--- title: 'Director of Product Marketing at Casap' canonical: 'https://feeny.ai/job/director-of-product-marketing-casap-new-york-1z8bhw6xns1r' type: 'job' last_seen: '2026-09-11' --- # Director of Product Marketing at Casap - **Company:** Casap - **Location:** New York, NY - **Compensation:** $180k–$240k - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-08-13 - **Last confirmed live:** 2026-09-11 - **Apply:** https://jobs.gem.com/casap/am9icG9zdDoB_dZg8ScR_ZlR4cCKBBlY ## Job description Location(s) Preference will be given to candidates who are be hybrid based out of our San Francisco, CA or New York, NY office. Our team works in-office time on Mondays, Wednesdays, and Fridays. We are accepting and reviewing remote candidates. ## About the Role - As Director of Product Marketing, you'll own how our products are positioned, understood, and sold. Reporting to the Head of Marketing, you'll lead the product marketing function end-to-end — from setting go-to-market strategy to showing up as a real partner to Product, Sales, and Marketing leadership. - You'll shape the narratives that drive pipeline, lead sales enablement at scale, and help define how Casap shows up in the market. This role is for someone who's done this before — a leader who's equally comfortable in a strategy doc and a sales kickoff, and who knows how to build things that actually move revenue in a fast-moving fintech environment. ## What You'll Do - Define and own product positioning, messaging, and storytelling across the full portfolio. - Lead go-to-market strategy for new products, feature launches, and expansion into new verticals and markets. - Work closely with Sales leadership to build enablement programs that actually help reps win — pitch frameworks, competitive intel, objection handling, and proof points. - Own interactive demo strategy, making sure demos are doing real work in the sales cycle - Build the infrastructure behind sales enablement — playbooks, training programs, and content systems — that improve win rates and shorten deal cycles. - Make sure product messaging feeds into organic search strategy, and lead GEO content development so Casap shows up where buyers are actually looking,  including AI-generated answers. - Lead competitive, market, and customer intelligence efforts that inform both positioning and product direction. - Drive launch planning across Product, Marketing, and Revenue so launches are coordinated and land with impact. - Hire and develop product marketing talent as the team scales. ## What You’ve Done - 7+ years in product or product marketing — ideally in B2B fintech, SaaS, or a data-driven tech company. - A real track record of owning GTM strategy and connecting it to revenue outcomes, not just supporting someone else's. - Deep familiarity with solution and value-based selling, and the ability to shape how Sales teams position and close. - Strong background in financial services, payments, lending, or fraud technologies strongly preferred. - Experience building and scaling sales enablement programs and infrastructure, not just individual assets. - Demonstrated ability to lead cross-functional initiatives at the leadership level and influence without direct authority. - Experience managing or mentoring team members; ability to build and grow a high-performing PMM function. - Familiarity with AI tools and a clear point of view on how they should be applied to marketing workflows and content at scale. - Exceptional communication and storytelling skills, able to translate complex product capabilities into narratives that resonate with buyers, executives, and internal stakeholders. ## Nice to Have - Bachelor's degree in Marketing, Business, or a related field; MBA a plus. ## About Casap ## Company Overview - **One-liner**: Casap builds AI agents that automate dispute resolution and fraud management for banks, credit unions, and fintechs. - **Entity Type**: Private (Series A) - **Headquarters**: San Francisco, California, United States (with offices in New York City and Paris) - **Founded**: 2023 - **Founders**: Shanthi Shanmugam (CEO) and Saisi Peter ## Core Business - **Primary industry**: Financial Technology (Fintech) / AI-Powered Dispute & Fraud Automation - **Target customers**: B2B — Banks, credit unions, and fintechs - **Mission statement**: "Reduce first-party fraud, automate disputes, protect the bottom line, and build consumer trust that lasts." ## Products & Services - **Casap Copilot & Collaboration Platform**: An AI-powered platform that fully automates disputes end-to-end. It uses agentic AI to handle claims processing, reduce first-party fraud losses, and ensure compliance with regulations like Reg E, Reg Z, and card-network rules. The platform is designed to automate up to 30% of dispute cases, cutting resolution times from months to days. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed - **Total Funding**: $33.6M (across 4 rounds) - **Funding History**: - Pre-Seed (Feb 2024): $100K — led by Curql - Pre-Seed (Oct 2024): $1.5M — led by Primary Venture Partners - Seed (Oct 2024): $7.0M — led by Lightspeed Venture Partners - Series A (Sep 2025): $25M — led by Emergence Capital (with participation from SoFi and others) - **Notable Investors**: Emergence Capital, Lightspeed Venture Partners, Primary Venture Partners, SoFi, Curql - **Key Metric**: Headcount of 37 employees (+325% YoY), distributed across 6 countries (US, Brazil, Canada, Kenya, Bangladesh, Algeria) - **Growth Signals**: - Joined the Alkami Technology partner ecosystem (July 2026) as an Elements partner, enabling integration with Alkami's digital banking platform. - Named an Inc. Female Founder 500 honoree (Shanthi Shanmugam). - CEO's background at Robinhood; co-founder's experience at Chime (saved $10M in first year using AI for disputes). ## Competitive Advantages - **Deep domain expertise**: Founders bring firsthand experience from Robinhood and Chime, giving them unique insight into the operational pain points of dispute and fraud management at scale. - **Proven ROI**: Co-founder Saisi Peter's work at Chime demonstrated that AI applied to disputes saved $10M in the first year and that unresolved disputes were the #2 reason for customer churn. - **Agentic AI approach**: Purpose-built AI agents designed specifically for financial institutions, handling high-cost, high-risk functions that are still largely manual. - **Regulatory compliance baked in**: Platform automatically meets Reg E, Reg Z, and card-network obligations, reducing risk for clients. ## Strategic Focus - **Scaling the partner ecosystem**: The Alkami integration is a key channel strategy to reach more banks and credit unions. - **Deepening AI capabilities**: Continuing to build out agentic AI to handle more complex dispute and fraud scenarios autonomously. - **Expanding customer base**: Targeting both traditional financial institutions and digital-first fintechs. ## Why Work Here - **Purpose-driven mission**: The work directly impacts real people — faster dispute resolutions, fewer fraud losses, and consumers who feel heard. The company emphasizes that "what you build here matters." - **Collaborative culture**: "Every voice matters here" — the company values diverse backgrounds and perspectives. - **High bar, fast pace**: The culture is described as "move fast, build right" — a balance of speed and quality for those who want to build something meaningful. - **Remote-friendly with hubs**: Offices in San Francisco (HQ) and New York City, with a distributed workforce across 6 countries. - **Notable perks**: Not explicitly listed, but the engineering culture is a priority — a Founding Engineer/Head of Engineering role exists, and the technical team makes up a significant portion of headcount. - **Active hiring**: Currently posting for 4 roles (Senior/Staff Backend Engineer, Head of Customer Success, Technical Program Manager, Customer Success Manager). ## Sources 1. [casaphq.com](https://www.casaphq.com/about) 2. [linkedin.com](https://linkedin.com/company/casaphq) 3. [cbinsights.com](https://www.cbinsights.com/company/casap) 4. [theorg.com](https://theorg.com/org/casap) 5. [casaphq.com/careers](https://www.casaphq.com/careers/now-hiring) ## Other roles at Casap - [Technical Chief of Staff](https://feeny.ai/job/technical-chief-of-staff-casap-new-york-jxbz7p0ne7yz) — New York, NY - [Founding Product Designer](https://feeny.ai/job/founding-product-designer-casap-new-york-d2s5h3y4bm0m) — New York, NY - [Engineering Leadership](https://feeny.ai/job/engineering-leadership-casap-new-york-qgkx9z3ysmtq) — New York, NY - [Senior Partnerships Manager](https://feeny.ai/job/senior-partnerships-manager-casap-new-york-vjp74mynvrbr) — New York, NY - [Technical Customer Experience Manager](https://feeny.ai/job/technical-customer-experience-manager-casap-new-york-s3gmj524ad31) — New York, NY - [Senior AE (Director of Strategic Relationships)](https://feeny.ai/job/senior-ae-director-of-strategic-relationships-casap-remote-e03rc48fvtcy) - [Backend Engineer (All Levels)](https://feeny.ai/job/backend-engineer-all-levels-casap-new-york-cee3xf2pcpjr) — New York, NY - [Senior Product Manager](https://feeny.ai/job/senior-product-manager-casap-san-francisco-h6bn0831bm60) — San Francisco, CA - [Technical Program Manager](https://feeny.ai/job/technical-program-manager-casap-new-york-kyfpxs9e7v81) — New York, NY - [Director of Product Marketing](https://feeny.ai/job/director-of-product-marketing-optro-united-states-23sh6nv7edw7) — United States