---
title: 'Director of National Sales at goodr'
canonical: 'https://feeny.ai/job/director-of-national-sales-goodr-los-angeles-783zx9vtsbxn'
type: 'job'
last_seen: '2026-09-17'
---

# Director of National Sales at goodr

- **Company:** goodr
- **Location:** Los Angeles, CA
- **Posted:** 2026-08-28
- **Last confirmed live:** 2026-09-17
- **Apply:** https://job-boards.greenhouse.io/goodr/jobs/8753176002

## Job description

## ABOUT GOODR

We create and sell active eyewear for anyone. No Slip. No Bounce. All Polarized. All Fun. Interested in joining our team? Keep reading.

OUR VALUES: We have two core values: Fun & Authenticity.

- FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun!
- AUTHENTICITY = Focusing on being authentic over being liked. (Next-level guru stuff. Count it.)

Fun Fact: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

LEADERSHIP: We expect our leaders to be guiding lights for their teams. To support that, we provide leadership courses to sharpen their leadership abilities, including an in-house leadership coach.

AUTONOMY: We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.

- HYBRID WORKING: This role is required to be in our Inglewood office every Tuesday and Thursday with the occasional third day thrown in.
- PROFESSIONAL DEVELOPMENT: We have an all-company learning program so that we’re constantly leveling up our skills.

SUSTAINABILITY: We think Earth’s pretty rad. That’s why we take action wherever possible to limit our impact on the planet.

- 1% FOR THE PLANET MEMBER: 1% of goodr’s annual sales go directly to environmental organizations.
- CARBON NEUTRAL: In 2019, goodr became a [100% carbon neutral company](https://goodr.com/blogs/goodrtimes/100-carbon-neutral#:~:text=In%202019%2C%20through%20the%20purchase,a%20100%25%20carbon%20neutral%20company!).

Fun Fact: goodr celebrates every Earth Day by releasing limited-edition sunglasses with frames made from 100% recycled materials—and the packaging is 100% sustainable, too!

## ABOUT THE ROLE

Think you have what it takes to drive massive growth across America’s biggest retail chains without losing your sense of play? As our Director of National Sales, you’ll be the strategic engine behind our big-box growth, turning cold sales targets into legendary retail partnerships. You’ll lead the team, optimize pipeline health, and deliver brand-aligned seasonal launches that solve needs customers didn't even know they had. If you bring experience in Consumer Packaged Goods, and have managed large retailer accounts, let’s chat!

## RESPONSIBILITIES

## LEADERSHIP

- Lead by example by consistently living into goodr’s values of Fun and Authenticity
- Be a culture carrier by leaning into our three fundamentals of communication, professionalism, and vision
- Hold monthly one-on-ones with each team member to build upon their role duties and hold everyone accountable
- Ask clear questions, increase everyone’s knowledge, and empower the team so that we can get the best out of every person in your department
- Give consistent, continuous feedback and challenge your flock to perpetually grow so they become the best version of themselves
- Own your team’s budget and ensure its accuracy
- Use imagination and wisdom to set team goals and communicate them clearly
- Challenge the status quo ALWAYS. The phrase “this is how we’ve always done it” is banned here at goodr, so don’t be afraid to push out of your comfort zone and encourage your team to do the same

## ROLE SPECIFIC

- Build and execute strategic growth plans for national big-box and key account retail partners like Target, Dick’s Sporting Goods and DSW
- Develop account-level sales strategies, setting goals, KPIs, and forecasts that align with company objectives and factor in industry trends and competitor activity
- Drive expansion opportunities within existing accounts and identify new big-box/key account partners to fuel growth
- Oversee the day-to-day rhythm of account management to ensure seamless execution and strong, lasting client relationships
- Collaborate with cross-functional flocks to deliver retail launches, campaigns, and promotional strategies
- Utilize Salesforce and other tools to track performance, measure pipeline health, and optimize sales processes
- Travel to key account meetings, trade shows, and field visits to strengthen partnerships and drive revenue growth
- Deliver brand-aligned seasonal in-store execution plans for all Core 5 accounts to ensure a world-class customer experience
- Train the Key Account team on SPS and launch auto-generated performance dashboards to drive data-backed recommendations to key buyers
- Lead in-person sell-in meetings and Joint Business Planning sessions to strengthen relationships with Core 5 and Tier 1 accounts
- Secure thirty percent of total company revenue through strategic National Sales purchase orders and account expansion
- Improve inventory forecast accuracy by managing quarterly updates for all major retail partners
- This role is in the National Sales team and will report directly to the Chief Marketing Officer
- Perform other related duties as assigned

## ABOUT THE IDEAL CANDIDATE

- May or may not have a degree...we don’t care (bonus points for Basset Hound Science or Dinosaur Law)
- 7+ years sales experience in Consumer Packaged Goods (CPG)
- 5+ years managing national account sales, preferably with big-box retailers like Target, Dick’s, and DSW
- Experience in leading a National Account/Sales team is a MUST, with an in-depth understanding of team dynamics
- Experience tracking and holding teams accountable to sales metrics and KPIs
- Expert in building and executing account-level strategies that drive massive growth in national chains
- Strong grasp of retail strategy and CPG best practices, with bonus points for sports/outdoor categories
- Highly skilled in retailer relationship management and driving joint business planning
- Master of Salesforce, and bonus points if you’ve dabbled in NetSuite or Asana and can navigate complex sales systems with ease
- Willing and excited to travel (~10%) for trade shows and key account visits
- Freakin’ awesome communicator and direction giver
- Driven by personal growth and thrives in an environment of constant feedback
- Is proactive and an independent problem solver! (Can you google a question?)

## WHAT YOU GET

- A role at a company that is going to the moon
- The opportunity to show up every day and have fun
- The ability to learn and grow as a person
- Paid vacation (we encourage you to take time off!)
- Paycheck... obviously. Salary range: $160K - $185K, final offer will be made within this range based on experience
- Medical, Dental, and Vision benefits
- 401(K) with company matching
- Financial Wellness Counseling
- Sunglasses. Obviously.

**No Visa Sponsorship is available for this position.

## NEXT STEPS

Here's what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 8 weeks to complete and you'd be expected to start on a specific date.

1. Application
2. Fill out a form with basic questions
3. 30 minute introductory interview with HR team member
4. 30 minute virtual interviews with peers and manager
5. Final assignment and presentation
6. Offer!

TO GET THE PROCESS STARTED, REVIEW & SUBMIT THE FOLLOWING:

- Review goodr's [Applicant Privacy Policy](https://goodr.com/pages/goodr-applicant-privacy-notice). By submitting an application to goodr, you are confirming that you have read the [Applicant Privacy Policy](https://goodr.com/pages/goodr-applicant-privacy-notice) and agree to its terms. (Because nothing says “fun” like reading legal documents!)
- Resume
- Links to projects or groups you’re involved with (if you have them)
- A drawing of an octopus fighting a pirate (not joking)*
- We may ask you to enter a code. But don't worry, it's just our attempt to keep the bots at bay.

*We accept submissions using accessibility tools.

#LI-Hybrid

## About goodr

## Company Overview
- **One-liner**: goodr designs and sells affordable, polarized, no-slip sunglasses and active eyewear for sports and everyday life, built around a fun, authentic brand.
- **Entity Type**: Private (bootstrapped; no disclosed funding rounds)
- **Headquarters**: Inglewood, California, United States
- **Founded**: 2015
- **Founders**: Ben Abell, Keri Blunt, Stephen Lease

## Core Business
- **Primary industry**: Sporting goods manufacturing / retail (active eyewear).
- **Target customers**: B2C – athletes, runners, outdoor enthusiasts, and style-conscious consumers. Products are also sold through national retailers (B2B wholesale).
- **Mission or purpose statement**: “To give you permission to be unabashedly yourself…unless you’re an asshole.” The company is guided by its four Fs: Fun, Fashionable, Functional, and ‘Ffordable.

## Products & Services
- **Active Eyewear (Sunglasses)**: The core product line – polarized, no-slip, no-bounce sunglasses designed for running, cycling, and everyday wear. Available in classic, fashion, and performance styles.
- **Winter Goggles**: Protective eyewear for cold-weather sports.
- **Prescription Shades**: Rx-ready sunglasses.
- **Cases & Accessories**: Carrying cases and occasional limited-edition merchandise.
- **Retail & E-commerce**: Products sold on goodr.com, at the company’s flagship store (The goodr Cabana on Abbot Kinney in Los Angeles), and through national partners including REI, Fleet Feet, Dick’s Sporting Goods, Public Lands, Scheels, and Target.

## Market Standing
- **Valuation / Market Cap**: Not disclosed (private company).
- **Key Metric**: Annual revenue of approximately **$31 million** (as of current data) and **137 employees** (up 10% year-over-year). [linkedin.com](https://www.linkedin.com/company/goodr)
- **Notable Investors/Partners**: No external investors mentioned. Retail partners include REI, Dick’s Sporting Goods, Target, Fleet Feet, Public Lands, and Scheels.
- **Growth Signals**: 10% year-over-year headcount growth; operates in 5 countries (United States, Canada, Spain, United Kingdom, Panama); active job postings increased 350% year-over-year (9 current openings). [linkedin.com](https://www.linkedin.com/company/goodr)

## Competitive Advantages
- **Product Differentiation**: No-slip, no-bounce design that stays put during high-motion activities – a patented feature that appeals to runners and athletes.
- **Affordability & Quality**: Polarized lenses at a price point that competes with premium brands, making performance eyewear accessible.
- **Strong Brand Identity**: A distinctive, irreverent, and fun brand voice that resonates with a loyal community. The company is 100% carbon neutral and a member of 1% for the Planet, adding a sustainability angle.
- **Retail Distribution**: Broad wholesale presence in major sporting goods and big-box retailers, giving wide consumer reach.

## Strategic Focus
- **International Expansion**: Already operating in five countries, goodr is likely scaling its global footprint.
- **Product Line Extension**: Continued development of winter goggles, prescription options, and accessories to capture adjacent market segments.
- **Omnichannel Growth**: Balancing direct-to-consumer e-commerce with physical retail (flagship store and wholesale partnerships).
- **Talent Investment**: Aggressive hiring (job postings up 350% YoY) and a focus on building a strong internal culture to support scaling.

## Why Work Here
- **Culture**: Frequently ranked as a top workplace – named one of Inc. Magazine’s Best Workplaces in 2023 and a Fortune Best Workplace in Retail (2020, 2021, 2023). [greatplacetowork.com](https://www.greatplacetowork.com/certified-company/7021820) Employees describe the culture as “fun and authentic,” with a high trust index (68% of employees say it’s a great place to work vs. 57% at a typical U.S. company). [greatplacetowork.com](https://www.greatplacetowork.com/certified-company/7021820)
- **Perks & Benefits**: Hybrid schedule, free lunch every Tuesday, 10+ paid holidays, 401k matching, health/dental/vision insurance, free sunglasses, and learning & development opportunities. [goodr.com](https://goodr.com/pages/work)
- **Engineering & Product Culture**: A “recklessly committed to fun” ethos; the company celebrates failure with a “Flock Up of the Year” award for teams that took a big swing. Cross-functional collaboration is emphasized.
- **Work Environment**: Hybrid model (office in Inglewood, CA and a retail location in Venice/Los Angeles). The team is described as hard-working and playful, with a strong sense of community.

## Sources
1. [goodr.com](https://goodr.com/pages/work)
2. [linkedin.com](https://www.linkedin.com/company/goodr)
3. [greatplacetowork.com](https://www.greatplacetowork.com/certified-company/7021820)
4. [boards.greenhouse.io/goodr](https://boards.greenhouse.io/goodr)

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