---
title: 'Director of Product Management, Acquisition Intelligence at Zeta Global'
canonical: 'https://feeny.ai/job/director-of-product-management-acquisition-intelligence-zeta-global-new-york-an226fxt93e8'
type: 'job'
last_seen: '2026-10-15'
---

# Director of Product Management, Acquisition Intelligence at Zeta Global

- **Company:** Zeta Global
- **Location:** New York, NY
- **Work type:** remote
- **Posted:** 2026-10-14
- **Last confirmed live:** 2026-10-15
- **Apply:** https://job-boards.greenhouse.io/zetaglobal/jobs/6219228004

## Job description

## WHO WE ARE

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to [www.zetaglobal.com](https://www.zetaglobal.com).

## The Role

The Director of Product Management for ZX leads product strategy and delivery for Zeta’s customer acquisition business unit. This leader turns the needs of ZX’s clients and teams into a clear product vision, roadmap, and set of priorities, working closely with Product, Engineering, Data Cloud, and business unit leadership to bring them to market.

The role requires both ownership of ZX’s distinct needs and a commitment to building One Zeta. The Director will identify where Zeta’s core platform can serve acquisition use cases, adapt those capabilities to ZX workflows, and help turn successful solutions into reusable products across the company. The ideal candidate combines strong product judgment, technical fluency, commercial understanding, and the ability to lead through cross-functional partnerships.

## Key Responsibilities

- Own the ZX product vision and roadmap. Define a product strategy for customer acquisition that reflects client needs, business priorities, and Zeta’s broader platform direction. Set priorities, articulate tradeoffs, and measure the impact of what the team ships.
- Connect the business unit with Product and Engineering. Serve as the product lead for ZX, translating business opportunities and operational needs into clear requirements and delivery plans. Partner with engineering and platform teams from discovery through launch, adoption, and iteration.
- Build on Zeta’s core capabilities. Apply Zeta’s identity, data, AI, activation, and measurement capabilities to ZX use cases. Determine when an existing platform capability should be configured, extended, or developed into a new product experience.
- Lead the email acquisition product experience. Bring strong command of email acquisition and ESP ecosystems to the role. Shape the products and integrations that support audience targeting, deliverability, campaign execution, optimization, and measurement at scale.
- Scale solutions across One Zeta. Identify common needs across ZX and other business units. Champion shared components, consistent workflows, and reusable approaches that strengthen the platform and avoid duplicative development.
- Understand customers and the acquisition workflow. Work with ZX leadership, client teams, Sales, and customers to understand how marketers identify prospects, plan and activate campaigns, optimize performance, and measure outcomes. Use those insights to shape product decisions.
- Drive execution and adoption. Align stakeholders around scope, milestones, dependencies, and success measures. Partner with GTM and client-facing teams on launches, demonstrations, and enablement so new capabilities solve real problems and are used effectively.

## Qualifications

- Significant product management experience, including ownership of a roadmap and delivery across multiple teams.
- Experience with advertising technology, customer acquisition, marketing technology, or a related data-driven product area.
- Deep understanding of email as an acquisition channel, including ESP platforms and integrations, audience and identity resolution, deliverability, campaign orchestration, and performance measurement.
- Ability to translate commercial and customer needs into scalable product decisions and clear requirements for engineering teams.
- Strong understanding of how data, identity, activation, and measurement work together in a marketing workflow.
- A track record of influencing teams across business units and central platform organizations without relying on direct authority.
- Sound judgment about when to tailor a product to a business need and when to invest in a shared capability.
- Clear communication with technical, commercial, and executive stakeholders.

## BENEFITS & PERKS

- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

## SALARY RANGE

The salary range for this role is $220,000 - $250,000, depending on location and experience.

## PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases

## #LI-YW1

## About Zeta Global

## Company Overview
- **One-liner**: Zeta Global is an AI-powered marketing cloud platform that unifies identity, intelligence, and omnichannel activation to help enterprise brands acquire, grow, and retain customers.
- **Entity Type**: Public (NYSE: ZETA)
- **Headquarters**: New York, NY, USA
- **Founded**: 2007
- **Founders**: David A. Steinberg and John Sculley (former Apple CEO and Pepsi President)

## Core Business
- Primary industry/industries: Marketing technology (MarTech), Advertising technology (AdTech), Artificial Intelligence
- Target customers: Enterprise brands and scaled enterprises (defined as customers generating at least $100,000 in trailing twelve-month revenue); over 450 such customers across diverse verticals
- Mission or purpose statement: "Accelerate Brand Growth" by enabling brands to build repeatable and scalable programs that drive higher ROI on marketing investments

## Products & Services
- **Zeta Marketing Platform (ZMP)**: The core omnichannel marketing platform that leverages proprietary AI and trillions of consumer signals. It unifies identity, intelligence, and activation into a single platform, enabling personalized experiences across email, social media, web, SMS, connected TV, video, and more.
- **Athena by Zeta™**: An agentic AI solution that puts AI at the center of every marketing decision, enabling automated workflows, spend optimization, and scaling of impact across the customer journey.
- **Data & Analytics**: A proprietary opt-in database of unique global identifiers, providing deterministic attribution, real-time intent data, and interest/intent audiences for precise targeting and measurable outcomes.

## Market Standing
- **Valuation/Market Cap**: Publicly traded on NYSE; market cap fluctuates (latest data not specified in search results)
- **Key Metric**: Over 450 scaled enterprise customers; over 1,700 employees globally (as of investor relations page), with recent headcount exceeding 2,000 (as of life-at-Zeta page)
- **Notable Investors/Partners**: Co-founded by John Sculley (former Apple CEO); recent strategic partnership announced with Palantir (June 2026) to build unified data and AI infrastructure for marketing
- **Growth Signals**: Strategic partnership with Palantir; launch of Athena by Zeta™ for agencies; consistent expansion of enterprise customer base; global office presence across 12+ locations

## Competitive Advantages
- **Proprietary Identity Data**: One of the industry’s largest proprietary opt-in databases, providing a unique foundation for deterministic attribution and real-time intent targeting.
- **Unified Platform**: Combines identity, intelligence, and activation into a single platform, eliminating the need for multiple point solutions and vendor silos—directly addressing a key pain point for CMOs.
- **AI-First Approach**: Leverages advanced AI and agentic AI (Athena) to automate and optimize marketing workflows, making sophisticated marketing simple and scalable.
- **Founding Leadership**: Co-founded by a former Apple CEO, bringing deep industry credibility and strategic vision.

## Strategic Focus
- **AI and Automation**: Deepening investment in agentic AI (Athena by Zeta) to automate marketing decisions and workflows, reducing manual effort for marketers.
- **Partnership Ecosystem**: Expanding strategic partnerships (e.g., Palantir) to build unified data and AI infrastructure, opening new capabilities for enterprise clients.
- **Agency Channel**: Bringing Athena by Zeta to agencies, extending the platform’s reach beyond direct enterprise customers.
- **Global Expansion**: Maintaining and growing a global footprint with offices in the US, India, Europe, and South America to serve multinational clients.

## Why Work Here
- **Culture & Values**: Emphasizes "Achieving the Impossible™" with virtues like "Curiosity Beats Certainty," "Fearless Exploration," "Always Learning," and "Humanize." The culture is described as collaborative, innovative, and supportive of individual growth.
- **Diversity & Inclusion**: Active Employee Resource Groups (ERGs) for LGBTQIA+, women, Hispanic/Latinx, Asian & Pacific Islander, Black community, neurodiverse employees, and sustainability-focused groups.
- **Work Policy**: Offers hybrid and remote work options, with in-office events and virtual engagement. Specific policies vary by role and location.
- **Benefits**: Competitive pay equity, 401k with company match, Employee Stock Purchase Plan, flexible time off, generous parental leave, wellness programs (Caravan app, gym discounts), commuter benefits, and adoption assistance. In the US, includes medical, dental, vision, STD/LTD, life insurance. EMEA offices offer pensions, work-from-home allowances, and lunch vouchers.
- **Career Growth**: Emphasizes "Always Learning" as a core virtue, with opportunities for mentorship, cross-functional collaboration, and internal mobility. Hiring process includes a first chat with Talent, team interviews, and an onboarding program designed for connection.
- **Global Presence**: Opportunity to work in major hubs like New York, San Francisco, Los Angeles, Nashville, London, Paris, Prague, Hyderabad, Bangalore, and more.

## Sources
1. [Zeta Global Official Site](https://zetaglobal.com/)
2. [Zeta Global - Our Story and Mission](https://zetaglobal.com/about/our-story/)
3. [Zeta Global - Benefits and Hiring](https://zetaglobal.com/about/benefits-and-hiring/)
4. [Zeta Global - Investor Relations](https://investors.zetaglobal.com/overview/default.aspx)
5. [Zeta Global - Life at Zeta](https://zetaglobal.com/about/life-at-zeta/)
6. [Zeta Global - Careers Page (Greenhouse)](https://job-boards.greenhouse.io/zetaglobal)

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