--- title: 'Director of Product Marketing at Nametag' canonical: 'https://feeny.ai/job/director-of-product-marketing-nametag-remote-bk6wgwncpnsv' type: 'job' last_seen: '2026-10-18' --- # Director of Product Marketing at Nametag - **Company:** Nametag - **Location:** Remote - **Work type:** remote - **Posted:** 2026-09-24 - **Last confirmed live:** 2026-10-18 - **Apply:** https://job-boards.greenhouse.io/nametag/jobs/4419978009 ## Job description Director of Product Marketing Remote, US ## About Nametag Nametag is building the future of secure digital identity. Our mission is to protect every human identity to restore trust in the AI era. We bring workforce-grade identity verification into the enterprise to verify the human behind accounts and critical actions. Today, global enterprises use Nametag across their workforce to prevent social engineering and deepfake impersonation attacks. ## The Role Nametag is hiring a Director of Product Marketing to own positioning, launch, and sales enablement for Nametag's core identity verification platform and its solutions; the account-recovery and helpdesk workflows most of today's revenue and pipeline run through. This is a senior, individual-contributor role for someone who has carried product marketing end to end at a B2B security company before: positioning that holds up under a CISO's scrutiny, launches that ship with sales enablement attached instead of following weeks later, and competitive claims a competitor's own product marketer would call fair. You'll be the person other teams turn to for the accurate, current answer on how Nametag describes itself across sales conversations, the website, analyst briefings, and every deck in between. ## Role Overview As Director of Product Marketing, you will own positioning and messaging for Nametag's core identity verification platform, and be the point of accountability for keeping that message consistent as the company grows quickly. You will lead messaging and materials creation for new product launches, build and maintain the sales enablement and competitive materials our go-to-market teams rely on daily, keep strict documentation of all product features and new releases, and partner closely with Sales, Customer Success, Growth Marketing, Channel Partnerships, and Product Management. You’ll also have particularly close ties to the ITSM and IAM integration ecosystem (Okta, ServiceNow, Microsoft Entra ID, Zendesk). ## What you’ll do Positioning & Messaging - Own Nametag's core-IDV narratives, and serve as the arbiter of how they're positioned across every customer-facing surface. - Maintain and enforce the company's messaging and style guide: sourcing rules, canonical terminology, approved claims, so the same product doesn't end up with different language in the market at once. - Translate product capabilities into messaging that holds up for a CISO, a security/IAM leader, an IT leader, and a helpdesk leader;  the buyers and influencers Nametag sells into. Product Launches & Go-to-Market - Own the go-to-market plan for new core-platform and solution modules and features from kickoff to launch: messaging, positioning, sales enablement, and cross-functional coordination with Product, Engineering, Marketing, and Sales. - Build repeatable launch frameworks: messaging pillars, soundbites, ICP and stakeholder mapping, objection handling, so each launch doesn't start from a blank page. - Define and track launch success metrics in partnership with Product Management and Marketing Ops. Competitive Intelligence & Differentiation - Own competitive battlecards and differentiation materials against MFA/authentication vendors and consumer-grade KYC vendors expanding into workforce use cases, and keep them current as the market moves. - Research and articulate how Nametag's core verification differs from adjacent categories in terms a technical buyer will find credible, not dismissive. - Keep every competitive claim sourced and fair: testable against how the competitor would describe themselves. Sales Enablement - Build and maintain the materials Sales, Customer Success, and Channel Partnerships use daily for deals: one-pagers, talk tracks, discovery questions, objection handling, and the master decks used with prospects. - Train Sales and Solutions Engineering on new positioning, features, and competitive intelligence. - Partner with Channel Partnerships on enablement for technology and reseller partners (e.g., ServiceNow, Okta, Microsoft Entra ID), so partner-sourced deals have the same quality of material as direct ones. Analyst & Industry Relations - Brief industry analysts (e.g., Gartner, KuppingerCole) and manage Nametag's participation in relevant IAM/identity-verification research and reports, including our current Gartner Magic Quadrant Visionary recognition. - Represent Nametag's product story at industry events, webinars, and customer-facing presentations. Pricing, Packaging & Proof - Own how Nametag communicates pricing and packaging for the core platform and solutions. - Maintain the ROI/TCO methodology used in sales conversations (e.g., helpdesk ticket reduction, cost-per-reset), with sourcing rigorous enough to survive a technical buyer's second look. - Develop customer stories and case studies with named accounts, in partnership with Customer Success, that hold up as proof rather than testimonials. Customer & Market Research - Maintain and refine Nametag's IT/security ICP and buyer-persona models as the customer base grows into new verticals. - Stay current on the threat landscape and regulatory environment Nametag's customers operate in, and translate that into content and talking points Sales and Marketing can use. ## What You Bring We encourage candidates from diverse backgrounds to apply, even if you don't meet every listed qualification. You'll thrive in this role if you bring most of the following: - 8+ years in product marketing, including several years at a B2B cybersecurity, identity, or enterprise security software company. - A track record of owning positioning and messaging for a technical security product, and making it hold up under scrutiny from CISOs and security/IAM leaders. - Experience leading product launches end to end: messaging, sales enablement, and cross-functional coordination, not just the content around the edges of one. - Deep fluency with enterprise security buyers and B2B security sales cycles; comfortable being precise about technical distinctions (e.g., authentication vs. verification) that matter to a technical audience. - Familiarity with the ITSM/IAM integration ecosystem (Okta, ServiceNow, Microsoft Entra ID, Zendesk) is a strong plus. - Strong competitive intelligence instincts: comfortable building battlecards and differentiation frameworks that are accurate and fair, not just favorable. - Experience partnering with industry analysts (Gartner, Forrester, KuppingerCole, or similar) is a strong plus. - Excellent, disciplined writing. Comfortable being the person who enforces consistent terminology and voice across a fast-moving team, not just the person who writes copy. - Experience with sales enablement tooling (e.g., HubSpot) and building or maintaining ROI/TCO models is a plus. - A strong sense of ownership: comfortable being the final word on message consistency at a small, fast-growing company where that job doesn't yet have a lot of scaffolding around it. - Enthusiasm for integrating AI tools like Claude into your everyday workflow; a keen sense of the difference between “AI slop” and AI-generated assets. ## What We Value - Intellectual horsepower. Quickly grasping complex technical and business concepts. - Kindness and integrity. Earning trust is central to how we build relationships with customers and colleagues. - Bias for action. We move quickly to deliver impact and protect our customers against fast-moving threats. - Ownership mindset. You care about uptime and stability the way a founder cares about the product. Culture & Perks At Nametag, we believe trust starts with how we treat each other. We're a remote-first team that values autonomy, inclusivity, and collaboration, with regular in-person time to stay connected and innovate together. - Remote-first: Work from anywhere in the US. Our team spans Seattle, San Francisco, Ann Arbor, Denver, New York City, and beyond. - Off-sites: We bring the team together once per quarter for in-person collaboration, often off-site in new places. - Flexible schedules: Work in your own time zone; we align key meetings across a shared window. ## We Offer - Competitive salary - Meaningful equity ownership - Comprehensive health benefits (medical, dental, vision) - Flexible paid time off - Quarterly team off-sites and travel support - New computer hardware and equipment - An inclusive environment where your voice has impact and your work drives change ## About Nametag ## Company Overview - **One-liner**: Nametag is a workforce-grade identity verification platform that uses cryptography, biometrics, and AI to protect accounts from deepfakes, social engineering, and account takeover. - **Entity Type**: Private (startup) – has completed at least two funding rounds (Venture Round in 2021 and a Funding Round in 2023), but the specific series stage is not publicly disclosed. - **Headquarters**: Seattle, Washington, United States (with a physical office in the Capitol Hill neighborhood) - **Founded**: 2020 - **Founders**: Aaron Painter (CEO) and Ross Kinder (CTO) ## Core Business - **Primary industry**: Cybersecurity / Identity Verification (Computer and Network Security) - **Target customers**: B2B; security-conscious enterprises in healthcare, insurance, financial services, social media, software, and higher education; also serves high-risk customer scenarios. - **Mission or purpose statement**: “We’re on a mission to protect every account on the internet.” ## Products & Services - **Deepfake Defense™ Identity Verification Engine**: Proprietary combination of spatial liveness detection (Spatial Selfie™), Adaptive Document Verification™, and Cryptographic Attestation™ to detect and prevent AI-generated deepfakes, presentation attacks, and injection attacks. - **Workforce Identity Verification**: SaaS solution for employee onboarding, secure account recovery, and helpdesk verification. Integrates with Microsoft Entra ID, Okta, Duo by Cisco, Cloudflare, ServiceNow, Beyond Identity, Greenhouse, OneLogin, Zendesk, Workday, and more. - **Customer Identity Verification**: Extends the same workforce-grade verification to customer-facing support channels (voice, chat, email) to prevent account takeovers and reduce fraud. - **Employee Onboarding**: Automated new-account provisioning that stops threat actors from infiltrating during hiring and provisioning processes. - **Self-Service & Agent-Assisted Solutions**: Branded microsites and integrated workflows for password/MFA resets and ticket resolution, reducing IT support costs. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed. - **Key Metric**: Total funding – two rounds raised (2021 Venture Round and 2023 Funding Round), each with 1 investor. Specific amounts are not publicly available. - **Notable Investors/Partners**: Investor names are not disclosed. Strategic integration partners include Microsoft Entra ID, Okta, Duo by Cisco, Cloudflare, ServiceNow, Beyond Identity, Greenhouse, OneLogin, Zendesk, Workday. - **Growth Signals**: Headcount grew 36.7% year-over-year to 33 employees. LinkedIn followers increased 53.8% year-over-year. Trusted by world leaders in healthcare, insurance, financial services, and software. Rolled out Self-Service Account Recovery tool targeting AI-generated deepfake attacks. ## Competitive Advantages - **Deepfake Defense™** – Proprietary next-gen identity verification engine that uses spatial liveness detection (Spatial Selfie™) to effectively counter AI-generated deepfakes and presentation attacks. - **Cryptographic Attestation™** – Cryptographically signed digital signatures prevent injection attacks and ensure data integrity. - **Reusable, Un-loseable Identity** – Users can reverify with just a selfie; identity persists even when changing devices, with no app download required. - **Privacy-Preserving Architecture** – Designed to exceed data protection standards, with customizable privacy and security controls. - **Omni-channel & Meta-layer** – Connects across IAM, SIEM, ITSM, and HRIS systems, enabling automated self-service and agent-assisted verification from any support channel. ## Strategic Focus - **Protecting accounts in the age of AI-powered impersonation** – Expanding coverage against deepfakes, social engineering, and hiring fraud. - **Reducing IT support costs** – Through self-service password/MFA resets and automated verification that offloads helpdesk tickets. - **Expanding enterprise trust** – Winning security-conscious customers in highly regulated industries (healthcare, finance, insurance). - **Growing integration ecosystem** – Building out the meta-layer across identity infrastructure providers. ## Why Work Here - **Remote-First Culture** – Team spread across Seattle, Ann Arbor, Denver, Oakland, Boston, NYC, and DC. Aligned meetings across time zones; no water-cooler exclusivity. - **In-Person Connection** – Quarterly team off-sites (often outside Seattle) to build camaraderie and collaborate in person. - **Benefits & Equity** – Competitive salary, stock options, comprehensive health (medical, dental, vision), flexible time off, 401(k) with employer match, new computer hardware/equipment. - **Diversity & Inclusion** – Emphasizes diverse backgrounds and perspectives, with an inclusive environment and integrity-driven decision-making. - **Growth Opportunity** – Transitioning from stealth to a well-known brand; employees work directly with experienced leaders and shape the team’s success. - **Open Roles** (as of search date): Enterprise Account Executive, Enterprise Solutions Engineer, Senior Software Engineer (Backend/Full Stack), Senior GRC Analyst, Technical Customer Engineer, Channel Partnerships Manager, Principal Software Engineer. ## Sources 1. [getnametag.com](https://getnametag.com/) 2. [getnametag.com/about](https://getnametag.com/about) 3. [getnametag.com/careers](https://getnametag.com/careers) 4. [linkedin.com/company/getnametag](https://www.linkedin.com/company/getnametag) 5. 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