---
title: 'Director of Product Management – Financial Products at HoneyBook'
canonical: 'https://feeny.ai/job/director-of-product-management-financial-products-honeybook-tel-aviv-p3dvhv3p977s'
type: 'job'
last_seen: '2026-09-09'
---

# Director of Product Management – Financial Products at HoneyBook

- **Company:** HoneyBook
- **Location:** Tel Aviv, Israel
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-07-06
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.ashbyhq.com/honeybook/b8b8e816-102d-40fa-887c-cc230e0f9db9

## Job description

HoneyBook is the leading AI-powered business management platform for service-based business owners. Designed to enhance - not replace - independent professionals. HoneyBook’s AI-powered tools help businesses attract leads, connect with clients, book projects, and manage payments more efficiently. With AI seamlessly integrated into every workflow, entrepreneurs can focus on their craft while scaling their businesses with confidence. Since its founding in 2013, HoneyBook has powered over 25 million client relationships and processed more than $12 billion in transactions, helping independent businesses grow faster and smarter.

Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership, and maintain a growth mindset. We know experience comes in many forms - some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually curious environment and have relevant experience, we encourage you to apply.

## ABOUT THE ROLE

HoneyBook is a payments company as much as a CRM. Our financial products - Balance, Capital, instant payouts, micro-invoicing - are what turn HoneyBook from software into financial infrastructure for our members' businesses.

We're looking for a Director of Product Management to own HoneyBook's financial-products portfolio end to end and to lead the new, standalone initiatives that leverage HB's financial products across the member base. You'll be the owner of HB's financial products and the market pulse on what's coming next that can help our members - new payment methods, new banking and capital capabilities, new ways money moves for service businesses.

This is a senior individual-leadership role. You'll lead through ownership, clarity, and influence.

## WHAT YOU'LL OWN

- The portfolio — payments processing, Balance (banking), Capital (lending), instant payouts, territory expansion and new business opportunities
- New standalone initiatives — identify, scope, and drive new bets that leverage HB's financial products for the member base, from idea through PMF.
- The market pulse — track where payments, fintech, and embedded finance are moving; bring the developments that can help HB members before competitors do.
- The vendor stack — Stripe, Plaid, Unit, QuickBooks. Contract negotiation, escalations, roadmap alignment and more
- The economics — GPV, take-rate, unit economics, margins, fraud loss appetite, vendor cost. You own and defend the numbers.

## WHAT WE'RE LOOKING FOR

We're not looking for a process operator. We're looking for a commercial product leader who happens to love fintech — operating at the exceeding-the-standard bar from day one:

- Ownership & agency. You own outcomes end to end — including the decision to continue, scale, reshape, or stop. You set the decision framework (problem, success, assumptions, tradeoffs, kill-signals) before work starts and keep the team honest against it. You don't wait for someone to tell you how the work will be judged.
- Operates in ambiguity. When the problem isn't defined, you make assumptions explicit, pressure-test them fast, and move. A fast, imperfect call beats waiting for perfect analysis — and you know the blast radius.
- Judgment & taste. You bring a clear point of view, synthesize inputs into a defensible recommendation, and don't default to the average of what stakeholders said. You can name weak logic and a solution that isn't good enough yet — including in others' work.
- Commercial instincts. You think in pricing, margin, take-rate, unit economics, and vendor cost. You can read a P&L and a contract and tell us what's hiding in it.
- Show, don't tell. You'd rather put a model, prototype, or one-pager in front of the team than run another meeting.
- AI-driven velocity. You build tools, prompts, and workflows that embed your thinking so the team moves without waiting on you. The bottleneck isn't you — that's the point.
- Customer obsessed. You're in our members' businesses regularly. You can tell a real pattern from a loud opinion.
- High ownership, low ego. You see a fire, you put it out, even if it's not "yours."

## EXPERIENCE

- 8+ years of product management experience
- Deep domain in payments, fintech, or B2B financial products — you've shipped against Stripe / Adyen / Square / Plaid / a BaaS platform / lending infra.
- Track record of building 0-to-1 and scaling live products to find PMF.
- Comfortable as the named executive counterpart to vendor and partner leadership.
- US ↔ international expansion (UK/EU/AU) in payments.
- Experience with regulatory and fraud challenges

The good stuff:

Mission-driven: You'll be joining more than just another startup. Our members’ success is at the heart of everything we do.

Impact: We move quickly and encourage every employee to push the envelope. Our best ideas come from out-of-the-box thinking and innovation; be ready to fail fast and often!

Compensation: We offer a competitive salary and meaningful equity grants.

Benefits & perks: From wellness programs to exceptional family leave policies, the health and happiness of our employees are foremost.

Our core values:

People come first: We prioritize people as we explore opportunities and work through challenges. Raise the bar: We push for greatness—for ourselves, each other, and our members. Own it: Trust and ownership let us make decisions with confidence. We love what we do: We bring passion to our work and love what we create for our members. Keep it real: Authenticity, respect, and transparency are at our core.

The opportunity at HoneyBook is huge. Our primary customers today are creative businesses that generate $150M in revenue per year in the US. Founded in 2013, HoneyBook is based in San Francisco and Tel Aviv, has raised $498M, and is funded by Tiger Global Management, Norwest Venture Partners, Aleph, Hillsven Capital, OurCrowd, Durable Capital Partners LP, Vintage Investment Partners, Battery Ventures, Citi Ventures, Zeev Ventures, and 01 Advisors.

Follow us on LinkedIn https://www.linkedin.com/company/honeybook/, BuiltIn https://builtin.com/company/honeybook and Instagram https://www.instagram.com/wearehoneybook/ to catch the latest stories about HoneyBook.

Applicant Information When you apply for a job or an independent contractor/agent position with HoneyBook, we collect the information that you provide in connection with your application. This includes name, contact information, professional credentials and skills, educational and work history, and other information that may be included in a resume or provided during interviews (which may be recorded). This may also include demographic or diversity information that you voluntarily provide. We may also conduct background checks and receive related information.

We use applicants’ information to facilitate our recruitment activities and process applications, including evaluating candidates and monitoring recruitment statistics. We use successful applicants’ information to administer the employment or independent contractor relationship. We may also use and disclose applicants’ information (a) to improve our Services, (b) as otherwise necessary to comply with relevant laws, (c) to respond to subpoenas or warrants served on HoneyBook, and (d) to protect and defend the rights or property of HoneyBook or others.

Access our Privacy Policy https://www.honeybook.com/terms/privacy.

## About HoneyBook

## Company Overview
- **One-liner**: HoneyBook provides an AI-powered client relationship management (CRM) and business management platform for independent service-based businesses.
- **Entity Type**: Private (Growth Stage)
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2013
- **Founders**: Naama Alon, Dror Shimoni, and Oz Alon

## Core Business
- **Primary industry/industries**: Financial Technology (Fintech) / Software-as-a-Service (SaaS) for small businesses
- **Target customers**: Independent professionals and small service-based businesses (e.g., photographers, event planners, florists, designers) — primarily B2B but serving the "business of one"
- **Mission or purpose statement**: To empower the independent economy, giving anyone with a skill and the passion to pursue it what they need to build a fulfilling and sustainable livelihood.

## Products & Services
- **HoneyBook CRM**: A client-centered platform that powers billions of client interactions through tools for attracting leads, connecting with clients, booking projects, and managing payments.
- **HoneyBook Finance**: A suite including loans, checking accounts, and money management tools integrated into the platform.
- **Automations & AI Tools**: Features that automate workflows and use AI to streamline processes like invoicing and client communication, saving business owners time.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: Over $11 billion in payments processed on the platform; members have built over 25 million client relationships.
- **Notable Investors/Partners**: Investors include Battery Ventures, Bessemer Venture Partners, Norwest Venture Partners, and Aleph (among others).
- **Growth Signals**: The company has expanded from simple invoicing to a full-stack financial platform (loans, checking). It has offices in San Francisco, New York, and Tel Aviv, and employs approximately 270 people. It has been consistently recognized as a top workplace by Fortune and Great Place to Work.

## Competitive Advantages
- **Integrated Financial Stack**: Unlike simple invoicing tools, HoneyBook combines CRM, project management, and embedded financial services (loans, checking) into one platform, creating a sticky ecosystem for users.
- **Vertical Focus**: Deep specialization on service-based small businesses (not general SMB) allows for tailored features that generalist tools lack.
- **Data Moat**: With $11B+ in payments processed and millions of client relationships, the platform has a rich data advantage that powers its AI and automation features.

## Strategic Focus
- **AI-First Platform**: Deeply integrating AI to automate administrative tasks, improve lead conversion, and streamline financial management.
- **Financial Services Expansion**: Growing the HoneyBook Finance arm to become a primary financial hub for independent professionals (loans, banking).
- **Scaling the Independent Economy**: Continuing to build tools and resources that help "businesses of one" scale to six or even seven figures.

## Why Work Here
- **Award-Winning Culture**: Recognized by Fortune as a Best Workplace in the Bay Area (2025, 2026) and a Best Small Workplace (2021). 91% of employees say it’s a great place to work (vs. 57% typical U.S. company).
- **Hybrid Work Model**: Employees work on-site 3 days a week with 2 days remote, balancing collaboration with flexibility. Offices in San Francisco, New York, and Tel Aviv.
- **Mission-Driven**: Employees work on a product that directly helps small business owners achieve financial freedom and work-life balance.
- **Benefits**: Competitive pay and equity, open PTO, paid parental leave, professional development opportunities, and comprehensive medical insurance.
- **Engineering Culture**: Tech stack includes TypeScript, Node.js, React Native; strong emphasis on ownership ("Own it") and raising the bar.

## Sources
1. [honeybook.com - About](https://www.honeybook.com/company/about)
2. [honeybook.com - Careers](https://www.honeybook.com/company/careers)
3. [greatplacetowork.com - HoneyBook](https://www.greatplacetowork.com/en/certified-company/7011471)
4. [builtin.com - HoneyBook](https://builtin.com/company/honeybook)
5. [honeybook.com - Homepage](https://www.honeybook.com/)

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