---
title: 'Director of Performance Marketing at FloSports, Inc.'
canonical: 'https://feeny.ai/job/director-of-performance-marketing-flosports-inc-austin-ray6b2bh3f4b'
type: 'job'
last_seen: '2026-10-14'
---

# Director of Performance Marketing at FloSports, Inc.

- **Company:** FloSports, Inc.
- **Location:** Austin, TX
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-10-12
- **Last confirmed live:** 2026-10-14
- **Apply:** https://jobs.ashbyhq.com/flosports/a06e4725-b4a5-4a51-9a2b-860bfa867ae9

## Job description

FloSports is a world-class sports media company strategically positioned to be the essential  destination for passionate sports fans, delighting them with live event coverage, breaking news,  highlights, stats, rankings, and team and player profiles. We are growing Our Sports every day  by continuing to invest in our ever-expanding ecosystem, which consists of over a dozen sport  verticals and hundreds of streaming partners. FloSports is creating the home for college  conferences/leagues and sports like grappling, hockey, track & field, racing, cheer, wrestling,  and more, and we are looking for innovative and passionate people like you to help us!

## THE ROLE:

FloSports is looking for a Director of Performance Marketing to lead paid subscriber acquisition across Paid Search and Paid Social. Paid Search represents the larger share of our paid media business, making deep expertise in Google Ads and Microsoft Advertising (Bing) especially important. You will own channel performance, budgets, and campaign execution while managing and developing a small team of paid media managers. This is a hands-on leadership role: you should be comfortable building campaigns, reviewing account structure, troubleshooting performance, and making optimizations directly in the platforms. Our business spans multiple sports with distinct seasons, audiences, and major events. Success requires sound prioritization, close attention to performance, and timely budget decisions to capture demand while meeting acquisition and return targets.

## RESPONSIBILITIES:

- Own paid acquisition performance. Lead Paid Search and Paid Social strategy and execution, delivering subscriber and revenue growth within agreed acquisition cost and return targets.
- Lead Paid Search execution. Build, audit, and optimize Google Ads and Microsoft Advertising campaigns, including account structure, keyword coverage, search terms, negative keywords, bidding, budgets, and ad copy.
- Manage budgets and forecasts. Own budget pacing and channel forecasts. Reallocate investment across sports, events, and channels based on demand, performance, and business priorities.
- Develop a small team. Manage and coach a small team of paid media managers, setting clear priorities and quality standards. Review their work, build their skills, and directly support campaign execution when needed.
- Diagnose and address performance gaps. Review results daily and weekly, identify what is driving changes, and take corrective action. Partner with Business Intelligence and Product to investigate tracking or conversion issues.
- Plan for sports seasons and major events. Coordinate campaign launches, budget pacing, and coverage around key moments, including weekend and holiday support.
- Run disciplined tests. Build a practical testing plan across search tactics, audiences, creative, landing pages, and offers. Document results and apply successful approaches to other campaigns.
- Apply AI to campaign operations. Build and improve AI-powered tools and workflows that reduce manual work, improve campaign quality, and support faster decisions. Validate outputs and measure their impact on team efficiency and campaign performance.
- Connect acquisition to subscriber value. Use customer acquisition cost, return on ad spend, and available retention and lifetime value data to guide investment. Partner with Business Intelligence to improve measurement and understand incremental impact.
- Keep partners aligned. Work with Integrated Marketing and Creative to align priorities, communicate asset needs, and confirm campaign readiness and launch status.
- Communicate clearly. Provide concise performance updates that explain results against plan, what changed, actions underway, and any decisions or support needed.

## KNOWLEDGE, SKILLS AND ABILITIES:

- 8+ years of progressive experience in performance or acquisition marketing, with a track record of delivering measurable B2C growth.
- At least 3 years of direct people-management experience leading and developing a small team, including junior marketers, while retaining hands-on campaign responsibilities.
- Deep, recent hands-on Paid Search experience in Google Ads and Microsoft Advertising, including campaign builds, bidding, optimization, and troubleshooting.
- Strong working expertise in Paid Social, particularly Meta, with the ability to evaluate campaign setup, audience strategy, creative performance, and optimization decisions.
- Proven ownership of substantial paid media budgets, including forecasting, pacing, and reallocating spend to meet business goals.
- Strong analytical skills and the ability to distinguish campaign, tracking, demand, and conversion issues—and turn findings into specific actions.
- Recent experience building or co-developing AI-powered tools or workflows that improve paid media execution, such as budget pacing and allocation tools, keyword builders, campaign QA, or performance diagnostics. Must be able to explain your contribution, how outputs were validated, and the resulting improvements in efficiency or performance. Experience should extend beyond native advertising platform features such as Performance Max or automated bidding.
- Experience using attribution, customer acquisition cost, return on ad spend, and customer lifetime value to inform decisions.
- Strong organization and follow-through across multiple campaigns, deadlines, and cross-functional partners.
- Clear communication, sound judgment, and accountability for both your own work and your team’s results.

## BONUS

- Experience in subscription businesses, streaming, digital media, sports, or another highly seasonal business.
- Experience supporting multiple brands, product lines, or customer segments.
- Experience with incrementality testing, marketing measurement, or media mix modeling.
- Current or previous Google Ads and/or Microsoft Advertising (Bing) certifications; active certification is not required.

## OUR COMMITMENT TO DIVERSITY:

At FloSports, we are bonded by our passion for sports and our purpose to unite communities around experiences that finally give underserved sports the love they deserve. We recognize the need to build a company that seeks out, embraces, and celebrates our individual differences, ideas, and talent. FloSports is committed to the pursuit of a fair, equal and inclusive workplace where everyone is given the opportunity to grow to their fullest potential.

## OUR BENEFITS:

- Recognized three years in a row as a Top Workplace by the Austin-American Statesman
- Flexibility at work - you can take control of your profession and personal schedule
- All-hands events hosted in beautiful Austin, Texas
- Annual equity awards for all top performers
- Competitive and comprehensive medical, dental and vision plans
- Peace of mind through company-paid short-term disability, long-term disability and life insurance
- Generous 401(K) company match vested immediately
- Progressive parental leave policies
- Flexible paid time off
- Hack-a-thons and a full calendar of team-building and social events
- Company donation to youth teams and leagues that our employees coach
- Stocked snack bar, catered lunch and breakfast tacos every week

## About FloSports, Inc.

## Company Overview
- **One-liner**: FloSports is a global independent sports media company that delivers live event streaming, original content, and comprehensive sports data solutions to passionate and underserved sports communities.
- **Entity Type**: Private (Series D)
- **Headquarters**: Austin, Texas, United States
- **Founded**: 2006
- **Founders**: Mark Floreani, Martin Floreani, Madhu Venkatesan

## Core Business
- **Primary Industry**: Spectator Sports / Sports Media & Entertainment
- **Target Customers**: B2C (passionate sports fans and athletes in underserved sports), B2B (rights holders, leagues, advertisers)
- **Mission/Purpose**: To serve passionate and underserved sports communities by providing a platform to connect with the sports they love through live competition, original content, and owned events.

## Products & Services
- **Live Event Streaming**: Streaming over 100,000 events per year across more than 20 sports, including motorsports, wrestling, hockey, track & field, cheer, and NCAA athletics.
- **On-Demand Video Content**: A library of replays, highlights, and original programming for subscribers.
- **Original Video Programming**: Production of documentaries and studio shows focused on various sports.
- **Athlete Profiles and Stats**: Detailed profiles, performance history, and rankings for athletes.
- **FloCollege**: A dedicated vertical for college sports coverage and data solutions.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: Annual Revenue of **$110.0M** (latest estimate) [growjo.com]. Total funding raised: **$104.4M** across 5 rounds [growjo.com].
- **Notable Investors/Partners**: Dream Sports (led Series D in 2025), World Wrestling Entertainment, Warner Bros Discovery, Causeway Media Partners, DCM Ventures, 1745 Ventures, Fertitta Capital [growjo.com, crunchbase.com].
- **Growth Signals**: 
    - Revenue of $110M with 558 employees (+8.3% YoY headcount growth) [growjo.com].
    - Raised a $25M Series D round in April 2025 led by Dream Sports, signaling continued investor confidence and growth capital [growjo.com].
    - Recently promoted Mark Floreani to President and is investing $75M into its platform for a significant growth phase [flosports.tv].
    - Operates in 12 countries and has made several strategic acquisitions (HockeyTech, DirtonDirt, MileSplit, Speed Shift TV) [growjo.com].

## Competitive Advantages
- **Deep Niche Focus**: Dominates the streaming and content space for underserved, passionate sports communities (wrestling, track & field, cheer, hockey, motorsports) that are often ignored by larger broadcasters.
- **Vertical Integration**: Owns and operates events, produces original content, and streams live competitions, creating a self-reinforcing ecosystem.
- **Scale of Content**: Streams over 100,000 events per year across more than 20 sports, creating a massive, defensible content library [crunchbase.com].
- **Strategic Acquisitions**: Has acquired key players in niche sports (HockeyTech, MileSplit, DirtonDirt, Speed Shift TV) to consolidate market share and data [growjo.com].

## Strategic Focus
- **Platform Investment**: Investing $75M into its technology platform to enhance the user experience and scale its streaming capabilities [flosports.tv].
- **Expansion of FloCollege**: A dedicated vertical for college sports, led by a VP & General Manager, indicating a push into the collegiate market [growjo.com].
- **Deepening Niche Dominance**: Continuing to acquire and build out content for underserved sports like wrestling, hockey, track & field, and motorsports.
- **Global Reach**: Expanding its international footprint, currently operating in 12 countries [growjo.com].

## Why Work Here
- **Mission-Driven Work**: Opportunity to build products for deeply passionate, underserved sports communities where your work has a direct impact on fan and athlete engagement.
- **Growth Trajectory**: The company is at an inflection point, investing $75M into its platform and recently raising a Series D, indicating strong momentum and resources for ambitious projects [flosports.tv].
- **Engineering & Product Focus**: With a large technical team (67 people) and active roles for Staff Software Engineers and Engineering Managers, there is a clear focus on building and scaling a complex streaming platform [growjo.com].
- **Culture**: The company emphasizes a "FloCulture" built around five elements as detailed by the CEO, focusing on serving underserved audiences and building a passionate team [flosports.tv].
- **Work Policy**: Based in Austin, TX with multiple offices in the city. The specific remote/hybrid policy is not explicitly stated but likely varies by role.
- **Notable Perks**: Opportunity to work on a platform that serves over 100,000 events annually for deeply passionate fan bases. The company is at an inflection point with significant investment, offering the chance to work on high-impact projects.

## Sources
1. [flosports.tv](https://www.flosports.tv/about)
2. [flosports.tv](https://www.flosports.tv/careers)
3. [growjo.com](https://growjo.com/company/FloSports)
4. [linkedin.com](https://www.linkedin.com/company/flosports)
5. [crunchbase.com](https://www.crunchbase.com/organization/flosports)
6. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/flosports)

## Other roles at FloSports, Inc.

- [Senior Director of Performance Marketing](https://feeny.ai/job/senior-director-of-performance-marketing-flosports-inc-austin-fb0d1w96whgr) — Austin, TX
- [Global Partnerships Coordinator](https://feeny.ai/job/global-partnerships-coordinator-flosports-inc-austin-tzq6hvdkf8fe) — Austin, TX
- [Director, Rights Acquisition](https://feeny.ai/job/director-rights-acquisition-flosports-inc-austin-ka88njfxrdb8) — Austin, TX
- [Customer Support Representative](https://feeny.ai/job/customer-support-representative-flosports-inc-waterloo-7ndvzj9ewg03) — Waterloo, Canada
- [Manager, Content Partnerships](https://feeny.ai/job/manager-content-partnerships-flosports-inc-austin-w49j5cpfts26) — Austin, TX
- [Senior Accountant](https://feeny.ai/job/senior-accountant-flosports-inc-austin-1kczkypsx1v5) — Austin, TX
- [Sales Strategist](https://feeny.ai/job/sales-strategist-flosports-inc-austin-qp8rmnqgabcy) — Austin, TX
- [Associate Content Creator, FloTrack](https://feeny.ai/job/associate-content-creator-flotrack-flosports-inc-austin-aw5v7nzg7r71) — Austin, TX
- [Content Creator, FloBikes](https://feeny.ai/job/content-creator-flobikes-flosports-inc-austin-82bf0nextt7r) — Austin, TX
- [Lead Content Creator, FloLacrosse](https://feeny.ai/job/lead-content-creator-flolacrosse-flosports-inc-austin-2yvfcqbk7wnx) — Austin, TX