--- title: 'Director of Product Communications at Omnisend' canonical: 'https://feeny.ai/job/director-of-product-communications-omnisend-vilnius-nem99jpybe0g' type: 'job' last_seen: '2026-11-02' --- # Director of Product Communications at Omnisend - **Company:** Omnisend - **Location:** Vilnius, Lithuania - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-09-24 - **Last confirmed live:** 2026-11-02 - **Apply:** https://jobs.lever.co/omnisend/9599e5d4-e33e-4ee2-a1ac-c7e14f6e3c55 ## Job description Working at Omnisend is... kind of boring. Not the soul-crushing kind of boring — more like the “no drama, no chaos, just smart people doing great work” kind. The kind that lets you focus on what matters, without pointless meetings, micromanagement, or bureaucracy. We’re data-driven. We test, we iterate, we improve. Gut feelings don’t drive decisions — insights do. We trust each other. We’re transparent, give actionable feedback, and honestly listen. No egos, no hand-holding — just a team of experienced professionals moving fast, adapting easily, and delivering impact. Omnisend is customer-funded and customer-driven. Our work is rooted in solving real problems that help ecommerce brands grow. No empty promises — we bring in results. And yes, we have fun. But the grown-up kind — workations, team gatherings, the occasional party. No forced fun, no awkward icebreakers. Just genuine moments with a team that actually enjoys working together. Product Communications is how Omnisend's product reaches customers and how customers actually get value from it. As a Director, you lead the team that turns every release into adoption, every feature into revenue, and every touchpoint into a reason to stay. We need this team to be fast, aggressive, and the loudest champions of our product, both inside and outside the company. You'll sit in CX and work closely with Product and Marketing. This is a leadership role with hands-on edges. What you'll do @Omnisend: - Create, align, and implement communication strategy. Set the Product Comms strategy, align it with Product, GTM, CX, and leadership so every team tells the same story. Then turn it into a clear plan with priorities, owners, and targets that the team executes and reports against. - Own adoption, not just announcements. Go past "release comms and that's it." For every key launch, own the follow-ups, the education, and the segmentation for new customers, all the way to adoption. - Turn comms into revenue. Build upsell flows (for example, add-ons like abandoned cart) and churn-prevention automations. Take ownership of a defined share of churn. We shouldn't be the shoemaker without shoes - Take the product outside. Grow the webinar and partner program. Turn inbound partner interest into a platform (several partners are already asking), and get product people comfortable presenting their own work - Build speed through automation and AI. Automate the repetitive work, from campaign operations to speaker and partner coordination - Teach the org how to work with us. Make it obvious who to go to, when, and with what - Enable the company. Equip Sales, CX, Support, and Marketing with clear, current information on what we ship and why it matters - Lead and shape the team. Hire for the open roles, including lifecycle. Define the team structure, including how direct marketing and product marketing split - Measure what matters. Track launch adoption, retention impact, revenue, and churn contribution, not email volume or open rates. Present results to leadership with clear numbers, then kill what doesn't work and scale what does We expect that you'll bring: - Several years in product marketing, lifecycle, or product communications in SaaS, ideally SMB and product-led - Hands-on direct marketing experience is preferred: you've run campaigns at scale or led the team that did - A track record in lifecycle, upsell, and retention, with the numbers to show for it - Experience managing stakeholders in a cross-functional org. You align Product and Marketing, and you unblock your team - A structured operating style. You bring clarity, direction, and processes - A bias for speed. You ship, test, and iterate rather than wait for perfection - Genuine fluency with AI. You use it daily and know where it removes manual work - Precise written and verbal communication in fluent English - Ecommerce or martech experience is an advantage What we offer in return: - Gross salary starting from 6000 EUR/gross based on experience - Quarterly salary reviews - An unlimited learning budget for self-improvement complying with the best interest of Omnisend - Working methods and best practices inspired by the best tech companies in Silicon Valley - Over 80% senior colleagues in Product - and over half company-wide - to accelerate your growth - Flexible working hours - Hybrid work (in Vilnius, Kaunas, Charleston): three days a week in the office with your team, two from home. Fully remote if you’re based elsewhere - Possibility to work from anywhere in the world - Private health insurance - Unlimited access to psychotherapy - Workstation budget - Personalized work anniversary gifts (house cleaning, spa treatments, international flights etc.) - Annual company trip abroad, company gatherings twice a year, team-led teambuildings - Additional days off for KASP and Rifleman’s Union members - Inclusive family-related time-off policy. Omnisend is an email and SMS marketing platform built for ecommerce brands. With one-click integration to major ecommerce platforms, intuitive automation, and powerful email templates, we make sophisticated marketing effortless — no learning curve required. Award-winning 24/7/365 customer support? Check. A platform trusted by growing brands and seasoned pros alike? Absolutely. The idea that “great marketing needs to be expensive”? Our 150,000+ customers prove that wrong every day. ## About Omnisend ## Company Overview - **One-liner**: Omnisend is a marketing automation platform built specifically for ecommerce brands, helping them drive revenue through email, SMS, and other channels powered by AI and data. - **Entity Type**: Private (Bootstrapped/Organic Growth, with minor funding rounds) - **Headquarters**: Vilnius, Lithuania (with offices in Kaunas, Lithuania and Charleston, South Carolina, USA) - **Founded**: 2014 - **Founders**: Rytis Lauris (Co-founder, CEO) ## Core Business - **Primary Industry**: Ecommerce Marketing Automation / SaaS (Software as a Service) - **Target Customers**: B2B; specifically ecommerce brands (SMBs to mid-market). - **Mission/Purpose**: To make ecommerce marketing easier, more intuitive, powerful, and personal for the people behind every store. They aim to help online brands grow through smarter, more personal customer relationships. ## Products & Services - **Omnisend Platform**: An omnichannel marketing automation platform that integrates email, SMS, and push notifications. - **AI**: AI-powered tools for copywriting, send-time optimization, and audience segmentation. - **Campaigns**: Create and send email and SMS campaigns, either together or separately, with on-brand assets. - **Automation**: Pre-built workflow templates (welcome, abandoned cart, post-purchase) that generate significant revenue on autopilot (claiming 70% of revenue comes from automations). - **Segmentation**: Customer segmentation based on behavior, purchase history, and engagement. - **Integrations**: Seamless integration with over 200+ ecommerce platforms (Shopify, WooCommerce, BigCommerce, etc.) and other tools. ## Market Standing - **Valuation/ Market Cap**: Not publicly available (privately held, unlikely to have a public valuation from the last 12 months). - **Key Metric**: - **Annual Revenue**: Estimated at ~GBP 26.5M (source: LinkedIn data). - **Total Funding**: ~EUR 186,000 (small, early funding; company is primarily customer-funded and profitable). - **Customers**: Over 150,000 online stores globally. - **Notable Investors/Partners**: Partnership with Amazon Advertising. Key integrations include Shopify, BigCommerce, WooCommerce, Magento, and others. - **Growth Signals**: - **Headcount**: Grown to 250+ employees from 208 in the previous year (+7.4% YoY). - **Recognition**: Listed in Deloitte’s Technology Fast 500 in EMEA and the Deloitte Technology UK Fast 50 (38th place). - **Global Footprint**: Distributed workforce across 19 countries, with hubs in Vilnius, Kaunas, and Charleston. ## Competitive Advantages - **Ecommerce Focus**: A deep, singular focus on ecommerce allows for highly specialized features and integrations that general marketing platforms lack. - **Unified Omnichannel**: True integration of email, SMS, and push notifications within a single platform, making it easier to manage multi-channel campaigns. - **Customer-Funded Growth**: The company is largely bootstrapped and customer-funded, suggesting a strong product-market fit and sustainable business model without the pressure of venture capital demands for growth at all costs. - **Cost-Effectiveness**: Marketed as providing up to 35% smaller invoices than competitors like Klaviyo, a key selling point for cost-conscious SMBs. ## Strategic Focus - **AI Integration**: Deeply embedding AI into the core product to automate tasks like copywriting, audience targeting, and send-time optimization, allowing marketers to focus on strategy. - **Platform Expansion**: Continuing to build out integrations and features to become the central operating system for ecommerce marketing. - **Customer Experience**: Maintaining a focus on "real people" support to differentiate from larger, more automated competitors. ## Why Work Here - **Company Culture**: Described as a place that values efficiency, autonomy, and delivering results. They emphasize a lack of "chaos and drama," focusing on "smart people doing great work together." - **Work Policy**: **Hybrid & Remote-friendly**. Offers flexible working hours and the ability to work from home. Physical offices are available in Vilnius, Kaunas, and Charleston. - **Engineering Culture**: Over 70% of product colleagues are reported to be senior, providing a strong learning environment for engineers. - **Benefits**: - Unlimited learning budget for relevant resources. - Quarterly salary and performance reviews. - Private health insurance. - 3rd pillar pension investment options (for Lithuanian employees) or retirement plan matching up to 5% (for US employees). - Growth trajectory of a successful, stable company (11+ years of consistent growth). ## Sources 1. [omnisend.com](https://www.omnisend.com/about-us/) 2. [omnisend.com](https://www.omnisend.com/careers/) 3. [omnisend.com](https://www.omnisend.com/) 4. [linkedin.com](https://tw.linkedin.com/company/omnisend) ## Other roles at Omnisend - [Direct Marketing Specialist](https://feeny.ai/job/direct-marketing-specialist-omnisend-vilnius-3dfat7hzz4w6) — Vilnius, Lithuania - [Senior Software Engineer, Audience](https://feeny.ai/job/senior-software-engineer-audience-omnisend-vilnius-bx6165zvbvar) — Vilnius, Lithuania - [Product Manager, Content Creation](https://feeny.ai/job/product-manager-content-creation-omnisend-vilnius-v8s2c75e0wfr) — Vilnius, Lithuania - [Financial Controller](https://feeny.ai/job/financial-controller-omnisend-vilnius-2za571yyc27c) — Vilnius, Lithuania - [Mid-Senior Graphic Designer / Illustrator (Freelance)](https://feeny.ai/job/mid-senior-graphic-designer-illustrator-freelance-omnisend-vilnius-0qby4cjvt1pn) — Vilnius, Lithuania - [Deliverability & Compliance Manager (Cross-channel with SMS focus)](https://feeny.ai/job/deliverability-compliance-manager-cross-channel-with-sms-focus-omnisend-croatia-96w9t2f3tzpw) — Croatia - [Deliverability & Compliance Manager (Cross-channel with SMS focus)](https://feeny.ai/job/deliverability-compliance-manager-cross-channel-with-sms-focus-omnisend-bulgaria-2bc57wj17jyc) — Bulgaria - [Junior Partner Engagement Manager](https://feeny.ai/job/junior-partner-engagement-manager-omnisend-charleston-bg780fx0785h) — Charleston, SC - [Account Expert](https://feeny.ai/job/account-expert-omnisend-vilnius-red67vfntjd5) — Vilnius, Lithuania - [Account Expert (Chinese Speaking)](https://feeny.ai/job/account-expert-chinese-speaking-omnisend-malaysia-gwps4h1j3p0v) — Malaysia