---
title: 'Director of Marketing at RZR Global Inc.'
canonical: 'https://feeny.ai/job/director-of-marketing-rzr-global-inc-san-francisco-california-07ckqnbnf9yv'
type: 'job'
last_seen: '2026-09-10'
---

# Director of Marketing at RZR Global Inc.

- **Company:** RZR Global Inc.
- **Location:** San Francisco California, United States
- **Posted:** 2026-08-18
- **Last confirmed live:** 2026-09-10
- **Apply:** https://job-boards.greenhouse.io/rzr/jobs/4373700009

## Job description

Who Are We?

RZR is an AI-native advertising platform built for the next era of performance marketing. We operate at the intersection of machine learning, programmatic media, and full-funnel mobile growth, powering campaigns for some of the world's most ambitious advertisers. Our platform is purpose-built to deliver outcomes at scale, not just impressions.

We are a team of builders, operators, and technologists who believe the advertising industry is overdue for a fundamental rethink. We move fast, operate with a high degree of ownership, and hold ourselves to an exceptionally high standard of craft.

RZR is scaling aggressively with an active M&A pipeline and a platform vision that puts us on a path to becoming an industry leader. This is a rare opportunity to join a company at an inflection point and help shape what it becomes.

## Role Overview

RZR is a mobile DSP with four product lines — UA, retargeting, CTV, and RZR Computer, our creative intelligence platform. As Director of Marketing, you will own product marketing and technical content across all four: positioning and messaging architecture, launch GTM, competitive intelligence, sales enablement, and the content that carries it — one-pagers, decks, case studies, research.

You will partner daily with product, sales, and the CMO, and you will produce the work yourself. This is a hands-on seat, not a delegation layer. We are looking for someone from mobile adtech or programmatic who can read a bidding or attribution doc without a translator and has shipped launches with measurable pipeline impact.

This role starts as an IC with a clear path to managing the content and design pod as the function scales.

## Key Responsibilities

Product Marketing

- Own positioning and messaging architecture for all four product lines, segmented by buyer type — performance UA teams, agencies, and brand/CTV buyers
- Run launch GTM end to end for key product releases: launch narrative, enablement package, multi-channel campaign, and demo-generation targets
- Build and maintain the competitive intelligence program: battlecards, objection handling, win/loss inputs, and category monitoring across DSPs and creative optimization vendors

Technical Content Production

- Personally produce the technical content engine: one-pagers, decks, case studies, research reports, and blog content grounded in real platform mechanics — bidding, attribution, incrementality, creative optimization, CTV measurement
- Distill roadmap-stage product material into client-facing assets that pass executive and sales review the first time, with every claim sourced and ready to ship
- Run AI-assisted production workflows with a defined quality gate — nothing ships as raw model output

Cross-Functional Partnership

- Serve as marketing's primary partner to product: translate the roadmap into market-facing narrative and flag substantiation gaps before launch, not after
- Equip sales with product-specific collateral and proof systems — case studies, vertical examples, competitive coverage — and hold a measurable sales satisfaction bar on marketing support
- Get executive input from the CEO, CRO, and product early so gaps surface before final review instead of during it

Required Skills and Experience

Must-Have

- 8+ years in B2B marketing, with 4+ in mobile adtech, programmatic, or the MMP ecosystem — fluent in DSP economics, RTB, attribution, SKAN and privacy shifts, and creative optimization without needing a translator
- Product marketing depth: has built or led a PMM function, owned messaging architecture segmented by buyer type, and run competitive intelligence programs including battlecards, objection handling, and category monitoring
- Launch track record with numbers attached — can point to specific launches they ran and the pipeline, KPI, or adoption outcomes that followed
- Hands-on producer who personally writes and builds one-pagers, decks, case studies, and research; portfolio will be tested with a work sample
- Uses AI to scale production and competitive intel while holding a client-ready quality bar

Nice-to-Have

- Time at a DSP, SSP, MMP, or creative optimization vendor (Yieldmo, Liftoff, Moloco, AppsFlyer, Adjust, Singular, Smadex, or similar)
- Published commentary or contributor presence in trade press — AdExchanger, Digiday, eMarketer, Mobile Dev Memo
- Gaming or app-economy vertical knowledge

Why Join RZR?

- Full PMM ownership across a four-product portfolio, reporting directly to the CMO — UA, retargeting, CTV, and RZR Computer are all yours to position, launch, and build competitive coverage for. This is not a one-product seat.
- RZR Computer is a new creative intelligence product with an open GTM lane — the category story is unwritten and this role writes it. There is no incumbent narrative to inherit or defend.
- A senior, specialized team already in place to amplify your work — a marketing engineer, a dedicated designer, and regional event leads who execute what you produce instead of leaving it stuck in a queue.
- Your content and launches ship through the CEO and CRO — impact is measured, not assumed, with clear pipeline and demo-generation targets tied directly to your output.
- Path to leading the content and design pod — as the marketing function scales, this seat grows into a management role within 6 to 12 months.

RZR Behaviors

RZR operates by eight core behaviors: Extreme Ownership · Move Fast · Drive for Excellence · Proactive Communication · Courage · Curiosity · Deliver Results · Manage Ambiguity

## About RZR Global Inc.

## Company Overview
- **One-liner**: RZR is an AI‑supervised growth marketing intelligence platform that unifies mobile user acquisition, retargeting, CTV, and influencer campaigns into a single performance system.
- **Entity Type**: Private (no funding round disclosed)
- **Headquarters**: San Francisco, California, United States
- **Founded**: Not publicly available; the company has been operating for over a decade (previously known as Aarki)
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Advertising Services / Programmatic AdTech
- **Target customers**: B2B – mobile app marketers, gaming studios, consumer brands, entertainment, food & beverage, retail
- **Mission statement**: “To make brands impactful at scale.”

## Products & Services
- **[Encore](https://www.rzr.com/encore/encore)**: Proprietary AI‑supervised machine learning bidding engine. Uses multi‑stage deep neural networks to predict install probability, purchase probability, and expected lifetime value at the impression level. Powers bid decisions across mobile UA, retargeting, and CTV.
- **User Acquisition**: Identifies and acquires high‑LTV users before competitors bid on them, optimizing across SKAN, Android, and real‑time attribution environments.
- **Retargeting**: Re‑engages lapsed users with the highest probability to return, spend, and stay active.
- **CTV**: Reaches audiences in the living room with full‑screen creative and feeds warm audiences into mobile activation.
- **Influencer**: Activates social proof at scale; performance data feeds back into the optimization loop.

## Market Standing
- **Valuation / Market Cap**: Not disclosed
- **Key Metric**: 65 employees (as of 2026); four owned‑and‑operated data centers processing 6M+ queries per second
- **Notable Investors / Partners**: Not publicly available
- **Growth Signals**: Global expansion with offices in San Francisco, New York, London, Bangalore, Beijing, Manila, and Seoul; recent rebrand from Aarki to RZR signals strategic evolution toward a multi‑channel, retention‑led platform.

## Competitive Advantages
- **Proprietary neural architecture** built on over a decade of performance data
- **AI‑supervised machine learning** – human analysts monitor calibration, reallocate budgets, and direct traffic toward highest‑value cohorts, keeping models aligned to real business goals
- **Cross‑channel learning** – audience signals, bidding logic, and performance learnings carry across mobile UA, retargeting, CTV, and influencer campaigns
- **Owned infrastructure** – four data centers give full control over latency, scale, and data privacy
- **iOS privacy resilience** – uses contextual signals and synthetic data to maintain prediction accuracy without IDFA

## Strategic Focus
- **Retention‑led growth** across every channel, optimizing for lifetime value rather than single events
- **Connected intelligence** – unifying mobile, TV, and social into one learning system
- **Expanding CTV and influencer** as high‑attention channels that feed back into the mobile performance loop
- **Continued investment in AI/ML** to compound performance over time

## Why Work Here
- **Culture**: “Intelligence is measured by the impact it creates.” The company emphasizes hiring smart people who make intelligent decisions.
- **Global team**: Offices in 7 countries across North America, Europe, Asia, and the Middle East – opportunities for cross‑cultural collaboration.
- **Engineering focus**: Deep work in neural architecture, real‑time bidding, large‑scale data processing (6M+ queries/sec), and multi‑stage ML models.
- **Remote / hybrid**: Not explicitly stated; given multiple office locations, a hybrid or office‑based model is likely.
- **Perks**: Not publicly detailed, but the company highlights a “connected team delivering retention‑led growth at global scale” and a mission‑driven environment.

## Sources
1. [RZR Homepage](https://www.rzr.com/)
2. [RZR About Page](https://www.rzr.com/about)
3. [RZR Product Page](https://www.rzr.com/product)
4. [RZR Encore Page](https://www.rzr.com/encore/encore)
5. [RZR LinkedIn](https://www.linkedin.com/company/rzr)

## Other roles at RZR Global Inc.

- [Growth Manager, Americas](https://feeny.ai/job/growth-manager-americas-rzr-global-inc-united-states-z5jtsq17sgh1) — United States
- [Accounting Manager, China](https://feeny.ai/job/accounting-manager-china-rzr-global-inc-beijing-64xf4tv09mp6) — Beijing, China
- [Machine Learning Engineer, Infra (MLOps)](https://feeny.ai/job/machine-learning-engineer-infra-mlops-rzr-global-inc-beijing-y3s35t2kgar7) — Beijing, China
- [Regional Director of Revenue, InSEA](https://feeny.ai/job/regional-director-of-revenue-insea-rzr-global-inc-bangalore-rx9559k4718b) — Bangalore, India
- [Director of Marketing  - China](https://feeny.ai/job/director-of-marketing-china-rzr-global-inc-beijing-8yk1vb80y68a) — Beijing, China
- [Senior Learning & Development](https://feeny.ai/job/senior-learning-development-rzr-global-inc-las-vegas-nevada-emn0v9k87wq7) — Las Vegas Nevada, United States
- [Admin and Workspace Experience Manager](https://feeny.ai/job/admin-and-workspace-experience-manager-rzr-global-inc-bengaluru-b7csrgab0spt) — Bengaluru, India
- [Senior / Lead Analyst- PH (L4)](https://feeny.ai/job/senior-lead-analyst-ph-l4-rzr-global-inc-manila-amytby6mcbwj) — Manila, Philippines
- [Associate Analyst (L2)](https://feeny.ai/job/associate-analyst-l2-rzr-global-inc-metro-manila-d4159c587r45) — Metro Manila, Philippines
- [Analyst- PH (L3)](https://feeny.ai/job/analyst-ph-l3-rzr-global-inc-manila-vx1t48sypwam) — Manila, Philippines