---
title: 'Director of Paid Social | Bankrate at Red Ventures'
canonical: 'https://feeny.ai/job/director-of-paid-social-bankrate-red-ventures-united-states-n930pa7sbtgh'
type: 'job'
last_seen: '2026-09-10'
---

# Director of Paid Social | Bankrate at Red Ventures

- **Company:** Red Ventures
- **Location:** United States
- **Posted:** 2026-05-07
- **Last confirmed live:** 2026-09-10
- **Apply:** https://www.redventures.com/careers/positions/open?gh_jid=7904168

## Job description

*This role is open to remote or hybrid candidates (East Coast preference), with hybrid being central to our New York, NY or Charlotte area offices.

For the Bankrate website [click here](https://www.bankrate.com/). Curious how Bankrate fits into Red Ventures? [Click here.](https://www.redventures.com/portfolio/bankrate)

Bankrate is one of the most trusted names in personal finance, helping millions of people compare rates and make smart decisions about mortgages, savings, and more. We're investing in the paid channels, creative infrastructure, and experimentation rigor that will fuel our next phase of growth. Bankrate's paid acquisition engine runs on paid search today. Paid social is our biggest growth bet, and this role owns it. Meta and TikTok recently launched. Your job is to scale them profitably, then expand into new channels as the foundation proves out. This is a Director-level individual contributor role with real ownership: channel strategy, budget, measurement standards, and creative direction. You'll be hands-on in the platforms while setting the strategy, proving the model, and shaping how Bankrate invests in paid social for years to come.

What You’ll Do:

- Meta: Scale Meta from recent launch into a durable, profitable channel: campaign architecture, bid strategy, budget pacing, creative testing, and the operating cadence that turns early signal into sustained growth.
- TikTok: Audit the channel, adjust the strategy, make clear go/no-go calls backed by data, and scale what works.
- Conversion signal optimization: Own signal passback across platforms. Test configurations, monitor event match quality, and know how signal health drives algorithmic efficiency and delivery cost.
- Channel playbooks: Turn what works into repeatable frameworks for campaign setup, signal configuration, and bid strategy.
- Creative leadership: Set the creative testing agenda: a hypothesis backlog grounded in performance data, clear briefs for Creative, and learnings that compound across campaigns and formats, including UGC and creator-led content.
- Structured testing: Run multi-variable experiments with proper holdouts, and turn results into playbooks that raise the performance floor.
- Incrementality: Partner with BI on geo and holdout tests that quantify true channel contribution. Separating real signal from noise is what earns continued investment.
- Attribution & reporting: Own the attribution framework. Check platform-reported metrics against internal data, flag discrepancies early, and give leadership a trusted view of performance.
- Budget ownership: Bring executive stakeholders a point of view, not just a performance update. Frame recommendations around incremental opportunity and portfolio trade-offs, and own the channel P&L.
- Cross-functional leadership: Direct the work of Creative, BI, and agency/platform partners without formal authority. Represent paid social in executive planning and budget cycles.

What We’re Looking For:

- Paid social depth: 6+ years in performance marketing with deep hands-on Meta and TikTok direct response experience, accountable for CPL, CVR, and revenue at scale (ideally seven figures monthly on Meta). You know signal passback, event match quality, and how algorithmic efficiency is won or lost.
- Channel-building track record: You've launched and scaled paid channels from scratch: built the case, ran the test, scaled what worked, killed what didn't.
- Measurement sophistication: You've designed incrementality tests, can evaluate attribution frameworks critically, know correlation from lift, and can make that case to executives.
- Creative strategist: You set creative direction, not just approve it: strong briefs, precise feedback, and a sharp read on what drives performance in UGC, creator, and short-form video.
- Executive presence: You've owned channel budgets, defended investment decisions with senior leadership, and communicate trade-offs crisply.
- Strategic operator: You move easily between setting strategy and executing within it, juggling priorities with minimal oversight.
- AI-forward: You actively use AI tools and have a clear point of view on where they add leverage, especially in creative development.

Compensation:

Total Cash Compensation Range: $140,000 – $210,000 per year

This role is eligible for a target bonus, which is included in the Total Cash Compensation Range. Actual compensation varies based on location, experience, and qualifications.

Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.

- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential.  That’s why we offer a generous and flexible PTO policy.  Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

Who We Are:

Bankrate is where Americans go to get the best price on life's most important financial decisions. By combining proprietary data, advanced technology, and deep market coverage, Bankrate helps consumers compare options and make confident financial choices across mortgages, credit cards, savings, and more. As a rate provider to the Federal Reserve and the benchmark relied upon by major publishers and policymakers nationwide, Bankrate's rate data is the national standard. This commitment to precision is reflected across all its products. In mortgages, proprietary auction technology puts lenders in real-time competition on price alone, consistently delivering rates in the lowest 10% in the country. For deposits, the platform features exclusively top-tier rates in the top 10% nationally, while its credit card coverage encompasses more than 90% of the market by volume. Founded by a journalist, Bankrate remains dedicated to its founding mission of transparency, honest information, and real competition — helping to make the American dream more affordable for everyone.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications.

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com.

If you are based in California, we encourage you to read this important information for California residents linked[here](https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.redventures.com%2Flegal%2Fus-emp-privacy-notice&data=05%7C02%7Cacrowley%40redventures.com%7Cea997034b72842b377fa08dc57e4bb6b%7C4289d6102cfd46218c9644a1518ddb0a%7C0%7C0%7C638481887104427040%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=PRPMbTtl0hah8XH0gW55ohdL4VLjIou2X7wbZAmhbac%3D&reserved=0).

At Red Ventures, we believe in real human connection. That’s why we do not hire someone through text, social media, or email only. As part of the hiring process, you should expect live conversations with RV teammates before any offer is made. Also, keep an eye on the sender: we only use official @redventures.com email addresses at the portfolio level or business specific email addresses (e.g., @thepointsguy.com), not ones like “redventurescareer.com.” We will never ask candidates to send money, buy equipment, or share financial account info during your journey with us. You can always find our open roles on redventures.com— if you receive a message that seems suspicious, please use redventures.com to verify the opportunity.

For more, the U.S. Federal Trade Commission has published helpful articles to help individuals learn more about protecting themselves from recruiter scams. If you think you’ve been targeted, feel free to report it to your local authorities. Stay safe out there!

#br li-sf1 Click here for more details regarding the employee privacy policy: https://www.redventures.com/legal/us-emp-privacy-notice

Questions about this Privacy Notice can be directed to employeerights@redventures.com. Alternatively, you may raise any questions or concerns to your manager, HR Business Partner, or through the Privacy Team.

## About Red Ventures

## Company Overview
- **One-liner**: Red Ventures is a global portfolio of high-growth companies that builds, grows, and reimagines businesses across diverse industries — from personal finance and travel to home services and education — by leveraging data, technology, and marketing.
- **Entity Type**: Private (portfolio of companies; not publicly traded)
- **Headquarters**: Fort Mill, South Carolina, USA (with offices in New York City, Puerto Rico, and other locations)
- **Founded**: 2000
- **Founders**: Ric Elias and Dan Feldstein (Ric Elias currently serves as CEO)

## Core Business
- **Primary industries**: Digital marketing, media, financial services, travel, home services, education, mortgage lending
- **Target customers**: B2C (consumers via owned brands like Bankrate, The Points Guy, Lonely Planet) and B2B (enterprise clients in banking, home services, and other verticals)
- **Mission / purpose**: “We’re in the business of growing businesses.” The company also believes companies should be forces for good, investing in community impact through nonprofits like Road to Hire.

## Products & Services
Red Ventures operates a portfolio of distinct businesses, each with its own offering:

- **Bankrate**: A personal finance platform that helps over 100 million people annually compare real rates and make informed financial decisions (credit cards, mortgages, savings, etc.).
- **The Points Guy**: The leading consumer brand in the points and rewards space, helping travelers maximize loyalty programs and journey more meaningfully.
- **Lonely Planet**: An iconic travel brand that provides inspiration, insights, and utility for travelers worldwide.
- **Red Ventures Client Services (Banking)**: Helps some of the world’s largest banks solve growth challenges through digital marketing and technology.
- **Red Ventures Client Services (Home Services)**: Helps top brands in the home services industry solve digital growth challenges.
- **Mortgage Company (unnamed in search results)**: A fast-growing mortgage company revolutionizing the industry by making mortgage simple.
- **Mover Services Platform**: A one-of-a-kind platform enabling movers to seamlessly transfer or start internet, energy, and other moving-related services.
- **Education Advisory**: A trusted advisor helping prospective students make informed decisions about education and up-skilling for career advancement.

## Market Standing
- **Valuation / Market Cap**: Not publicly available (private company)
- **Key Metric**: Annual revenue not disclosed; employs thousands of people worldwide and reaches millions of consumers
- **Notable Investors / Partners**: Not publicly listed (private ownership); notable clients include Fortune 100 and Fortune 500 companies
- **Growth Signals**:
  - Over 200 employees up-skilled in data & analytics through an in-house accelerator in 2024
  - 90% of RV leaders completed in-house management training
  - Recognized as a Forbes 2026 Best-In-State Employer
  - Earned a perfect 100 on the HRC Corporate Equality Index (third consecutive year)
  - Received a Platinum Badge on the 2026 Where You Work Matters list
  - Data from Harvard Business School and the Burning Glass Institute shows RVers see promotions and pay increases faster than 80% of the largest U.S. companies

## Competitive Advantages
- **Portfolio advantage**: Employees get the agility of a startup with the scale and resources of a global company — instant access to a network of peers, mentors, and industry experts.
- **Data & analytics expertise**: Deep understanding of consumer behavior drives digital experiences across multiple verticals.
- **In-house learning platform**: On-demand virtual courses and an internal accelerator for up-skilling in data, analytics, and AI.
- **Culture of adaptability**: Flat, small teams that move quickly; beliefs (not values) that evolve over time.
- **Proven track record**: Long-standing brands (Lonely Planet, Bankrate) and partnerships with Fortune 100/500 clients.

## Strategic Focus
- **AI transformation**: Leading AI initiatives across the portfolio to improve consumer experiences and operational efficiency.
- **Upskilling**: Heavy investment in employee development (data, analytics, leadership) to stay on the leading edge of technology.
- **Portfolio expansion**: Building and reimagining unique business models in diverse industries, including recent moves into mortgage and education.
- **Social impact**: Deepening commitments to nonprofits like Road to Hire and The Forward Platform to drive economic development and diversity.

## Why Work Here
- **Culture**: “Beliefs” instead of values, flat teams, mentorship culture, and a strong emphasis on real human connection.
- **Work model**: Hybrid schedule with 3–4 days in-office per week and 1–2 WFH days (varies by team); flexible PTO including a “Winter Week” shutdown.
- **Wellness**: Free therapy sessions and counseling for U.S. employees and family members; family support including fertility, adoption, and parental bonding benefits.
- **Career growth**: Fast-track promotions (data shows faster advancement than 80% of large U.S. companies); access to world-class guest speakers and development programs.
- **Community**: Employee Resource Groups, company-wide celebrations, and paid time off for volunteering; founding corporate partner of Road to Hire.
- **Awards**: Forbes Best-In-State Employer, HRC Corporate Equality Index perfect score, Where You Work Matters Platinum Badge.

## Sources
1. [Red Ventures – About / Who We Are](https://www.redventures.com/about/who-we-are)
2. [Red Ventures – Homepage](https://www.redventures.com/)
3. [Red Ventures Careers – Life at RV](https://careers.redventures.com/us/en/life-at-rv)
4. [Red Ventures Careers – Overview](https://www.redventures.com/careers/overview)
5. [Red Ventures – Open Positions](https://www.redventures.com/careers/positions/open)

## Other roles at Red Ventures

- [Information Security Engineer | Corporate Technology](https://feeny.ai/job/information-security-engineer-corporate-technology-red-ventures-charlotte-vxa43rqefdcp) — Charlotte, NC
- [Information Security Manager | Corporate Technology](https://feeny.ai/job/information-security-manager-corporate-technology-red-ventures-charlotte-pn1hft03y5s1) — Charlotte, NC
- [Senior Software Engineer | RVPR](https://feeny.ai/job/senior-software-engineer-rvpr-red-ventures-san-juan-8gh2t3b8m7b6) — San Juan, PR
- [Senior Accountant | Lonely Planet](https://feeny.ai/job/senior-accountant-lonely-planet-red-ventures-united-states-yvm5r3tawt7w) — United States
- [Senior Social Media Manager | Lonely Planet](https://feeny.ai/job/senior-social-media-manager-lonely-planet-red-ventures-united-states-4xyy4hcsca5w) — United States
- [Paid Media Analyst | The Points Guy](https://feeny.ai/job/paid-media-analyst-the-points-guy-red-ventures-new-york-fn145rce6ssk) — New York, NY
- [Senior Lifecycle Marketing Manager, Enterprise Partnerships | Bankrate](https://feeny.ai/job/senior-lifecycle-marketing-manager-enterprise-partnerships-bankrate-red-kktv5p8m9m3x) — United States
- [Sr Account Manager, Credit Card Partnerships | The Points Guy](https://feeny.ai/job/sr-account-manager-credit-card-partnerships-the-points-guy-red-ventures-new-york-qhpstznyevj8) — New York, NY
- [Staff Accountant | Lonely Planet](https://feeny.ai/job/staff-accountant-lonely-planet-red-ventures-united-states-hgtzbfjf4a74) — United States
- [Senior Director, Customer Experience | Growth & Transformation](https://feeny.ai/job/senior-director-customer-experience-growth-transformation-red-ventures-charlotte-dxqg99wvn7eh) — Charlotte, NC / New York, NY