---
title: 'Director of Paid Social at Sociallyin'
canonical: 'https://feeny.ai/job/director-of-paid-social-sociallyin-atlanta-georgia-xf43m0skm8f6'
type: 'job'
last_seen: '2026-10-12'
---

# Director of Paid Social at Sociallyin

- **Company:** Sociallyin
- **Location:** Atlanta Georgia, United States
- **Work type:** remote
- **Posted:** 2026-09-08
- **Last confirmed live:** 2026-10-12
- **Apply:** https://job-boards.greenhouse.io/sociallyin/jobs/5418102008

## Job description

Director of Paid Social

Sociallyin | Atlanta, GA (Remote-friendly) | $80,000–$95,000

We're hiring a Director of Paid Social to own and grow our paid media department. This is a senior leadership role for someone who's ready to build something, not just maintain it.

## About the role

Sociallyin is a social media marketing agency, and only a social media marketing agency. We've been operating for 15 years, we're 50 people strong, and we're actively investing in how AI changes the way agencies work.

Our paid media department runs over $200K+ in monthly ad spend across 30+ client accounts, spanning Meta, TikTok, LinkedIn, Google, YouTube, and more. Clients range from SMB to mid-market to enterprise. The function is solid, but the ceiling is significantly higher than where we are today, and we need a leader who can take it there.

We want someone who can manage a team of 5 (mid-level and junior buyers), elevate performance across the board, build the systems and playbooks we've been operating without, move the department upmarket, and develop the next generation of leaders inside it.

This isn't a seat-warmer role. You'll report directly to the founders, you'll have full authority over how the department runs, and you'll have real influence on where the agency goes next.

## What you'll own

- Team leadership and development. Managing a team of 5+ paid media specialists (middle and junior). Coaching them, growing their skills, and building a culture where people want to do their best work.
- Department performance. Owning the results across every client in the paid book. Defining what good looks like, holding the team to it, and driving continuous improvement.
- Strategy across platforms. Setting the strategic direction for paid campaigns across Meta, TikTok, LinkedIn, Google, and YouTube. Knowing when to push budget, when to pull back, and when to test something new.
- Client relationships. Acting as the senior paid voice in strategic client conversations. Building trust with marketing leaders at SMB through enterprise clients. Being the person clients want in the room when paid comes up.
- Systems and playbooks. Formalizing what's currently tribal knowledge into repeatable processes. Building the operating system that lets the department scale without sacrificing quality.
- Hiring and growth. Full authority to hire, restructure, and grow the team as the department scales. You'll be building the seat above yours and the seats below.
- AI and tooling. Identifying where AI can sharpen our work, evaluating new tools, and making the calls on what we adopt. We want a leader who's curious about where this is going, not defensive about it.
- Upmarket expansion. Helping us win and retain bigger, more sophisticated paid accounts. Being the kind of operator that enterprise clients trust.
- Cross-functional partnership. Working closely with Account Management, Creative, and Strategy to make sure paid is integrated into the bigger picture, not running in a silo.

What success looks like in your first 6 months

- The team is operating at a higher standard than when you arrived, and they know why.
- You've put systems and playbooks in place that didn't exist before, and the team is actually using them.
- Client retention in the paid book is up, and at least one account has expanded scope because of work you led.
- Performance metrics across the department are trending in the right direction, with the data to prove it.
- You've built a clear point of view on where the department is going and how we get there, and the leadership team is bought in.

Where this role can go

This is a department-building role at an agency that's actively scaling. As the paid book grows, so does the department, which means new roles emerge underneath you and broader influence for you over time. You'll have real say in what that path looks like, because you're building it.

## What you bring

- 7+ years of paid social experience, with at least 2-3 of those years in agency.
- Direct team leadership experience. You've managed people, not just projects. You know how to coach a mid-level buyer and develop a junior one.
- Real depth on these platforms: Meta, TikTok, LinkedIn, Google, YouTube, X. Comfortable across the rest, even if you'd lean on the team for the ones you know less.
- Strategic thinking beyond the platform. You don't just optimize toward CPA. You understand the client's business, the funnel they live inside, and what paid actually needs to do for them.
- A track record of building something. Systems, playbooks, training programs, hiring frameworks, reporting structures — something you put in place that outlasted you.
- Strong client communication. You can hold your own in a room with a VP of Marketing or a CMO and walk out with their trust.
- Genuine curiosity about AI and where this work is headed. You experiment with new tools. You ask "could AI do this part?" before grinding through manual work.
- An operator's instinct. You can read a P&L, think about margin, and understand why department profitability matters as much as performance.

## What we offer

- Salary: $75,000–$90,000 DOE
- Remote-friendly with daily morning team standups
- Direct exposure to founders and senior leadership
- Full authority over how your department runs
- Medical, dental, vision insurance
- 401(k) with company match
- Uncapped PTO, parental leave, paid volunteer time
- Home office allowance
- A fast-moving, experimentation-friendly environment where the right ideas actually ship
- And more! ([See our careers page](https://sociallyin.com/careers-at-sociallyin/))

## About Sociallyin

## Company Overview
- **One-liner**: Sociallyin is a social-first marketing agency that helps brands turn social media into a measurable business driver through strategy, content production, paid advertising, influencer marketing, and community management.
- **Entity Type**: Private (Privately Held) – no disclosed funding rounds; operates as a bootstrapped/self-funded agency.
- **Headquarters**: Atlanta, Georgia, United States
- **Founded**: 2011
- **Founders**: Keith Kakadia (Founder & CEO)

## Core Business
- **Primary industries**: Marketing Services, Social Media Marketing, Digital Advertising
- **Target customers**: B2B – CMOs, VPs of Marketing, Social Media Directors, and Brand Leaders at mid-market to Fortune 500 companies
- **Mission or purpose**: "Provide world-class services in the realm of social media marketing and have a good time doing it. Leave a positive impact on our clients, our employees, and with the content we create for our audiences" ([sociallyin.com](https://sociallyin.com/about/))

## Products & Services
- **Social Media Strategy & Consulting**: Building roadmap, competitor analysis, audience insights, platform selection, content pillars.
- **Social Media Management & Community Engagement**: Consistent posting, brand voice management, community building, reputation monitoring, and listening.
- **Creative Content Production**: Video production, graphics, photography, and tailored content for each platform.
- **Paid Social Advertising Campaigns**: Targeted ad campaigns for leads and sales, creative development, A/B testing, budget optimization.
- **Influencer Marketing Programs**: Campaign strategy, influencer vetting, performance measurement.
- **Social Selling & Outbound Engagement**: Prospecting and outreach strategies, leveraging social for direct sales and lead generation.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company).
- **Key Metric**: Annual Revenue of **$4.0 million** (estimated by LinkedIn, 2025) ([linkedin.com](https://www.linkedin.com/company/sociallyin))
- **Notable Investors/Partners**: No external investors disclosed. Clients include Fortune 500 brands (first Fortune 500 client acquired in year 5).
- **Growth Signals**: 
  - Recognized on Inc. 5000 list of fastest-growing companies.
  - Expanded to West Coast (Los Angeles office) and opened headquarters in Atlanta.
  - Operates in 8 countries (U.S., Philippines, India, Argentina, Chile, Georgia, Spain, Pakistan).
  - Headcount grew 8.5% year-over-year to 40 employees.
  - Served 500+ clients over 15 years.

## Competitive Advantages
- **100% social media focus**: Deeper expertise than generalist agencies; integrates strategy, creative, media, and analytics in one system.
- **Data-driven creativity**: Combines platform-native creativity with continuous testing, optimization, and ROI modeling.
- **Minority-owned since day one**, with international team diversity (8 countries) providing cross-cultural perspective.
- **Award-winning**: Consistently recognized as a top social media marketing agency.
- **Full spectrum of services**: From strategy to content production to paid ads to influencer marketing – no need to outsource.

## Strategic Focus
- Scaling content production through its in-house **Sociallyin Studio** (launched year 11) to deliver high-volume, platform-native content efficiently.
- Expanding global footprint and remote/hybrid workforce to tap diverse talent.
- Deepening performance accountability by tying social metrics to real business KPIs (sales, leads, conversions) – not vanity metrics.
- Continuing to serve as an extension of in-house marketing teams for brands that need speed and scale.

## Why Work Here
- **Culture**: Described as fast-paced, collaborative, creative, and open-minded. Values growth, integrity, authenticity, empathy, and optimism.
- **Remote/Hybrid**: Fully remote or hybrid options available ("Work from the comfort of ANYWHERE, home or at the office!").
- **Perks & Benefits**: 
  - Unlimited PTO
  - Home office allowance & flexible equipment plan
  - Paid paternity/maternity leave
  - 401(k) plan, supplemental insurance, SSS contributions
  - Access to educational resources & learning credits
  - Employee discounts
  - Company retreats
  - Flexible schedule
- **Growth**: Emphasis on career development – "We’re not here for dead-end roles" – with opportunities to learn, lead, and level up.
- **Diversity**: "Minority-owned since day one" and intentionally diverse team across many countries.

## Sources
1. [sociallyin.com – Homepage](https://sociallyin.com/)
2. [sociallyin.com – Careers](https://sociallyin.com/careers-at-sociallyin/)
3. [sociallyin.com – About](https://sociallyin.com/about/)
4. [Greenhouse – Jobs at Sociallyin](http://job-boards.greenhouse.io/sociallyin)
5. [LinkedIn – Sociallyin Company Profile](https://www.linkedin.com/company/sociallyin)

## Other roles at Sociallyin

- [Art Director / Senior Designer](https://feeny.ai/job/art-director-senior-designer-sociallyin-remote-7618mp38njxk)
- [Senior Social Media Marketing Strategist](https://feeny.ai/job/senior-social-media-marketing-strategist-sociallyin-remote-6phqy69yck0e)
- [Social Media Account Manager](https://feeny.ai/job/social-media-account-manager-sociallyin-remote-v1r8cga3svts)
- [Social Media Designer](https://feeny.ai/job/social-media-designer-sociallyin-remote-5w35wczy6gnq)