employee count, revenue, funding, and reviews.

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