---
title: 'Director of Product Marketing at ROLLER'
canonical: 'https://feeny.ai/job/director-of-product-marketing-roller-san-francisco-bay-area-1psb8k2hs31h'
type: 'job'
last_seen: '2026-10-17'
---

# Director of Product Marketing at ROLLER

- **Company:** ROLLER
- **Location:** San Francisco Bay Area, CA
- **Posted:** 2026-10-15
- **Last confirmed live:** 2026-10-17
- **Apply:** https://job-boards.greenhouse.io/roller/jobs/5214275007

## Job description

## About ROLLER

ROLLER isn’t your average SaaS company. We operate globally across 30+ countries, powering millions of real-world experiences in the leisure and attractions industry. What we build doesn’t just live on a screen. It shows up in busy venues, peak weekends, and unforgettable moments for guests.

Our mission is simple but ambitious: help operators run better businesses while creating great guest experiences. That means solving complex, real-world problems across ticketing, point of sale, self-service, memberships, kiosks, and digital waivers, all at meaningful scale.

Just as importantly, it’s the people. We’re a team of 300+ smart, grounded, and genuinely passionate humans working across the globe. We care about quality, ownership, and doing work we’re proud of, without taking ourselves too seriously.

We’re growing fast, aiming high, and building something that matters. If you want to work on real problems, with real customers, alongside people who care deeply about their craft and impact, ROLLER is a great place to do it.

The Head of Product Marketing will ensure ROLLER deeply understands its market and successfully turns new products and capabilities into pipeline, adoption, and commercial growth. They will lead a team of Core Product Marketers and Field Product Marketers, ensuring global positioning and go-to-market strategy translate into strong segment, regional, and sales execution. Through customer and prospect calls, win-loss analysis, disqualification data, competitive research, product usage, and field feedback, they will maintain a clear view of customer needs, market shifts, and adoption barriers. They will turn those insights into evidence-based recommendations that influence product strategy, sharpen positioning, strengthen launches, elevate win rates and improve adoption. Success will be measured by the quality of market insight, team effectiveness, pipeline contribution, launch performance, adoption, win rates, and commercial impact.

Why You Want To Work With Us!

Loved by Customers - ROLLER is consistently highly rated on [Capterra](https://www.capterra.com/p/164715/ROLLER/reviews/) and [G2](https://www.g2.com/products/roller-software/reviews#reviews), and trusted by leading operators worldwide. That doesn’t happen by accident. Customer obsession isn’t a value on a wall here, it’s embedded in how we prioritise, build, and measure success.

A Great Place People Choose to Stay - We’ve been Great Place to Work certified across multiple regions for several years running. That reflects a culture that values trust, autonomy, and growth, and an environment where high standards and psychological safety coexist. ROLLER ranks in the top 5% of sales organisations to work for on RepVue!

Competitive Package & Real Career Growth - We offer competitive compensation and benefits aligned to the level of ownership we expect. As ROLLER scales, so do the opportunities. People grow here by taking on bigger problems, broader scope, and greater responsibility. Progression is driven by impact and capability, not tenure, and strong performance is recognised and rewarded.

## What You’ll Do

- Lead and develop ROLLER’s Core and Field Product Marketing teams, establishing clear ownership, priorities, operating rhythms, and standards for impact.
- Build a continuous market intelligence system using customer and prospect calls, win-loss analysis, disqualification data, product usage, competitive research, sales feedback, and industry trends.
- Define and maintain ROLLER’s segmentation, ideal customer profiles, buyer personas, priority use cases, customer problems, and competitive landscape.
- Develop differentiated positioning, messaging, and market points of view that explain where the industry is going, what it means for attraction operators, and why ROLLER is uniquely positioned to help.
- Serve as the voice of the market throughout the new product introduction process, partnering with Product and Engineering from problem validation through launch and post-launch learning, and providing evidence-based insights that influence product strategy and roadmap decisions.
- Lead go-to-market and adoption strategy for new products and capabilities, ensuring launches generate pipeline, support sales conversion, drive product adoption, and deliver measurable commercial outcomes.
- Partner with Customer Success, T&I, Pricing and Product to interpret usage, adoption, customer feedback, and value-realization signals, then turn those insights into actions across product, enablement, communications, and future launches.
- Equip Sales, Demand Generation, Corporate Marketing, and Customer Success with the messaging, competitive guidance, demos, proof points, and objection handling required to succeed in market.
- Measure PMM impact through pipeline creation and influence, launch performance, win rates, product adoption, competitive performance, sales confidence, and revenue outcomes.

## About You

- Deep product marketing expertise across market insight, segmentation, positioning, messaging, launches, enablement, competitive intelligence, pricing, packaging, and adoption.
- Experience leading and developing high-performing core and Field Product Marketing teams.
- A strong instinct to stay close to the market and product, including spending significant time on customer, prospect, renewal, and sales calls.
- Strong command of qualitative and quantitative research, including customer interviews, win-loss analysis, disqualification data, product usage, pricing research, and competitive analysis.
- Experience building repeatable systems that turn fragmented market signals into clear product, go-to-market, and commercial decisions.
- Strong understanding of the new product introduction process and the role Product Marketing should play from discovery and validation through launch and post-launch learning.
- A track record of bringing products to market successfully and driving measurable pipeline, adoption, and revenue impact.
- Exceptional ability to translate complex products, market dynamics, and customer needs into simple, differentiated, commercially useful narratives.
- Strong commercial judgment and a clear understanding of how buyers evaluate alternatives, perceive value, manage risk, build consensus, and make purchasing decisions.
- Exceptional product demonstration skills, with the ability to translate complex capabilities into clear, compelling demos that show customer value and business impact.
- The ability to influence Product, Sales, Customer Success, T&I, Finance, and Marketing through evidence, clarity, and credibility.
- Strong analytical curiosity, operating discipline, and the confidence to challenge assumptions when market evidence points in a different direction.

## About ROLLER

## Company Overview
- **One-liner**: ROLLER provides cloud-based venue management software for leisure and attractions businesses, helping them streamline operations and deliver better guest experiences.
- **Entity Type**: Private (Series unknown; total funding $110M from Insight Partners, J.P. Morgan, and Acadian Software)
- **Headquarters**: Austin, Texas, USA
- **Founded**: 2010
- **Founders**: Not publicly available (founders not named in provided sources)

## Core Business
- **Primary industry/industries**: Venue management software for leisure, entertainment, and attractions (trampoline parks, family entertainment centers, bowling, karting, museums, zoos, etc.)
- **Target customers**: B2B – mid-market to enterprise venues (3,000+ venues globally)
- **Mission or purpose statement**: “To help create experiences that bring joy and happiness to the world by building technology for leisure and attractions businesses.” [roller.software/about-us](https://www.roller.software/about-us)

## Products & Services
- **ROLLER Platform**: All-in-one cloud-based SaaS including POS, online ticketing, digital waivers, payments, memberships, parties & group bookings, capacity management, reporting & analytics, self-serve kiosks, guest surveys, and HQ multi-site management. [roller.software/company-facts](https://www.roller.software/company-facts)
- **ROLLER iQ**: AI-powered assistant (launched November 2025) providing data insights, recommendations, and automated reporting within the platform. [roller.software/company-facts](https://www.roller.software/company-facts)
- **Guest Experience Agent**: Always-on AI chat for guest inquiries and bookings (part of May 2026 product launch). [roller.software](https://www.roller.software/)
- **ROLLER Capital**: Access to funding for venue operators (announced May 2026). [roller.software](https://www.roller.software/)

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Total funding raised – $110M (seed $3M in 2017, Series B $7M in 2018, $50M led by Insight Partners in 2023, $50M from Insight Partners and J.P. Morgan in 2025) [roller.software/company-facts](https://www.roller.software/company-facts)
- **Annual transaction volume**: $5B processed annually; 5M+ monthly bookings; 150M+ annual experiences created [roller.software](https://www.roller.software/)
- **Notable Investors/Partners**: Insight Partners, J.P. Morgan, Acadian Software; 60+ integration partners, 30+ service partners [roller.software/company-facts](https://www.roller.software/company-facts)
- **Growth Signals**: 300+ employees globally; 3,000+ venues served across Americas, EMEA, APAC; acquisitions of Active8 Software (2022), BookNow Software (2023), Volare Karting Software (2025); SOC2, PCI-DSS, GDPR compliant; AWS well-architected certified. [roller.software/company-facts](https://www.roller.software/company-facts)

## Competitive Advantages
- **Purpose-built for attractions**: Unlike generic POS or ticketing systems, ROLLER is tailored for leisure venues with features like waiver management, session-based capacity, and party booking.
- **All-in-one platform**: Replaces multiple tools (POS, ticketing, CRM, payments, memberships) reducing operational complexity.
- **Global scale and compliance**: SOC2, PCI-DSS, GDPR compliant with data centers in US, EU, AU – critical for international venue operators.
- **AI innovation**: Early mover with ROLLER iQ and Guest Experience Agent, embedding intelligence directly into operator workflows.
- **Strong partner ecosystem**: 60+ integrations and 30+ service partners create stickiness and reduce churn.

## Strategic Focus
- **AI and automation**: Continued investment in AI-powered features (Guest Experience Agent, ROLLER iQ) to reduce manual workload for venue operators.
- **Capital solutions**: ROLLER Capital offers financing to help venues grow, strengthening customer loyalty and platform dependency.
- **Global expansion**: Offices in Austin, Melbourne, Sydney, London, Basingstoke, San Jose (Costa Rica), and San Francisco – supporting 33 countries.
- **Product velocity**: Regular major launches (May 2026 launch with loyalty, AI chat, and enhanced analytics) to stay ahead of competitors.

## Why Work Here
- **Culture**: 93% of employees say it’s a great place to work (Great Place to Work® certified, 2025). [greatplacetowork.com](https://www.greatplacetowork.com/certified-company/7051388)
- **Values**: Collaborative, high-performing, supportive; emphasis on enjoying the journey and celebrating wins together. [roller.software/people-and-culture/careers-jobs](https://www.roller.software/people-and-culture/careers-jobs)
- **Remote/Hybrid Policy**: Distributed global team across 11 countries; flexible working environment. [roller.software/people-and-culture/careers-jobs](https://www.roller.software/people-and-culture/careers-jobs)
- **Benefits**: Learning budget for courses/certifications, up to 16 weeks paid parental leave, location-specific medical benefits, global Employee Assistance Program (EAP). [roller.software/people-and-culture/careers-jobs](https://www.roller.software/people-and-culture/careers-jobs)
- **Hiring Process**: Clear, respectful, and thoughtful; multiple steps designed to assess skills and culture fit; candidates can apply for multiple roles. [roller.software/people-and-culture/careers-jobs](https://www.roller.software/people-and-culture/careers-jobs)

## Sources
1. [roller.software/company-facts](https://www.roller.software/company-facts)
2. [roller.software/about-us](https://www.roller.software/about-us)
3. [roller.software](https://www.roller.software/)
4. [roller.software/people-and-culture/careers-jobs](https://www.roller.software/people-and-culture/careers-jobs)
5. [greatplacetowork.com](https://www.greatplacetowork.com/certified-company/7051388)

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